行銷成本分新 的英文怎麼說

中文拼音 [hángxiāochéngběnfēnxīn]
行銷成本分新 英文
marketing cost analysis
  • 行 : 行Ⅰ名詞1 （行列） line; row 2 （排行） seniority among brothers and sisters:你行幾? 我行三。where...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 成 : Ⅰ動詞1 （完成; 成功） accomplish; succeed 2 （成為; 變為） become; turn into 3 （成全） help comp...
  • 本 : i 名詞1 （草木的莖或根）stem or root of plants 2 （事物的根源）foundation; origin; basis 3 （本錢...
  • 分 : 分Ⅰ名詞1. （成分） component 2. （職責和權利的限度） what is within one's duty or rights Ⅱ同 「份」Ⅲ動詞[書面語] （料想） judge
  • 新 : Ⅰ形容詞1 （剛出現的或剛經驗到的） new; fresh; novel; up to date 2 （沒有用過的） unused; new 3 （...
  • 行銷 : be on sale; sell
  • 本分 : （本身應盡的義務和責任）one's duty; one's part; one's role; obligation
  1. This text firstly wields theories and ploys as strategical administration matrix, balance - point of profit and loss, five competitory models and burgeoning strategical administr ation, which is to make a comparatively embedded analysis on broadband inside - and - out side condition including technical level, consumer characters, competitive status and mark eting status, etc, to bring forward available correspondence hypothesis of consumere and to put forward two ways - out for small - and - medium sized providers by swot matrix and big strategy matrix. one is gradualism retreat tactic. considering the particularity of broadband network industry, this text gives the design of gradualism retreat pattern. the other is incorporate strategy of scale domino and much more effective negotiationchip. especially, this text puts emphasis on discussion of incorporate implement methods, proposing to adopt the way of demanding contrast prise - fixing and output pluralism of products so as to induce the consumers to cut down marketing breeding periodicity, use crm to establish core competity for small - and - medium sized providers and simultaneously lay a foundation of next commingle dealing in this field

    本文運用戰略管理理論中戰略管理模型、價值鏈、盈虧平衡點、五種競爭力模型、新興產業戰略管理、市場營銷學等思想理論和方法，對寬帶網產業內外環境（包括技術、競爭狀況、市場狀況等）進行詳細分析，總結了中小型寬帶網運營商在市場營銷、資源配置、經營成本、產品結構、政策管制等幾個方面的優劣勢，並析出其中的關鍵因素，運用大戰略矩陣、 swot分析矩陣，提出中小型寬帶網運營商一進一退兩種截然不同的發展戰略，即「漸進式退出」策略和「一體化」策略。
  2. Songrongtang ( srt ) chemical industrial branch company is mainly manufactured in environmental protection bathing series : dove bath confetti 、 dove solid saponification 、 bath ball 、 transparency soap 、 hot spring bath bubbles 、 bath salt ect. the products are supervised by kaifu research institute and hong kong kaida industry limited company, the products which have colorful appearance can be substituted for fanvy soap 、 facial cream 、 bath lotory 、 bank 、 post office 、 school 、 restaurant 、 hotel especially for traveler 、 gift 、 present. our products are well sold in the countries and regions of japan 、 america 、 europe 、 australia

    松榮堂化工分公司是恩平市邦企業有限公司屬下企業，主要生產環保型沐浴產品，包括：多芬香皂片、多芬立體皂花，透明皂、沐浴珠等產品，此產品由凱富科學技術應用研究所和香港凱達實業發展有限公司共研製而成，具有色彩鮮艷、易溶於水的特點，深受消費者的好評，可替代香皂、洗面奶、沐浴露，是新一代的健康沐浴產品，適用於家庭、工廠、銀行、郵局、學校、賓館、酒店等領域，尤其是旅遊人士或作為禮品、贈品，產品遠銷日本、美國、歐洲、澳大利亞等十幾個國家和地區。
  3. The company is providing the high - quality product oem processes ministrant at the same time, can also provide the product market fixed position consults, and according to customer of the homologous material, semi - processed goods in offering product, reasonable equipment in etc. in a material and cost control serves, the marketing plans related with super and worth kit in service, at that time a core for freely for customer providing latest color spreading fashion information, latest a material appearing on market information, technical and latest section in the color cosmetic result, brand value refines, cultural excavation in brand, the brand that try hard for customer gives the deep culture content

