歐倍德 的英文怎麼說
中文拼音 [ōubèidé]
歐倍德
英文
obi-
This text takes obi chain building materials supermarket as an mainly example, through that the obi buildings materials supermarket ' s successful experience and failing lessons in china, utilize compared analyses to prove that how the chinese building materials supermarket should update the marketing idea constantly and take the corresponding marketing tactics
本文主要以歐倍德連鎖建材超市無錫店為例，通過分析歐倍德無錫店在當地成功與失敗的經驗教訓，利用對比分析來說明建材超市應如何不斷更新營銷觀念並採取相應的營銷策略。Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket
筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。From july to sept., 2005, ksh, together with three international supermarkets, obi, b & q and metro, holds cleaning sales promotion in regards to f1
2005年7月~ 9月凱馳（上海）聯合歐倍德及百安居、麥德龍三家國際超市共同推出f1清潔促銷活動。Obi ' s brand awareness in china has also been steadily increasing
Obi歐倍德在中國的市場知名度也在日日攀升。In the past 30 years, obi has made great contributions to the world ' s diy market development with its ever - improving services and earned respects from both consumers and competitors
三十多年來，憑借其日臻完善的服務和為世界市場發展所做出的傑出貢獻， obi歐倍德贏得了消費者和業內同行的廣泛贊譽。From its ambitious entry announcement to a silent exit, what lesson will obi give to the multinationals
經營有誤還是另有其因？歐倍德中國會帶來怎樣的啟示？A survey conducted in germany revealed that obi has become synonymous with home center in germany
來自德國的權威機構調查顯示， obi歐倍德的市場知名度高達92 % ，已經成為德國建材裝飾零售市場的代名詞。The news coverage of cikb2003 were carried out by 18 national - class media, 12 financial news, 16 popular news, 25 trade magazines, 30 web sites, 10 overseas media and 2 tv stations
排名世界第一第二和第四的五金建材跨國采購集團home depot家得寶lowe s obi歐倍德出席cikb2003 ，駐會采購。分享友人