推銷成本分析 的英文怎麼說

中文拼音 [tuīxiāochéngběnfēnxī]
推銷成本分析 英文
distribution cost analysis
  • 推 : 動詞1 （向外用力使物體移動） push; shove 2 （磨或碾） turn a mill or grindstone; grind 3 （剪或削...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 成 : Ⅰ動詞1 （完成; 成功） accomplish; succeed 2 （成為; 變為） become; turn into 3 （成全） help comp...
  • 本 : i 名詞1 （草木的莖或根）stem or root of plants 2 （事物的根源）foundation; origin; basis 3 （本錢...
  • 分 : 分Ⅰ名詞1. （成分） component 2. （職責和權利的限度） what is within one's duty or rights Ⅱ同 「份」Ⅲ動詞[書面語] （料想） judge
  • 析 : Ⅰ動詞1. （分開; 散開） divide; separate 2. （分析） analyse; dissect; resolve Ⅱ名詞（姓氏） a surname
  • 推銷 : （推廣貨物的銷路） promote sales; market; peddle; sales promotion
  1. The thesis establishes a theory system of contemporary furniture display of exhibitions through systematic analysis and many thinking modes : i. based on the connotation of furniture display and the backgrounds of the development of the exhibitions, the thesis clarifies the connotation and extensive meaning of contemporary furniture display of exhibitions : it is professional display activity which takes the furniture as the carrier and the efficient information transmit and trade as the basic purpose ; it is a systematic, multidimensional space design which is completed in special place, by special group of people ; it is a perfect unite by function, technique, art, culture, which embodies the inevitable alternative from simplicity and practicality to the humanism ; it is an effective distribution method that boosts the development of furniture firms and exhibition activities

    本文綜合運用了系統分析法和各種設計思維方法，確立了傢具展覽會展示設計的理論體系：一、本文首先從傢具展示設計的內涵與展覽會發展的背景入手，明確指出當代傢具展覽會展示設計的內涵與外延：是以傢具為信息載體，以高時效的信息傳遞和交易為根本宗旨的專業性的展示設計活動；是在特定空間內完成的、由特定人群參與的、系統的、多維的空間設計；是功能、技術工藝、藝術形象、文化內涵的完美結合，體現的是人類設計由簡單實用到實用之外蘊含有各種因素的人性化趨勢的必然選擇；是一種行之有效的傢具營銷方式和推動展覽業與傢具產業發展的有效途徑。
  2. China has a vast population and a broad market, thus liquor consumption owns a considerably potential market in china. however, due to the intence yet disorder competition of the present market, the marketing of the liquor industry in china has fallen into an rather awkward dilemma. the hidden trouble, the lurking danger, cause the businessmen in this line unable to extricate themselves from a low - leveled ricious competitive cycle. such severe challenge also confronts yuechitequ company. therefore, the most urgent problems waiting for resdring lie in how to take advantage of the present resoures effectively, how to distinguish the market situation, and how to institute a scientific product - popularizing programme in order to keep the enterprise standing undefeated in the intense competition, and develop the enterprise rapidly, favorably. this thesis makes a thoughtful analysis about the external conditions of market and internal ones resources in the yuechitequ by means of inrestication through questionaire and scientific data processing. in the second part, with the application of stp system theory of marketing and new - product - pricing theory, it designs and further expounds the popularization of the new products of this company, then forms a excutable performance and makes a constant rerision via market practice. in this way can it explor a suitable road to popularize the products in the liquor market, help the enterprise to free from the difficulties and progress healthely, consitently

    本文通過在岳池特曲公司現有產品市場進行問卷調查，運用科學的數據處理方法對所回收的658份問卷統計分析，以及利用美國哈佛大學商學院著名教授邁克爾?波特（ michaelporter ）提出的五種力量模型和價值鏈與vrio分析理論，對白酒市場的公開數據細致分析，以明確四川省岳池特曲酒業有限公司實施新產品市場推廣所面臨的市場條件和內部資源條件，在此基礎上，本文運用市場營銷學中stp系統理論、新產品定價理論等，對岳池特曲公司推出的白酒新產品進行市場細分、確定目標市場和市場定位，並根據市場營銷4p理論制定新產品的產品策略、價格策略、渠道策略、市場促銷推廣策略，形成最終整體完善的可執行方案，再通過市場實踐對推廣方案進行檢驗、修正，力圖在酒類市場中探索一條新產品市場推廣的適用道路，並幫助企業擺脫困境、邁開步伐、持續健康的發展。
  3. This part introduces the current situation and issues of tourism advertisement of our country, analyses the basic principles of tourism advertising marketing ; partly originally and ; in advertisement effect analysis and judging of focusing mass attention analyses contributions to the causing masses " attention of media. by the form of market questionnaire investigation draws to some laws of concerning media in jinan and popularizing schemes of media in japanese which is our main guest country ; at last determines and appraises the advertising result by the methods of selling achievement determining and gain - lose equalization point

