本期待銷商品 的英文怎麼說

中文拼音 [běnqīdāixiāoshāngpǐn]
本期待銷商品 英文
goods available for sale
  • 本 : i 名詞1 （草木的莖或根）stem or root of plants 2 （事物的根源）foundation; origin; basis 3 （本錢...
  • 期 : 期名詞[書面語]1. （一周年） a full year; anniversary 2. （一整月） a full month
  • 待 : 待動詞[口語] （停留） stay
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 品 : Ⅰ名詞1 （物品） article; product 2 （等級; 品級） grade; class; rank 3 （品質） character; qualit...
  • 期待 : anticipate; await; expect; wait in hope; look forward to
  1. Prescription drugs have special characters different form other goods, in case of the special characters and the loopholes in management system, it brings about unhealthy phenomena such as doctors accept money from pharmaceutical companies, which has been paid close attention by the public and government. by analyzing the external market environment of medical trade and purchasing action in consumer marketing, the author discovers the reason causing about moral risk in medical marketing, advances strategies in medical products development, marketing channel and marketing pattern creation. we are looking forward to the arrival of epoch of integrated marketing of prescription drugs the author hopes the article is benefit for government to reform the market and pharmaceutical enterprises to improve marketing ways

    處方藥具有不同於一般商品的特殊性，由於其特殊性和管理體制上的不健全，造成了處方藥銷售中為社會和政府所關注的醫生拿「回扣」等現象的出現。論文通過對醫藥行業的宏觀環境分析和對消費者市場購買行為的分析，找出了產生醫藥營銷道德風險的原因，提出了在處方藥產品創新、渠道整合、營銷方式創新等方面的策略，期待處方藥營銷整合時代的到來。筆者期望本文能為政府部門規范市場及醫藥企業創新營銷方式提供借鑒。
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