綠色查特酒 的英文怎麼說
中文拼音 [lǚshǎizhātèjiǔ]
綠色查特酒
英文
green chartreuse green- 綠 : 綠形容詞(像草和樹葉茂盛時的顏色) green
- 色 : 色名詞[口語] (顏色) colour
- 查 : 查名詞1. [植物學] (山查) hawthorn; haw2. (姓氏) a surname
- 特 : Ⅰ形容詞(特殊; 超出一般) particular; special; exceptional; unusual Ⅱ副詞1 (特別) especially; v...
- 酒 : 名詞1. (用糧食、水果等含澱粉或糖的物質經發酵製成的含酒精的飲料) alcoholic drink; wine; liquor; spirits 2. (姓氏) a surname
- 綠色 : green綠色長城 green great wall; 綠色食品 food to be no pollution and best before; green food; 綠...
- 查特酒 : chartreuse
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According to the history and contemporary condition of the world wine industry and the character of chinese grape wine industry, guofeng ' s marketing environment and the company ' s inner superior and inferior situation were analyzed. the questions of guofeng ' s marketing were found and listed. then the paper put forward the marketing strategy for guofeng company according to 4ps, 4cs, 4rs and integration marketing theory : to reselect gansu middle market as its target market and relocate its marketing position by its unique location and green products concept, to richen its middle product - line, to strengthen wine culture promotion, and to build sale place
論文主要運用現代營銷理論,採取市場調查法、文獻查閱法、 swot分析法等研究方法,結合世界葡萄酒行業發展的趨勢和中國葡萄酒消費市場的特徵,分析了國風干紅的市場營銷環境、公司內部的優、劣勢資源條件及其營銷現狀和存在的問題,運用傳統的4ps營銷理論並結合4cs 、 4rs營銷理論以及整合營銷理論,提出國風公司應選擇甘肅葡萄酒中端市場為其目標市場,以獨特的產地優勢和綠色產品概念為國風品牌定位,向市場提供高品質中價位的產品。
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