營銷學導論 的英文怎麼說

中文拼音 [yíngxiāoxuédǎolún]
營銷學導論 英文
introduction to marketing
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 學 : Ⅰ動詞1 （學習） study; learn 2 （模仿） imitate; mimic Ⅱ名詞1 （學問） learning; knowledge 2 （學...
  • 導 : 動詞1. （引導） lead; guide 2. （傳導） transmit; conduct 3. （開導） instruct; teach; give guidance to
  • 論 : 論名詞（記錄孔子及其門徒的言行的「論語」） the analects of confucius
  • 營銷 : marketing （ma）
  1. The power industry of our country is fast growing, having made the enormous achievement in power construction, installed power - generating capacity and annual generation have already averagly leapt to the second place in the world, regional high voltage, main net shelf of the voltage grade of superelevation that most areas have formed transprovincially, electric short supply state is improved by a certain degree, power industry has supported the fast development of national economy effectively. after the obvious change takes place in the state between supply and demand of electric market, the current electric system exposes some drawbacks not meeting the needs of socialist market economy system. it is obvious to monopolize the systematic defect managed day by day, the market barrier has hindered the forming of the electric market transprovincially between provinces, has hindered the electric power resource from improving the whole competitive power of national economy, the country determines to further deepen the process of the electric system reform

    本文運用市場營銷學、電力需求側戰略管理的相關理論，從對電力需求側管理與營銷現狀、存在問題和特徵的了解入手，通過對電力市場宏觀環境和電力市場主體的分析，對電力需求側管理與營銷目標市場進行細分，確立了電力需求側管理與營銷目標市場並進行定位，進而提出了電力需求側管理與營銷成本領先、市場滲透的戰略選擇，在戰略選擇的基礎上重點對電力市場營銷策略進行了研究，提出了實施營銷戰略和各項策略必備的組織、保障措施，對實施中可能出現的問題進行預測並提出相關對策，從而初步形成一套電力市場營銷體系，以指導供電企業的電力需求側管理與營銷工作，提高增供促銷水平。
  2. Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket

    筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。
  3. The purpose of this thesis is to find an adaptive marketing strategy under the current situation for s company and other egg chicken breeding farm through demonstration studying on s company and marketing theory studying. the thesis includes 4 parties. in part 1, it gives us a brief introduction of egg chicken breeding, the future tendency of egg industry and the marketing situation of s company

    本論文是在現代市場營銷學理論指導下，結合理論對s公司進行實證研究，反思s公司綠色雞蛋的市場營銷工作，通過對產品和市場的研究，重新進行市場細分，選擇目標市場，進行市場定位，從而制定出適應當前市場條件的營銷戰略和相應的營銷策略，對s公司的發展具有重要意義。
  4. I major in business english. the main courses i have studied are the basic courses for english majors, french, fundamentals of business, macroeconomics, microeconomics, international commercial law, internatioal trade, the economics of money, banking and financial market & principles of marketing during my college time, i study hard, and get good marks in most of the subjects. i pay attention not only to my study but also to improving my social abilities, i taught in qin huangdao chuangzhi foreign studies school from july 2003 to 2004, was an interpreter for the world bicycle championships b 2001 in june 2001, taught in qin huangdao cambridge school from mar. 2001 to sep. 2001, and i have abundant house - teaching experiences. what ' s more, i practised in qin huangdao chia tai co. in jan. 2003. i also tried my best to improve my other abilities besides my major, such as computer, managing abilities. i got " 1st grade " in the " hebei college students ' plan for company - creating contest " ( our work will participate in the national college students ' plan for company - creating contest ), and got " excellent " in the " web - making contest " of yanshan university

