營銷文化 的英文怎麼說

中文拼音 [yíngxiāowénhuà]
營銷文化 英文
markeing culture
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 文 : Ⅰ名詞1 （字） character; script; writing 2 （文字） language 3 （文章） literary composition; wri...
  • 營銷 : marketing （ma）
  • 文化 : 1. （精神財富） civilization; culture 2. （知識） education; culture; schooling; literacy
  1. In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers

    本文在營銷理論的基礎上，通過親身經歷，調查了解，深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程，參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施，以及結合中石化攀枝花公司營銷工作中存在的問題，理性分析營銷外部環境和內部條件，運用swot分析法，根據成品油能源特點，就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后，對成品油批發市場即將準入后的優劣、利弊進行了分析和研究，提出了「作好供應商管理，增加零售和直銷網路、提高經營質量，充分做好客戶關系管理，實現公司和客戶共同成長」的營銷戰略目標和戰略措施。
  2. The price system, guided by market and taking public good in account, should be establish in reformation, meantime, the service enterprises, should carryout " 4c " in strategies of management and sale, strengthen construction of enterprise culture and improve ability of core competition

    在改革中應建立以市場為導向的、兼顧公益性的價格機制，後勤企業應實施4c營銷策略，加強企業文化建設，提高核心競爭能力。
  3. This text firstly wields theories and ploys as strategical administration matrix, balance - point of profit and loss, five competitory models and burgeoning strategical administr ation, which is to make a comparatively embedded analysis on broadband inside - and - out side condition including technical level, consumer characters, competitive status and mark eting status, etc, to bring forward available correspondence hypothesis of consumere and to put forward two ways - out for small - and - medium sized providers by swot matrix and big strategy matrix. one is gradualism retreat tactic. considering the particularity of broadband network industry, this text gives the design of gradualism retreat pattern. the other is incorporate strategy of scale domino and much more effective negotiationchip. especially, this text puts emphasis on discussion of incorporate implement methods, proposing to adopt the way of demanding contrast prise - fixing and output pluralism of products so as to induce the consumers to cut down marketing breeding periodicity, use crm to establish core competity for small - and - medium sized providers and simultaneously lay a foundation of next commingle dealing in this field

    本文運用戰略管理理論中戰略管理模型、價值鏈、盈虧平衡點、五種競爭力模型、新興產業戰略管理、市場營銷學等思想理論和方法，對寬帶網產業內外環境（包括技術、競爭狀況、市場狀況等）進行詳細分析，總結了中小型寬帶網運營商在市場營銷、資源配置、經營成本、產品結構、政策管制等幾個方面的優劣勢，並析出其中的關鍵因素，運用大戰略矩陣、 swot分析矩陣，提出中小型寬帶網運營商一進一退兩種截然不同的發展戰略，即「漸進式退出」策略和「一體化」策略。
  4. According to marketing segmentation theory and positional theory, the paper considers the corporation ’ s ability and resource and chooses the professional hybridized pig culturist and scattered hybridized pig culturist. after making a market research and gaining the data and using the joint - analytical method of orthogonal design method to calculate the product preference of market culturist, then comparing the market position of competitor, the paper ensures kangda corporation ’ s product position to supply the differential marketing strategy

    在此分析基礎上，本文根據市場細分和定位理論，結合公司的能力和資源，評估和選擇了土雜豬專業戶和土雜豬散戶這兩個具有發展潛力的細分市場，並根據市場調查獲得的數據，採用基於正交設計的聯合分析法分別獲得了目標市場養殖戶購買偏好，結合競爭對手的市場定位，確定了公司市場定位，為后續的差異化營銷策略制定提供支撐。
  5. So, the paper uses porter ’ s “ five power ” model to find the feasibility of differential marketing strategy from supplier, customer, culturist and competitor, finding that feed industry has a good future, the demand of culturist appears new characteristics and other competitor can not find their position, upwards suppling the chance and the market guide for corporation adjusting his marketing strategy

