明略行公司 的英文怎麼說

中文拼音 [mínglüèhánggōngsī]
明略行公司 英文
millward brown
  • 明 : Ⅰ形容詞1 （明亮） bright; brilliant; light 2 （明白;清楚） clear; distinct 3 （公開;顯露在外;不隱...
  • 略 : Ⅰ名詞1 （簡單扼要的敘述） summary; outline; brief account; résumé: 節略 memorandum; aide mémoire;...
  • 行 : 行Ⅰ名詞1 （行列） line; row 2 （排行） seniority among brothers and sisters:你行幾? 我行三。where...
  • 公 : Ⅰ形容詞1 （屬于國家或集體的） state owned; collective; public 2 （共同的;大家承認的） common; gen...
  • 司 : Ⅰ動詞（主持; 操作; 經營） take charge of; attend to; manage Ⅱ名詞1 （部一級機關里的一個部門） dep...
  • 明略行 : millward brown
  1. But after the " financial storm " that broken out in 1998, the business of fl company has been baddish. the problem was represented in much ways such as " target market sufficient ", " low management level ", " pool employee ' s diathesis " and so on

    但自從1998年東南亞金融風暴之後，公司原先的經營策略開始暴露出越來越明顯的劣勢，表面上看來，這是公司管理不規范，員工素質低等原因造成的，但實際上這其中蘊涵著國內服裝行業的大趨勢和大動向。
  2. Ceibs case center s second case book, the selected cases of ceibs, was published by china citic press. the book includes 23 teaching cases in obhr, strategy, marketing, general management and entrepreneurship. one unique feature of this book is the insightful commentaries made by ceibs emba students

    2006年12月中歐案例經典體驗emba精英的頭腦風暴一書由中信出版社出版發行，該書共收錄了23篇中歐案例，涵蓋戰略營銷創業人力資源和綜合管理等領域，並邀請了中歐國際工商學院院長朱曉明和萬科企業股份有限公司董事長王石作序。
  3. At the same time analyse these problems, primarily from basis management aspect analyse various shortage of pyramidical organizational structure and tradition human resources management inside of rw company, and lack information management from inside and outside enterprise, then from operating management aspect analyse the " olivary " strategy that make much of manufacture and make light of development and marketing, it is unadapted to market competition, explain the cause of rw company management innovation

    接著對上述問題進行了分析，首先從企業基礎管理層面闡明了rw公司金字塔形組織結構存在的種種弊端，分析了rw公司傳統人事管理觀念等傳統管理方式的不足，缺乏對企業內部和外部的信息管理；然後從企業經營環節分析了企業當前重製造，輕研發和營銷的「橄欖型」發展戰略與市場競爭不相適應。
  4. When we sold our shares in chalco last fall, we said that we would continue to work on strategic initiatives together to improve our business ? both within china and across the globe

    去年秋天，當我們出售了在中國鋁業股份有限公司的持有股權，曾聲明我們將在中國業務及全球業務領域繼續進行一些戰略性合作。
  5. In this article, firstly the background of the textile trade conflicts within sino - us or sino - euro are introduced, thus learn that how to discern and dodge the foreign trade risks, how to choose the appropriate investment projects have already become one of the most important questions for exporting companies on foreign trade affairs well - known as high investment and high risk. so the main text makes a risk analysis qualitatively and quantitatively on a textile - exporting trading company from three angles of statistic 、 game theory and portfolio theory, which is the main content that we studied. firstly, the statistic article adopts data of the transaction closing price of the textile clothing index in shenzhen stock exchange at the end of each quarter as well as several other kinds of data reflecting the macro - economic changes, performs an empirical analysis of these data according to the theory of co - integration test 、 granger cause test and impulse response function of time series in economitric, and learn that the impact to ti is more obvious by the economic index reflecting local commodity price level and economic prosperity degree home and abroad, as well as the impact degree and the time lag degree, and knows the macro - economic risks faced by textile business enterprises ; after that by the game theory angle we analyze exactly the managing risks faced by one textile export corporation named beauty. from the game expansion chart the system arrangement between censor ways by exportation goal countries and exporting strategies by the exporting enterprises has been analyzed. involving the benefit assignment between them both the limited rounds and infinite rounds negotiations of cooperation games have been studied, and then country responsibility and the enterprise managing risks on foreign trade affairs and so on have been analyzed exactly ; in order to realize the investment multiplication in the certain degree to disperse the risk, the

