共策廣告 的英文怎麼說
中文拼音 [gòngcèguǎnggào]
共策廣告
英文
tie-uadvertising-
Process of making decisions about the parts of the promotion mix ( advertising, sales promotion, public relations, event marketing, and sponsorship )
關于推廣組合中（廣告，促銷，公共關系，舉辦活動和贊助）各部分應佔多大比例的決策過程。Through interview and investigation to the audiences and the principles from 6 volleyball clubs in 2005 - 2006 national league matches ’ season, the results indicate that most of the clubs don ’ t have a unified criterion in ticket layout designing. since the advertisement is usually combined with the ticket, it is not convenient for the consumers to get the relative information ; most of the clubs grade the tickets, but the price is usually above audiences ’ expectation which generally is concentrated in 20bmb and 30 ? 50 rmb ; the booking channel is not sufficiently unobstructed in some degree, and 37. 29 % of the interviewed audiences felt inconvenient, 3. 32 % met difficulty buying the ticket. those who consider convenient account for 59. 39 % ; advertisement is taken by most of the clubs as the common promotion strategy, while another promotion way that is to utilize public relation doesn ’ t get enough recognition ; most of the clubs don ’ t launch any market investigation before they make ticket marketing strategy and what ’ s more 4ps strategy unit lacks scientific theoretical basis
通過對2005 - 2006賽季全國排球聯賽6個排球俱樂部的門票經營負責人員和現場觀眾進行訪問、調查，結果表明:大部分俱樂部的門票版面設計不科學、不合理，缺乏統一的標準，門票和廣告多為聯體型，消費者不易從中獲取信息;大部分俱樂部都制定了不同檔次的門票，門票定價不盡合理，有些偏高，現場觀眾願意接受的全國排球聯賽門票價格集中在20元左右;售票渠道還不夠通暢，在購買門票時仍有37 . 29 %的消費者感到不方便，有3 . 32 %的消費者感到非常難，感到購買門票方便的消費者佔59 . 39 % ;在選擇門票促銷方式時，廣告已經成為大多數俱樂部普遍採用的促銷方式，利用公共關系進行促銷還沒有得到各俱樂部的足夠重視;大部分俱樂部在制定門票市場營銷策略時都沒有經過市場調研， 4ps策略還缺乏科學的理論指導。Combining the fashion show match planning with public relations, media, social psychology, advertisement, performance, some issue about characteristic, planning and manipulation of fashion show match activities are discussed
摘要將服裝表演賽事活動的策劃與公共關系學、傳媒學、社會心理學、廣告學、表演學等學科緊密結合，圍繞表演賽事活動的特點闡述服裝表演的策劃與實施。Xingmeng primarily engaged in the dissemination of culture and art exchange activities, and all major television, film plant, advertising companies and agencies to perform strategic cooperation union formed primarily responsible for transmission arts talent, we introduced a culture of quality, and cultivate new art for the purpose of assisting the film factories, television, advertising agencies produced film and television, advertising works nearly 100 sites
星夢傳播主要從事文化藝術交流活動，與各大電視臺、電影廠、廣告公司、演出機構共同組成策略性合作聯盟，主要負責為其輸送演藝人才，我們以推出文化精品，培養藝術新人為宗旨，協助電影廠、電視臺、廣告製作機構拍攝影視、廣告作品近百部。This essay includes four parts : the first part mainly introduces the status of newspaper in china, and its development in the past 20 years, which also analyses the three most important kinds of newspaper, including the city newspaper, financial newspaper and consuming service newspaper, from the aspect of readers positioning, contents positioning, delivering strategy, advertising strategy and so on
本文共由四個部分構成：第一部分主要分析了中國報業的市場現狀和在過去20多年間發展中呈現的主要特點。另外，這部分內容還對目前中國報業的三類主流報紙（包括都市報、財經報和生活服務報）分別從讀者定位、內容定位、發行策略、廣告策略等角度進行了分析。Considering limac company ltd being a foreign trade company and also the castings belonging the industrial products, the place is concentrated on the choice of the merchants - the importers. the promotion relies on personnel promotion and the advertisement. obviously, the above marketing composition of 4ps is not enough to enter into the strongly protective market, limac company ltd takes another 2ps - public relations and political power into consideration to fulfill its task
通過對鑄件產品成本、需求和競爭各因素進行分析后，確定採用競爭導向定價策略；遼機股份是一家國有外貿公司，鑄件屬工業品，國外的銷售渠道只在選擇進口商這一環節考慮；促銷策略主要採取人員推銷和廣告促銷；面對壁壘高築的國際保護性市場，企業僅靠4ps營銷組合是不夠的，還應當借用公共關系和政治權力這兩種營銷策略加以輔助。After analyzing hundreds of media articles, news clips and television ads on the issue of global warming, the institute for public policy research ( ippr ) dubbed it " climate porn.
分析了成百上千條關于全球變暖問題的媒體文章、新聞簡報、電視廣告之後，國家公共政策協會把這個問題歸結為「過度誇張的氣候報道」 。Shanghai lixun is an expert at pr, event planning, creative meeting management and featured b - trip coordination
上海力勛廣告有限公司是一家專業從事公共關系、公關活動策劃、會議創意組織公司The assistant director publicity and promotions assists the deputy director in advising government departments and voluntary bodies on general publicity needs and on media placement ; devises and implements strategy for major campaigns and general publicity programmes, and renders technical advice and support for mounting of exhibitions and displays, and production of publications and films ; coordinates creative support and production of publicity material and oversees the scheduling of public service messages on television and radio, distribution of publicity material, the operation of internet resource centre and the publications sales office ; and supervises promotional programmes overseas and on the mainland
的主管，負責協助副處長2就有關宣傳及在傳媒刊登廣告的策略制定向政府各部門及志願團體提供意見為大型運動和宣傳節目制定並貫徹策略，並為展覽活動刊物和短片的製作提供意見及技術支援為宣傳資料提供創作援助，並統籌其製作，又督導公共服務信息在電視和電臺的播出安排宣傳資料的派發網際網路資源中心的運作和政府刊物的銷售監督在海外及內地進行的推廣活動。Promotion is a very crucial part of the 4p ' s policy. both haier and konka paid great attention to promoting products by the mode of public relation and sales promotion
在促銷策略方面：海爾和康佳都積極運用公共關系和營業推廣的方式，而少用或基本未用廣告宣傳。The hong kong institute of business studies hkibs of lingnan university lingnan or the univeristy and the centre for studies of hong kong, macao and pearl river delta the centre of sun yat - sen university, guangzhou, jointly launched their new book entitled economic co - operation between pearl river delta, hong kong and macau at a ceremony held today 10 march on lingnan campus. this was followed by a strategic cooperation alliance agreement signing ceremony and a briefing on selected research results from the new publication please see appendix i, ii iii for details. published by joint publishing co ltd, the new book is a collection of research results of a large scale research project jointly carried out by some 20 researchers from hkibs and the centre for more than two years
嶺南大學嶺大香港商學研究所與廣州中山大學港澳珠江三角洲研究中心，三月十日在嶺南大學校園舉行策略合作聯盟簽署儀式，並同時為雙方合作的專書港澳與珠江三角洲的經濟合作舉行發行儀式，該書內容結合了雙方共二十多名研究人員的研究成果，由三聯香港有限公司出版大會並於發行儀式后，以其中兩項研究成果為題作摘要報告，包括：一外商包括港商對珠三角投資環境的評估，及二香港與珠江三角基建合作的問題與建議附上上述二專題研究成果簡要，供參閱。分享友人