營銷成本差異 的英文怎麼說

中文拼音 [yíngxiāochéngběnchāyì]
營銷成本差異 英文
variance marketing cost
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 成 : Ⅰ動詞1 （完成; 成功） accomplish; succeed 2 （成為; 變為） become; turn into 3 （成全） help comp...
  • 本 : i 名詞1 （草木的莖或根）stem or root of plants 2 （事物的根源）foundation; origin; basis 3 （本錢...
  • 差 : 差Ⅰ名詞1 （不相同; 不相合） difference; dissimilarity 2 （差錯） mistake 3 [數學] （差數） differ...
  • 異 : 形容詞1 （有分別; 不相同） different 2 （奇異; 特別） strange; unusual; extraordinary 3 （另外的;...
  • 營銷 : marketing （ma）
  1. At the same time, the kangda corporation firstly faced the negative saleroom, the salesman sending in one ' s papers and the cost of marketing increasing and increasing. the key problem is that the existing no - difference marketing strategy can not adapt the change of market and the demand of culturist. so, kangda corporation need institute differential marketing strategy to guidance the future marketing work to decrease the marketing cost, enhance customer satisfaction, and advance the competition of company so that the company can gain the excess profit

    同時康大公司也遇到公司歷史上首次銷量負增長、營銷人員高流失、營銷成本大增等問題，原因在於現行的無差異化營銷策略不能適應市場變化和養殖戶的需求，故需要制定差異化營銷策略來指導未來營銷工作，以減少公司營銷成本，增加養殖戶和經銷商滿意度，提升公司競爭力，使公司獲得高於行業平均的利潤。
  2. Based on the analysis of external and internal enviroment of cpic " s products. it " s forwarded the differnization through swot under cheap cost should be adopted by chongqing polycomp international corporation for its fiberglass products competion and development strategy. hence cpic should enlarges its production scale gains scale benefit, strengthens its international distribution and construction of domestic sales net, establishs the first class r & d center, wenkens its sizing sales

    在對該公司玻璃纖維產品內外環境分析的基礎上，作者用swot矩陣提出該公司玻璃纖維產品的競爭和發展戰略是應該採取較低成本的差異化戰略，為此，該公司應擴大生產規模以獲取規模效益、加強產品的國際化營銷和國內營銷網路的建設、建立一流的技術研究開發中心、弱化浸潤劑產品的銷售。
  3. Establishing of channel network is the important substance of the differentiation marketing strategy, the target, principle and measures are also put forward. finally, the related problem that put differentiation into practice turns the analysis, applying the model of purchase policy with the model of relation interact, puts forward to set up study marketing team as well as

    最後對實施差異化戰略的相關問題進行分析，應用了組織購買決策模型和關系互動模型，提出了創建學習型營銷團隊和互感器廠產權制度變革的設想，分析了實施差異化戰略的同時重視低成本的原因，進而提出創造公司的持續競爭優勢。
  4. In the recent years, various kinds of cars are produced, and the dissimilarities among them are much smaller than before. in order to seek the otherness among the products in the same level, a lot of car dealers begin to take the brand image as the center. they apply the imc ( integrated marketing concept ) to strengthen the contact and communication with customers

    近年來，市面上的汽車種類推陳出新，產品間的差異性愈來愈小，為了在競爭激烈的市場上尋求同級汽車產品的差異化，許多汽車經銷商開始將品牌形象當成企業經營的重心，紛紛應用整合營銷來增強與消費者之間的接觸與溝通，本文研究的是汽車經銷商華錦公司如何應用整合營銷建立公司的品牌核心價值。
  5. A series of problems have been dealt with, such as the interfirem trust situation as a whole, whether there is difference in the trust of suppliers with different kind of business or in different phases, the main factors that affect the trust for suppliers and how client trust influence their purchase intention and long - term collaborative intention. the main purpose of this paper is to understand the actuality of interfirm trust of domestic organizations in marketing, to discuss how the customer trust comes into being and the mechanism of customer trust in the development of client relationship development. the paper is aimed to offer some insights into further study of trust theory based on customer relationship and some practical advices for chinese enterprises to build up customer trust