    基於上述問題，本文引用波特「五力競爭」模型，從行業視角觀測供應商、經銷商、養殖戶和競爭對手，尋找公司制定差異化營銷策略的必要性和可行性。分析發現飼料工業具有良好發展前景、養殖戶需求出現新的特徵、競爭對手存在定位不準等情況，這為公司調整營銷策略提供了市場向導和機會。
  6. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。
  7. Guided by brand recognition, “ marketing magic cube for school brandtm ” of three - men try to achieve the expected goals by spreading brand culture, stimulating brand imagination, consolidating brand memory, communicating in depth and forming brand loyalty

    在品牌識別的基礎上，通過一系列的營銷活動，傳播品牌文化，激發品牌聯想，加強品牌記憶，建立深度溝通，形成品牌忠誠，達成預計目標。
  8. The company is providing the high - quality product oem processes ministrant at the same time, can also provide the product market fixed position consults, and according to customer of the homologous material, semi - processed goods in offering product, reasonable equipment in etc. in a material and cost control serves, the marketing plans related with super and worth kit in service, at that time a core for freely for customer providing latest color spreading fashion information, latest a material appearing on market information, technical and latest section in the color cosmetic result, brand value refines, cultural excavation in brand, the brand that try hard for customer gives the deep culture content

    公司在提供優質產品oem加工服務的同時，還可根據客戶產品的市場定位提供相對應的原料半成品包材等合理配搭及成本控制服務產品市場定位分析咨詢服務營銷策劃服務等相關的超值配套服務odm ;免費為客戶提供最新色彩流行時尚趨勢分析;最新款包材的上市信息;彩妝技術的最新科研成果;品牌的核心價值提煉;品牌文化的挖掘，為客戶的品牌賦予深厚的文化內涵！
  9. By way of integrating the relative theories of marketing strategy and the present market situation of rubber oil and liaohe lube oil plant, it is concluded that naphthene type rubber oil shall take part in the middle - grade rubber oil target market competition while the aromatic type rubber oil shall take part in the low - grade rubber oil target market competition. the reason is that the former has the advantage of advanced total cost and the later has a variety of products

    論文通過運用市場營銷學和市場競爭戰略相關理論，結合橡膠油市場現狀和遼河潤滑油廠實際情況，研究得出「環烷型橡膠油以總成本領先戰略參與中檔橡膠油目標市場競爭，芳香型橡膠油以產品差別化戰略參與低檔橡膠油目標市場競爭」的結論，並提出了遼河潤滑油廠保證總成本領先和產品差別化的措施。
  10. Along with the implementation of experiment of straight power supply to big consumer step by step, as the largest rundle hydropower station in our country, we must consider straight power supply to big consumer ( a new electric power marketing ) with the electric power of gezhouba - three gorges as an important composed part of electric power marketing, let it become to one of the important means of gaining the more benefits to our company

    直供電作為一種新的營銷模式，隨著大用戶直供電試點工作的逐步展開，作為我國最大的梯級電站，必須把三峽?葛洲壩的電力直供作為電力營銷的有機組成部分，作為實現公司效益最大化的重要手段之一。論文在分析了三峽區域潛在的直供對象后，提出了三峽電力過網直供和專線直供的思路。
  11. The design of the front every chaper are realized at the las chapter. as examples, applied progrgn and opefation inteffoce of the business expand subsystem and electric power fees subsystem are medfested in emphases. it shows that power business is promable greatly also these subsystems are correlatve and nested each other, it is behaved by the facts tha it program easily and the amoun of the labor and difficulty is increased