    本文首先介紹了中美、中歐紡織品貿易爭端的來龍去脈，由此可知在涉外貿易這種以高投入、高風險著稱的行業里，如何甄別和規避外貿風險、如何選擇合適的投資項目已經成為外貿企業的首要問題。因此，正文分別從統計學、博弈論和投資組合三種角度對涉外紡織品貿易公司風險進行了定性和定量的分析，這也是本文的主要研究內容。首先，統計學篇選取了深圳證券交易所行業分類指數?紡織服裝指數（ ti ）每一季度末的交易收盤價和若干種反映宏觀經濟變化的指標，利用計量經濟學中時間序列的協整檢驗、 granger因果檢驗和脈沖反應函數等理論做實證分析，從而得知反映國內物價水平和國內外經濟景氣程度的經濟指標對紡織板塊上市值的沖擊比較明顯，且可知沖擊程度和時滯度，進而分析出涉外紡織企業所面臨的宏觀經濟風險;接著，從博弈論的角度具體分析一家紡織品出口公司（ beauty ）的外貿活動所面臨的各種經營風險，該篇從博弈擴展圖入手，分析了出口目的國審查方式與本企業出口策略之間的制度安排;並圍繞雙方的利益分配，研究了有限回合和無限回合合作談判博弈，然後具體論述了國家責任和企業涉外經營風險等問題;在一定程度上為了實現投資多元化來分散風險的目的，投資組合篇從經典的markowitz模型著手，在一些特定條件的限制下，給出了一個相應的投資組合模型。
  6. China has a vast population and a broad market, thus liquor consumption owns a considerably potential market in china. however, due to the intence yet disorder competition of the present market, the marketing of the liquor industry in china has fallen into an rather awkward dilemma. the hidden trouble, the lurking danger, cause the businessmen in this line unable to extricate themselves from a low - leveled ricious competitive cycle. such severe challenge also confronts yuechitequ company. therefore, the most urgent problems waiting for resdring lie in how to take advantage of the present resoures effectively, how to distinguish the market situation, and how to institute a scientific product - popularizing programme in order to keep the enterprise standing undefeated in the intense competition, and develop the enterprise rapidly, favorably. this thesis makes a thoughtful analysis about the external conditions of market and internal ones resources in the yuechitequ by means of inrestication through questionaire and scientific data processing. in the second part, with the application of stp system theory of marketing and new - product - pricing theory, it designs and further expounds the popularization of the new products of this company, then forms a excutable performance and makes a constant rerision via market practice. in this way can it explor a suitable road to popularize the products in the liquor market, help the enterprise to free from the difficulties and progress healthely, consitently

    本文通過在岳池特曲公司現有產品市場進行問卷調查，運用科學的數據處理方法對所回收的658份問卷統計分析，以及利用美國哈佛大學商學院著名教授邁克爾?波特（ michaelporter ）提出的五種力量模型和價值鏈與vrio分析理論，對白酒市場的公開數據細致分析，以明確四川省岳池特曲酒業有限公司實施新產品市場推廣所面臨的市場條件和內部資源條件，在此基礎上，本文運用市場營銷學中stp系統理論、新產品定價理論等，對岳池特曲公司推出的白酒新產品進行市場細分、確定目標市場和市場定位，並根據市場營銷4p理論制定新產品的產品策略、價格策略、渠道策略、市場促銷推廣策略，形成最終整體完善的可執行方案，再通過市場實踐對推廣方案進行檢驗、修正，力圖在酒類市場中探索一條新產品市場推廣的適用道路，並幫助企業擺脫困境、邁開步伐、持續健康的發展。
  7. In order to indicate the opportunities & threats, author employs the competitive strategy, analyzes the external environment and the competitive status of yujiang company. while, the author impotently analyzes the internal resources and competences so to indicate the advantages & disadvantages, besides, finds the core competence by the analysis of yujiang ' s value chain, the competitive location and the type of competitive

