模具工作部分 的英文怎麼說

中文拼音 [gōngzuòfēn]
模具工作部分 英文
working portion of die
  • : 模名詞1. (模子) mould; pattern; matrix 2. (姓氏) a surname
  • : Ⅰ名詞1 (工人和工人階級) worker; workman; the working class 2 (工作; 生產勞動) work; labour 3 ...
  • : Ⅰ名詞1 (部分; 部位) part; section; division; region 2 (部門; 機關或組織單位的名稱) unit; mini...
  • : 分Ⅰ名詞1. (成分) component 2. (職責和權利的限度) what is within one's duty or rights Ⅱ同 「份」Ⅲ動詞[書面語] (料想) judge
  • 模具 : mould; matrix; pattern die; die模具鋼 die steel
  • 部分 : (整體中的局部或個體) part; section; portion
  1. In view of bearing capacity of the elastoplastic theory analysis, the author made a comparison between the achieved bearing capacity limit load pi / 4 of round base ( space problem ) and the limit load pi / 4 of bar groundwork foundation design ( plane problem ) from soil mechanics at home and abroad as well as foundation criterion, and explained why the value of formula in present design criterion from soil mechanics is inclined to be conservative. in the light of the author ' s many years experience of vibration test on the spot and the research work of relevant projects, the author worked over the dynamic pile testing of the bearing capacity of foundation and batholith, and gathered the parameter of dynamic analysis and testing. the author also talked over the difficult point of pile foundation design criteria in present batholith engineering world, i. e. the confirmation of batholith bearing capacity of pile end, from the following aspects : a ) confirmation of single axis counter - pressure strength of rock in house ; b ) f. e. m calculation of elastoplastic model ; c ) calculation of soil mechanics ; d ) deep well load test

    然後,對巖土程領域至今尚未解決,甚至不為人注意的考慮地基變形的地基承載力問題進行了實用化的探討,提出了考慮地基變形的地基承載力上程計算方法;對基於彈塑性理論析的地基承載力國內尚未見報道的空間問題得到了圓形基礎(空間問題)的承載力界限荷載p _ ( 1 / 4 ) ,並與國內外土力學專著及地基基礎設計規范中的條形基礎(平面問題)的界限荷載p _ ( 1 / 4 ) ,進行了對比,從而定量上解釋了目前設計規范引用土力學承載力公式值偏於保守的這一情況;根據本文者多年從事現場地基程振動試驗及相關課題的研究,本文以截頭錐擬地基,對地基(巖基)承載力的動測法進行了研究,為各類地基(包括巖基) ,匯總了動力析和檢測川的參數:針對日前巖土程界應用樁基設計規范中的難點? ?樁端巖基承載力的確定問題,從巖石室內單軸抗壓強度確定、基於彈塑性型的有限單元法計算、土力學計算及深斤載荷試驗四方面進行了深入討論;本文者根據多年現場載荷試驗的程實踐,對深井荷試驗裝置的核心? ?反力裝置,設計了側壁支撐反力加載系統,該加載系統有實用、簡便、穩定及安個等優點。
  2. Some problems occurred in the compensation management of cadi and the causes are discussed. according to the current situation of the human resource of cadi, the characteristics of engineers working in the cadi and the characteristics of the aircraft design, the distribution schemes focusing on job positions and performance are given, of which a linear programming model is built to resolve the performance compensation at the aim of max - motivation in order to form a suitable model of compensation management and to achieve " double - win " between the employee and the employer

    針對611所人力資源狀況、程技術人員特點及飛機設計專業特點,提出以崗位為核心的崗位薪點設計方案和以個人業績為核心的績效配設計方案,建立了以激勵強度最大化為目標的線性規劃數,用單純形法求解績效獎酬,以形成一種激勵強度大、內公平合理、對外有競爭力的薪酬管理式,即實現員與組織在此問題上的「雙贏」 。
  3. The research of this paper includes three parts : the first, according to the statistical figures about the cargo transport in recent years, it analyzes cargo transport structure and the changing law and the internal reason of cargo transport. at the same time it analyzes and calculates the change of the arriving ships " structure for a systematic and full understand of the transport demands. the second, it make a scientific forecast of the port ' s future cargo capacity making use of the grey forecast system, which provides scientific basis for medium - long term development plan of the port ' s cargo handling capacity

