營銷案例分析 的英文怎麼說

中文拼音 [yíngxiāoànlìfēnxī]
營銷案例分析 英文
case studies of marketing
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 案 : 名詞1 （長桌） table; desk 2 （案件） case; law [legal] case 3 （案卷; 記錄）record; file 4 （提...
  • 分 : 分Ⅰ名詞1. （成分） component 2. （職責和權利的限度） what is within one's duty or rights Ⅱ同 「份」Ⅲ動詞[書面語] （料想） judge
  • 析 : Ⅰ動詞1. （分開; 散開） divide; separate 2. （分析） analyse; dissect; resolve Ⅱ名詞（姓氏） a surname
  • 營銷 : marketing （ma）
  • 案例 : case; example of case; established case; documentation
  1. According to detailed investigation on the adjustment of the structure of products and condition of management that all the data come from a typical case named chongqing ketai company in the latest three years, the writer analyses the serious problems that arise from the duration of the adjustment on the structure of products. first, ketai company lacks the modem management and distribution conception, all the goods it owns are short of escutcheon, second, the company are in great need of nuclear technology and products that are opened out by its own efforts

    本文以中國近年來發展迅速的高新技術企業所面臨的發展問題為背景，通過對一個典型案例? ?重慶科泰公司近三年的產品結構調整情況和經營情況的調查，結合該公司所處的行業背景、經濟環境及公司自身的實際情況，全面分析了科泰公司在產品結構調整中出現的重大問題：第一，落後的營銷觀念，缺乏品牌意識。
  2. This article first analyzes the development ' s situation of chinese medical apparatus industry, and probes into the connotation of crm, then explain in detail the marketing features and main marketing model of medical apparatus industry, and existing problems in the marketing, sale management and customer - service receipt management of medical apparatus companies as well as the needs of crm of them, then proposes the crm plan, and last make tianjin baina medical apparatus company for example, carry into demonstration research, substantiate necessary and feasibility of implementing crm in medical apparatus companies

    該文章首先分析了我國醫療器械行業的發展現狀；接著探討了客戶關系管理的內涵；然後文章詳細分析了醫療器械行業的營銷特徵、主流營銷模式和醫療器械企業在市場營銷、銷售管理和客戶服務前臺管理中存在的問題，導出了醫療器械企業對客戶關系管理的需求，提出了我國醫療器械企業的客戶關系管理解決方案，最後以天津百納醫療器械公司為例，進行實證研究，證實醫療器械企業實施客戶關系管理的必要性和可行性。
  3. According to the information provided in the case and collected by the writer, the article applies " michuel e. porter, how competitive forces shape strategy ", " swot analysis ", " fredrick herzberg ' s two - factor theory of motivation ", " customer value appraisal model " and the theory of organization behavior, management economics, service marketing, human resource, etc to analyses the industry environment, operation situation, resource of the development district bank. then it points out the problem existent and in the end, it draws out a detailed strategy for development district branch for future development

    案例分析部分，根據案例正文部分提供的素材和作者收集的其他有關資料，運用5種競爭壓力模型、 swot分析、雙因素理論、客戶價值評價體系等方法，結合組織行為學、管理經濟學、服務營銷學、人力資源學等理論知識，對開發區支行的行業環境、經營狀況、資源狀況進行了分析，指出了該行存在的問題，最後對開發區支行未來幾年的發展戰略作了詳細的規劃。
  4. And i researched the following contents : the meaning, character and managing strategy of the real estate management and strategy during the whole course, land strategy, strategy of collecting funds, communication strategy, popular brand strategy, culture strategy, prize strategy, advertisement strategy and analysis the case about the managing and popularizing the project called the lijiang left shore

    本文運用運籌學、管理學、企業戰略管理、管理經濟學和市場學等學科相關理論研究了以下內容：房地產全程營銷的定義、特點和營銷戰略決策，土地戰略、融資戰略、公關戰略、品牌戰略、文化戰略、價格戰略、廣告戰略和麗江左岸項目的營銷推廣的案例分析。
  5. The case analysis is started by discussing the development environment of bmcc, its swot factors, its resources circumstances and competitive situations. secondly, it analyzes the problems ( and also their causes ) of bmcc ' s marketing channels using theories of strategy fit, authorizing and agents. finally, some suggestions are made in this part on the construction of bmcc ' s self supported services and sales halls, and the improvement of its agent services and sales channels