    本文就是基於組織營銷中客戶關系管理的視角，站在客戶的角度，主要研究在中國社會文化背景下的組織營銷的客戶關系中，目前我國客戶信任的總體水平如何、處于什麼樣的層次、對不同發展階段以及企業性質的供應商的信任度是否存在差異、影響客戶建立對供應商信任感的主要因素是什麼、客戶信任是如何影響客戶的購買意圖以及長期合作意圖等一系列問題，其研究的目的主要是了解目前我國組織營銷中客戶信任的現狀，探討客戶對供應商信任感的形成機制以及客戶信任在客戶關系發展中的作用機制，從而為我國以後進一步研究基於客戶關系的信任理論提供一些有益的借鑒和對中國企業如何建立客戶的信任提出一些有益的策略性建議。
  6. At first reviewing the history of strategy management ; on the basis of analyzing the external environment and industry competition situation of this enterprise and analyzing its advantages and disadvantages. internal abilities, the paper points out the suitable development strategy for this enterprise - - the single - crop farming strategy concentrating its attention on piston ' s research and development producing and selling ; it should take advantage of established market network and good reputation on brand and select the style of initiative attack market leader strategy as its basic strategy ; meanwhile, it suggests that the enterprise should cultivate its own new core competence in the field of the piston ' s researching & designing rely on japanese and german technique ; according to the specific product ' s marketing status, it should acquire and maintain competitive advantages by adopting the low cost strategy and differentia strategy on the different products ; quicken the product configuration adjustment, enlarge the productivity of diesel oil piston ; it should establish strategy cooperation partnership with those strong domestic and foreign main engine manufacture enterprises. finally, the paper gives suggestions on organization structure system innovation, human resource management and exploitation, market management, quality management, information construction in the course of the enterprise strategy being implemented

    首先回顧了戰略管理理論的發展演變歷程；然後通過對該公司的宏觀環境、行業競爭態勢以及企業的優劣勢、內部能力等方面的分析，在此基礎上提出了適合該企業發展的戰略? ?專注于活塞產品的研製、開發、生產、銷售的單一經營戰略；充分發揮企業現有的在營銷、品牌方面的優勢，選擇積極進攻類型的市場領先者戰略作為其基礎戰略；並且提出了依託來自日本和德國的先進技術，培育企業在活塞產品設計、開發方面的新的核心競爭力的思路；根據產品市場的具體狀況在不同的產品線上分別採取成本領先及差異化戰略獲取和保持競爭優勢；加快產品結構調整，擴張柴油機活塞的生產能力；與實力強大的國內外主機企業建立戰略協作夥伴關系；最後對企業戰略實施中的組織機構、制度創新、人力資源管理與開發、市場營銷管理、質量管理、信息化建設等重要問題提出了自己的見解和建議。
  7. After that, we analyze the internal resources and capability of the hs - sysway company by radar chart and value chain etc. then we analyze the advantage and disadvantage of the holding chances and cutting threaten, using the vrio frame. the results are following - the main advantages for hs - sysway are : its support for capital and tobacco market, ierp ( developed independently ) and differentiation, erp ' s marketing capability, technique development capability, local costs and services etc. ; the main disadvantages are : the strategy orientation is unclear and carried out weakly, low level management, persons with high ability are short of or missing, weak maturity and difference of products, short of core technology and capability etc. on that basis, we analyze the stakeholders and specify the task of the company ; we use the swot analysis and large tactic matrix etc. and bring forward the basic strategy of the development that is the aggressive strategy

    其後，運用雷達圖分析、價值鏈分析等方法對企業內部的資源與能力進行了分析，然後利用vrio框架，對企業能夠用以抓住機會、削減威脅的優勢及弱點進行了分析，得出宏聲新思維公司的主要優勢是宏聲集團的資金及煙草市場支持、自主開發的ierp及其差異化、 erp營銷能力、技術開發能力和本地化的成本及服務等，主要弱點是戰略定位不清晰且貫徹不力、管理水平低、高素質人才匱乏且有流失、產品成熟度和差異性不高、缺乏核心技術與能力等。
  8. In this paper, customer - oriented strategy is raised according to the analysis on textile consuming culture ; competitive strategy of lowest cost and differencization is advised on the analysis of advantage, risks, application of three basic competitive strategy ; functional strategy of international market for demian group is proposed as well, to take homeland as a business center while carrying out transnational business ; set up branches and agencies in developed countries to enchant export and make direct investment in developing countries thus products made there can be sold local to reduce cost and avoid trade barrier via the marketing competition and functional strategy of overseas investment to realize competitive strategy