    本文研究的主要三個:第一,根據張家港近年來有關貨物運輸的一些統計數據,對貨物運輸的結構和規演變的規律及內在原因一剖析,同時對到港船舶的結構變化進行預測,以求對運輸需求有一個系統全面的了解;第二,應用灰色預測系統對張家港港未來港口貨運吞吐量進行科學預測,為張家港港貨物裝卸能力規劃提供科學依據;應用物元析技術對張家港港口的未來發展前景出一定程度的析、研究,找出張家港港口未來發展規劃的零散無序、不成系統的因素,總結前人經驗的基礎上採用綜合評判物元型進行評判,在預測港口未來發展規劃是否科學實際上有獨到見解。
  4. Finally, based on dowson ' s framework, j2ee technology and our visual pml, we design a psee which includes three parts : a software process modeling tool, a software process engineer and the workspace of the psee, and the first part has been implemented

    文章設計了一個基於dowson框架與j2ee技術、使用我們的過程建語言的、以過程為中心的軟體過程支撐環境psee系統,該psee系統主要包括軟體過程建、過程引擎和過程功能環境等三大,目前已實現第一
  5. Whereas " build - operate - transfer ", called bot mode, has been successfully adopted in some foundation fields, such as public traffic, electric power, etc. this article is based on the study of yishui sewage treatment plant application of bot some constructive and valuable recommendations presented may be helpful to other foundations and environmental fields. this article has analyzed the feasibility of yishui sewage treatment plant application of bot, then made a blue print which include construct project item company project financing project, running project and the analyse of benefits to society and economy. the pivotal portion - concessionary agreement, is also studied in this article

    在借鑒國外城市基礎設施bot式和國內電廠、高速公路等建設項目bot式的基礎上,總結國內採用準bot式建設污水處理廠的經驗,根據國家目前的環境政策和法律、法規要求和沂水縣社會經濟發展狀況,運用了經濟學、技術經濟學及管理學的一般原理,對沂水縣城市污水處理廠採用bot式建設進行了方案設計和析,包括項目建設方案、項目公司組建方案、融資方案、運行方案、項目經濟效益析及項目各參與方的經濟效益析等內容,並對項目關鍵? ?特許權協議的有關內容進行了研究,在特許權協議中,對在實際中難以確定的收費價格、發票、付款等體內容提出了解決思路和辦法。
  6. Based on analysis of geologic foundation record about pingzhuang basin, a lot of sino - foreign geothermal geology record and investigation of field geology, measuring of ground temperature in person and geo - chemical analysis of ascension spring, gushing water of fault, the fact that the anomaly of geothermal gradient of pingzhuang basin, which is in region of low geothermal gradient, is caused by redistribution of conduction - oriented geothermal heat flow which is result from upheaval and depression of basin foundation bed is pointed out. after the field of ground temperature is simulated under the background of conduction - oriented geothermal heat flow by means of ansys, the characteristic of ground temperature distribution of top surface of basin foundation bed ( yixian team ) is revealed. the sound condition of transmissibility fault and feeding water source, which are imperative in formation of the low - medium temperature geothermal system of convective type, is possessed in pingzhuang basin

    通過對平莊盆地基礎地質資料、國內外大量地熱地質資料的析和野外地質調查、礦井實測地溫以及上升泉、斷層涌水的地球化學析等基礎上,指出地處低地溫梯度背景區的平莊盆地地溫梯度異常是由於盆地基底隆起和坳陷引起傳導型大地熱流再配所致;運用州sys數值擬了大地熱流向地表傳導背景下的盆地地溫場,從而揭示了盆地基底(義縣組)頂界面地溫佈特徵;闡明了盆地有形成中低溫對流型地熱系統所必需的導水斷裂、補給水源等的良好條件,中低溫對流型地熱系統是地熱勘查的主要對象;圈定了平莊盆地北朝陽溝?駱駝營子地熱勘查遠景區。
  7. On the basis of introducing the principle of the tf / ar radar, this paper analyzes the conditions of effectively jamming the tf / ar radar in typical tactical act of hedgehopping, which include the disposition and quantity of electron reconnaissance / jammer, calculates the capability request of equipments in the method of sensor / hand - emplaced jammer, and concludes that it is difficult to jam tf / ar radar at the present time