    大學期間，我嚴格遵守學校規章制度，尊敬師長、團結同學，有很強的集體榮譽感；學習認真刻苦，成績良好，我的專業學習涉及內容相當廣泛，包括英語的所有基礎課和國際商法、市場營銷、國際貿易、國際金融、工商導論、宏微觀經濟學等；重視理論聯系實際，在學好專業課的基礎上，積極參加各項社會實踐、實習活動， 2001年6月，我曾為世界b級自行車錦標賽（中國?秦皇島）擔當翻譯工作，在多所外語學校擔任英語教師，還多次為北方物流置業有限公司（國家、河北省重點建設項目）翻譯招商材料，而且2002年年底，在秦皇島正大有限責任公司行銷部實習；在學好專業課的同時，為了補充和擴展自己的知識面，我廣泛涉獵其他學科的知識，如計算機、網路、創業等，盡量使自身更快成長為一專多能型人才， 2002年4月開始參加燕山大學學生創業計劃大賽，並在2003年上半年參加了河北省大學生創業計劃大賽，獲得了一等獎的優異成績，並將報送參加國家大學生「世紀杯」創業計劃大賽， 2002年4月，參加燕山大學「綠色網路」網頁製作大賽，獲得了優秀獎。 。
  5. Through interview and investigation to the audiences and the principles from 6 volleyball clubs in 2005 - 2006 national league matches ’ season, the results indicate that most of the clubs don ’ t have a unified criterion in ticket layout designing. since the advertisement is usually combined with the ticket, it is not convenient for the consumers to get the relative information ; most of the clubs grade the tickets, but the price is usually above audiences ’ expectation which generally is concentrated in 20bmb and 30 ? 50 rmb ; the booking channel is not sufficiently unobstructed in some degree, and 37. 29 % of the interviewed audiences felt inconvenient, 3. 32 % met difficulty buying the ticket. those who consider convenient account for 59. 39 % ; advertisement is taken by most of the clubs as the common promotion strategy, while another promotion way that is to utilize public relation doesn ’ t get enough recognition ; most of the clubs don ’ t launch any market investigation before they make ticket marketing strategy and what ’ s more 4ps strategy unit lacks scientific theoretical basis

    通過對2005 - 2006賽季全國排球聯賽6個排球俱樂部的門票經營負責人員和現場觀眾進行訪問、調查，結果表明:大部分俱樂部的門票版面設計不科學、不合理，缺乏統一的標準，門票和廣告多為聯體型，消費者不易從中獲取信息;大部分俱樂部都制定了不同檔次的門票，門票定價不盡合理，有些偏高，現場觀眾願意接受的全國排球聯賽門票價格集中在20元左右;售票渠道還不夠通暢，在購買門票時仍有37 . 29 %的消費者感到不方便，有3 . 32 %的消費者感到非常難，感到購買門票方便的消費者佔59 . 39 % ;在選擇門票促銷方式時，廣告已經成為大多數俱樂部普遍採用的促銷方式，利用公共關系進行促銷還沒有得到各俱樂部的足夠重視;大部分俱樂部在制定門票市場營銷策略時都沒有經過市場調研， 4ps策略還缺乏科學的理論指導。
  6. First, author states the origin of mo theory, and concludes that there are three research sub - fields, then analyzes its philosophic base - new marketing concept. mo is the result of the marketing development

    首先介紹市場導向理論的源起，指出這個理論所存在的三大研究領域，並對它的哲學基礎?新營銷概念進行論述。
  7. Basic knowledge for guides, tourism law and policy, fundamentals of tourism, fundamentals of computing, physical education, fundamentals of law, english for tourism purposes, advertising and promotion, public relationship, world religions and cultures, philosophy and political theory, drivers training, social communication and etiquette & tourist psychology, tourist insurance and travel service management, fundamental and computerized accounting

    公共關系學、社交與服務禮儀、導游實務、導游基礎、旅行社經營管理、旅遊學概論、社會生態學、休閑產業學、旅遊地理、基礎會計學、會計電算化、統計學、主要客源國概況、旅遊市場營銷、商務談判、貨幣銀行學、汽車駕駛。
  8. Summarized present experience of domestic apparel companies, the paper comprehensively and thoroughly discussed the cross realm of climate science and apparel marketing science. all of this was under domestic complex climate environment. through the research, we acquired some valuable production for apparel brands " future development

