營銷環境 的英文怎麼說

中文拼音 [yíngxiāohuánjìng]
營銷環境 英文
marketing environment
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 環 : Ⅰ名詞1 （環子） ring; hoop 2 （環節） link 3 （姓氏） a surname Ⅱ動詞（圍繞） surround; encircle;...
  • 境 : 名詞1 （疆界; 邊界） border; boundary 2 （地方; 區域） place; area; territory 3 （境況; 境地） co...
  • 營銷 : marketing （ma）
  • 環境 : environment; surroundings; circumstances; ambient; closeness; ambience; ambiance; atmosphere
  1. This essay firstly analyzes the influence to chinese auto industry after china entering wto, and explains the necessity of analyzing the marketing mode of aeolus company. chapters 2 - 3 illustrate the marketing system of dongfeng group and the marketing environment of chinese automobile manufacture industry. on the basis of that, chapters 4 - 5 analyze and evaluate faithfully the marketing mode of aeolus company, and then offer some advises to perfect this mode

    本文首先分析了中國加入wto對我國汽車製造業的影響以及研究風神汽車有限公司營銷模式必要性，第二、三章對東風公司的營銷系統及我國汽車製造業的營銷環境進行了分析，在此基礎上，第四、五章對風神汽車有限公司營銷模式進行了詳盡地分析與評價，並提出了進一步完善風神汽車有限公司營銷模式的基本思路。
  2. Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk

    本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。
  3. In the thesis the author comprehensively described the csn ' s circumstance. as far as the national airlines industry and its structure are concerned, combining the key factors of csn ' s stratagem, the writer analyzed its internal superiority, outside opportunity and threat and weakness with the measure of swot

    論文系統闡述了南航的營銷環境，從民航行業分析和行業結構分析入手，結合南航的戰略環境關鍵要素分析，用swot法分析歸納了南航內在的優勢、弱勢和面臨的外在機會和威脅。
  4. Market space is the lebensraum and development space for companies, and a new marketing concept ; still more, it is the demand of new marketing paradigm of the companies in marketing environment changes

    市場空間是企業生存和發展的空間，也是一種營銷觀念，更是營銷環境變化和新的營銷範式的需要。
  5. According to the history and contemporary condition of the world wine industry and the character of chinese grape wine industry, guofeng ' s marketing environment and the company ' s inner superior and inferior situation were analyzed. the questions of guofeng ' s marketing were found and listed. then the paper put forward the marketing strategy for guofeng company according to 4ps, 4cs, 4rs and integration marketing theory : to reselect gansu middle market as its target market and relocate its marketing position by its unique location and green products concept, to richen its middle product - line, to strengthen wine culture promotion, and to build sale place

    論文主要運用現代營銷理論，採取市場調查法、文獻查閱法、 swot分析法等研究方法，結合世界葡萄酒行業發展的趨勢和中國葡萄酒消費市場的特徵，分析了國風干紅的市場營銷環境、公司內部的優、劣勢資源條件及其營銷現狀和存在的問題，運用傳統的4ps營銷理論並結合4cs 、 4rs營銷理論以及整合營銷理論，提出國風公司應選擇甘肅葡萄酒中端市場為其目標市場，以獨特的產地優勢和綠色產品概念為國風品牌定位，向市場提供高品質中價位的產品。
  6. This dissertation do the research on the distribution network optimization model which as a sub network of the supply chain network. enterprise need to adjust and optimize the distribution network in order to acclimatize itself to the marketing environment

    然後，本文對供應鏈網路中的子網路分銷網路的優化模型進行了研究，企業為了適應市場營銷環境的變化，需要對分銷網路進行調整優化。
  7. This thesis conducts a detailed analysis of yangda dairying group ( ydg ) from the perspective of marketing situation, competitiveness and designs four sorts of management strategies through " swot ". there are : ( 1 ) to emphasize freshness of our products ; ( 2 ) to regulate or innovate inner organizational structure of the enterprise under the pressure of external competition ; ( 3 ) to introduce green marketing concept by taking advantage of advanced technologies at yangzhou university ; ( 4 ) to avoid competition with rivals on room - temperature dairy products

