營銷法 的英文怎麼說
中文拼音 [yíngxiāofǎ]
營銷法
英文
aida awareness interest desire action-
It has been two years since aeolus automobile co. ltd was founded. in the two years, aeolus company is famous for its little investment and outstanding achievement. the bluebird selling like hot cakes makes the decision - makers of dongfeng group think the marketing modes of the group renewedly
風神汽車有限公司成立的短短兩年多時間里，其投資規模之小，經營業績之好，為中國汽車業所矚目，風神藍鳥汽車在不到兩年的時間里在市場上的迅速走紅，更使得東風公司決策者們對整個公司的營銷模式有了新的看法。In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers
本文在營銷理論的基礎上，通過親身經歷，調查了解，深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程，參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施，以及結合中石化攀枝花公司營銷工作中存在的問題，理性分析營銷外部環境和內部條件，運用swot分析法，根據成品油能源特點，就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后，對成品油批發市場即將準入后的優劣、利弊進行了分析和研究，提出了「作好供應商管理，增加零售和直銷網路、提高經營質量，充分做好客戶關系管理，實現公司和客戶共同成長」的營銷戰略目標和戰略措施。This text firstly wields theories and ploys as strategical administration matrix, balance - point of profit and loss, five competitory models and burgeoning strategical administr ation, which is to make a comparatively embedded analysis on broadband inside - and - out side condition including technical level, consumer characters, competitive status and mark eting status, etc, to bring forward available correspondence hypothesis of consumere and to put forward two ways - out for small - and - medium sized providers by swot matrix and big strategy matrix. one is gradualism retreat tactic. considering the particularity of broadband network industry, this text gives the design of gradualism retreat pattern. the other is incorporate strategy of scale domino and much more effective negotiationchip. especially, this text puts emphasis on discussion of incorporate implement methods, proposing to adopt the way of demanding contrast prise - fixing and output pluralism of products so as to induce the consumers to cut down marketing breeding periodicity, use crm to establish core competity for small - and - medium sized providers and simultaneously lay a foundation of next commingle dealing in this field
本文運用戰略管理理論中戰略管理模型、價值鏈、盈虧平衡點、五種競爭力模型、新興產業戰略管理、市場營銷學等思想理論和方法，對寬帶網產業內外環境（包括技術、競爭狀況、市場狀況等）進行詳細分析，總結了中小型寬帶網運營商在市場營銷、資源配置、經營成本、產品結構、政策管制等幾個方面的優劣勢，並析出其中的關鍵因素，運用大戰略矩陣、 swot分析矩陣，提出中小型寬帶網運營商一進一退兩種截然不同的發展戰略，即「漸進式退出」策略和「一體化」策略。In the thesis the author comprehensively described the csn ' s circumstance. as far as the national airlines industry and its structure are concerned, combining the key factors of csn ' s stratagem, the writer analyzed its internal superiority, outside opportunity and threat and weakness with the measure of swot
論文系統闡述了南航的營銷環境，從民航行業分析和行業結構分析入手，結合南航的戰略環境關鍵要素分析，用swot法分析歸納了南航內在的優勢、弱勢和面臨的外在機會和威脅。According to marketing segmentation theory and positional theory, the paper considers the corporation ’ s ability and resource and chooses the professional hybridized pig culturist and scattered hybridized pig culturist. after making a market research and gaining the data and using the joint - analytical method of orthogonal design method to calculate the product preference of market culturist, then comparing the market position of competitor, the paper ensures kangda corporation ’ s product position to supply the differential marketing strategy
在此分析基礎上，本文根據市場細分和定位理論，結合公司的能力和資源，評估和選擇了土雜豬專業戶和土雜豬散戶這兩個具有發展潛力的細分市場，並根據市場調查獲得的數據，採用基於正交設計的聯合分析法分別獲得了目標市場養殖戶購買偏好，結合競爭對手的市場定位，確定了公司市場定位，為后續的差異化營銷策略制定提供支撐。After studying american anti - dumping law, policies towards chinese goods and china ' s entry into wto, the author gives some suggestions on how to deal with american anti - dumping actions, including speeding up the reform of socialist market economy, strengthening the government ' s scientific administration of foreign trade, enterprises " marketing and administrative strategies, etc. particularly, the author suggests how to demurrer to the policy of surrogate country after p. r. c and u. s. a reach the agreement on china ' s entry into wto, how to make good use of wto membership and so on