    本研究將服裝營銷置於氣候這一特定平臺上進行分析與探討，在總結以往服裝營銷理論與實踐相關成果的基礎上，結合國內特定的氣候背景，全面深入地對服裝營銷與氣候學的交叉領域進行研究與探索，以期獲得若干有價值、並能指導服裝品牌公司未來發展的研究成果。
  9. In the light of present hotel e - commerce construction status and the macro - environment of china, chapter five proposes a stage - by - stage hotel e - commerce development strategy, after the comparison of the three entry approaches to the hotel e - commerce, it points out that hotels of china should make use of the good opportunity of the national golden tour project, join the tour hotel net positively and build up their own e - commerce. this will not only improve the inside flow and management of hotels, improve the service quality and working efficiency, but also can realize a global marketing and online reservation through the destination marketing system. it will enhance the whole competition level of the chinese hotel industry

    第一章導論介紹了本文的研究意義、研究視角和方法；第二章介紹了本文所研究的飯店電子商務的概念與內涵，並對國內外飯店電子商務的發展現狀進行了對比，對制約我國飯店電子商務發展的原因進行了總結；第三章從經濟學的角度，對電子商務的應用價值進行了理論上的提煉；第四章開始將電子商務引入飯店，首先分析了電子商務在飯店企業中的適用性，然後介紹了飯店中電子商務的技術構建，再從管理學角度對飯店應用電子商務所帶來的商業模式變革及其價值進行了詳細闡述；第五章針對目前我國飯店電子商務的建設現狀和宏觀環境，提出了分階段發展飯內容提要店電子商務的戰略，並對三種飯店電子商務介入途徑進行了對比，指出應該借國家金旅工程建設的良好契機，積極加入旅遊飯店網，藉助現有的電子商務平臺，建設飯店電子商務，不但可以改善飯店企業內部流程與經營管理，提高服務質量與工作效率，還可以通過目的地營銷系統，實現全球營銷與在線預訂，增強中國飯店業的整體競爭水平。
  10. The paper can be divided into four chapters : the first chapter introduced the background for app to carry on green marketing. in the first part, it expounded the theoretical basis for green marketing, including the emergence of green marketing concept, the details, characteristics and necessity for enterprises to develop green marketing ; in the second part, it presented the development background of app and its contribution in introducing green papermaking into china ; in the third part, it elaborated the strategic significance of green marketing for app, i. e. not only meeting the demand of enterprises ’ long - term development but also the demand of social development ; in the fourth part, it discussed the choice of app to invest in market and analyzed china ’ s market structure, raw material structure, development bottleneck and market opportunity of top - level paper

    再次，根據金光紙業的實際情況及綠色營銷的相關理論指導，對金光紙業開展綠色營銷提出了相關建議，包括:綠色產品研發、清潔生產、綠色產品推廣、綠色品牌的實施計劃等一套完整的綠色紙業計劃;通過產品線全面策略、專業化策略、延伸策略等進行綠色紙業產品組合策略實施並按照管理學上的「 5r 」操作原則實行全面管理和渠道管理;通過對各綠色營銷子系統的協調控制，以期達到綠色營銷整體績效最優;最後對金光紙業各品牌進行全面整合，使品牌資源累計共享，提高在市場上的競爭力。
  11. The thesis base on article of contemporary the viewpoint of enterprise " s strategy management theory, taking chen du oils & grains industrial ltd. as background, applying basic theory and elementary knowledge of economics. administration. managerial economics, human resources management supervision, market sales, financial regulation and so on scientific discipline. the thesis analyzing thoroughly the trade position this enterprise ranked, the organization framework, staff diathesis, installation and technical resource, product quality and market circumstances, economic state, competitive superiority and inferiority, opportunity and threaten, position as well as the confronted external environment, proceeding from the viewpoin of enterprise ' s strategy mangement theory, the thesis according to aforementioned base puts forward the development strategy conceivement of the said company in the following five years. the whole thesis takes enterprise ' s strategy management theory into consideration as well as the practice. it strives to combine theory with practice

    本篇論文在綜述當代戰略研究理論的基礎上，以成都糧油工業有限公司的實際發展現狀為背景，以企業戰略管理、管理經濟學、組織行為學、管理學、人力資源管理、市場營銷、財務管理等學科的理論為指導，對公司的組織結構，人員素質結構、財務狀況、設備資源和技術資源、市場狀況、產品銷售網路、市場產品品牌、競爭優勢和劣勢及面臨機會和威脅等作了全面分析分析，在此基礎上，探索性地構架了成都糧油工業有限公司在未來五年的企業發展戰略，並提出了相應的發展策略與對策建議。
  12. Real estate industry head for reason and conform to the standard without cease, along with the people " s bank of china issuing no. 121 document to tight money and land resource department straitening out the land, market order energetically, but the level of marketing planning in real estate industry is still in primary stage. marketing planning in real estate is paid little attention to or be attached importance to but be directed without a set of systematic method, which directly leads to great resources waste, such as a large amount of vacant merchandise houses