    摘要在介紹地形跟隨迴避雷達原理的基礎上,通過設定典型超低空突防飛機的戰術行動,析了對雷達實施有效干擾所必須備的條件,包括偵察干擾機的署、數量要求等;並計算了在傳感器擺放(投擲)式干擾機式下對裝備的性能要求,得出了在目前技術條件下,對地形跟隨迴避雷達實施干擾在技術和戰術上都是困難的。
  8. After entry of wto, there are still many maladjustments in guangxi ' s seed industry, such as the weak foundation of sees industry development ; the unformed market of the seed industry for fair competition ; small - scale seed enterprises ; no systematic connection among the cultivation, breeding and marketing ; lower qualification of staff who work in the seed industry and with weak sense of laws, and lack of the knowledge in operating experiences in the international market and trade etc. yet the un - efficiency system, unclear property right in enterprises, the lack of an effective mechanism to promote the rational use of resources in the seed industry and the lack of such concept as " the government creates environment and enterprises create fortune " are the deep - seated causes of the problems in guangxi ' s seed industry. therefore, the key points for promoting development of guangxi ' s seed industry under the wto framework are to focus on the promotion of the developing capability of seeds " integrated products, constantly deepen reforms, to adjust various relevant factors in the system of the seed industry which is inconsistent with each other, and to establish a new - pattern system with evident characteristics of the time spirit in order to meet the requirements of the market economy. hereinto, the specific strategies and measures for promotion of guangxi ' s seed industry development under the wto framework include kee ping up reform and innovation of the system of the seed industry, executing of non - nationalization reform in state - owned seed enterprises, formulating and executing relevant supporting policies, the improving the legal system in the seed industry, increasing public financial support on the seed industry, promoting the integration of cultivation, breeding and marketing, strengthening human resource development, developing the main body of the seed industry ' s market and making proper conditions for the functions of seed associations in the seed industry development etc