    案例分析部分首先分析了濱洲移動公司的發展環境，通過swot方法分析了公司目前的資源狀況和面對的競爭態勢，進而利用戰略資源匹配、委託-代理等方法和理論分析了公司目前營銷渠道存在的問題和產生的根本原因，提出了加強自營廳建設、進一步完善代理模式的渠道建設思路，以及服務營業廳和銷售營業廳並舉的服務渠道戰略。
  6. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world

    我們同樣也會使用案例分析法來說明營銷學中的原理並把理論應用到實際生活中。
  7. The dissertation includes two parts, and the first part particularly describes the real marketing case of xingyi - sun forest invested by chengdu xinyi investment corporation in huayang. and it mainly focuses on the real data and information produced in the process of marketing, such as macro economic environment, policy and planning, the degree of industrial development, the region analysis and comparison, the self - condition of corporation, the competition environment, the consumer demand and purchase behavior etc. the second part chiefly uses the principles of marketing management and strategy management in the courses of mba to systematically analyze the case. and it also summarizes the contribution and shortcoming of marketing in the path of realizing the aim of corporation

    第一部分，採用寫實的手法，詳細描述了成都心怡投資公司在華陽「心怡?陽光森林」項目中的營銷實例，提供了該公司在營銷過程中面臨的真實數據與資料，包括宏觀經濟環境、政策與規劃、行業發展程度、區域分析與對比、開發商的自身條件、競爭環境、消費者需求與購買行為等，並介紹了該公司針對這些條件進行的營銷具體運作過程；第二部分，運用mba課程所學的「市場營銷管理」以及「戰略管理」的相關理論，對案例進行了系統分析，總結出了該公司通過營銷活動為實現企業目標所作出的貢獻以及工作中的不足之處。
  8. In the part of the case ' s analysis, through analyzing the development problem of the company with the theory and the way of the strategic management, pest macro environment and porter ' s five - power model, furthermore analyzing the external environment, the management, the train of value and the enterprise ' s culture inside the company, subsequently, the core competitive capacity in the market with the advantages of technology and service was found in the company

    在案例分析部分，通過提出公司發展所面臨的戰略方向問題，應用戰略管理的理論和方法，通過pest宏觀環境分析及波特五要素微觀環境分析，詳細地分析公司的外部環境，同時對公司內部的管理、價值鏈、企業文化進行分析，提出公司具有技術營銷和服務營銷的核心競爭能力。
  9. This essay is a typical example of marketing. it consists of two parts : case and case study

    本文是一篇典型的市場營銷案例，全文由兩部份組成：案例和案例分析。
  10. ( 4 ) by the support of above depiction, the author carries through demonstration analysis with the marketing case between bank of china and swan corporation

    （ 4 ）在上述理論的支撐下，對中國銀行天鵝化纖集團的營銷案例進了實證分析。
  11. In chapter 2, which is the central part, how to successfully operate the bestseller is narrated

    第二部分是主體，搜集中外成功的暢銷書運作案例，從出版營銷角度分析暢銷書具體的運作方法。
  12. The theories of the strategy administration, marketing, etc. are used in the analyzing part of this instance it analyses and appraises the inside and outside enviroments and the marketing strategy of the harbin linen group co., ltd. the improving suggestions to the original marketing strategy of the company are made by the research of the marketing chance analyse and target market

    本文在案例分析部分運用戰略管理、市場營銷及相關理論，對哈麻集團的內外部環境和營銷戰略作了具體的分析和評價。通過營銷機會分析和目標市場的研究，對公司的原營銷戰略提出了改進意見，並根據改進后的戰略目標制訂了新的市場營銷策略。
  13. And in the case study part, the writer intends to evaluate briefly the public - phone business development in dongguan telecom, and to discover the problems and the difficulties of the public - phone business in dongguan telecom. and finally, the writer gives some practical and constructive suggestions in marketing strategy, based on the combination of the practice and the theories in marketing management and strategic management, such as, the five - power analysis of market competition, swot analysis, stp strategy, 4p ' s marketing mix, competitive response model and so on

    案例分析部分主要運用市場營銷管理、戰略管理等方面的理論和實踐經驗，從東莞電信公司經營理念、東莞電信公話業務的競爭環境、 swot分析、 stp戰略、 4p 』 s營銷組合、競爭反應模式等角度進行分析，對東莞電信公話業務做出簡單評價，指出存在的問題，最後提出可操作性的營銷策略建議。
  14. The part of case analysis can be divided into seven parts. the first part use the economy recycle to analyses the real estate surroundings, the second part analyses the economic character of guangzhou real estate, the third part uses mr. porter ' s five power to analyse the competition of qinjian, and the fourth part uses swot to appraise qinjian real estate company entrying into real estate market, the fifth part uses stp theory to explain the marketing strategy of " wan shou ya yuan ", the sixth part use 4p to analyse " wan shou ya yuan " project marketing strategy, the seventh part focuses on the macroeconomic environment of " zhu jiang xin cheng " business building, and the last part give some marketing decision suggestions for qinjian company

