營銷導向 的英文怎麼說
中文拼音 [yíngxiāodǎoxiàng]
營銷導向
英文
marketing orientation-
The agiotage adopts the service mode that " the passway is made " at the beginning of market development, such traditional operation mode has caused the tradesman of the behavior in securities trader ' s seller ' s market, weakness that this kind of traditional, regular, single operation mode caused securities trader ' s profit to be with single mode too at the same time, the income curve correlate with height of general trend of market development, exist and deviate from with investors " interests too on the value orientations
本文通過探索我國證券經紀業務的發展歷史和趨勢，得出最根本的結論是營業部轉型是必然，變「坐商」為「行商」 ，由「單一通道服務」向「綜合理財營銷服務」變革是轉型的核心所在。東北證券江陰營業部作為傳統服務模式的代表，本文詳細闡述了營業部結合自身實際應該採取的轉型策略及轉型后營銷策略，為指導營業部經營機制改革提供了系統的解決方案。The price system, guided by market and taking public good in account, should be establish in reformation, meantime, the service enterprises, should carryout " 4c " in strategies of management and sale, strengthen construction of enterprise culture and improve ability of core competition
在改革中應建立以市場為導向的、兼顧公益性的價格機制，後勤企業應實施4c營銷策略，加強企業文化建設，提高核心競爭能力。Tourism destination theme catchword is the final conclusions for positioning research, which direct destination ' s marketing
旅遊形象口號是旅遊形象定位的顯示性結論，是地方旅遊營銷的重要指導方向，也是地方旅遊營銷的基礎。The paper discusses differential marketing strategy from 4p theory, protesting that the corporation uses different product, brand, price, promotion policy, promotion method and marketing distribution to satisfy culturist, emphasizing relation marketing, avoiding the conflict of distribution and advancing customer value. the terminal of the paper is to explain the shortage of the paper and demonstrate the research direction for the future
差異化營銷策略從產品、定價、渠道和促銷等方面展開論述，主張公司用不同的產品品種、產品品牌、定價標準、促銷政策、促銷方式和銷售渠道等服務于細分市場，滿足養殖戶的不同購買偏好，並始終強調關系營銷導向，謀求與養殖戶和經銷商建立長期關系，減少渠道沖突，提升顧客價值。So, the paper uses porter ’ s “ five power ” model to find the feasibility of differential marketing strategy from supplier, customer, culturist and competitor, finding that feed industry has a good future, the demand of culturist appears new characteristics and other competitor can not find their position, upwards suppling the chance and the market guide for corporation adjusting his marketing strategy
基於上述問題，本文引用波特「五力競爭」模型，從行業視角觀測供應商、經銷商、養殖戶和競爭對手，尋找公司制定差異化營銷策略的必要性和可行性。分析發現飼料工業具有良好發展前景、養殖戶需求出現新的特徵、競爭對手存在定位不準等情況，這為公司調整營銷策略提供了市場向導和機會。Interior of the country, a great number of famous groups were threatened by the marketing crisis and marketing failure. as " juren group " fell down, " taiyangshen group " went down, " feilong group " hit the ground and many advertising kings broke down, some of the excellent companies, which had ever presented the market trend, are now sinking into the condemn of general debility or even bankruptcy. since our country takes part in the wto, the competition will turn from the domestic, partial, un - integrate one to the one of international and overall
上個世紀末波及全球的東南亞金融危機，造成東南亞地區的經濟倒退、企業倒閉；在國內， 「巨人」倒下、 「太陽神」下山、 「飛龍」落地、 「標王」破產，一大批知名企業被營銷危機和營銷失敗籠罩，過去曾是領導市場潮流風雲企業，而現在卻陷入虧損甚至破產的困境；隨著我國wto的加入，國內競爭逐步發展為國際的競爭，競爭日漸激烈，市場的競爭將由國內的、局部的、不完整的競爭轉向國際化的、全方位的競爭，市場特點將由國內市場的國際化變為國際市場的國內化，更多的企業將面臨營銷失敗。The whole design and construction of bank organization structure must be at the leading of the market ; at the center of the demand of customer ; at the start of creating competitive advantage ; on the basis of the downstage organ driving the setup of background ; at the aim of providing overvalue services by marketing, creating value for customer to ensure the satisfactions and happiness of customer, for creating more loyal groups of customer
整個銀行組織結構設計和組織機構設置都要以市場及其未來變化為導向，以客戶及其需要與變化為中心，以有利於創造競爭優勢為出發點，以前臺機構的設立為起點帶動后臺機構設置，以能夠通過各種營銷手段提供超值服務，為顧客創造價值、保證顧客滿意和快樂，創造更大的忠誠顧客群為目標。Secondly introduce rw company ' s developing process and management situation, separately from basis management and operating management aspect describe the existent problem, for example enterprise organizational structure is bulky, the idea and mode of human resource management is unadapted to knowledge economy age ' s requirement, enterprise information management get behind, product development and manufacture separate from marketing each other, fall short of market guidance and so on