    論文以業擴報裝子系統和電量電費子系統應用程序的操作界面和程序代碼為例，闡述了電力營銷業務是一個流程化很強的業務，各子系統又相互關聯和嵌套，表現為既便於用計算機編程又由於關聯和嵌套較多，而使程序編寫工作量和難度加大。
  12. The bo ao art stone factory in xingyang city ， the predecessor of zhengzhou bo ao decoration material limited company ' s predecessor, was established in 2000, the company presently is situated in the zhengzhou newly developed area ， which is the national high and new technology industry development zone, the bo ao company is aspecialized enterprise ， it is the aggregate of design, production and sale, the company has passed the double high authentication successfully ： henan province high and new technology enterprise and products ; our enterprise self - support the import and export rights ; iso9001 : authentication of quality system in 2000 ; chinese building aaa materials quality service enterprise, the user first choice and best - selling brand because of it is nontoxic, green and environmental ， the quality credit, energy conservation and demonstration unit in the building materials industry

    鄭州博鰲裝飾材料有限公司的前身是滎陽市博鰲藝術石廠，成立於2000年，公司現座落於國家高新技術產業開發區鄭州新區，博鰲公司是集設計、生產、銷售各種文化石的專業企業，公司已順利通過了河南省高新技術企業、高新技術產品的「雙高「認證；企業自營進出口權； iso9001 ： 2000的質量體系認證；國家建材aaa級質量服務信用企業；用戶首選無毒害綠色環保百佳暢銷品牌；建材行業質量信用、節能、示範單位。
  13. Thoughts on enhancing marketing building of business culture

    對加強企業文化營銷建設的思考
  14. Importance of business culture in grade name stragegy of enterprise

    企業品牌戰略中營銷文化的重要性探討
  15. There are five continuous procedures process in the whole marketing implementation. they are planning marketing programs, organizing the marketing structure, designing the system for the staff ' s performance and salary, developing the marketing human resources, and cultivating the company culture

    對許多企業來說，營銷執行是一個艱巨而復雜的過程，其主要包括相互關聯的五項步驟：擬定營銷執行方案、建立營銷組織結構、設計營銷績效評估制度和薪酬制度、管理和開發營銷人力資源以及培育企業營銷文化。
  16. The research shows that in order to improve its marketing implementation and its performance hunan foreland power engine should rebuild the process of its marketing implementation and cultivate its marketing culture and practice harder and serve the customers heartedly

    而本文對其研究的結果表明：該公司要注意整個營銷執行過程的改善，應該培育「刻意求實，竭誠服務」的企業營銷文化，積極做好用戶服務工作，這樣才能提高其營銷執行的效果，才能解決其銷售業績不佳的問題。
  17. This thesis also compared and analyzed the general features of chinese, japanese and american traditional culture, such as the optimistic culture of china, the disgraceful culture of japan and the guilty culture of america. it explored how these characters of traditional culture had a significant effect on the modern business cultures, the business enterprise culture and the business economy of these countries. this thesis also compared and summarized many appearance forms of business cultural tradition in modern enterprise of china, japan, and america

    與此同時，本文也比較分析了中日美商業文化的傳統對中日美現代商業文化、商業企業文化、商業經濟模式的直接影響和制約，尤其比較分析了中日美商業文化的傳統對中日美現代商業文化中的主要因素，諸如商品文化、商業營銷文化、商業倫理文化、商業環境文化等的影響和制約，並概括出了許多中日美營銷模式、商業價值觀念、商業心理等的顯著特徵。
  18. Brand, marketing culture and market - first - class brand develops market via advanced marketing culture

    優秀的品牌用先進的營銷文化去拓展市場
  19. Discussion on creating marketing culture of taking consumer value as guide

    論顧客價值導向的營銷文化塑造
  20. In the course of writing, author makes an exploration into the theoretical system of the innovation of small and medium enterprises market sales, make a depth - exploration into the innovation of the marketing understanding, the innovation of the marketing means, the innovation of the marketing mode, the innovation of the marketing culture and the innovation of the marketing constitution

    針對我國中小企業的特點，提出了市場營銷創新是目前我國中小企業提高核心競爭力的必然選擇。本文在寫作過程中試圖探索中小型企業營銷創新的理論體系，並從營銷理念創新、營銷手段創新、營銷方式創新、營銷文化創新和營銷組合創新等方面展開了討論。
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