整合營銷溝通 的英文怎麼說
中文拼音 [zhěnggěyíngxiāogōutōng]
整合營銷溝通
英文
integrated marketing communication- 整 : Ⅰ形容詞1 （全部在內; 完整） whole; all; complete 2 （整齊） neat; tidy; orderly Ⅱ動詞1 （整理; 整...
- 合 : 合量詞（容量單位） ge, a unit of dry measure for grain （=1 decilitre）
- 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
- 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
- 溝 : 名詞1 （挖掘的水道或工事） channel; ditch; gutter; trench 2 （淺槽;似溝的窪處） groove; rut; furr...
- 通 : 通量詞（用於動作）
- 整合 : commensuration
- 營銷 : marketing （ma）
- 溝通 : link up; connect; communicate
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This article first presents a comparative analysis of imc frame and the five different standpoints, advances the view that imc is a communication mode which should be based on consumers " needs and which can collocate all kind of communication resources and bring win - win value for both consumers and advertisers, thus attaining the best effect of the input / output of communicat ion, as well as the best overal 1 impact
本文首先比較分析整合營銷傳播理論框架及五種不同的觀點，認為整合營銷傳播就是以消費者為導向，將營銷傳播中能夠給消費者與廣告主帶來雙贏價值的各要素進行有效的配置，從而使整個營銷溝通活動的投入產出效果達到最優的溝通模式。At last, the author puts forward five marketing tactics, including : choosing service items, segmenting market based on organizational buying behavior, the combinative communication tactics based on the decision process of consumer, pricing tactic building on perceived value of customer, the distribution tactics of establishing branches in economic development zones
最後根據調研結果提出五條營銷策略，分別是： （ 1 ）業務定位策略； （ 2 ）基於購買行為的市場細分策略； （ 3 ）基於購買決策過程的整合溝通策略； （ 4 ）基於顧客認知價值的定價策略； （ 5 ）在開發區成立分公司的渠道策略。Contrasted with the demand of integrated marketing strategies and the 7p ' s service mixes, it delivers our hotel ' s stp strategy and marketing tactics, such as product innovation, price, place, imc tactics and customer relationships management tactics. through which we can frame out a series of feasible marketing strategy to look forward to the trend orientation in the future hotel industry, at the mean while, making well preparation in mentality and in action, facing the challenge
對照服務業營銷7p ' s要求，對河北民航酒店的相關服務營銷組合策略進行研究，以制訂出一套切實可行的酒店營銷策略，具體包括酒店產品服務創新策略、基於顧客認知價值的酒店定價策略、銷售渠道策略、整合營銷溝通策略以及客戶關系管理策略，以期有效地解決酒店的營銷問題，能很好地促進酒店的經營管理合業績。In the recent years, various kinds of cars are produced, and the dissimilarities among them are much smaller than before. in order to seek the otherness among the products in the same level, a lot of car dealers begin to take the brand image as the center. they apply the imc ( integrated marketing concept ) to strengthen the contact and communication with customers
近年來，市面上的汽車種類推陳出新，產品間的差異性愈來愈小，為了在競爭激烈的市場上尋求同級汽車產品的差異化，許多汽車經銷商開始將品牌形象當成企業經營的重心，紛紛應用整合營銷來增強與消費者之間的接觸與溝通，本文研究的是汽車經銷商華錦公司如何應用整合營銷建立公司的品牌核心價值。If our retailing corporations want to shorten difference with foreign retailing companies and enhance core competence, we must use integrated marketing concept, urged by customer value and customer satisfaction, to integrate retailing value chain and finish the whole process of choosing value, giving value and communicate value
第四章，我國零售業整合營銷流程的主要環節。本章是本文的重點，著重剖析了零售企業整合營銷流程的主要環節，通過對零售價值鏈的整合，完成選擇顧客價值、提供顧客價值、溝通顧客價值的全過程。Integrated marketing takes integrating concept into marketing and management which emphasizes that all the marketing activities should be based on consumer demand, and which integrates all related activities and elements, and creates the largest customer value. integrated marketing puts forward 4cs concept : the largest customer satisfaction, the smallest running cost, the more convenient purchasing, the more efficient communication, and how to integrate corporation ' s value chain
本章主要介紹整合營銷的核心理論4cs理論：在綜合價值階段，企業的營銷活動必須從顧客需求出發，圍繞4cs ? ?顧客滿意最大化（ customer ） ，經營成本最小化（ cost ） ，購物便利化（ convenience ） ，溝通有效性（ communication ） ，來整合企業相關活動和要素，創造最大顧客價值。This will, though, impose a major management task as the proper integration of the different forms of marketing communication will be a vital requirement
然而，把恰當地整合不同形式的營銷溝通作為主要管理任務將成為一個重要要求。分享友人