    隨著近期央行頒布「 121 」號文件緊急收縮銀根，國土資源部大力整頓全國土地市場，我國房地產業的發展不斷走向理性和規范，然而房地產營銷策劃仍處于初級階段，一方面，開發商不重視營銷策劃，或雖重視但缺乏系統的理論方法來指導工作實踐；另一方面，一些策劃人不懂得什麼是真正的策劃，策劃行為隨意性強而科學性弱，一些所謂的營銷專家正將營銷策劃導入歧途。
  13. Real estate industry head for reason and conform to the standard without cease, along with the people ’ s bank of china issuing no. 121 document to tight money and the land resource department straitening out the land market order energetically, but the level of marketing planning in real estate industry is still in primary stage. on the one hand, the developer does not attach importance to marketing strategies, or it does attach importance but its work is not guided by systematic methodology ; on the other hand, because some planners do not know what is planning, their planning is more random than scientific and some so - called marketing experts are leading marketing planning astray, which aggravates the vacancy of merchandize houses to a certain degree and causes the great waste of social resource

    隨著近期央行頒布「 121 」號文件緊急收縮銀根，國土資源部大力整頓全國土地市場，我國房地產業的發展不斷走向理性和規范，然而房地產營銷策劃仍處于初級階段，一方面，開發商不重視營銷策劃，或雖重視但缺乏系統的理論方法來指導工作實踐；另一方面，一些策劃人不懂得什麼是真正的策劃，策劃行為隨意性強而科學性弱，一些所謂的營銷專家正將營銷策劃導入歧途。
  14. At the meantime, the rock mass may alternate between loading and unloading and it exists in certain kind of liquid, such as surface water, unconfined water, confined water etc for its intrinsic crannies. the practical rock mass concerned project must solve the key stability pr oblem after the understanding of the complicated mechanical characteristic and the deformation trends to guide the following project design and construction for the demand of security, economy, feasibility and validity. however, the intrinsic nonlinearness and complexity of the engineering rock mass become the main difficulty to predict the stability and deformation, the corresponding structure design must ensure enough safety with all the determinate or random force combination, so a model without the geometry distortion and constitutive equation warp is necessary to be built for the quantificational analysis of practical structure ' s stress, for the simulation of the real process and for the determinate evaluation system and optimization

    由於實際工程巖體其固有的非線性和復雜性，使得求解對應的諸如其穩定性、變形等問題面臨較大的困難，而有關的工程結構的設計必須保證該結構在外來因素的作用下具有足夠的安全度、經濟性和合理性，這必然要求對巖體及其工程結構的受力與變形有一套量化評判體系和優化技術，抓住實際工程問題的本質特徵並建立可行的符合幾何模擬、本構模擬、受力模擬、過程模擬四原則的求解模型，通過該模型的數值模擬成果來指導巖體工程的設計、施工及運營、管理；而巖體結構面的存在使得基於傳統連續介質力學理論的理論分析和數值模擬面臨巨大的挑戰，物理模擬的試驗周期和成本也大大增加，而巖土體工程問題則成為典型的數據有限、了解程度有限類問題，這類問題的解決需要綜合應用理論分析、經驗判斷、物理模擬和數值模擬等方法，數值模擬可以完成目前許多技術手段無法完成的實驗，如參數控制，復雜條件下的邊界條件的處理，同時數值模擬具有高可重復性，且數值模擬的成本和人力開銷等遠低於物理模擬，因此研究巖土體工程問題的流形元數值模擬方法是一項具有理論和實際工程應用價值的重要課題。
  15. Next, by comparing green marketing with traditional marketing, it sums up the their main differences and gives out strategic measures to transform traditional marketing into green marketing. in addition, it makes analysis on the green price - a key factor of green marketing at present, which places a foundation for macroscopic analysis of green marketing in the third part

