營銷溝通 的英文怎麼說

中文拼音 [yíngxiāogōutōng]
營銷溝通 英文
m arketing communications
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 溝 : 名詞1 （挖掘的水道或工事） channel; ditch; gutter; trench 2 （淺槽;似溝的窪處） groove; rut; furr...
  • 通 : 通量詞（用於動作）
  • 營銷 : marketing （ma）
  • 溝通 : link up; connect; communicate
  1. Guided by brand recognition, “ marketing magic cube for school brandtm ” of three - men try to achieve the expected goals by spreading brand culture, stimulating brand imagination, consolidating brand memory, communicating in depth and forming brand loyalty

    在品牌識別的基礎上，通過一系列的營銷活動，傳播品牌文化，激發品牌聯想，加強品牌記憶，建立深度溝通，形成品牌忠誠，達成預計目標。
  2. This article first presents a comparative analysis of imc frame and the five different standpoints, advances the view that imc is a communication mode which should be based on consumers " needs and which can collocate all kind of communication resources and bring win - win value for both consumers and advertisers, thus attaining the best effect of the input / output of communicat ion, as well as the best overal 1 impact

    本文首先比較分析整合營銷傳播理論框架及五種不同的觀點，認為整合營銷傳播就是以消費者為導向，將營銷傳播中能夠給消費者與廣告主帶來雙贏價值的各要素進行有效的配置，從而使整個營銷溝通活動的投入產出效果達到最優的溝通模式。
  3. Consequently, it ’ s very significant to investigate the image of the clothing brand with the combination of the viewpoint from customers. according to the conception and connotation, cognitive process and identity system of brand image, the corporate identity system, and distribution communication system, the three levels of clothing brand image system were established. on this basis, the weights of dimensions were obtained by the methods of layer - analysis and professionals inquiry

    本文在系統歸納了品牌形象的概念及內涵、品牌形象的認知過程、品牌識別系統、企業形象識別系統以及營銷溝通五個理論依據的基礎上，結合對服裝品牌市場的調研，確立了由三個層次組成的服裝品牌形象體系;在此基礎上，通過層次分析和專家問詢相結合的方法，確定了各個服裝品牌形象維度間的權重關系，從而使服裝品牌形象維度體系更加系統和完善。
  4. Despite of the proud marketing network, lixin people insist on honest communication with customers, regarding it as the nutrient to marketing

    盡管有著足以自豪的營銷網路，但是立信人始終將與客戶的誠意溝通，看作是營銷的養分。
  5. Based on the analysis above, in the fourth chapter, the paper suggests five essential factors of services marketing. it includes bank services, services channel, services expression, communication and spread, and the management of customers " relationship

    在商業銀行服務營銷要素分析一章中，本文提出了商業銀行服務營銷的5項要素；銀行服務、服務渠道、服務表現、傳播與溝通、客戶關系建設。
  6. The marketing thinking based on the buyer - demand, which recommends that the activities of operation and administration should consider the customers as the center, satisfy customers " demands and wants, and strengthen the bilateral communication, can suit the development of personal financial business, so it is applied extensively in global commercial banks

    以買方需求為起點的營銷理念，倡導開展以客戶為中心的經營管理活動，滿足消費者需求和慾望，加強雙向溝通，這一理念正適應了個人金融業務的發展需要，得以在全球的商業銀行中廣泛應用。
  7. Jirong corporation adopted one of the most effective ways to push export commodities - " exhibition service " as their product strategy to establish a platform for buyers and sellers to communicate with each other face to face

    基榮國際有限公司隨即在阿聯酋的沙迦酋長國（有『中東的香港』之稱）成立了「中國機電產品展覽中心」 ，將『展覽服務』這種國際公認的推銷出口產品的有效方式作為其經營模式，為買方與賣方實現直接的溝通架起一座平臺。
  8. Internet enables a powerful communication channel. yourzine enables powerful online marketing

    網際網路提供了一個現代社會溝通的通道，優贊使強大的在線互動營銷成為可能。
  9. However, the practice of this specific pattern also has some problems for the current press industry of the target market being ambiguous, the service offered not enough or considerate, the fund needed huge, the obtaining of readers " data difficult and etc. this thesis does not only make a comprehensive analysis and speculation of the membership pattern of distribution at the burgeoning stage, but illustrates the point that this kind of distribution mode is playing an increasingly more important part in the press industry, which means much theoretically and practically

    因會員制營銷具有的以雙向為原則進行溝通交流、以互利互惠為目標及較強信息控制功能的特性，報業會員制發行模式具有資格限制、促進編讀互動，適應讀者需求、調整讀者結構、培養讀者忠誠度、提高報社工作效率、增加報社廣告效益、與報社無形資產良性互動等特點和優勢，但由於目前報業會員制實施尚處「初級階段」 ，故而存在著目標市場不明確、服務深度不夠、宣傳力度較小、所需資金數額較大、客戶資料較難獲取等問題。
  10. At last, the author puts forward five marketing tactics, including : choosing service items, segmenting market based on organizational buying behavior, the combinative communication tactics based on the decision process of consumer, pricing tactic building on perceived value of customer, the distribution tactics of establishing branches in economic development zones