    研究結果認為:發展種子產業應該把著眼點放在促進種子整體產品的開發上;種子產業的發展依賴于能充發揮整體功能的新型種業體系的構建,而目前廣西種業體系中的品種選育、種子生產加、種子經營以及政府管理、公共支持和社會服務六個主要組成都存在明顯的缺陷與不足;廣西種子企業綜合競爭力總體處于較弱水平;面對wto ,廣西種子產業仍有諸多的不適應,突出表現在產業發展基礎薄弱、尚未形成可以公平競爭的種業市場、種子企業規小、育繁銷脫節、種業人才素質不高、種子企業法律意識淡薄、國際市場運經驗和國際貿易知識不足等多個方面,而體制不順、企業產權不明晰、缺乏促進種業資源合理流動的有效機制以及「政府創造環境,企業創造財富」的正確理念正是導致目前廣西種子產業不能適應入世需要的深層次原因;因此,以提升種子整體產品開發能力為核心,不斷深化改革,調整種業體系中不相協調的各有關因素,構建起符合市場經濟體制要求的有鮮明時代特徵的新型種業體系,是wto框架下加快廣西種子產業發展必須堅持的指導思想;其中,加快種業體制改革和創新、實施對國有種子企業的非國有化改造、制訂落實有關扶持政策、完善種子法律法規體系、加大公共財政對種子產業的支持力度、推進育繁銷一體化的形成、加強人才培養與引進、壯大種業市場主體、實行重點突破戰略、發揮種子行業協會用等等,都是wto框架下加快廣西種子產業發展應該採取的體對策措施。
  9. Based on consider hereinbefore, this dissertation discusses several aspects on the problem of the sustainable and optimum exploitation of groundwater resources as follows : ( 1 ) reviewed entirely the origin and evolvement of the concept " sustainable development ", stated and commented the study status in queue on " sustainable development " around national and international range, thorough discussed the science connotation about the concept " sustainable development " ; ( 2 ) looked back and commented across - the aboard some furthest basic concept and proposition related to groundwater resources, put forward self opinions on a few existent mistake points of view and chaos understandings ; ( 3 ) expatiated entirely on the content and meaning of the theory of changeable groundwater resources system, contrast with the traditional methods of groundwater resources calculation and evaluation, combined example to show the application of this theory ; ( 4 ) thorough analyzed the difficult and complexity to forecast the groundwater resources, fully stated the traditional methods of groundwater resources forecasting, pointed out the characteristic and applying condition of these forecasting method, introduced the main ideas and methods of wavelet analysis developed recently, and the matlab software be known as the fifths era computer language, and its accessory wavelet analysis toolbox, applied these methods and tools to analyze the groundwater dynamic curve, adopted the b - j method and morte - carlo method, combined with the theory of changeable groundwater resources system, discussed the new view on the forecast of groundwater resources ; ( 5 ) synthetically analyzed the characteristics and limitations of the present all kind of groundwater manage model, combined mathematical programming mathematical statistics random process and the theory of variation system of groundwater resources on the unite optimum attempter of surface water and groundwater, emphasized how to make the model more nicety, more simple, more practicality ; ( 6 ) analyzed the inside condition and outside condition to assure the sustainable and optimum exploi tation of groundwater resources, the inside conditions are the follows : correct resources idea, scientific methods of resources calculation and evaluation, credible forecast methods of resources, exercisable measures of resources management, the outside conditions are the follows : the development idea of high layer, the transform of manage system, the matched policy and rule of law, the adjusted of economy lever, the improve of cultural diathesis, the boosting up of water - saving consciousness and detail measures, the control of population rising, the prevention and cure of water pollute, the renew and rebuild of ecology ; ( 7 ) scan the sustainable and optimum exploitation of groundwater resources from the high level of metagalaxy, earth system science, and philosophy ; lint out the more directions on groundwater resources

    基於以上考慮,論文主要從以下幾方面對地下水資源可持續開發問題進行了比較深入的探討:全面回顧了「可持續發展」概念的由來與演變,對國內外「可持續發展」的研究現狀進行了述評,並對「可持續發展」概念的科學內涵進行了深入探討;對涉及地下水資源的一些最基本的概念和命題進行了全面的回顧和評述,對目前仍然存在的一些錯誤觀點和混亂認識提出了自己的見解;全面闡述了地下水資源變值系統理論的內容和意義,並與傳統的地下水資源計算評價方法進行了對比析,結合實例體說明了方法的應用;深入析了地下水資源預測預報的極端重要性和復雜性,對傳統的地下水資源動態預測方法進行了全面的評述,指出了各類預測預報方法的特點及適用條件,對最近二十多年剛發展起來的小波析技術的主要思想和方法及其應用范圍,以及號稱第五代計算機語言的matlab軟體和附帶的小波箱進行了介紹,並應用於地下水動態過程線的析,採用時間序列中的b ? j法,蒙特卡羅方法,與地下水資源變值系統理論相結合,探討了地下水動態資料析和地下水資源預測預報的新思路;綜合析了現今各類地下水管理型的特點及缺陷,將數學規劃、數理統計、隨機過程等與地下水變值系統理論相結合進行地表水地下水或多水源的聯合優化調度,使型更準確、更實用;對保證地下水資源可持續開發的內條件和外條件進行了析,內河海人學博卜學位論文前言、摘要、目錄條件主要是正確的資源觀,科學的資源計算與評價方法,可靠的資源預測預報技術,可操的資源管理措施,外條件主要是高層發展思路、管理體制的變革、配套的政策法規、經濟杠桿的調節、人文素質的提高、節水意識的增強及體節水措施、人口增長的控制、水體污染的防治、生態的恢復和重建等;從宇宙科學、地球系統科學及哲學的高度審視地下水資源的可持續開發;指出了地下水資源可持續開發的進一步研究方向。
  10. This paper starts the research of the liquid floated pendulous accelerometer testing system according to the engineering. at first, this paper gives the brief introduction of the history and present status of accelerometer and its testing technology, the working principium and math model of the liquid floated pendu - lous accelerometer, and then, decides the binary width pulse force retrim loop as the design proposal of testing system, researches the transfer function of every part in the system emphasizly, analyses the stability of the whole accelerometer testing system from the angle of control theoretics by the open loop transfer function of system, and designed the correcting net, analyses the basal problems such as resolution, sampling restraint, precision and so on, designs the hardware testing circuits such as preamplification, band - pass filter, alternating amplifier, phase sensitive demodulatorn, pulse - width modulation, frequency scale circuit, moment current generator. finally, using the graphics program language labv - iew which is designed for testing field especially by ni accomplishes the solfware design of testing system, realized the testing functions