    案例分析共分八部分，第一部分結合房地產行業經濟周期對市場環境進行分析；第二部分分析廣州市房地產行業經濟特性及；第三部分運用波特的5力模型分析勤建公司的競爭力，第四部分運用swot理論對勤建置業市場進入作出評價；第五部分對「萬壽雅苑」的進行stp分析；第六部分運用4p理論對萬壽雅苑的營銷策略進行分析；第七部分對勤建置業珠江新城寫字樓項目的宏觀環境分析；最後第八部分運用整合營銷概念對勤建置業的發展提出一些設想與建議。
  15. Beginning with the study of sales administration practice of dx group enterprise, we find that it is necessary to innovate in sales management

    本文從具體案例分析開始，首先詳細介紹了dx集團背景以及它營銷管理的特點。
  16. The second part is mainly to analyze the reason of turning loss into gain and its recent development by using the theories of strategy management, production and operation management, marketing management and human resource management etc. all these are covered in three specific items : firstly, the industry and the competition - the author mainly analyzes the competition of bopp industry, factors that are driving the change of the industry and key factors for success

    案例分析部份主要應用戰略管理、管理學、生產運作管理、市場營銷管理和人力資源管理等方面的理論，分析了廣州天衣公司的虧損原因和扭虧為盈策略及公司近期的發展。分三個專題進行分析： 1 、行業和行業競爭分析。主要分析了bopp行業的競爭狀況、行業變革的驅動因素及其影響和行業競爭成功的關鍵因素。
  17. In the case analysis, according to facts and problem mentioned in the case, theory, methods and tools of strategic management, human resource management, marketing management and organization behavior are applied and on the base of external environment and internal resources analysis, the future change measures of the corporation are set up

    在案例分析部分，根據案例提供的素材和提出的問題，主要運用戰略管理、人力資源管理、市場營銷、組織行為學等相關理論、方法和工具，在分析了企業外部環境、內部資源的基礎上，提出公司的變革方案。
  18. In the analysis, the article uses a series of theories to sum up the development experience and lessons, including enterprise strategic administration, organization ethology, human resources administration and marketing etc. through analytical results, the plan is put forward and researched to resolve difficulty in the factory

    在案例分析中運用企業戰略管理、組織行為學、人力資源管理、市場營銷等方面的理論，對哈藥集團制藥總廠五年來發展戰略的指導思想、戰略目標、戰略重點及措施進行了總結。
  19. Basing on the theory framework and method of imc, this thesis aims to take the combining method of normative analysis and positive analysis to select the analyzing orientation and researching model. at the same time, through analyzing the examples of imc of " swellfun " alcohol by sichuan quanxing co., ltd, the thesis investigates into the practical applying attempt of the idea and method of imc in chinese corporations, sums up some experiences in practical process of imc, and made some useful apocalypses. finally, the thesis discusses in culture background and market environment of developing countries how to efficiently apply the marketing theory and method like imc that are abroad adopted in developed countries

    本論文旨在以實證分析方法作為分析問題的重點和思考的起點，以整合營銷傳播的理論框架和方法模式為基礎，設定分析方向和研究模型，通過分析四川全興股份有限公司「水井坊」酒的營銷案例，來研究整合營銷傳播的理念和方法在中國企業的實際應用嘗試，並對實踐過程中的經驗加以總結，得出一些有益的啟示，從而探討整合營銷傳播這類在發達市場經濟國家中正開始廣泛採用的較新的營銷理念和方法如何在中國這種轉型經濟的發展中國家的文化背景和市場環境條件下有效應用。
  20. Based on swot analysis tool, five - competitive forces model, and other analysis models, part of case analysis analyze the problems which doublewin company faces in its business development, and explaint a series of adjustment aim at difficulties, and come to the conclusion that, the reform is correct and necessary

    案例分析部分，運用swot分析、波特五種力量模型、矩陣分析模型以及相關的管理和營銷理論，詳細分析了達盈在業務拓展中面臨的問題和達盈針對問題以業務拓展為核心而進行的一系列戰略調整，得出了達盈進行業務變革的必要性和正確性。
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