Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure
本文首先界定了
客戶和
客戶價值的含義,同時闡述了關系營銷中
客戶價值的理論以及
客戶價值的影響因素,針對目前「
客戶?企業」價值的研究還不成
熟的研究現狀,以及現實中還沒有定量分析
客戶價值大小的方法,本文提出了一套具有可操作性的
客戶價值評價的指標體系,對
客戶可以進行比較全面的、多角度的評價,同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重,然後運用聚類分析法和sas統計軟體對
客戶群進行了科學地細分,在此基礎上幫助企業制定出不同細分
客戶群組的營銷策略;除此之外,考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論,本著企業經營的根本目的是盈利的原則,論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型,旨在探索一種銷售費用最優配置的方法。
Ning space science and display technology ; stimulating the inn - ovative wisdom of professional teams in full sail, that are bases for us to grasp clients requirement exactly and make use of pr - ofessional design masterly
根植於民族工業的殷殷土壤,完美融合航天科技與顯示技術,傾情激發專業團隊的創新智慧,是我們準確感悟
客戶需求,
熟練駕馭專業設計的基礎。
These customers included potential bulk purchasers from large companies and customers who traded in their old pagers or introduced new customers. however, the incentive scheme was abused by some of the sales staff who took the opportunity to cheat part of the company s sales proceeds
可獲折扣的顧
客包括會大量購貨的大公司、以舊機換購新機的顧
客及介紹新顧
客的
熟客。然而,部分營業員卻渾水摸魚,利用這項優惠計劃,騙取公司部分銷售貨品的收益。
Question : how do my friends join starbucks vip club
問題:我的朋友如何加入
熟客俱樂部?
Question : how to use the code of vip
問題:如何使用
熟客編號?
Zoe you ll know me the next time
下次你就是
熟客了。
Sure, you ' re one of my regulars
認得!
熟客嘛
Can i be of any assistance
如果是
熟客
These are the users like you, the ones who have been here before and already get it
這些用戶就和你一樣,他們是站點的
熟客。
Question : vips complain about never getting any birthday card or coffee coupons
問題:
熟客來信投訴沒有收到生日賀卡和咖啡券。
They don t open till midday and a majority stay open till late at night to cater to the many doctors who finish work late
此地商家多以
熟客為主,中午才開門,為配合許多晚歸的醫生,多半也營業到深夜。
Question : being fond of starbucks coffee, i want to receive vip coupon every month. could my demand be fulfilled ? thanks
問題:因為非常喜歡和starbucks的咖啡,很想每個月都有給
熟客的優惠券,希望回復!謝謝!
These customers included potential bulk purchasers from large companies and customers who traded in their old pagers or introduced new customers
可獲折扣的顧
客包括會大量購貨的大公司以舊機換購新機的顧
客及介紹新顧
客的
熟客。
Applicant applied for spouse visa based on de facto relationship. his agent lodged 880 visa in 2005 for him and it was refused on the ground of the applicant did not meet english requirements
家裡經濟條件相對較好,而且已經有ielts成績,申請學校的世紀已經成
熟.
客戶情況描述: 2007 - 05 - 08接受來自
At times, they would also make false claims to the company stating that some regular customers had introduced new customers or had traded in their old pagers
他們另一種騙取折扣的手法是向公司虛報有
熟客介紹新顧
客購貨,或以舊機換新機。
Customer ’ s consumptive behavior becomes more and more mature and customer ’ s requests such as individual business, high quality product, diverse service and inexpensive price become more and more common
電信客戶對電信業務的消費越來越成熟,客戶對個性化的業務、高質量的產品和多樣化的服務、低廉的價格等要求越來越普遍。