    首先對加速度計及其測試技術的發展歷史和現狀,液浮擺式加速度計的原理和數學型等了簡要的介紹,然後確定了以二元調寬脈沖再平衡測試迴路為設計方案,並從控制理論的角度進行了析,著重研究了系統中各的傳遞函數,利用系統開環傳遞函數析了系統的穩定性,同時設計了系統的校正網路;析了二元調寬脈沖再平衡測試迴路的解析度、采樣約束以及測試精度等基本問題,並按照系統析的結果設計了包括前置放大、帶通濾波、交流放大、相敏解調、脈寬調制、頻標電路以及力矩電流發生器等測試系統各硬體電路,驗證了電路的正確性,最後按照測試系統的要求,採用了美國ni公司專為測試領域所開發的虛擬儀器? ? labview為測試軟體開發,利用該圖形化編程語言完成了測試系統軟體的設計,實現了測試功能。
  11. Abstract : a cad tool based on a group of efficient algorithms to verify, design, and optimize power / ground networks for standard cell model is presented. nonlinear programming techniques, branch and bound algorithms and incomplete cholesky decomposition conjugate gradient method ( iccg ) are the three main parts of our work. users can choose nonlinear programming method or branch and bound algorithm to satisfy their different requirements of precision and speed. the experimental results prove that the algorithms can run very fast with lower wiring resources consumption. as a result, the cad tool based on these algorithms is able to cope with large - scale circuits

    文摘:介紹了一個基於標準單元布圖式的電源線/地線網路的輔助設計集成.它應用了一系列高效的演算法,為用戶提供了電源線/地線網路的設計、優化和驗證的功能.非線性優化技術、枝定界演算法和不完全喬萊斯基解的預優共軛梯度法是該的三個主體.用戶可以選擇使用非線性規劃的方法或者幾種枝定界方法來滿足他們對于精度和速度方面的不同需求.實驗結果表明,文中所提供的演算法可以在很快的運行速度下實現更低的布線資源佔用.因此,在這些有效演算法基礎上實現的輔助設計有處理大規電路的能力
  12. In the phase of image pretreatment, the main jobs of this system includes dot operation, image swell, positive chiasma transform, edge extraction and edge swell, outline track, etc. because the visual system itself is a neural system, systematizer designed in the paper adopts bp neural network to accomplish computer image identification, the system has some advantages over the traditional one, but with the extensive application of bp neural network, the problems existing in bp neural network come forth increasingly