    本文從營銷環境、競爭力的角度對揚大乳業集團作了細致分析，並通過swot分析設計出了四大類經營戰略方案，即採取差別化戰略突出乳品在本地市場的新鮮優勢；利用外部競爭壓力加快推動對內部組織結構的調整和改造；充分發揮高校科技與人才優勢，引進綠色營銷理念，塑造綠色乳品形象，引導綠色乳品消費，避免在簡單的買贈促銷上與競爭對手對抗；採取「有所為有所不為」的策略，避免在常溫產品上與競爭對手進行正面競爭。
  8. Facing to the newly marketing environment and the adjusting for the international hotels brand strategy, china hotels must fuse knowledge marketing strategy, green marketing strategy, the whole world marketing strategy and so, so that they take part in competition and improve the competitive position in the world

    筆者認為面對新的營銷環境發展趨勢和國際品牌戰略調整模式，我國飯店品牌戰略只有全面融合知識營銷，綠色營銷、全球營銷戰略等新時代的特徵，才能順應時代需求，才能使我國飯店的競爭引向一個高水平的品牌競爭階段，在未來全球范圍的競爭中掌握主動權。
  9. I will proceed from the actual condition of the life insurance marketing in china to research with the theoretical tool. firstly, i will research into the marketing environment according to the life cycle theory of the calling, the theory of the market structure and the tactics of competition

    首先根據行業生命周期理論、市場結構及競爭策略理論對營銷環境進行分析；之後，利用營銷策略組合理論對我國壽險企業的營銷策略進行分析；最後，以平安保險公司為例進行實戰分析。
  10. As an important component of market management and research, territory management segments the market to which enterprises are exposed into appropriate territories according to certain standards. it also analyzes all the territories " marketing environment, situation of relevant industries, conditions of clients and competitive power, and then study and assess every existing and prospective client in each territory, and identify their sales potential, thereby allocating resources rationally between different clients, mapping out related sales plans with specific targets, and finding out the optimal method and means to achieve marketing objectives

    區域管理（ territorymanagement ）是市場管理研究的一項重要內容，它按一定的標準將企業所面臨的市場環境劃分為適當的區域，對區域內的營銷環境、相關行業情況、客戶情況、競爭地位等進行分析，進而對區域內的每一個現實客戶和潛在客戶逐一進行研究和評價，確定每個客戶的銷售潛力，從而在不同的客戶之間合理分配資源，有針對性地制定相關的銷售計劃，尋找實現銷售目標的最優方法和途徑。
  11. According to the analysis of necessity the second part drew the final conclusion that is to develop ethical marketing strategy for the combination of marketing ethics and strategic marketing management ethical marketing strategy was defined by its own concept, character and some other confusing concepts. it was explained through 5 steps which are environment analysis of ethical marketing, the destination establishment of ethical marketing strategy, laying out the practical scheme of ethical marketing strategy and fulfillment & control of ethical marketing strategy

    然後，具體闡述營銷道德與營銷戰略管理結合的途徑? ?開發道德型營銷戰略，對道德型營銷戰略從定義、特徵、易混淆概念辨析三個方面進行界定，並論述開發道德型營銷戰略的五個步驟：道德型營銷環境分析、道德型營銷戰略目標、道德型營銷戰略方案制定、道德型營銷戰略方案實施和道德型營銷戰略控制。
  12. Analyzing changes of marketing environment and advertisement designing strategy

    營銷環境變遷下的廣告創意策略分析
  13. This article studies fujian tea industrial clusters, anatomy the active function of places marketing, bodies in fujian tea industrial development, bring out some countermeasures to improve fujian tea industrial clusters ' competition ability, such as create regional brand, develop regional transmit, innovate tea marketing methods, build open places marketing environment

    本文以福建茶葉產業集群為研究對象，剖析區域營銷主體在茶葉產業集群過程中的積極作用，提出打造區域品牌、開展區域營銷傳播、創新茶葉營銷方式、營造開放的區域營銷環境等途徑來提高福建茶葉產業集群競爭力的對策思路。
  14. Firstly, the basic theory of chain store and the experience of chain store developing in west country are expatiated. and then by analyzing the tangrenshen meat product ' s strategy status market status, market condition and swot, the need and reality meaning of tangrenshen meat product ' s chain store is put forward. based on this, a model includes three parts : the basic principle strategy and standard system of chain store is designed for tangrenshen meat product marketing