在對rw公司發展歷史和經營情況進行較為詳細的介紹后，分企業基礎管理和運營管理兩個層面提出了rw公司目前組織結構臃腫，人力資源管理觀念和方式不適應知識經濟時代要求，企業管理信息化滯后，企業研發、製造、營銷環節相互分離，缺乏市場導向等問題。To add " there are many loopholes in the operation and sales practices of telecommunications service providers, " after " that, as " ; to add " and such complaints from the public are often not followed up effectively by government departments, " after " in recent years, " ; to add " stipulate corresponding penalties " after " to cover pay television, " ; and to add " ; furthermore, as the hong kong housing authority has signed agreements with pay television operators, these operators can enter the buildings to set up and maintain communal aerial systems and can deploy front - line promoters to approach the residents to sell other various commercial services, using the provision of exclusive maintenance and supply services as a selling point and adopting unscrupulous means to entice or mislead the residents into signing an agreement with them, causing great disturbance to the residents ; in this connection, the government must adopt measures to combat such sales malpractices, take the initiative to inform public rental housing tenants of the rights and responsibilities of the operators and, when the operators resort to malpractices or malpractices are reported by residents, take immediate action to investigate the matter and issue warning to and penalize the operators concerned ; the government must also review the problem of inequity in accessing system information by consumers and the telecommunications service providers, whereby consumers have no means or right to obtain true and accurate information about the systems that they are using and can only pay the fees according to the volume, system and time slots of their calls shown on the records provided unilaterally by the service providers, and in case of queries about such information, the decision of the service providers prevails and there is no channel for the consumers to dispute or verify ; to this end, the government should expeditiously study how to ensure that consumers have the rights to know, choose, verify, appeal and claim for compensation in the provision of telecommunications services including pay television, local and cross - boundary telecommunications and internet services " after " in the contracts "
在"鑒于"之後加上"各電訊服務提供者的營運和銷售存在不少漏洞， "在"不斷增加， "之後加上"而市民的投訴又往往得不到政府部門的有效跟進處理， "在"收費電視， "之後加上"訂定相應的罰則， "及在"標準合約條款"之後加上"此外，由於香港房屋委員會與收費電視營辦商簽訂協議，該等營辦商可進入大廈鋪設及維修公共天線系統，並調派前線銷售人員，以獨家提供維修及供應服務作為招徠，向住戶推銷其他各種商業服務，以不當手法誘使或誤導住戶與他們簽約，對居民造成很大困擾就此，政府必須採取措施打擊上述違規營銷的手法，並主動告知公屋住戶該等營辦商的權責范圍，遇有營辦商作出違規的行為或居民舉報營辦商的違規行為時，須立即追查，並向有關營辦商發出警告及作出處分政府亦須檢討現時消費者與電訊服務供應商所獲系統資訊並不對等的問題，即消費者無從及無權得知他們所選用系統的真實資料，令他們只能按服務供應商單方面提供有關通話量通話系統及通話時段的記錄繳交費用，遇有消費者質疑上述資料時，往往只由服務供應商作最終決定，消費者無從申辯或查證就此，本會促請政府盡快研究如何就各類電訊服務包括收費電視本地及跨境電訊網際網路等的提供，確保消費者享有知情權選擇權覆核權投訴權及索償權" 。This article first presents a comparative analysis of imc frame and the five different standpoints, advances the view that imc is a communication mode which should be based on consumers " needs and which can collocate all kind of communication resources and bring win - win value for both consumers and advertisers, thus attaining the best effect of the input / output of communicat ion, as well as the best overal 1 impact
本文首先比較分析整合營銷傳播理論框架及五種不同的觀點，認為整合營銷傳播就是以消費者為導向，將營銷傳播中能夠給消費者與廣告主帶來雙贏價值的各要素進行有效的配置，從而使整個營銷溝通活動的投入產出效果達到最優的溝通模式。With the analysis of the problems remaining as orientation, the author studies the marketing strategy of xipu company. based on market analysis, the author proposes in the thesis a new products - oriented strategy. the thesis focuses the construction and adjustment of marketing, the setup of branch marketing network, the expansion of sales promotion targeted at client management, and demand - oriented price mode
筆者以問題為導向研究了西普公司的營銷策略，在市場分析的基礎上為西普公司提出了以開發新產品為主線的產品策略，構建和調整營銷渠道、以分銷網路建設、渠道的拓寬作為重要內容，以及遵循需求導向的價格模式，重在客戶管理的促銷方法。After the analysis of current market situation, the report has posed " a customer orientated marketing strategy ", emphasizing the value of customer relationship, fostering consumers " loyalty, as well as meeting the exact demand of the customers. these new management models and strategies are generated to fulfill the above - mentioned requirement. the report consists of four major sections