    在系統軟體設計中,首先是對所選零件進行式識別,包括圖像預處理、特徵提取和類器設計三個階段,其中在圖像預處理階段本系統主要做的有:點運算、圖像增強、正交變換、邊緣提取和邊緣增強、輪廓跟蹤等。由於視覺系統本身就是一個神經系統,故本文所設計的類器採用bp神經網路,其有一些傳統技術所沒有的優點。
  13. The modern technology give a chance for the pattern of transmitting knowledge with network, the course based on network have opened up it ' s way in china, our pursuer paid more attention to the mode, but in america, pursuer have studied the more width aspect, thereinto the investigation and design of the information in the course based on network is very important, for the design of the information decide the pattern how the student receive the information, which will effect the way of knowledge understanding and memory, and the way is related to the study pattern, so the design of the information in the course based on network is very important to the efficiency and effect. so the core of the paper is the investigation and design of the information in the course. i have the entropy from the information science as the analyse tool to analyse the information, these work tell us the efficient pattern to transmit information, based on the result, i design the net page, of course, study theory and the character of the net itself are also the factors i employ for design a good net page. then, links and navigation is constituted for students adapt to the course based on network

    當今技術的發展給知識以網路為媒介來傳播的學習方式帶來前所未有的機遇,網路課程在國內迅速開展起來,但是國內研究者的注意力主要集中在對網路課程式的探索上,放眼國外,他們的研究觸角已經涉及到網路課程比較細致的方面,尤其是對網路課程信息的研究構成了國外網路課程研究中的比較重要的一個方面,而網路課程中信息的設計是重要的,因為信息的組織設計是為了接受者能對信息進行有效的信息加,信息的呈現式影響著學習者對知識的理解和記憶方式,進而決定了學習者的學習式,因此網路信息的設計在網路課程傳遞的效率和效果中就佔有很重要的位置。基於這個觀念,本文把網路信息的組織設計為研究的重點,引入了信息科學為研究的主要對網路中的信息以量化析研究,主要應用了信息科學中信息熵的公式進行推導,得到學習內容信息組織的基本式,並充利用網路自身特性和學習理論對知識信息進行細致的設計,此外還對鏈接和導航信息進行了設計,在網路課程的適應性方面出了努力,把交互信息與輔助學習信息的析設計與應用和對網路頁面信息的總體調節優化為主體信息設計的補充,最終形成了網路信息組織設計的方案,力求創設一個能夠有效傳遞知識信息,減少網路自身弊病,並帶有一定適應性的網路學習環境,也使更多的網路課程的設計者關注網路信息這個因素。
  14. Based on above two points, developing electro - hydraulic proportional controller of having independent intellectual property is now urgent to civil auto crane manufacturer. at the beginning, in this thesis, a serial of models about auto crane ’ s function, construction and action are provided after being carefully analyzed with the modeling tool uml ( united modeling language ). using these models, we can easily get along with the design and realization of electro - hydraulic proportional controller

    本文首先從研究汽車起重機的功能入手,以面向對象的觀點和使用uml為建,透徹地析了汽車起重機功能應該有的結構、行為特性,經過析得出的結構、行為方面的特性是為汽車起重機功能的內描述存在的、有固定不變的特點,這些特性的描述是研究與設計汽車起重機電液比例控制系統所必需的基礎
  15. Focus on the problems, three different typical section of mechanism and components was selected to be make computer programs in the research : the joint part with prime motor, the power transmission and the operator. the programs were designed in visual program langue visual c + +. the component ? solid modelings were made using the parametrize feature moulding software pro / e

    針對農業機械設計中存在的設計效率低下,設計手段落後,需要反復修改設計的問題,本研究以可視化的程序設計語言visualc + +為開發,以參數化的特徵造型軟體pro / e為造型,從與原動機聯接、動力傳遞件三個不同側面選取農業機械中典型的機構及零件進行了計算機輔助設計,編制了參數設計的程序,並進行了實體型的建造,大大提高了這些機構及零件的設計效率,並為其它零件的cad提供了參考。
  16. Working portion of cold extrusion die

    冷擠壓模具工作部分
  17. On the basis that characteristics of every forming methods have been summarized and concluded, according to the moving relationship between working parts of die and block, it is proposed the successive partial plastic forming methods for groove have been divided to two kinds of basic deformation styles, rolling and splitting extrusion