    本文以唐人神肉品實施連鎖經營的實踐為研究主線，首先闡述了連鎖經營的基本原理及西方發展該營銷模式的經驗啟示；然後通過對唐人神肉品的戰略地位、營銷現狀、營銷環境和swot等方面的分析，指出了唐人神肉品實施連鎖經營的必要性和現實意義；在此基礎上，設計了包括連鎖經營基本原則、連鎖經營經營戰略和連鎖經營標準體系三個部分的有唐人神肉品特色的連鎖經營模式，並分析了該模式的可操作性。
  15. The study is focus on the defects and counter - measures in the marketing of life insurance company the trails of thought it follows are : revealing defects in such link as conception, system, product, manpower, medium etc. by probing marketing of life insurance company ; analyzing the effects that the defects have on the agent, customer, life insurance company and finance of society ; then from the organizing, jibenfa, product, training etc. seeking the cause for defects of marketing ; and coming up with the corresponding measures on the defects. researches and practices have shown the following defects exist : 1. the unsound conception of marketing, 2. the imperfect " jibenfa ", 3. the ineffective product developing, 4. the lack of character, 5. the single of marketing medium, the backward of cyber marketing

    論文的研究思路是：通過對近幾年國內壽險營銷的考察，發現壽險公司在市場營銷理念、壽險產品的開發設計、壽險營銷「基本法」 ，壽險營銷人員素質、營銷渠道等方面存在許多問題；從壽險營銷與公司企業形象、客戶滿意度和忠誠度、公司競爭力的關系出發，分析壽險營銷存在的問題對壽險行業風險的加大、代理人隊伍的不穩定、產品與市場需求脫節、客戶與壽險公司的信息不暢等方面的影響；從壽險公司體制滯后、內部管理不規范、外部營銷環境不成熟、產品及服務創新技術含量低等各方面分析壽險公司市場營銷問題存在的原因；從樹立「 cs 」服務理念，實現「顧客滿意」 ，開發創新性、 「復合型」壽險產品，穩妥發展壽險產品「證券化」 ，適時完善營銷「基本法」 ，整頓營銷隊伍，提高壽險營銷人員整體素質，開發新型壽險銷渠道等多方面提出解決壽險營銷中存在問題的相關對策。
  16. We always analyze the marketing environment, make marketing strategies and marketing plans in order to solve " what " and " why " however, marketing implementation can be used to answer " who ", " when " and " how "

    分析市場營銷環境、制定市場營銷戰略和市場營銷計劃是解決企業市場營銷活動中「應該做什麼」和「為什麼要這樣做」的問題；而市場營銷執行則是要解決「由誰去做」 、 「在什麼時候做」和「怎樣做」的問題。
  17. The forthcoming post - savings bank needs newer and better marketing gambit to adapting to the more drastic competitive internal money market

    即將成立的郵政儲蓄銀行必須找到新的營銷環境下更新更有效的營銷策略，以適應加入wto後日趨激烈的國內金融市場競爭。
  18. Nowadays the market is relationship market, good salesmen should notice that you should be customer ' s answers or customer ' s relationship expert because future salesmen will be clients ' consultant not salesmen, try your best to understand customer ' s real need

    在當今的關系型營銷環境中，優秀的銷售人員最需要注意的一點是：成為解決客戶問題的能手和與客戶發展關系的行家（未來的銷售人員將不再是銷售人員，而是客戶的顧問） ，力求敏銳地把握客戶的真實需求。
  19. The change of marketing environment consists of globalization and integration of market, diversification and individuation of customer demand, closer combination of supply and demand, more extensive and intense competitions, change of economy regulations " function

    市場營銷環境的變化包括市場的全球化、一體化，市場的多樣化、個性化和時變化，供給與需求更緊密的結合，市場競爭更加廣泛和激烈及經濟規則作用的變化。
  20. Above all, this chapter analyses pas ' s marketing operation environment, the customer and producer markets, and competitors. at the same time, it points out the opportunities and challenges that pas comes up against in hunan province, and then indicates the problems consisting in the development of pas in hunan province

    文中首先分析了「小靈通」的市場營銷環境、消費者市場與生產者市場、競爭者以及「小靈通」在湖南發展的機遇與挑戰，進而提出了「小靈通」在湖南發展存在的問題。
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