    最後根據調研結果提出五條營銷策略，分別是： （ 1 ）業務定位策略； （ 2 ）基於購買行為的市場細分策略； （ 3 ）基於購買決策過程的整合溝通策略； （ 4 ）基於顧客認知價值的定價策略； （ 5 ）在開發區成立分公司的渠道策略。
  11. Contrasted with the demand of integrated marketing strategies and the 7p ' s service mixes, it delivers our hotel ' s stp strategy and marketing tactics, such as product innovation, price, place, imc tactics and customer relationships management tactics. through which we can frame out a series of feasible marketing strategy to look forward to the trend orientation in the future hotel industry, at the mean while, making well preparation in mentality and in action, facing the challenge

    對照服務業營銷7p ' s要求，對河北民航酒店的相關服務營銷組合策略進行研究，以制訂出一套切實可行的酒店營銷策略，具體包括酒店產品服務創新策略、基於顧客認知價值的酒店定價策略、銷售渠道策略、整合營銷溝通策略以及客戶關系管理策略，以期有效地解決酒店的營銷問題，能很好地促進酒店的經營管理合業績。
  12. This thesis firstly gave a brief introduction of some basic concepts on crisis and the crisis management, and distinguished them with some relational concepts in theory through issues, the issue management, risks, the risk management and the none defect management or the last day management ; then analyzed the qualities and types of the marketing crisis management for the study of cases ; finally analyzed the guard of the marketing crises and the communication between enterprises and their publics during the course of the marketing crisis management

    本文首先簡單介紹了危機與危機管理的一些基本概念，並將二者與相關概念進行了區別與比較，涉及了問題、問題管理、風險、風險管理、零缺點管理末日管理等理論；其次，基於案例研究分析了營銷危機的性質與類型；最後在危機管理的一般理論的基礎上，著重分析了營銷危機的預防和事中與善後管理中的溝通等問題。
  13. They have brought about a hard competition, in general, the marketing strategy is vital to their success. our native brands have achieved certain success in some categories of drinks

    該論文基本上是按照營銷策略的產品、分銷、營銷溝通等方面，從碳酸飲料、茶飲料和瓶裝水等市場找出主要的領導品牌，進行分析。
  14. In the recent years, various kinds of cars are produced, and the dissimilarities among them are much smaller than before. in order to seek the otherness among the products in the same level, a lot of car dealers begin to take the brand image as the center. they apply the imc ( integrated marketing concept ) to strengthen the contact and communication with customers

    近年來，市面上的汽車種類推陳出新，產品間的差異性愈來愈小，為了在競爭激烈的市場上尋求同級汽車產品的差異化，許多汽車經銷商開始將品牌形象當成企業經營的重心，紛紛應用整合營銷來增強與消費者之間的接觸與溝通，本文研究的是汽車經銷商華錦公司如何應用整合營銷建立公司的品牌核心價值。
  15. The communication responsibility of the marketing center

    營銷中心的溝通職責
  16. According to consumable marketing channel common model, put forward to its marketing channel reconstruction scheme and design mecon ' s four stage marketing cha nnel construction model. in the end of the thesis, concrete practice suggestions are given to meacon company about marketing channel management like the establishment of stable communication system and client estimation system, framing good terminal management tactic, changing price and package system, strengthening salesmen ' s achievement appraisal, stimulating salesmen and dealers efficiently

    根據美康公司營銷渠道重構方案，對其營銷渠道的管理提出建議，包括客戶評價體系的建立、穩定的溝通制度的建立、制定良好的終端管理策略、價格和包裝體系的調整、加強對銷售人員績效考評、銷售人員和經銷商的有效激勵機制以及沖貨管理等。
  17. The greatest challenge for businesses in the new millennium is not the mastery of new technologies, but the building of a profitable customer relationship. it is this relationship that will distinguish between top performers and mediocre organisations indeed, in an increasing competitive market, customer relationship management is the key to success. a good relationship with customers is a competitive edge in itself

    全套分20個分冊，每一分冊著重介紹一個主題，其中涉及市場營銷品牌管理公司理財變革管理客戶管理電子商務知識管理公司戰略團隊建設溝通技巧創新管理戰略聯盟項目管理以及決策科學等，是一套完整的管理工具。
  18. From the perspective of the five customer perceived values, namely, the function value, societal value, emotional value, green value and perceived sacrifice, some marketing communication strategies are offered to enterprises and the government for compensating the externality of green consumer behavior

    並從功能價值、社會價值、情感價值、綠色價值和感知付出等五個消費者感知價值角度出發，為企業和政府補償綠色消費行為的外部性提出營銷溝通方面的策略建議。
  19. This will, though, impose a major management task as the proper integration of the different forms of marketing communication will be a vital requirement

    然而，把恰當地整合不同形式的營銷溝通作為主要管理任務將成為一個重要要求。
  20. Burr joined adobe in 1999 as senior director of worldwide public relations, bringing more than 23 years of high - tech public relations and marketing communications experience with him

    Burr於1999年加盟adobe ，任全球公共關系高級主管，其時他已擁有超過23年的高科技公共關系和市場營銷溝通經驗。
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