    在總結歸納各種方法變形特徵的基礎上,根據模具工作部分與坯料之間的運動關系,提出槽的連續局塑性成形可劃為滾軋與劈擠兩種基本變形方式。
  18. In the first part of paper, we introduce the appliance of doppler weather radar in meteorological work in the near future, and simply enumerate all kinds of adjoint methods to retrieve data of radar. in the second part of paper, we choice some methods that are usually used domestically and overseas, compare excellence and flaw of the methods by using data of simulate wind field, analyze synthetically the precision of simulate result, the length of retrieval time and the structure of data distributing, lastly decide to regard ameliorated quasi - 4d adjoint method as retrieval technology in the paper. in the third part of paper, we retrieve the data of single doppler weather radar in hefei, anhui province, then calculate 3d wind field, streamline field, divergence, vorticity, helicity, moisture flux, divergence of moisture flux and potential vorticity from the result of retrieval

    文中第一對近年來多普勒天氣雷達在氣象中的應用了介紹,同時簡單的羅列了反演雷達資料的各種變方法;接下來在第二選取了幾種國內外常用的反演方法,利用擬的風場資料比較各種方法的優缺點,從擬結果的精度、反演時間的長短、資料的佈結構上綜合析,最後決定將已做改進的準四維變析方法為本文的反演;第三就是反演安徽合肥多普勒天氣雷達資料,然後由反演得出的風場計算了各個時間各個層次的三維風速、流場、散度、渦度、螺旋度、水汽通量、水汽通量散度和位渦。
  19. In the second chapter, the history of experiential marketing is introduced, including the concept and the function and the using scope of experiential marketing. as the core part of this thesis, the third chapter divides " product " into there parts : experience, atmosphere and employees on the base of traditional marketing theories, and dissertates the combinatorial pattern of experiential marketing in theme parks combining " price ", " place " and " promotion ", provides theme parks a new way of making marketing strategies and tactics and synthesizing marketing key elements. in the last chapter, this thesis chooses a typical case to study, and gives countermeasures according to the combinatorial pattern of experiential marketing, deserving to being learnt from and generalized

    本文共四大:第一章導論介紹了體驗式營銷在國內外的研究現狀、本文的研究意義、研究目的及研究方法;第二章介紹了體驗式營銷的產生和發展,以及體驗式營銷的概念、用和應用范圍;第三章在傳統營銷組合4ps的基礎上,將「產品」要素細化為「體驗」 、 「氛圍」和「員」三,再結合「定價」 、 「渠道」和「促銷」三要素,圍繞主題公園綜合論述了體驗營銷組合式,為主題公園營銷戰略的制定和營銷要素的組合提供了全新的視角;第四章選取典型案例進行研究,總結經驗,發現問題,並圍繞體驗式營銷組合式為體問題的解決提供對策,有一定的借鑒意義和推廣價值。
  20. The second part is the theory survey of this thesis, including enterprise ' s competition theory and development, consumer behaviour theory and development and etc. the third part recommends main enterprise competitiveness appraise models and appraise methods both at home and abroad. the fourth part analyses the competition state in readymade oil enterprise and customer ' s demand, and sets up a customer demand model in the readymade oil market. the fifth part studies the key elements of competitiveness in readymade oil sell enterprises, determines the weight of every relevant factor, and finally set up the competitiveness made in readymade oil sell enterprise

    本文的體內容包括五:第一為緒論,介紹了本文的研究背景、研究意義以及研究方法與內容;第二為本論文的理論綜述,包括企業競爭理論及發展、企業競爭力理論及發展、消費者行為理論及發展等;第三介紹了國內外主要的企業競爭力評價型及評價方法;第四對成品油銷售企業競爭狀況以及顧客需求進行了詳盡的析,並構建出成品油終端市場顧客需求型;第五研究了成品油銷售企業競爭力構成要素,並確定出各相關因素的權重,最後構建出成品油銷售企業競爭力型;第六應用顧客需求型和成品油銷售企業競爭力型對成品油零售公司進行了詳盡的評價,並提出了該公司競爭力提升的四大戰略;第七為本文的結束語,對論文所及研究得出的結論進行了總結。
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