    本文運用競爭戰略理論通過對重慶渝江公司所處的外部環境與行業競爭狀況進行分析，明確公司面臨的外部機會與威脅，並重點分析了公司內部資源能力狀況，明確了內部存在的優勢與劣勢，通過價值鏈分析找出公司的核心競爭力之所在。
  8. This thesis mainly research the marketing management guided by related theories and based on the operation practice of xin shiming scientific and technological project co. ltd. through in - depth analyzing the market environment of domestic ophthalmic medical industry and the company ' s practice, the author has found that the main marketing problems are insufficient depth and scope of the product line, worse channel management, inadequate advertising input, too simple promote ways, the staff lacking systematic marketing knowledge, and the most important thing does n ' t have a long - term and intact marketing tactics suiting the development of the company

    本文以營銷管理為主要研究方向，在相關理論的指導下，以鄭州新視明科技工程有限公司的經營實際為背景，深入分析了國內眼療行業的市場環境和該公司在營銷活動中存在的問題，包括產品線深度、廣度不足；渠道管理不力；廣告投入不夠；促銷方式過于簡單；員工缺乏系統的營銷知識；最重要的是沒有一套系統的適合公司長遠發展的營銷策略。
  9. Now we have the small and medium - sized business of representative for a company ' s electromechanical profession in homeland, the manpower resource management present situation investigation analysis, discover the program of the manpower resource of a company ’ s recruit 、 training 、 effect check and salary reward system have many problems : the function of a company ' s manpower resource management is as follows, the company ’ s management is the experience of each department class cadre of straight line, especially lacks effect check system ; employees lack competitive consciousness, lacking actuating pressure, the employees lose initiatives gradually ; the manpower resource management of a company is confined to only somewhat daily recruit, salary capital calculation provide wait for general affairs, manpower resource management is not obvious for strategic influence as well as and strategic connection

    在筆者對a公司這樣一個在國內機電行業具有代表性的中小型企業的人力資源管理現狀進行調查分析后，發現a公司的人力資源的規劃、招聘、培訓、績效考核及薪酬體系存在很多問題： a公司人力資源管理的功能不足，甚至缺失；公司以各直線部門班幹部的經驗化管理為主，尤其缺乏績效考核體系；員工普遍缺乏競爭意識，缺乏工作壓力，由於缺乏績效評估，沒有有效的激勵，干好乾壞差不多，員工逐漸失去進取心； a公司的人力資源管理只限於一些日常的招聘、薪資計算發放等事務，人力資源管理對戰略的影響以及和戰略的聯系都不明顯。
  10. This text aimed at the problems of the management aspects of design of organization structure of the wheel company, combining to the development stage of the company, by means of the questionnaire to the related personnel and comprehensive analyses of internal and external environment, find out main reasons of the influence of organization structure and design to the company development, . by the reference to the successful aspects of organization structure and design of the same domestic and overseas enterprises, i designed the excellent project. that is the excellent project of work flow, the excellent project of the organization structure and the excellent project of the position system respectively by the practice of experimental unit and its result, proving that this project is successful, attaining to aim of raising the company management level of enterprise management

    本文針通過對車輪公司外部環境、內部環境的分析，針對車輪公司組織設計中存在問題，通過現場調研與綜合分析，找出了公司組織結構不適應的三個主要方面? ?以職能為中心、管理層次多、集權制，指出了解決公司目前管理問題是對組織結構的優化與改進，並通過借鑒國內外相關企業成功經驗，同時結合公司現狀，制定了公司組織結構優化設計方案，通過公司管理層的認可和部分優化方案的實施以及實施效果驗證，證明了組織結構優化設計方案是可行的，而且能夠滿足企業發展與戰略的需要。
  11. The meeting of national financial work in feb, 2002 denounced clearly that, the state - owned commercial banks should take the steps of " company, joint stock system and listing "

    2002年2月，全國金融工作會議明確提出了中國國有商業銀行「公司化、股份制、上市」的三步走戰略。本質上說，這仍是中國國有企業改革的思路。
  12. This paper points out the problem and the good qualities of huaya plastic company ' s sale strategy. according to existent problem, the author suggests several improvement that includes strengthening sale channel management, improve the innovation of sale channel, carry out dealer appraisement and integration analysis, emphasize dealer encourage etc. method, and have given explanation and exposition

