撇脂定價 的英文怎麼說
中文拼音 [piēzhīdìngjià]
撇脂定價
英文
skim pricing-
The paper focused on four factors : product, price, place and promotion. the strategy of improving the marketing mix by xpp company was brought up which included the products portfolio, additional products ; adoption of pricing scheme, promotion strategy, public relationship formulation, integrated expansion, club system for drivers
論文圍繞營銷組合的四個要素:產品、價格、渠道和促銷,提出了改進xtp公司營銷組合策略的思路,即制定產品整體策略;採用市場撇脂定價法;整合推廣策略;發展公共關系。Market - skimming pricing
撇脂定價法As for the price policy, haier adopted exalted price for its current products and the market skimming method for new products. on the contrary, konka adopted fairly low price for its current products and the market penetration policy for new products
在定價策略方面:海爾採取了高位定價策略,對新產品則採取撇脂定價策略;康佳則以低廉的價格努力擴大市場份額,並對新產品進行滲透定價。
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