置入性行銷 的英文怎麼說

中文拼音 [zhìrùxìnghángxiāo]
置入性行銷 英文
product placement
  • 置 : 動詞1. （擱; 放） place; put; lay 2. （設立; 布置） set up; establish; arrange; fix up 3. （購置） buy; purchase
  • 入 : Ⅰ動詞1 （進來或進去） enter 2 （參加） join; be admitted into; become a member of 3 （合乎） conf...
  • 性 : Ⅰ名詞1 （性格） nature; character; disposition 2 （性能; 性質） property; quality 3 （性別） sex ...
  • 行 : 行Ⅰ名詞1 （行列） line; row 2 （排行） seniority among brothers and sisters:你行幾? 我行三。where...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 置入 : place
  • 行銷 : be on sale; sell
  1. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。
  2. The european union recently proposed rules to control product placement

    歐盟最近也提議將訂定法規，管制置入性行銷的手法。
  3. Product placement - whereby items are woven into programmes to satisfy advertisers - has become rife on us television as revenue from traditional commercials has dropped

    在美國，置入性行銷?就是把商品放進電視節目里以滿足廣告客戶的促銷手法?也變得相當猖獗，因為傳統廣告帶來的收益日漸減少。
  4. The part of case analysis can be divided into seven parts. the first part use the economy recycle to analyses the real estate surroundings, the second part analyses the economic character of guangzhou real estate, the third part uses mr. porter ' s five power to analyse the competition of qinjian, and the fourth part uses swot to appraise qinjian real estate company entrying into real estate market, the fifth part uses stp theory to explain the marketing strategy of " wan shou ya yuan ", the sixth part use 4p to analyse " wan shou ya yuan " project marketing strategy, the seventh part focuses on the macroeconomic environment of " zhu jiang xin cheng " business building, and the last part give some marketing decision suggestions for qinjian company

    案例分析共分八部分，第一部分結合房地產行業經濟周期對市場環境進行分析；第二部分分析廣州市房地產行業經濟特性及；第三部分運用波特的5力模型分析勤建公司的競爭力，第四部分運用swot理論對勤建置業市場進入作出評價；第五部分對「萬壽雅苑」的進行stp分析；第六部分運用4p理論對萬壽雅苑的營銷策略進行分析；第七部分對勤建置業珠江新城寫字樓項目的宏觀環境分析；最後第八部分運用整合營銷概念對勤建置業的發展提出一些設想與建議。
  5. The mass media organizes occupy the media, affect modern society by the pattern as " input - frame ( medium - agenda ) - communicate - explain ( public - agenda ) " or " invest - produce - sell - consume ", control the public topic, then control the public realm ; medium - agenda exists in medium texts, affects the public life - styles and individual behaviors, its main performance is the public - agenda that exists in society life ; the mass media affects the society variance and modern process with this pattern ; the public - agenda of the village exists in the life of village people, the mass media sets the public - agenda of the village in gansu province with the medium - agenda, then, influences the western region village modernization progress ; in this course, the individual factors of the audience are the decisive function, the village elite in the community develops the function of guide and spreads again at the same time ; but the mass media sets the agenda - setting of village in gansu province is a kind of single direction influence more

    大眾傳媒組織佔有傳播工具，通過「輸入?構建即媒體議程設置?傳播?解讀即公共議程設置」或「投入?生產?銷售?消費」這一系統程式影響著現代社會，控制公共話題，進而控制公共領域；媒體議程存在於媒體文本之中並影響公眾生活方式和行為，其主要表現為存在於社會生活之中的公共議程；藉由此，大眾傳媒影響社會變遷和現代化過程；農村的公共議程存在於村民生活之中，大眾傳媒通過媒體議程設置了甘肅農村的公共議程，進而對西部農村現代化進程產生影響；在此其中，受眾個體因素起了決定性作用，同時農村社區中的精英群體發揮了再傳播和引領作用；而大眾傳媒對甘肅農村議程設置更多的是一種單向影響。
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