結合美國反傾銷法律、對中國的政策與實務以及中國加入世界貿易組織等新的歷史條件，筆者提出了我們應對美國反傾銷的幾點建議：加快社會主義市場經濟體制改革、加強政府對外貿工作的科學管理與規范管理、完善企業經營管理戰略等並提出一些具體的應訴策略。特別是對中美達成關于中國加入世貿組織的協議后，中國應如何對「替代國」政策進行抗辯，如何利用世界貿易組織正式成員資格，反擊對華濫用反傾銷等問題，提出了新的思路和方法。That year, capture to market with the quick and big cent sum that try to be practicals of newness that sale skill design with product, machine cabinet go togethering of boundary the start mindset from query the conversion study with chase, more how many brand oneself fixed position is yuesheng epigone, on each details all lifelike gram yuesheng
當年，以嶄新務實的營銷手法和產品設計對市場的迅速的大分額占領，機櫃界的同行們開始把心態從質疑轉換成學習和追趕，更有若干品牌把自己定位為悅盛的追隨者，在每一個細節上都惟妙惟肖的克隆悅盛。Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure
本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。In addition, the foresighted suggestions are made on co - operative marketing and network public relations etc. ( 4 ) sales channel strategy : the more practical methods are put forward in view of perfecting the present sales channel and network, establishing effective customer relation managing system, as well as implementing the marketing on the internet
銷售渠道策略方面，對完善現有的銷售渠道和網路、建立有效的客戶關系管理系統以及建立網上營銷等策略在企業的應用，提出針對性和實用性較強的實施辦法。The term " compliance risk " as referred to in the present guidelines means the risk of undertaking legal responsibility, supervisory punishment, financial losses or reputation losses as a result of an incompliant insurance operation and management behavior made by the insurance company or any of its employees and marketing staff
本指引所稱的合規風險是指保險公司及其員工和營銷員因不合規的保險經營管理行為引發法律責任、監管處罰、財務損失或者聲譽損失的風險。Based on my working experience in beijing trs information technology limited and the particularities and complexity of e - government requirement and purchasing process are studied by using modern marketing theories and methods systematically in the beginning. and the actual status and characteristic of the e - government software market in china was analyzed scientifically through comparing approach of products competing dominance and market share, increscent sales ratio. then competition status of trs e - government system was evaluated by porter five forces model and a conclusion is that trs lacks of competitions power
本文結合筆者的實際工作，根據政府部門對電子政務軟體產品技術和服務要求的特殊性和其采購過程的復雜性，系統運用了現代市場營銷理論的基本原理和方法，首先分析了電子政務軟體市場發展狀況和特點，運用產品競爭優勢比較、市場佔有率和銷售增長率比較等方法，根據波特競爭力模型對trs電子政務系統的行業市場競爭情況進行了評價，得出了trs電子政務系統市場競爭力不足的基本結論。This thesis based on the development of heilongjiang ' s green foods, through a large amount of collection and arrangement, to analyze the opportunity of development, some objective problems, course and present condition of heilongjiang ' s green food, point out the countermeasure of development of heilongjiang ' s green food. the thesis is divided into five units : unit 1 analyzes the definitions and characters of green foods, standard and signs of green food. the advantage which green food have and the significance of green food ; unit 2 analyzes the development course and present development situation of heilongjiang ' s green food based on analyzing the starter and development situation of our country, heilongjiang ' s green food past ten years, more work goes before in our country ; unit 3 analyzes the questions required dealing with which exists in development of heilongjiang ' s green foods, it indues that think is too late, the scale is too small, the way of sell is late and false is too much more ; unit 4 draws a conclusion that there is nice chance of developing green food in heilongjiang, based on using a large amount of data ; the last unit provides the ways to turn think, stronger big factories, make the sell way is more than before and draw the lay fastly, and provides appropriate countermeasures to develop heilongjiang ' s green food further i n a healthy way
