搶分戰術 的英文怎麼說
中文拼音 [qiāngfēnzhànshù]
搶分戰術
英文
squeeze play-
China has entered wto, that means the customs duties as well as the non - tariff barrier must be eliminated, and this causes " the major industry " or " the extra large type of enterprise " in domestic in the absolute superiority originally turned into relatively " the small and medium - sized enterprises " ; and challenge and competition caused by multinational corporations is in our own country ; because enterprise ' s technical level and idea of management in our country is backward relatively, the difference of strength phase is disparate with the multinational corporation in the competitive process, therefore, strategy management to small and medium - sized enterprise ' s research and implementation is on watershed in our country
中國「入世」后，意味著那些關稅以及非關稅壁壘必須消除，大量的跨國公司則趁機大舉進入中國，搶灘后利用其資金、技術、管理、人力等優勢迅速瓜分市場，這就使得原先在國內處于絕對優勢的「大型企業」或「特大型企業」變成了相對的「中小型企業」 ，並在家門口直接遭遇跨國公司短兵相接的挑戰和競爭;由於我國企業的技術水平和管理理念與那些跨國公司相比，相對比較落後，在與跨國公司的競爭過程中實力相差懸殊，所以對我國中小企業戰略管理的研究和實施就顯得更加意義重大。This is the only way for the enterprises to adapt to the market competition. tangrenshen group is one of the leading enterprises in agriculture industrialization, whose green market strategy is essential and also has profound significance to its growth and adapting to the interior and exterior environment. this paper points out the tangrenshen group can seize the chance of green consumption, occupy a good position in the new round of market competition and grow in the green wave, only after it executes the green market strategy, based on the study of tangrenshen group ' s history, the development of its marketing conception and its enterprise culture and what ' s more, the analysis of its interior and exterior environment
本文通過對唐人神集團的發展歷史、營銷理念的演變、企業文化狀況進行梳理，根據顧客價值分析、消費者行為分析、行業分析、產業結構分析，在唐人神集團內外環境swot分析的基礎上，指出唐人神集團必須實施綠色營銷戰略，才能抓住綠色消費的機會，只有盡快採取以下綠色營銷戰略：開發綠色產品，制定適宜的綠色價格，選擇恰當的銷售渠道，大力開展綠色促銷活動，採用先進的綠化技術，實施綠色管理，創建綠色品牌，樹立綠色企業形象，才能在新一輪的市場競爭中搶佔先機，在綠色浪潮中發展壯大。Then, the paper analyses the influence on chinese retail trade after joining the wto ( world trade organization ) and indicates that along with china formally joining the wto, international commercial capital will enhance the power to attack chinese market, from market investigation phase to market snatch phase : the enterprise large - scale re - construction will appear ; tactical competition such as price competition will give way to strategic competition including market share, brand and management ; market subdivision will deepen ; industry upgrade will accelerate
接下來，就加入wto對中國零售商業的影響展開了分析，指出：隨著中國正式加入wto ，國際商業資本對中國市場將加大進攻力度，從試探階段進入市場搶奪階段，會出現大規模的企業兼并重組，價格戰等戰術競爭將退居其次，而轉向以市場份額、品牌、管理為主的戰略競爭，市場細分加劇，產業升級加快等。
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