末日危機 的英文怎麼說
中文拼音 [mòrìwēijī]
末日危機
英文
fire and ice-
Interior of the country, a great number of famous groups were threatened by the marketing crisis and marketing failure. as " juren group " fell down, " taiyangshen group " went down, " feilong group " hit the ground and many advertising kings broke down, some of the excellent companies, which had ever presented the market trend, are now sinking into the condemn of general debility or even bankruptcy. since our country takes part in the wto, the competition will turn from the domestic, partial, un - integrate one to the one of international and overall
上個世紀末波及全球的東南亞金融危機，造成東南亞地區的經濟倒退、企業倒閉；在國內， 「巨人」倒下、 「太陽神」下山、 「飛龍」落地、 「標王」破產，一大批知名企業被營銷危機和營銷失敗籠罩，過去曾是領導市場潮流風雲企業，而現在卻陷入虧損甚至破產的困境；隨著我國wto的加入，國內競爭逐步發展為國際的競爭，競爭日漸激烈，市場的競爭將由國內的、局部的、不完整的競爭轉向國際化的、全方位的競爭，市場特點將由國內市場的國際化變為國際市場的國內化，更多的企業將面臨營銷失敗。This thesis firstly gave a brief introduction of some basic concepts on crisis and the crisis management, and distinguished them with some relational concepts in theory through issues, the issue management, risks, the risk management and the none defect management or the last day management ; then analyzed the qualities and types of the marketing crisis management for the study of cases ; finally analyzed the guard of the marketing crises and the communication between enterprises and their publics during the course of the marketing crisis management
本文首先簡單介紹了危機與危機管理的一些基本概念，並將二者與相關概念進行了區別與比較，涉及了問題、問題管理、風險、風險管理、零缺點管理末日管理等理論；其次，基於案例研究分析了營銷危機的性質與類型；最後在危機管理的一般理論的基礎上，著重分析了營銷危機的預防和事中與善後管理中的溝通等問題。Mysterious universe the unxplained
世界末日的危機
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