策格勒 的英文怎麼說
中文拼音 [cègélè]
策格勒
英文
zoeggeler-
Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk
本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。" at a time when the news media are often criticized, the newspaper winners and the finalists are heartening examples of high quality journalism in all parts of the united states, " said pulitzer prize administrator sig gissler
普利策獎評獎委員會負責人希格?吉斯勒說： 「在新聞媒體廣受批評和指責時，這些獲獎和參加終評的報紙都是美國高質量新聞報道鼓舞人心的例子。 」The business target of western companies has more and more focused on the value maximization after experiencing the profit maximization and stockholder ’ s wealth maximization. while our financial companies, especially the commercial banks, have not very clear business targets, which inludes both economic motives, like profit maximization, lowering the nol rate and increasing volume of deposit and loan, and some political tasks. after entering into wto, chinese commercial banks are exposed to fiercer competition
20世紀60年代，著名理財學家莫迪利安尼（ modigliani ）和米勒（ miller ）相繼發表了影響深遠的兩篇學術論文《資本成本、公司理財與投資理論》和《股利政策、增長和股票價格》 ，第一次系統地將不確定性引入到企業價值評估理論體系之中，精闢論述了企業價值與企業資本結構之間的關系，創立了現代企業價值評估In this thesis, abundant statistical data are contained, two methods are employed to give a positive analysis on the elasticity of demand ( eod ) of i & e in china during the period from 1990 to 2001 from the following three aspects : firstly, regression analysis is applied to calculate the average eod of the general i & e. generally speaking, the export is rich in price eod while the import has a poor one. in addition, the absolute value of the sum of these two kinds of elasticity is higher than 1, which accords with marshall - lener condition and proves that devaluation of rmb should be helpful to improve the trade balance. suggestion is further provided such as cutting off producing cost of export, improving technology and implementing strategy of import substitution to improve trade balance
本文運用豐富的統計數據資料、兩種方法、從三個層次實證分析了1990 - 2001年我國進出口商品的需求彈性：首先，運用回歸分析法計算總體進出口商品的平均彈性，得出我國出口商品總體富有價格彈性，而進口商品總體缺乏價格彈性，進出口需求價格彈性之和的絕對值大於1 ，符合馬歇爾?勒納條件，人民幣貶值有助於改善貿易收支的結論，並提出降低出口商品生產成本、提高生產技術水平、實施進口替代戰略來改善貿易收支；其次，運用彈性定義法逐年計算約100種主要出口商品和約50種主要進口商品的總體需求價格彈性，對其結果進行分析，進一步驗證了前述結論；再次，運用彈性定義法逐年計算農產品、鋼鐵、汽車、醫藥等五大類八種商品的進出口需求價格彈性，根據其不同的分佈狀況，聯系實際經濟情況，提出相應的匯率、價格及產業政策以改善貿易收支。In the pricing strategy, along the optional rule which customers purchase commodities for value maximization and price minimization, the paper works out the delivery value pricing method which can guarantee both the delivery value attracting customers and the profit of enterprises, combined with philip kotler ' s delivery value theory for customer
其中，在價格策略中，針對顧客購物遵循的產品價值最大化，價格最小化的原則，結合菲利普?科特勒的顧客讓渡價值理論，首次提出了定價時既要保證有吸引顧客的讓渡價值，又要兼顧企業利潤的讓渡價值定價法。分享友人