本文共分五章，第一章在分析了綠色食品的概念與特點的基礎上，對綠色食品的標準與標志進行了界定，並明確規定了綠色食品必須具備的條件，提出了發展綠色食品的意義；第二章在分析我國綠色食品的起步與發展概況的基礎上，對黑龍江省綠色食品的發展歷程和發展現狀進行了分析，黑龍江省綠色食品產業經過十多年的努力，呈現了全省合力抓綠色食品，健康快速發展的好勢頭，並且許多工作都走在全國的前列；第三章從實證著手，分析了黑龍江省綠色食品發展中存在思想觀念滯后、品牌雜、經營銷售方式落後、假冒現象多等若干亟待解決的問題；第四章運用大量數據，得出黑龍江省發展綠色食品的良好機遇，為黑龍江省綠色食品的發展提供了廣闊的發展空間；第五章針對黑龍江省綠色食品發展中存在的問題提出了轉變傳統觀念、壯大龍頭企業、抓好市場營銷、加強綠色食品法規的制定等相應的對策，並對黑龍江省綠色食品的進一步的健康發展提出了新的思路。There are there ways to get the authority of the operating saloon car, such as cooperate, purchase and so on. the next step is to make settlement of the commodities purchasing and after - sales services, constructing market channels by directly investment, multiple shop, participate investment or holding company to increase the sales volume. under the idea " think more for you, let you live better ", the project provide a comprehensive loan to the consumers for estate, auto, and house electronic machines
本文就如何獲取小轎車經營權提出了合作和收購等叄種方法，對進貨渠道、售後服務等汽車經營問題給予了具體的解決方案；以公司獨立投資、連鎖店、參股和控股形式搭建營銷網路，促使汽車銷售量的擴大；在置信「為您想得更多，讓您住得更好」的經營理念下，提出綜合消費信貸，將住房、汽車、裝修和家電信貸消費融為一體，並為置信公司的住房和汽車聯動銷售設計了兩套方案。In past years, the research on medical service quality of china focused on its evaluate methods and theory of exchanging marketing, polybasic extending and creativity
摘要對我國醫療服務質量的研究，過去大多集中在其評價方法的演變上，對其理論基礎的分析僅限於交易營銷、多元化擴張和創新力上。It is very prescient - - even though the corporations who use little children in their marketing hate it
這個說法很有預見性?盡管在市場營銷中使用小孩子的公司不喜歡這個字眼。According to the history and contemporary condition of the world wine industry and the character of chinese grape wine industry, guofeng ' s marketing environment and the company ' s inner superior and inferior situation were analyzed. the questions of guofeng ' s marketing were found and listed. then the paper put forward the marketing strategy for guofeng company according to 4ps, 4cs, 4rs and integration marketing theory : to reselect gansu middle market as its target market and relocate its marketing position by its unique location and green products concept, to richen its middle product - line, to strengthen wine culture promotion, and to build sale place
論文主要運用現代營銷理論，採取市場調查法、文獻查閱法、 swot分析法等研究方法，結合世界葡萄酒行業發展的趨勢和中國葡萄酒消費市場的特徵，分析了國風干紅的市場營銷環境、公司內部的優、劣勢資源條件及其營銷現狀和存在的問題，運用傳統的4ps營銷理論並結合4cs 、 4rs營銷理論以及整合營銷理論，提出國風公司應選擇甘肅葡萄酒中端市場為其目標市場，以獨特的產地優勢和綠色產品概念為國風品牌定位，向市場提供高品質中價位的產品。As an internet money transfer company, our objective is to develop and market a cost efficient and fast method for the transfer of funds from one country to another
作為一家網際網路轉帳業務公司，我們的目標是開發並營銷低成本的、快速的各國之間的轉帳方法。Beverage alcohol advertising and marketing materials should not imply illegal activity of any kind
酒飲料的廣告及營銷材料中不應當暗示任何非法行為。Marketing rules that derive from the nature
師法自然的營銷法則Firstly, the author briefly introduced the defination of marketing and the marketing modes described by international top 10 famous masters including 10p ' s marketing, organizational marketing, intelligent marketing, humanized marketing, rational marketing, brand marketing, practical marketing, relationship marketing, online marketing, and integrated marketing
首先簡略介紹了什麼是營銷，以及10位世界著名營銷大師的營銷方式，包括： 10p營銷法，組織營銷學，智慧營銷，人性化營銷，理性營銷，品牌營銷，實踐營銷，關系營銷，網路營銷，整合營銷。分享友人