新營銷 的英文怎麼說
中文拼音 [xīnyíngxiāo]
新營銷
英文
new marketing-
This text takes obi chain building materials supermarket as an mainly example, through that the obi buildings materials supermarket ' s successful experience and failing lessons in china, utilize compared analyses to prove that how the chinese building materials supermarket should update the marketing idea constantly and take the corresponding marketing tactics
本文主要以歐倍德連鎖建材超市無錫店為例，通過分析歐倍德無錫店在當地成功與失敗的經驗教訓，利用對比分析來說明建材超市應如何不斷更新營銷觀念並採取相應的營銷策略。Based on the theory of competitive strategy of michael e porter, the paper gives an introduction on the present status of china chlor - alkali industry. the five competitive forces acted on china chlor - alkali industry, the evolvement trend of the industry and competitors are fully analyzed, the opportunities and the threatens given by the evolvement trend of the industry are evaluated. in view of the advantages, disadvantages and the resources possessed by liuzhou donghua company, the competitive orientation position and the corresponding marketing strategies, i. e. marketing mix ( including product, price, place and promotion ), innovation of marketing idea and seting up bilateral - benefit marketing relation of co - op, crm and innovation of marketing organization are brought forward
本文以邁克爾?波特的競爭戰略理論為框架，介紹了中國氯堿行業的現狀，對作用於中國氯堿行業的五種競爭作用力及行業演變趨勢和競爭對手情況進行了充分的分析，並評估了行業演變帶來的機會和威脅，針對柳州東化公司的優勢與存在的缺點及其擁有的資源，提出了企業的競爭性定位以及與之相應的營銷策略，即營銷組合策略（包括產品策略、價格策略、通路策略和促銷策略） ，創新營銷觀念並建立「雙贏」的合作營銷關系，實施crm及營銷組織創新。During the recent years, the environments both inside and outside the group have been changing greatly, in order to adapt itself to the sharp market competition, especially to meet the higher requirements on the electrical machinery enterprises of our country by wto, to enhance the core competitive power, the group " s development strategy is optimized and adapted on the basis of scientific research and analysis. first, according to the historical mission of the company, the author reshapes the management concept. second, the strategic goals are set on the basis of scientific analysis of the inside and outside environments
為了更好地適應未來激烈的市場競爭，尤其是中國加入wto后對我國電機企業提出的更高的要求，全面提升企業的核心競爭力，本論文經過科學的調研與分析，優化和調整了集團發展戰略：首先，根據企業的歷史使命與定位，重塑了其經營理念；其次，通過分析企業內、外環境條件的變化，確立了集團戰略目標；再次，按照我國電機行業的市場競爭特點，設計了企業人才、產品、技術創新、營銷、質量與組織創新以及多樣化經營等若干競爭戰略；最後，提出了集團戰略的實施與控制辦法。" new media, new ideas and new marketing " forum was held at ceibs
中歐營銷論壇探討新媒體新思路新營銷New century calls for new marketing
新世紀呼喚新營銷The first is the short - term decision about the appointment of a new marketing manager
第一是近期決定任命一位新營銷經理。Research of new marketing combination theory about university students ' sports service market in our country
我國大學生體育服務市場新營銷組合理論研究Network marketing as a new marketing theory that adapts to dummy market of network economy age is development and application of marketing theory in new period
網路營銷作為適應網路經濟時代的網路虛擬市場的新營銷理論，是市場營銷理論在新時期的發展和應用。Example : at our planning meeting this morning the chief accountant said he had an issue about the new marketing program, so we knew nothing would be decided or move forward today
在今年早上的規劃會上，首席會計師說他對新營銷計劃有疑問，因此我們知道今天不會有任何決定或進展。Cinsos holds the belief of “ begin with faith / info, achieve in research ” and provide market research, strategy improvement, network marketing and pr service, a one - stop market service system
信索咨詢秉承「源於信、成於索」的理念，為客戶提供專業的市場研究、策略提升、網路營銷與公關策劃一站式的新營銷服務。First, author states the origin of mo theory, and concludes that there are three research sub - fields, then analyzes its philosophic base - new marketing concept. mo is the result of the marketing development
首先介紹市場導向理論的源起，指出這個理論所存在的三大研究領域，並對它的哲學基礎?新營銷概念進行論述。Third, the framework of marketing process reengineering is put forward according to the ideology and principle for mpr. marketing information systems, supplying chain, logistics and crm is designed for new marketing process to ensure realization for re - design marketing process. then, new model of marketing process is given on the basis of new process
第三，針對存在問題，依據營銷業務流程再造的指導思想和原則，提出營銷業務流程再造的總體框架和再造后的流程；圍繞如何實現新的營銷業務流程，從營銷渠道的信息系統、供應鏈、物流和客戶關系進行設計，然後基於再造后的營銷業務流程，提出新營銷組織應具有的特性，並設計出再造后營銷組織模式及實現組織再造的途徑。After introducing the background, objective and scope of the research work briefly in chapter 1, the author analyses present marketing situation of pulp in sinolight in chapter 2. as one of the industrial materials, the length of marketing channel of pulp is shorter than that of other materials. so, the characteristics of pulp marketing channel of the company is worth study
