渠道營銷 的英文怎麼說
中文拼音 [qúdàoyíngxiāo]
渠道營銷
英文
trade marketing- 渠 : Ⅰ名詞1 (人工開鑿的水道) canal; ditch; channel 2 [書面語] (車輪外圈)outer wheel3 [書面語](盾...
- 道 : Ⅰ名詞(道路) road; way; route; path 2 (水流通過的途徑) channel; course 3 (方向; 方法; 道理) ...
- 營 : Ⅰ動詞1 (謀求) seek 2 (經營; 管理) operate; run; manage Ⅱ名詞1 (軍隊駐扎的地方) camp; barrac...
- 銷 : Ⅰ動詞1 (熔化金屬) melt (metal)2 (除去; 解除) cancel; annul 3 (銷售) sell; market:產銷平衡...
- 渠道 : 1. (引水灌溉的水道) irrigation ditch; canal; channel 2. (途徑) medium of communication; channel
- 營銷 : marketing (ma)
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The author introduces the marketing place, business supporting systems, charging services, the customer arrearage management system in the case. the discussion is what strategies t - telecomm should take to improve its customer arrearage management
案例部分還介紹了t電信營銷服務渠道、收費服務渠道、欠費管理體系和相關的管理信息系統情況,最後提出了本案例要討論的問題: t電信該採取什麼樣的策略來加強用戶欠費管理,降低壞帳損失。The feature of the thesis is that the author does a deep thought and study in specific characteristics of real estate, combined with the actual need of reai estate after china ' s joining in wto. on the base of the above, the author also does a deep and all - round analysis of specific characteristics of real estate management, the thirst for financing and its ways and measures for choice, and baldly puts forward the reforming route of financing organization and measures in real estate, the strategy of marketing mix, the foundation of real estate management system and perfection of regulations in real estate, all of which appear weak in china ' s real estate market at present
本文的寫作特色在於,緊密結合中國加入們後房地產業發展的實際要求,認真思考並深入研究了房地產業自身的特殊性,並以此為切入點和突破日,全面深入地剖析了房地產市場管理的特色、對融資的饑渴和可供選擇的融資渠道及方式;大膽而又嘗試性的提出了房地產融資機構、手段的改革思路、市場營銷組合策略的運用及房地產經營管理體系的構建和行業規范等現實中國社會尚顯薄弱的對策及主張。Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk
本文作者通過對富新公司的營銷策略研究實證分析,在收集大量資料的基礎上,主要應用有「營銷學之父」稱謂的菲利普.科特勒( philip . kotler )博士有關營銷策略的相關理論,重點闡述了在經營運作過程中,對中小企業至關重要的六個方面的內容:市場營銷環境分析,市場營銷調研分析,市場細分、市場定位、目標市場的選擇,產品定價和價格調整戰略,企業的營銷渠道管理以及賒銷風險的問題。The paper discusses differential marketing strategy from 4p theory, protesting that the corporation uses different product, brand, price, promotion policy, promotion method and marketing distribution to satisfy culturist, emphasizing relation marketing, avoiding the conflict of distribution and advancing customer value. the terminal of the paper is to explain the shortage of the paper and demonstrate the research direction for the future
差異化營銷策略從產品、定價、渠道和促銷等方面展開論述,主張公司用不同的產品品種、產品品牌、定價標準、促銷政策、促銷方式和銷售渠道等服務于細分市場,滿足養殖戶的不同購買偏好,並始終強調關系營銷導向,謀求與養殖戶和經銷商建立長期關系,減少渠道沖突,提升顧客價值。The purpose of this paper is to examine the differences between marketing channel members ' perceptions of mutual dependence, and the impact of the differences on conflict in a channel dyad
摘要目的是檢驗營銷渠道成員對于相互依賴關系的感知差距,以及這一感知差距對渠道沖突的影響。Leading by the reputation orientation, advertisement, prolocutor of stars, medium spreading. as well as lots of other ways, have become the “ potluck ” for the brand creating of many indigenous enterprises. however. with the expedition of the severe chinese marketing competition. more and more enterprises find out that it is very difficult to develop the brand image construction and communication, and finally win the competition solely by brand reputation. enterprises should recur to much more competitive media. which might effectively lead the brand image construction and communication, and this very media is channel. the marketing channel provides the platform for enterprises and consumers to contact, exchange, and communicate with each other. it services consumers the most direct brand experience, and make a decisive sense for brand image construction and communication
