納塔略 的英文怎麼說
中文拼音 [nàtǎlüè]
納塔略
英文
natalio-
Travellers to this area are sure to enjoy the sight of the golden sands as they drive through the park about 136 kms from the maun - nata road
駕車穿越離馬翁-納塔公路約136公里處的這個公園，來這個地區的觀光客人肯定會領略到金色沙丘的魅力。But affected buy plan economy way, hunan electric power line equipment & materials factory haven ’ t research on iron tower product marketing : research on electric power build environment and policy ; forecast of iron tower product market capacity and market prospect in coming 5 - 10 years or far. thereby is lack of integration think about iron tower product marketing strategy. in this thesis, the author coalition strategy, management, marketing and finance knowledge, on the base of economy, policy, technology macro … environment and produce, technology, manpower, finance ability, corporation culture, marketing manage way micro environment assay, exert swot way, discovery the strengths 、 weaknesses 、 opportunities and threats on hunan electric power line equipment & materials factory iron tower product
在本文中，作者結合所學習的戰略管理、營銷和財務知識，在湖南電力線路器材廠鐵塔產品市場競爭的經濟、政策、技術和行業等外部和生產規模、技術能力、人力資源、財務能力、企業文化、營銷管理模式等內部環境進行粗略分析基礎上，運用swot方法歸納了湖南電力線路器材廠鐵塔產品營銷的政策、歷史悠久、品牌知名度和美譽度高、技術積累、文化等方面的優勢和體制約束、生產規模和生產能力偏小、資金周轉困難、鐵塔加工成本過高、營銷管理模式等方面的劣勢，以及經濟發展和技術革新帶來的機會和體制改革和新的加工工藝帶來的威脅，根據企業的營銷戰略目標，進而提出了相關的鐵塔產品組合、產品包裝和服務策略、價格策略、渠道策略和顧客關系、供應商關系和同行關系等關系營銷策略和具體實施，並制定其營銷實施方案。The way and content of this thesis are as followed : ( 1 ) based on briefly describing the company present condition and problems of management with analysis of such question, this thesis pointes out that putting crm into practice is an effective measure to resolve manage bottleneck, then research its feasibility and definite its line degree in the practice ; ( 2 ) analyze the importance of ex - period preparing work to put crm into practice ; ( 3 ) adjust the company ' s business enterprise culture to replace and recreate the reforming atmosphere to guarantee such work in a low cost with smoothly progress ; ( 4 ) analyze the buildup construction of the company and the business process, aim at the unreasonable construction to proceeds with business process to give a new life, especially at changing the company organization construction with the business process re - engineering ( bpr ) ; ( 5 ) apply the theory of customer letting the worth and the method of customer ' s pyramid divide into section, collect the customer ' s data with the t echnique of american broadcast company to customer data analysis with categorize, provide knowledge to be used by the leaders and help them make the correct decision ; ( 6 ) according to the knowledge of data refined, application wooden pail theories with leaking a theories, aiming at the weak link of company management, make out the concrete strategy to increase the customer ' s satisfaction and loyalty
本文研究的思路和內容是： （ 1 ）簡述公司經營管理現狀，以公司經營和管理現狀為研究基礎，解析出實施客戶關系管理是解決管理瓶頸的突破口和切入點，然後對公司實施客戶關系管理的可行性加以研究和論證，明確了實施可行度； （ 2 ）解析實施客戶關系管理前期準備工作的重要性，明確高層領導參與和支持的必要性，建立實施項目管理組，並作好實施規劃工作； （ 3 ）調整公司的企業文化，為組織變革創造改革氛圍，以保證實施的低成本和順利進行； （ 4 ）分析公司的組織結構和業務流程，針對不合理結構和業務流程進行再造，重點是運用業務流程再造理論改變公司組織結構和業務流程； （ 5 ）運用客戶讓渡價值理論原理收集客戶資料，運用客戶金字塔和abc分類法對客戶資料分析和歸類，運用客戶管理信息系統，利用數據庫技術和數據挖掘技術對客戶資料進行科學分析和歸納，提煉成供決策領導層使用並能做出正確決策的知識； （ 6 ）根據所提煉出的知識，運用木桶理論和漏桶理論，針對公司管理薄弱環節分析公司應該採取的客戶維系策略，制定適合公司發展的以提高客戶滿意度和忠誠度為目的的具體策略。
分享友人