    公司在提供優質產品oem加工服務的同時，還可根據客戶產品的市場定位提供相對應的原料半成品包材等合理配搭及成本控制服務產品市場定位分析咨詢服務營銷策劃服務等相關的超值配套服務odm ;免費為客戶提供最新色彩流行時尚趨勢分析;最新款包材的上市信息;彩妝技術的最新科研成果;品牌的核心價值提煉;品牌文化的挖掘，為客戶的品牌賦予深厚的文化內涵！
  4. Escm is an effective and transparent chain that interpenetrate the suppliers, manufacturers and distributors. the enterprises on the chain act synergistically, and each can find its best cooperation corporation in the shortest time and win the market by the lowest cost, the fastest speed and the best quality. therefore a benign loop is set up. such chain breaks the old situation of the commission agent system and finds a solution of e - business

    電子供應鏈這一新的經營與運作模式，是利用現代信息技術，建立一條貫穿供應商到製造商再到分銷商的信息透明、運作高效的」鏈」 ，鏈上的節點企業同步、協調運行，可以使企業在最短時間里尋找到最好的合作夥伴，用最低的成本、最快的速度、最好的質量贏得市場，鏈上的所有企業都能因此受益，從而產生良性循環。
  5. China has a vast population and a broad market, thus liquor consumption owns a considerably potential market in china. however, due to the intence yet disorder competition of the present market, the marketing of the liquor industry in china has fallen into an rather awkward dilemma. the hidden trouble, the lurking danger, cause the businessmen in this line unable to extricate themselves from a low - leveled ricious competitive cycle. such severe challenge also confronts yuechitequ company. therefore, the most urgent problems waiting for resdring lie in how to take advantage of the present resoures effectively, how to distinguish the market situation, and how to institute a scientific product - popularizing programme in order to keep the enterprise standing undefeated in the intense competition, and develop the enterprise rapidly, favorably. this thesis makes a thoughtful analysis about the external conditions of market and internal ones resources in the yuechitequ by means of inrestication through questionaire and scientific data processing. in the second part, with the application of stp system theory of marketing and new - product - pricing theory, it designs and further expounds the popularization of the new products of this company, then forms a excutable performance and makes a constant rerision via market practice. in this way can it explor a suitable road to popularize the products in the liquor market, help the enterprise to free from the difficulties and progress healthely, consitently

    本文通過在岳池特曲公司現有產品市場進行問卷調查，運用科學的數據處理方法對所回收的658份問卷統計分析，以及利用美國哈佛大學商學院著名教授邁克爾?波特（ michaelporter ）提出的五種力量模型和價值鏈與vrio分析理論，對白酒市場的公開數據細致分析，以明確四川省岳池特曲酒業有限公司實施新產品市場推廣所面臨的市場條件和內部資源條件，在此基礎上，本文運用市場營銷學中stp系統理論、新產品定價理論等，對岳池特曲公司推出的白酒新產品進行市場細分、確定目標市場和市場定位，並根據市場營銷4p理論制定新產品的產品策略、價格策略、渠道策略、市場促銷推廣策略，形成最終整體完善的可執行方案，再通過市場實踐對推廣方案進行檢驗、修正，力圖在酒類市場中探索一條新產品市場推廣的適用道路，並幫助企業擺脫困境、邁開步伐、持續健康的發展。
  6. Second, it turns to analyze the outside environment of chongqing pepsi - tianfu in details by using many theories in turn such as pest, five competition power, production life cycles and value chain, and its target is not only to find opportunities in politics, economic, technology, and social culture and also to feel threaten which results from substitute, supplier, new comer, customer and competitor of our company. then, it begins to seek the strength and weakness of this company by analyzing resource of itself in order to seek main problem s during present business operating, specially focusing on marketing promotion, cost controlling, human resource management and enterprise culture. at the same time, it concludes that the main present questions are caused by some history factors, faulty present management rules, incomplete human resource system, different leader types and weak base of enterprise culture