但是隨著中國市場競爭激烈態勢的加劇,越來越多的企業發現,單憑知名度來引導品牌形象塑造和傳播並贏得競爭已非常困難。企業必須藉助于其他更有競爭力的媒介才能更有效引導品牌形象塑造和傳播,這個媒介就是渠道。營銷渠道為企業和消費者的接觸、交換和對話提供了平臺,為消費者提供了最直接的品牌體驗,對品牌形象的塑造和傳播具有決定性的意義。Once goods are produced, most of them do not go to the end users directly. rather, they are distributed to the buyers through various channels
旦商品生產出來,它們大多數並不直接到達最終用戶。而是`通過各種渠道營銷到買主。After the confirmation of target market, in order to better develop china market for nortelnetworks, the essay proposes the tactics of product, price, place, promotion ( 4p ), relationship marketing and knowledge marketing. what is more, the paper points out that nortel should apply for local marketing so that nortelnetworks can have very good achievement in china telecommunication equipment market for a long time
確定了北電網路的目標市場后,針對中國電信設備產業市場的特點及中國通信設備市場主要買主的需求,本文從產品、價格、渠道、促銷( 4p )分析了廣東工業大學碩士學位論文北電網路中國電信設備市場的營銷策略,運用關系營銷和知識營銷,大力開展本土化營銷以求得北電網路在中國電信設備市場的長期發展。On influence of state - owned enterprise system to marketing channel
淺析國企機制對渠道營銷的影響It puts the knowledge of service marketing, relationship marketing and internet into practice. based on survey and analysis, we research the marketing channel, propose 4 rules and many advices, and point out that the internet marketing channel has a bright future
通過詳實的調查和比較充分的論證,提出了旅行社的營銷渠道建設與管理的四個原則,並針對營銷渠道建立和管理的各個方面,提出了可操作的建議,為旅行社的渠道營銷活動提供參考和借鑒。* through analyzing on the application and specialties of v & d ' s dynamic multi - channel strategy, dynamic collaboration was extended to the marketing area innovatively. a new pattern of management fitting for the high and new - tech enterprise, with middle or small size in china, was put forward
( 4 )通過對動態聯盟在v & d公司的多渠道營銷中的實際應用和具體特點的分析,創新性將動態聯盟擴展到市場營銷領域,提出了適合我國中小型高新技術企業發展的新型渠道營銷管理模式。Taking the csa for the example, combined with the current theory and method of marketing innovation which include integrated marketing, internet marketing, relationship marketing, service marketing, channels marketing, green marketing, brand marketing, this article gives the systems analysis and research to the marketing strategy of csa, on such base, it comes to an overall evaluation after summarizing the advantages of general marketing
本文以南航為對象,結合目前市場營銷創新的理論與方法,包括整合營銷、網路營銷、關系營銷、服務營銷、渠道營銷、綠色營銷、品牌營銷等,對南航的營銷策略進行了系統分析和研究。在此基礎上,總結南航營銷總思路的優勢,進行了總體評價,並根據市場營銷創新的觀點,對南航營銷策略提出了具體創新的建議。Under the current market economic condition, to build the marketing channel, make out reasonable price and promoting policies, and change the old local operation thought fundamentally is the effective mean to occupy the market in short time, open the sale space and increase the fame of brand
本文認為,在吉林市建築陶瓷市場這個傳統的銷售市場中,應制定以渠道建設為中心的營銷策略,渠道營銷是整個營銷策略的基礎。價格策略的制定和促銷策略的規劃,都是圍繞渠道營銷這個核心策略來確定的。Secondly, combining theory with positive study method, this thesis analyzes different stages of the r & d process and the 4ps ' of the marketing mix of trs e - government system deeply. the reasons for the lower competitiveness and causes is found out regarding r & d, products, pricing, channel and promotion, etc. management of trs mainly focuses on technology and lack of studies on customer needs, as well as unawareness of modern marketing which result in separating r & d from marketing, so the technology advantages of trs could not turn into marketing advantages efficiently.