    本部分介紹了我國旅遊廣告的現狀和問題，分析了旅遊廣告營銷的基本原理；在廣告聚斂公眾注意力的效果分析與評判中分析了媒體對引發公眾注意力的貢獻，採用市場問卷調查的形式得出濟南公眾對媒體的關注規律和對主要客源國日本的媒體推廣方案；最後用銷售成果測定法和虧盈平衡點法對廣告效果進行測定和評價。
  4. Considering limac company ltd being a foreign trade company and also the castings belonging the industrial products, the place is concentrated on the choice of the merchants - the importers. the promotion relies on personnel promotion and the advertisement. obviously, the above marketing composition of 4ps is not enough to enter into the strongly protective market, limac company ltd takes another 2ps - public relations and political power into consideration to fulfill its task

    通過對鑄件產品成本、需求和競爭各因素進行分析后，確定採用競爭導向定價策略；遼機股份是一家國有外貿公司，鑄件屬工業品，國外的銷售渠道只在選擇進口商這一環節考慮；促銷策略主要採取人員推銷和廣告促銷；面對壁壘高築的國際保護性市場，企業僅靠4ps營銷組合是不夠的，還應當借用公共關系和政治權力這兩種營銷策略加以輔助。
  5. Guided by the spirit of objective and seeking for truth. though complete analyzing in gross structure of digital camera market, in consumption requirement, and researching in productions renovation and promotion, technology development, brands establishment, price strategy, marketing channel, and services competition state in present digital camera producers, the paper gets below conclusion : digital camera will encounter high speed developing period ; 300 million dpi digital camera will become the mainstream product ; functions instead of the price will become the first important factor in purchasing decision ; and the competitions among main brands are in initial period, while they are drastic too

    本著客觀，求實的精神，以市場營銷理論為基礎，通過對對數碼相機市場總量結構和消費者需求分析，歸納和總結，對現有數碼相機生產廠家在產品更新推廣、技術的研究發展、品牌建立、價格策略、銷售渠道和服務的競爭態勢等全方位的研究，得出數碼相機在中國即將迎來高速成長期； 300萬像素數碼相機將成為主流；功能而不是價格成為消費者購買數碼相機的第一因素；各大品牌競爭激烈，且仍處在競爭的初期狀態的結論。
  6. In recent years, the high speed development of chinese economy promotes automobile and automobile parts industry boosting fast in production scale and sales and profits in china axle branch company belongs to faw jiefang vehicle co, ltd, its former name is faw chassis plant, established in 1955 its main products are 4 ~ 16ton front axle series, casting axle and pressing & welding axle middle rear axle series etc, total more than 30 varieties its main customer is faw coming into the new century, the truck market of china present more new requirement characteristics and some new faces faw ’ s market share decreased sharply, however its further development strategic objective is still keeping the first share of industry market therefore, the purpose of this study is, with the continuous instruction of high duty and large power trucks, and the implementation of the strategy of introduction / spread, how axle branch company to be stronger and larger in the new market competition situation, thereby meet the macro - strategic objective requirement since 20 century 80s, the study point of enterprise strategy theory has been transferred to enterprise competition theory stepwise, and three main strategy schools have come up : industry structure school, core capability school and strategy resource school this study paper herein will apply some theories and methods from these three schools to study the development strategy of axle branch company, combined with the research study result of domestic and foreign auto parts industry circumstance, with the methods of deduction and

    新的需求特點和后進入企業的參與，打破了傳統競爭格局，集中度下降，同時國內市場國際化趨勢使競爭升級，一汽卡車市場佔有率大幅下降，作為中國汽車工業的搖籃，其戰略是繼續保持行業市場佔有率第一。作為一汽集團的一個戰略單位，面對新的市場進入者，還應重新審視其現有產品構成、開發水平、產品水平、製造技術、營銷手段等方面的問題，制定在新形勢、新環境下的發展戰略，才能跟上中國乃至世界汽車整車、零部件發展的新趨勢、新要求，才能在激烈的市場競爭中立於不敗之地。本論文通過對車橋分公司面臨的市場環境和目前經營狀況的分析，指出其發展方面存在的問題，並以「專題研究」形式，運用戰略管理的一些理論和方法，並結合對國內外汽車零部件行業環境及發展趨勢的調查研究，用演繹推理的方法來研究車橋分公司發展戰略。
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