    然後，就運用pest法、行業競爭五種力量及價值鏈的戰略管理理論對公司的外部競爭環境進行詳細的分析，發現公司可能在政治、經濟、技術、社會文化上面臨的機會以及行業中替代品、供應商、新進入者、顧客、競爭對手正帶來的威脅；接著，運用資源分析法找出公司內部的優勢和劣勢，特別是目前存在的主要問題及其產生的各種主要原因，其中問題集中表現在市場營銷、成本控制、人力資源管理、企業文化四大方面，而產生原因則是公司的歷史、管理制度不夠完善、人才機制不健全、領導風格不相同、企業文化較薄弱等因素；接著，就是將內、外環境的分析結果通過swot方法進行戰略匹配和選擇，得出三個戰略方案，即：穩定發展戰略、密集型發展戰略和多元化發展戰略。
  7. Though not in line with the present laws and policies concerning real estate, many of the conclusions in this thesis result from the writer ' s long years of study and practice. these conclusions are as follows. law should not put a restriction to the assignment of the right to the use of land ; acceptance terms in the commercial housing advance sales are parts of its contract and are legally binding on the signatory parties ; the system should be set up to permit the assignment of collective ownership of land and the compensated use of curtilage in rural area ; law should permit the selling of rural houses to non - agricultural population ; the bona fide acquistio n should be applicable in china ; by analyzing the leagal theory and relevant cases concerning the dual purchase and sale of real estate, it is held that while stressing the power of registration, laws should protect the interest of the well - meaning party who faultlessly fails to register, and individuals should be regarded as the subject in the exclusive selling contract of commercial housing

    本文是筆者長期工作實踐和精心研究的成果，許多見解與現行房地產法律、法規不一致，本文主要的創造性成果和新見解概括如下：法律不應當對土地使用權轉讓條件加以限制；預售商品房廣告承諾是商品房預售合同的組成部分並具有法律約束力；建立集體土地使用權轉讓制度和宅基地有償使用制度，許可農村房屋出賣給非農業人口，促進農村房地產業的發展；我國應適用不動產善意取得制度；通過對房屋雙重買賣法律問題的理論和相關案例分析，認為在強調登記效力的同時，應注意對善意一方當事人非因其過錯而未進行登記情況下的利益保護；個人應當成為商品房包銷合同的主體。
  8. Enterprise operator in the reform, it is no doubt a kind of method to try to find out the problem of solving in practice, but if there are scientific theories as guide, if can use the management theory of advanced science and telecommunications reform practice and combine together, then, the telecommunications of our country reform the cause and can step into a new realm certainly. this thesis is case study with the new chinese network communication group company standing on the new starting point in feature, at complicated market environment and living environment so, how about find out a feasible experience of management, and then form the management standard of the new developing telecommunications enterprise and effectual management strategy

    本文首先概括了選題的背景和意義，闡述了論文研究所需要的經營戰略和競爭戰略理論、組織行為理論及市場營銷理論；分析了中國電信業面臨的競爭環境和經營狀況；找出中國網通在電信市場上的優勢和劣勢，進而從中國網通的市場定位，經營策略的角度出發，分析研究了以新面貌站在新起點上的中國網路通信集團公司，面對的如此復雜的市場環境和生存環境，如何摸索出一條切實可行的管理經驗，進而形成新興電信企業的管理規范和行之有效的經營戰略。
  9. The nature of asset securitization is a structural financing instrument applying for the main purpose of realize, transfer and ensure the future cash flow of the original asserts. building and operating of the special purpose vehical ( spv ) share those risks accompanying returns produced in the course of financing within all the participants. such result is achieved by three - core technology named as " real sell ", " bankrupt protect ", and " credit increase "

    文章首先對資產證券化的含義做了理論界定，然後對資產證券化融資的構造原理進行了剖析，指出這種融資創新的實質是：以實現、轉移、保障原始資產的未來現金流為根本目的，通過創造性地構建特殊目的結構spv ，並以此為依託巧妙地實現原始資產的「真實銷售」 、 「破產隔離」 、和「信用提高」 ，從而將整個融資過程的風險和收益有效分攤給所有參與者，最終得以發行風險較小、信用級別較高、融資成本較低的資產支持證券abs的結構性融資方式。
  10. After making sure that refocusing strategy is the same with the company, the study analyzes external environments and interior conditions of the company. then there is a judgment of industrial development, and refocusing strategy is brought forward, including actualizing industry conformity, going along with organization reforger, adjusting management structure, and parceling the wealth reasonably. in the end, the paper gives a suggestion : deepening enterprise reformation, establishing modern enterprise system ; adjusting operation overall, upgrading industrial capability ; going along with organization reforger, founding industrial parts ; going along with capital operation, achieving low - cost outspread ; using unusual resources, going along with dummy operation ; creating advantage relatively, building flat roof to become a useful person ; changing management mode, inaugurate " many - win " phase ; building enterprise culture remain with the company