然後,運用理論和實證相結合的方法,從產品開發和營銷組合的各個環節,對導致trs電子政務系統競爭力不足的原因進行了深入細致的分析,指出trs公司在開發、產品、價格、渠道、促銷等方面存在的問題主要表現在:公司缺乏現代市場營銷觀念,在實際經營管理中過多專注于技術而忽視對客戶需求和市場營銷的研究,造成產品與市場脫節,使先進的技術優勢無法有效轉化成產品的市場優勢,阻礙產品市場競爭力的提高。This part point out the daily management of market channel seller is good for enterprise. and equitable price system, channel encouragement and control are the key of enterprise
指出加強對營銷渠道經銷商的日常管理對開發渠道潛力有積極作用,而且合理的渠道價格體系,渠道激勵和控制是企業真正用好渠道,發揮渠道作用的關鍵。Basing on the above analysis and research and combining the practice of the hunan telecom corporation, this paper analyzes the ways to build a whole - range and multi - type telecom marketing - channel system in detail from three aspects : building the self - marketing channels system, the commission - marketing channels system and the combined - marketing channels system, including the telecom traditional business lobby, the telecom supermarket, the group and key customers sales service, the sales and maintenance unity, the rural branch office agency, franchise marketing, comprehensive customer service platform, the telecom transcribes strategic alliance, etc. meanwhile, in order to improve the sales ability and service level of the marketing channels, this paper holds that the telecom enterprises should strengthen the marketing staff construction, build a sound inspiration system and enhance the scientific management of the marketing channels, thus providing a strong support and guarantee for the marketing - channel construction and improving the loyalty of telecom enterprises " marketing channels
在上述分析和研究的基礎上,結合湖南省電信公司的實踐,從建立自營渠道體系、代營渠道體系、聯營渠道體系三個大的方面,詳盡地分析了如何建立全覆蓋的、立體式的電信營銷渠道體系。包括大客戶營銷服務、營維合一、農村支局代辦、綜合客戶服務平臺、特許經營、虛擬經營、窗口營銷等。同時,就提高渠道的銷售能力和服務水平,提出應加強營銷隊伍建設,建立良好的激勵機制,加強對渠道的科學管理,從而為營銷渠道的建設提供強有力的支持和保障,提高電信企業營銷渠道的忠誠度。It works out detailed marketing policies and strategies, such as price, channel, promotion, advertisement and etc
制定具體的營銷政策和策略,如價格、渠道、促銷、廣告等的方案。The beijing fruit corporation, established in 1956, contains six branch company. it is the largest commercial fruit corporation in beijing, with a steady supply of fruit and a widespread sales network
北京市果品公司北京市果品公司成立於1956年6月3日。下屬六個業務經營單位。它是北京市最大的果品主營單位,有穩定的果品供貨渠道和銷售網路。This text is inheritting the tradition and positioning theory quintessence and absorbs 4rs theory of 4cs theory and combine marketing theory in but the place of reference, have proposed the marketing positioning theory in the whole course, namely everything set out from customer to positioning among several marketing tactics in the whole course of marketting, it is of various fields to establish the difference ization to products and space - time that in, etc. to be, whether it establish at marketing every link ( such as marketing strategy, products, price, or channel, promote ) on different from competition difference ization of the productses make positioning, and make every link make positioning and support each other, match each other, the system is coordinated, make one reach consumer to consumer ' s products worth satisfieding with in way that consumers
本文在繼承傳統定位理論精華和吸收4cs理論4rs理論和整合營銷理論的可借鑒之處,提出了全程定位理論,即是在營銷全過程中的各項營銷策略中一切從顧客出發實施定位,是對產品本身及所處的時空等各方面樹立差異化,確立在營銷各環節(如營銷戰略、產品、價格、渠道、促銷)上有別于競爭產品的差異化定位,並使各環節定位互相支持,互相匹配,系統協調,使一個對消費者有著滿意價值的產品以消費者滿意的方式到達消費者手中。Marketing channel distributor alliance contract mechanism design based on cartel model
基於卡特爾模型的營銷渠道分銷商聯盟機制設計分享友人