    本文通過分析被調查公司經銷策略的長處和存在的問題，針對存在的問題提出包括加強銷售渠道的管理、倡導銷售渠道創新、進行經銷商評價和綜合分析，注重經銷商激勵等方法的解決方案，並給以了說明和論述。
  13. And the market of mobile communication service supply will be influenced after china joins the wto. facing these problems that exists in smcc ' s marketing, and according to fact situation, i completely analyzed smcc ' s marketing environment and competitive pattern, deeply investigated the market business and challenge faced by smcc. on the basis of mobile products or service ' s features, combined with national & international research about marketing and service marketing, i achieved conclusion as following : 1

    並依據移動產品和服務的特點，結合國內外市場營銷和服務營銷的相關研究，得出了下列結論： 1 、四川移動通信公司當前實行的以發展新用戶為主的擴張型營銷策略已不適應移動市場競爭的需要； 2 、四川移動通信公司要在市場競爭中保持明顯優勢，只有從服務入手，全面實行以維系客戶為目標策略的移動服務營銷。
  14. Shan dong seven color panel co., ltd ( sdscp ) was founded in 2001. lack of research about market, sdscp has not drawn up marketing strategy. the whole marketing is hi chaos. this thesis is the research report about marketing strategy in sdscp

    由於管理決策層對該行業只有感性的認識，缺乏理性的判斷和深度的分析，山東七色板業有限公司一直未明確提出自己的總體市場營銷戰略，整個市場營銷工作處于摸索性的比較盲目和混亂的階段。
  15. After adopting rules as the behavior guides, author analyzes the questionnaire results to explain what kinds of behavior guides china companies need right now, in other words to find out which kinds of rules should be considered first. the second and third chapters focus on general action - profit linkage model

    接著，本章以投資公司的經營戰略案例分析規則的使用，並結合對80餘家企業的管理人員的調查問卷分析，說明在現階段企業需要對實際經營過程的行為進行何種指導，以此作為下文來討論規則的具體內容的基點。
  16. With the swot analysis method, the article deeply analyzed the foundation of strategy capability of the company by associating with the analyses of outer environments and inner conditions to provide the ideas and evidences for the establishment of strategy planning program on the basis of analyses in both theory and practice, in accordance with the established strategy factors and selected general strategy methods, the article made out the strategy planning program and strategy target of the company and pointed out various subsystems of strategy planning programs such as the products strategy plan, market strategy plan, finance strategy plan, manpower resource plan, organization & administration development plan, technology development plan and technology transformation plan etc finally the article applied life cycle method and economic evaluation method to evaluate and analyze the strategy planning program stated in this article so as to guarantee that the research conclusions are scientific and practicable

    再次，對株航公司的戰略資源和能力進行了系統的分析和閘述，綜合了中、小發基地建設已有的基礎，結合行業現狀明確了株航公司的核心能力，並運用swot分析方法，綜合企業外部環境分析和內部條件分析，深入分析了株航公司的戰略能力基礎，為制定戰略規劃方案提供了思路和依據。在對理論和實際進行研究分析的基礎上，運用戰略聚類模型分析方法，按照戰略制定要素並結合總體戰略選擇方法，擬定了株航公司的戰略規劃方案和戰略目標，並提出了產品開發戰略規劃、市場戰略規劃、財務戰略規劃、人類資源規劃、組織與管理發展規劃、技術發展規劃、技術改造發展規劃、等各子系統的戰略規劃方案。最後，綜合運用生命周期法和經濟效果評價等研究方法對本戰略規劃進行了評估分析，保證了研究結論的科學性和實用性。
  17. From the viewpoint of system, such the basic theories of the modeling method as system dynamics, learning organization and system thinking are studied on the basis of the analysis of the status quo of management decision - making, as well as relevant model building blocks, modeling methods and modeling steps. taking advantage of modeling platform stella / ithink, some enterprise management decision - making modeling infrastructures are built based on anhui jianghuai automotive co., ltd., which include inventory controlling, manufacturing, pricing, shop controlling and etc. finally, based on the qualitative analysis of the strategy of mark down sale in auto industry the model of the pricing strategy in auto industry is developed, which is based on anhui jianghuai automotive co., ltd. the effects of the strategy of mark down sale are simulated and analyzed quantitatively