    本文在對歸核化戰略在該公司的適用性作出肯定判斷的基礎上，對其發展的外部環境與內部條件進行了歸納，同時分析了其主要產業的發展態勢並作出基本的戰略判斷，提出了實施產業整合、進行組織再造、調整經營結構、合理配置資源為主要內容的歸核化戰略思路，並勾勒出了該公司實施歸核化戰略的主要舉措：深化企業改革，建立現代企業制度；整合產業項目，提升產業實力；實施組織再造，建立事業部制結構；進行資本運作，實現低成本擴張；利用獨特資源，進行虛擬運作；創造比較優勢，構築成才平臺；創新營銷思路，開創「多贏」局面；建設具有攀鋼企業公司特質的企業文化。
  11. The study is focus on the defects and counter - measures in the marketing of life insurance company the trails of thought it follows are : revealing defects in such link as conception, system, product, manpower, medium etc. by probing marketing of life insurance company ; analyzing the effects that the defects have on the agent, customer, life insurance company and finance of society ; then from the organizing, jibenfa, product, training etc. seeking the cause for defects of marketing ; and coming up with the corresponding measures on the defects. researches and practices have shown the following defects exist : 1. the unsound conception of marketing, 2. the imperfect " jibenfa ", 3. the ineffective product developing, 4. the lack of character, 5. the single of marketing medium, the backward of cyber marketing

    論文的研究思路是：通過對近幾年國內壽險營銷的考察，發現壽險公司在市場營銷理念、壽險產品的開發設計、壽險營銷「基本法」 ，壽險營銷人員素質、營銷渠道等方面存在許多問題；從壽險營銷與公司企業形象、客戶滿意度和忠誠度、公司競爭力的關系出發，分析壽險營銷存在的問題對壽險行業風險的加大、代理人隊伍的不穩定、產品與市場需求脫節、客戶與壽險公司的信息不暢等方面的影響；從壽險公司體制滯后、內部管理不規范、外部營銷環境不成熟、產品及服務創新技術含量低等各方面分析壽險公司市場營銷問題存在的原因；從樹立「 cs 」服務理念，實現「顧客滿意」 ，開發創新性、 「復合型」壽險產品，穩妥發展壽險產品「證券化」 ，適時完善營銷「基本法」 ，整頓營銷隊伍，提高壽險營銷人員整體素質，開發新型壽險銷渠道等多方面提出解決壽險營銷中存在問題的相關對策。
  12. Secondly, through the survey of expert and the methodology of key success factor ( ksf ), it concludes the concrete ksfs of air product and water processing facility product. the ksfs of air product : brand name, service assurance, marketing network, large scale economic production, r & d ; the ksfs of water processing facility product : quality management, r & d, service assurance and marketing network - thirdly, through the methodology of value chain and core competence embodied with defined key success factor and main success factor, this paper analyses and evaluates the internal environment. it points out that air product has these advantages such as quality management competence, r & d competence, service assurance competence, large scale production competence, and has these disadvantages such as marketing network, brand name, cost control