所以，筆者在本文中試圖通過深入分析中輕公司營銷渠道的現狀，應用現代營銷渠道理論，研究渠道的發展方向，分析營銷渠道的設計和管理策略，剖析新營銷渠道中的供應商、經銷商的戰略夥伴關系，提出中輕公司如何改進< wp = 3 >營銷渠道的戰略設想。After making sure that refocusing strategy is the same with the company, the study analyzes external environments and interior conditions of the company. then there is a judgment of industrial development, and refocusing strategy is brought forward, including actualizing industry conformity, going along with organization reforger, adjusting management structure, and parceling the wealth reasonably. in the end, the paper gives a suggestion : deepening enterprise reformation, establishing modern enterprise system ; adjusting operation overall, upgrading industrial capability ; going along with organization reforger, founding industrial parts ; going along with capital operation, achieving low - cost outspread ; using unusual resources, going along with dummy operation ; creating advantage relatively, building flat roof to become a useful person ; changing management mode, inaugurate " many - win " phase ; building enterprise culture remain with the company
本文在對歸核化戰略在該公司的適用性作出肯定判斷的基礎上，對其發展的外部環境與內部條件進行了歸納，同時分析了其主要產業的發展態勢並作出基本的戰略判斷，提出了實施產業整合、進行組織再造、調整經營結構、合理配置資源為主要內容的歸核化戰略思路，並勾勒出了該公司實施歸核化戰略的主要舉措：深化企業改革，建立現代企業制度；整合產業項目，提升產業實力；實施組織再造，建立事業部制結構；進行資本運作，實現低成本擴張；利用獨特資源，進行虛擬運作；創造比較優勢，構築成才平臺；創新營銷思路，開創「多贏」局面；建設具有攀鋼企業公司特質的企業文化。Prescription drugs have special characters different form other goods, in case of the special characters and the loopholes in management system, it brings about unhealthy phenomena such as doctors accept money from pharmaceutical companies, which has been paid close attention by the public and government. by analyzing the external market environment of medical trade and purchasing action in consumer marketing, the author discovers the reason causing about moral risk in medical marketing, advances strategies in medical products development, marketing channel and marketing pattern creation. we are looking forward to the arrival of epoch of integrated marketing of prescription drugs the author hopes the article is benefit for government to reform the market and pharmaceutical enterprises to improve marketing ways
處方藥具有不同於一般商品的特殊性，由於其特殊性和管理體制上的不健全，造成了處方藥銷售中為社會和政府所關注的醫生拿「回扣」等現象的出現。論文通過對醫藥行業的宏觀環境分析和對消費者市場購買行為的分析，找出了產生醫藥營銷道德風險的原因，提出了在處方藥產品創新、渠道整合、營銷方式創新等方面的策略，期待處方藥營銷整合時代的到來。筆者期望本文能為政府部門規范市場及醫藥企業創新營銷方式提供借鑒。In the second place, the thesis raises respectively the countermeasures for enterprises in china in terms of the mam features of globalization, internet and continuity in new economy with the aim of international marketing, online marketing and green marketing etc. finally, the thesis brings respectively up with development countermeasures for enterprises in china aiming at other marketing innovation in theory and practice in new economy, such as service marketing, knowledge - based marketing, imc and relationship marketing etc. the full passage falls into six categories : the meaning, general situation of domestic and international research and research methods for the entry new economy and marketing innovation globalization and international marketing network and online marketing continuity and green marketing marketing innovation in theory and practice in new economy postgraduate : wang duchun major : agricultural economic management supervisor : prof. liang xueqing
本論文首先分析了新經濟的內涵、特徵，以及新經濟對傳統營銷的沖擊，並結合營銷創新的概念，總結了新經濟時代營銷觀念創新、營銷組織創新、營銷策略創新和營銷創新要注意的問題。然後，分別就新經濟的全球化、網路化、持續化等主要特徵所針對的國際營銷、網路營銷、綠色營銷等方面，提出中國企業的創新對策。最後，針對新經濟條件下其它的營銷理論創新與實踐創新，如服務營銷、知識營銷、整合營銷、關系營銷等，分別提出中國企業的發展對策。As a conclusion, yuxi hongta group has stronger core competition advantages, and put forward to adapt new economic era to strength new enterprise core competition capacity along with times, and enhance hongtashan brand advantages. the strategy and measurement of technology innovation, quality innovation, system innovation, market sales innovation are put forward. it is theory and practice significance to realize the strategy of improving the hongta group competition capacity, increasing market rates and finally realizing superego, keeping ahead in science and technology, caring selves and setting up brilliant achievement again
結論表明玉溪紅塔集團有很強的競爭優勢，與時俱進地提出如何適應新經濟時代以增強新的企業核心競爭力，強化「紅塔山」這一品牌優勢，利用技術創新、質量創新、體制創新、營銷創新等策略及措施為玉溪紅塔集團在激烈的市場競爭中提升紅塔集團的核心競爭力、提高市場佔有率、實現「超越自我，科技領先，關愛健康，再創輝煌。 」Through innovation of service and technology and marketing manner, the pattern of competition is changed at the present time. in other words, this is an optimum situation the added value capability of com modity is raised up for purchase. on condition of the commodity the price keeping constant, its value is raised up
改變srd公司參與市場競爭方式，通過服務創新、技能創新、營銷方式創新，提高srd公司在供應鏈下游管理的增值能力，研究供應鏈上產品價格不變的條件下，怎樣提升產品的價值。On marketing innovation of conservation - minded society
產品概念創新營銷By analyzing stock broking business situation, the paper does some systemic research on technical innovation, marketing innovation and core competence cultivation of securities companies
文章從證券經紀業務現狀分析入手，較為系統地研究了券商的技術創新、營銷創新和核心競爭力培育問題。分享友人