施普勒策 的英文怎麼說
中文拼音 [shīpǔlècè]
施普勒策
英文
sprotze-
The writer use the market theory of koter. philip to systemically analyze the exterior environment such as : the steel seamless tube market, the regional economic movement and the purchase behavior of the steel seamless tube market. also the five forces model is used to analyze the industry and competitor of the steel seamless tube market. the swot method is use to evaluate the superiority, weakness, opportunity and threaten about the new corporation. after research a great deal of market datum, the writer make the subsection of the steel seamless tube market, then confirm the target market of the new corporation and the new 4p combination strategy. the new brought forward market strategy is making the client as center, ec as assistant tools, making the needs of the client satisfaction as core, and actualize product diversity as means. the new market stratagem has a actual effect to the strategetic adjustment and long development of pangang group chengdu iron & steel co., ltd
本文應用菲利普、科特勒的營銷理論對新公司所面臨的外部環境：無縫鋼管業務市場、區域經濟的發展、無縫鋼管的業務購買行為進行了系統的分析；用波特的五力模型理論對無縫鋼管市場進行了行業和競爭者分析；用swot方法對新公司的優勢和劣勢、機會及威脅進行了全面的評估。在對大量市場數據研究的基礎上，對無縫鋼管市場進行了細分，結合企業的特點，確定了新公司的目標市場，企業新的4p組合策略。提出了以客戶為中心、電子商務為輔助平臺、滿足客戶的需求為核心，實施產品差異化戰略為手段的新的市場營銷戰略。
分享友人