    論文在分析國內管理決策現狀的基礎上，從系統的概念出發，研究了系統動力學、學習型組織理論、系統思考等基本理論以及系統動力學方法的建模構件（ block ） 、建模原理、方法與步驟；藉助建模平臺stella ithink ，以安徽江淮汽車股份有限公司為原型，設計構建了庫存控制、製造、價格和車間控制等企業管理模型功能子模塊（ infrastructure ） ；在定性分析國內汽車行業降價銷售策略的基礎上，設計構建了以安徽江淮汽車股份有限公司為原型的國內汽車行業價格決策模型，該模型圍繞產品價格、交貨提前期、市場份額、利潤、生產能力等關鍵因素，對降價銷售策略帶來的市場運作、生產管理、銷售發貨及庫存控制等過程的變化情況進行了模擬模擬，並通過一定的數據結果定量地說明了降價銷售策略將給企業帶來的結果。
  18. How to consolidate existing market share, and improve the market share of the products rapidly, has already become primary task on the development of the company. in a great deal of influence factors, it is particularly important that how to handle the relation with all kinds of customers well. based on this purpose, and through analyze competitive environment of market and existing customer ' s state, i constituted customer correlative tactics in this thesis under the innovative environment of market

    本文通過對遼源市金馬化工有限責任公司客戶關系戶現狀的系統分析，以及對其四年來的經營情況的具體研究，在明確公司必須進行客戶關系策略調整的指導思想基礎上，確定了公司客戶關系發展的長期目標和短期目標;制定了以彌補自身劣勢、利用市場機會，增強公司綜合實力為核心的客戶關系策略，提出了調整決策機制、提高員工整體素質等策略措施。
  19. A case of strategy studying on a foreign travel company that is launching itself into chinese travel agency industry is put in chapter 5. comparing with several pattern alternatives, the dissertation draws the conclusion that the m & a strategy should be the first choice if foreign capitals want to be involved in china tourism industry. it further studies the problems involving the m & a strategy such as the approaches, the time, the objective positioning and so on

    論文在第五章中放入一個關于國外旅遊公司進入中國旅行社業的戰略案例分析，通過幾種主要進入模式的比較，得出購並戰略是外資進入中國旅行業市場的首要選擇的論點，並對與購並相關的問題諸如進入渠道，進入時機與購並對象，進入地域，以及市場定位進行了分析，將購並理論與該公司的具體實踐相結合，設計出明確的購並方案，為其它類似企業的戰略管理的實施提供較為現實的參考建議。
  20. The thesis includes following parts ? first, it describes haizhi company ’ s general condition, and specifies major problems in the company ’ s development process ; second, it utilizes enterprise strategic management analysis approach to make further analysis of the company ’ s internal and external environment, in the internal environment aspect, it mainly analyzes the company ’ s status quo, internal management, organizational structure, human resource and financial condition, etc. and in the external environment aspect, it mainly analyzed the field situation and the 5 factors concerning enterprise competitiveness ; third, based on the actual condition of the company ’ s internal and external environments, it puts forward the company ’ s development strategic idea and the company ’ s objectives at different stages ; fourth, it focuses on the company ’ s problems in development fulfillment ; fifth, it analyzes the assessment and control systems in the strategic implementation process ; and the final part is the conclusion

    論文包括以下幾個部分。第一，描述海之公司的概況，明確公司發展中存在的主要問題;第二，運用企業戰略管理的分析方法對公司的內外部環境進行深入的分析，在內部環境方面，主要分析了公司現狀、內部管理、組織結構和人力資源、資金狀況等因素。在外部環境方面，主要分析了行業狀況和影響企業競爭力的五大因素;第三，在分析公司內外部環境的基礎上，提出了公司的發展戰略思路，明確了公司實現戰略的階段目標;第四，著重討論了公司發展戰略的實施問題;第五，分析了戰略實施過程中的評價和控制體系;最後是本文的主要結論。
分享友人
分享到 Line

分享到臉書