    文中對企業的內外部環境進行了分析，重點分析入世對紡織企業的影響、德棉集團的競爭優勢和存在的劣勢；通過對紡織品消費文化的分析，確立德棉集團應樹立需求為導向的戰略構想；對三種基本競爭戰略的優勢、風險、適用途徑進行分析，德棉集團應採用低成本、差異化競爭戰略；並論述德棉集團國際市場的職能戰略：在地域上以母國為中心，開展跨國經營。在市場進入和投資方式方面，對發達國家設立分銷機構、辦事處，加強出口貿易。對發展中國家直接投資辦廠，生產后海外銷售，可降低成本和迴避貿易壁壘。
  9. Therefore, this article analyzes the marketing strategy of china southern air holding company as follows : 1. it analyzes in detail five competence forces in the industry of air transport based on the porter competence theory. the purpose is to emphasize the importance of cost leadership and differential marketing in the future

    因此，本文著重從以下幾個方面對中國南方集團的營銷戰略進行了分析：一、運用波特競爭理論，對航空運輸行業中的五種競爭力量進行了詳細的分析，目的在於強調成本領先和差異化營銷在今後競爭策略中的作用。
  10. Therefor, this paper specializes in marketing strategy and countermeasures of zgcc : ( 1 ) on the base of marketing competition environment system of cemented carbide after entering wto, this paper analyses zgcc ' s superiority, inferiority and opportunity and challengy would be confronted with ; discusses zgcc ' s developing trend and developing strategy in the future ; establishes zgcc ' s " 15th developing strategy ( program ) " ; relates briefly its marketing strategy, " t - type " developing of products, capital operation strategy, enterprise identity strategy and human resource strategy etc ; puts forward that developing medium and high grade cemented carbide products is the main direction of exploiting future marketing of zgcc and concludes that discrepancy marketing strategy will be the main marketing method

    為此，本文對自硬公司營銷戰略以及對策進行專門的研究： （ 1 ）通過對自硬公司在加入wto后的營銷競爭環境系統闡述的基礎上，分析自硬公司的優勢、劣勢和所面臨的機遇和挑戰；探討其未來發展趨勢及發展戰略，並制定公司「十五」發展戰略（綱要） 。簡單闡述其市場營銷戰略、產品t型發展戰略、資本運營戰略、企業文化建設戰略、人才戰略等。提出發展中高檔硬質合金產品將是自硬公司未來開拓市場的主要方向和出路；差異化營銷戰略將成為自硬公司主要營銷手段等結論。
  11. Faced the present market position, the travel service ought to introduce and apply from matured achievement, such as jit, mrp, the design and development of travel service product ( difference & personality ), rules for testing quality, enterprise brand strategy, travel service information management and electronic business, travel service marketing, travel service human resource and so on, from other industry based itself upon local superiority and its character

    旅行社在當前的市場形式下，應該立足本土優勢和特點，大膽地引進其他行業的成熟研究成果，並移植到旅行社來，比如jit思想， mrp思想，旅行社產品的設計與開發（差異化與個性化） ，全面質量管理體系，企業品牌策略，旅行社信息管理系統及電子商務手段，旅行社市場營銷策略、旅行社人力資源策略等。
  12. Second, based on the research of internal and external environment of paiccd, it makes market segmentation according to the products performance and character of demand. then it determines the target market of each product according to the potential of segment and resource or ability of paiccd. it uses the method of research based on basic theory and method of marketing and strategy management formulates the different marketing strategies for each target

    論文緊接著在完成對成都平安所處的內外部環境分析的基礎上，根據車險產品性能及需求特性對市場進行細分，並結合細分市場的潛力和成都平安自身的資源和能力確定了各類產品的目標市場，同時以市場營銷及戰略管理的基本理論、基本方法為主要理論依據，應用理論與實際相結合的方法，針對不同目標市場制定了差異化的市場營銷策略。
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