屈特根斯 的英文怎麼說
中文拼音 [qūtègēnsī]
屈特根斯
英文
kuetgens-
With al ries and jack trout ' s positioning theory, this thesis discusses the methods of market positioning and brand building of medium and high grade gifts according to the needs of the target consumers and the feature of the gift consumption, also, the marketing process with positioning strategies is presented, which includes market segmenting, target market selecting, brand positioning and the drafting and implementing of the marketing mix based upon the brand positioning
如何把上述的策略運用在具體營銷中,關鍵在於清晰的品牌定位以及和定位相一致的營銷組合。本文藉助a .里斯和j .屈特的定位理論,從消費者的心理出發,以目標消費者的心理需求為導向,根據禮品購買消費的特點,論述了定位對于中高檔禮品品牌建設的作用以及中高檔禮品定位的幾種方法。
分享友人