本文在分析了企業營銷理念的現狀和當前市場狀況之後，提出了「以客戶為導向的市場營銷了理論」 ，突出客戶價值，培養顧客忠誠度，滿足客戶的真正需求，並以此為基礎構架出了新的企業營銷管理模式和營銷策略組合。We are based on market demands and focus on scientific research and development as a driving force, with the concept of good faith & advanced technology, relying on scientific and technological progress, combined the scientific management model with the advanced marketing concepts, taken the high - tech content & high - quality character as the standards, constantly pushing all kinds of specialty products with its low prices to xiamen, quanzhou and zhangzhou taiwanese regional markets
我們以市場需求為導向，以科研開發為動力，憑著優良的技術及誠信的理念，依靠科技進步，將科學的管理模式與先進的營銷理念相結合，以高技術含量、高質量品位為標準，將品種齊全價格低廉的特色產品不斷推向廈、泉、漳閩南地區市場。This thesis mainly research the marketing management guided by related theories and based on the operation practice of xin shiming scientific and technological project co. ltd. through in - depth analyzing the market environment of domestic ophthalmic medical industry and the company ' s practice, the author has found that the main marketing problems are insufficient depth and scope of the product line, worse channel management, inadequate advertising input, too simple promote ways, the staff lacking systematic marketing knowledge, and the most important thing does n ' t have a long - term and intact marketing tactics suiting the development of the company
本文以營銷管理為主要研究方向，在相關理論的指導下，以鄭州新視明科技工程有限公司的經營實際為背景，深入分析了國內眼療行業的市場環境和該公司在營銷活動中存在的問題，包括產品線深度、廣度不足；渠道管理不力；廣告投入不夠；促銷方式過于簡單；員工缺乏系統的營銷知識；最重要的是沒有一套系統的適合公司長遠發展的營銷策略。Upholding to the principle of human - oriented and quality first, following the idea of unity, practice and innovation, adhering to the strategy of market as guidance, sale as center, products promotion and management marketing, guoguang is striving for national famous brand and pursuing for creating miracles in medical treatment and bring benefit to mankind
國光藥業將繼續稟承「以人為本、質量優先」的企業宗旨，遵循「團結、求實、創新」的企業理念，以市場為導向，以銷售為中心，以產品促銷售，以管理促經營，努力培養「國光」品牌成為中國名牌，實現國光藥業惠助醫學、造福大眾的追求。The development of the theories of marketing tactics can be divided into two periods. during the product guiding time, the theory model of marketing tactics was still in the phase of probing and no complete structure of it had been advanced
營銷策略理論的發展大致可以分為兩個階段，在產品導向時代和后產品導向時代營銷策略的理論模式尚處于摸索階段，並沒有提出完整的體系構架。When the social economy strided into the time of marketing guiding, the complete theory frames of marketing tactics have been summarized out. what ' s more, they are being consummated and enriched with the development of market economy continuously to meet the needs of business marketing management, including 4ps combination hpsmodel, 4cs combination 4rs combination and other new tactic models
社會經濟發展進入行銷導向時代后，完整的營銷策略理論框架被總結出來，並且隨著市場經濟的發展不斷的得到完善和充實，以滿足企業營銷管理活動的需要，包括4ps策略組合、 11ps策略模式、 4cs策略、 4rs策略以及一系列與先進營銷理念相適應的新的策略模式。Next, by comparing green marketing with traditional marketing, it sums up the their main differences and gives out strategic measures to transform traditional marketing into green marketing. in addition, it makes analysis on the green price - a key factor of green marketing at present, which places a foundation for macroscopic analysis of green marketing in the third part
隨后，通過對綠色營銷與傳統營銷的比較武漢理工大學博士學位論文分析，得出了綠色營銷行為與傳統營銷行為的差異，界定了綠色營銷的內涵特徵，給出了從傳統經營導向到綠色營銷導向的戰略措施，並對目前影響綠色營銷的一個關鍵因素?綠色價格進行了分析。Introducing and implementing experiential marketing can conduct theme parks to upgrade ideas, choose tourists " demands as their marketing direction, to choose creative theme, and to develop tourism products with vivid individual characters, thus, theme parks gain sustainable competitive advantages in intense marketing competition
引入和實施體驗式營銷能指導主題公園更新觀念，從傳統誤區中走出來，真正以旅遊者的需求為營銷導向，選擇有創意的主題，開發個性鮮明的旅遊產品，在激烈的市場競爭中獲得持久的競爭優勢。Chapter 5 serves as the main point of mis paper, considering the strategies of customers " demand and beyond, the author makes a detailed prediction of the four possible target markets of environmental services, and points out mat the environmental demands of industrial enterprises should be the focus of attention and that we should expand the fields of environmental services
第五章是全文的重點和創新，從超越顧客需求戰略的角度，預測並分析環境服務的四個可能目標市場，並通過對環境經濟活動模型的分析，指出傳統企業在環境營銷導向中產生的環境要求應是環境服務企業關注的重點，應當依據對需求的分析來拓展環境服務領域。分享友人