    隨后，通過對綠色營銷與傳統營銷的比較武漢理工大學博士學位論文分析，得出了綠色營銷行為與傳統營銷行為的差異，界定了綠色營銷的內涵特徵，給出了從傳統經營導向到綠色營銷導向的戰略措施，並對目前影響綠色營銷的一個關鍵因素?綠色價格進行了分析。
  16. The meaning of this paper consists in bringing up a new concept, and has a preliminary investigation on it, thereby explains that the theories system set up has actual meaning, and it will be gradually perfect to leading dress market activities. through three parts this paper to explain the concept and meaning of dress marketing aesthetics

    本文的意義就在於提出一個新的概念，並對此進行一個初步的探索，構建了一個營銷美的理論體系的架構，進而說明服裝營銷美學理論體系的構建是非常有實際意義的，它將逐步完善並對服裝營銷活動起到理論指導的作用。
  17. These consensuses are basically cover the each aspect of the marketing strategy, the author closely combine the marketing theories with practice together, finding out the existent problem in fulfillment, taking into the analysis with study in theories and lead the practice scenically, effectively

    這些內容基本涵蓋了營銷策略的各個方面，作者將營銷理論和實踐緊密的結合起來，在實踐中找出存在的問題，在理論中加以分析和研究並更加科學有效的指導實踐應用。
  18. The paper divides into six parts : l. the introduction consists of four parts : selected title background, domestic and international research development, thesis frame and technological means and study meaning. on the base of clearing the study value of attention marketing of tourism and domestic and international academic achievement, the author analyses technical route which combines theory and practice together with help from economics, marketing, market study, tourism study, sociology etc, and lay much emphasis on the importance of practice and theory meaning of the paper

    全文分六部分： 1導言由選題背景、國內外研究進展、論文框架與技術手段、論文研究意義四部分構成，在明確旅遊的注意力營銷研究價值和國內外學術研究成果的基礎上重點分析了以經濟學、市場學、營銷學、旅遊學、社會學為基礎的理論與實踐相結合的技術路線，並指出了該研究的理論與實踐意義。
  19. This paper tries to make a study on marketing strategic of real estate. firstly, this paper makes a detailed analysis on its current situation, segmentation and the selection of target market. by raising the simple and obvious x - y axis segmentation method, the real estate market is segmented into three categories, ramely, mature, potential and under cultivated markets. meanwhile, according to the investigation of tendency of several urban the real estate markets, developing theoretical mode of chongqing the real estate market is generally simulated. furthermore, all of the regional markets in our city are divided of regions : not - focused - on region, focused - on region and the region suitable for setting up the image of enterprises brand

    本文試圖運用市場營銷理論對一個具體的房地產開發項目市場營銷戰略的研究，達到「用理論指導實踐，在實踐中豐富和發展理論，為房地產市場營銷管理提供一套科學的、操作性強和行之有效的方法」的目的。本文結合房地產商品和房地產市場的特殊性，在重慶市房地產市場發展現狀和發展趨勢的背景下，用市場營銷管理的理論和方法，對重慶市龍景苑房地產開發項目的市場營銷戰略進行了研究。
  20. Taking longchang railway materials factory as background ( primary railway mimistry longchang railway materials factory ), applying basic theory and elementary knowledge of economics, administration, managerial economics, human resources management supervision, market sales, financial regulation and so on discipline. the thesis analyzing thoroughly the trade position this enterprise ranked, the organization framework, staff diathesis, installation and technical resources, product quality and market circumstances, economic state, competitive superiority and inferiority position as well as the confronted external environment. proceeding from the viewpoint of enterprise ' s strategy management theory, the thesis according to the aforementioned baes puts forward the development strategy conceivement of the said factory in the following five years

    本文以隆昌工務器材廠（原鐵道部隆昌工務器材廠）為背景，以經濟學、管理學、管理經濟學、人力資源管理、市場營銷、財務管理等諸多學科的基礎理論和基本知識作指導，對該企業在行業中的地位、組織機構、人員素質結構、設備資源和技術資源、產品質量及生命周期、競爭優勢和劣勢以及面臨的外部環境等作了全面分析，在此基礎上，從企業戰略管理理論的觀點出發，提出了該廠未來5年的發展戰略構想。
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