    本文首先運用pest分析法和波特的五種競爭力量模型，對奧神公司的臭氧空氣系列產品和臭氧水處理工程產品所處的宏觀環境、競爭狀況進行了分析和評價，認為奧神公司產品面臨著國家產業政策扶持、不斷增長的環保需求、人們對清潔空氣和潔凈水的需求增長等發展機會，也面臨著行業市場不規范、市場競爭激烈、用戶討價還價能力強等威脅；其次，通過專家調查，運用關鍵成功因素理論，分析得出臭氧空氣凈化系列產品市場的關鍵成功因素是品牌建設、服務保障能力、營銷網路建設、規模經濟水平、產品研發能力：臭氧水處理設備市場的關鍵成功因素是質量管理能力、研發創新能力、服務保障能力、營銷網路建設；再次，運用價值鏈理論、核心競爭力理論並結合所確定的關鍵成功因素和主要成功因素對奧神公司產品所處內部環境進行了分析，認為臭氧空氣凈化系列產品擁有質量管理能力、產品研發能力、售後服務保障力、規模生產能力的優勢，同時面臨著營銷網路建設、品牌建設、成本控制能力方面的劣勢。
  13. It is important that what logistics management has been adopted and what factors would be think over can work out the problems about nowadays automobile sales logistics, that is the best customer service level and lowest cost of all. secondly, according to the existent problems, the requirement of logistics system that would be improved is analyzed and the whole design target of logistics system is made clear

    接著在分析物流系統各個環節的基礎上，對整車的流通渠道以及成本與滿足顧客服務水平的角度對新系統實施的可行性進行了分析，並依此建立了基於信息系統的可行的第三方整車物流系統，使汽車公司及其經銷商能夠跟蹤單一產品從生產後到最後運送的整個過程，同時實現消費者也能使用這種跟蹤服務。
  14. 3. it suggests the feasible countermeasures in other ways including the reduction of cost, the cultivation of core competence of corporations, the revolution of management, the enhancement of capabilities of marketing, the research and innovation of techniques, the converting of scientific results into the productivity, the improvement of the production ' s added value, the promotion of quality and environmental protection criteria to meet the requirements of international ones, the improvement of production ' s quality and the level of environmental protection, the construction of oil store, the implement of " go abroad " strategy, the development of oversea investment system, and development of e - business, the construction of scientific human resources system, and other effective measures of government. at last, the conclusion has been given : entry into wto brings us unpreced

    3 、在其他方面提出了可行的對策建議，包括:降低成本、培養企業核心競爭力;改革管理體制、增強市場營銷能力;技術研發與創新，加快科技成果轉化為生產力，提高產品的附加值;注重推進質量、環保標準與國際接軌，提高產品質量與環保水平;加快建立戰略石油儲備;實施「走出去」戰略，發展海外石油投資;加快發展龜子商務;建立科學的用人機制;以及政府應採取有效的政策措施等論文研究的結論:入世給中國石油化工產業帶來了前所未有的機遇，也提出了嚴峻的挑戰，只要我們認清入世后的緊迫形勢，抓住有利時機，充分採取切實可行的對策，就一定能迎來我國石油化工產業的更大發展，取得在國際競爭中的優勝地位。
  15. Prescription drugs have special characters different form other goods, in case of the special characters and the loopholes in management system, it brings about unhealthy phenomena such as doctors accept money from pharmaceutical companies, which has been paid close attention by the public and government. by analyzing the external market environment of medical trade and purchasing action in consumer marketing, the author discovers the reason causing about moral risk in medical marketing, advances strategies in medical products development, marketing channel and marketing pattern creation. we are looking forward to the arrival of epoch of integrated marketing of prescription drugs the author hopes the article is benefit for government to reform the market and pharmaceutical enterprises to improve marketing ways

    處方藥具有不同於一般商品的特殊性，由於其特殊性和管理體制上的不健全，造成了處方藥銷售中為社會和政府所關注的醫生拿「回扣」等現象的出現。論文通過對醫藥行業的宏觀環境分析和對消費者市場購買行為的分析，找出了產生醫藥營銷道德風險的原因，提出了在處方藥產品創新、渠道整合、營銷方式創新等方面的策略，期待處方藥營銷整合時代的到來。筆者期望本文能為政府部門規范市場及醫藥企業創新營銷方式提供借鑒。
  16. Adopt market segmentation, market positioning, and market combination in anglicizing the current situation of passenger transportation in southwest china, take, its technologic economic characteristic and the resources of the form of railway passenger transportation into consideration in developing and selling new products, we can create the best market value and economic efficiency. in accordance with basic theories of transportation system and modern marketing, the thesis takes the means of marketing segmentation and balance of supply and distribution, makes a thorough analysis on influential factors of passenger transportation, requirement, structure, transportation net, etc. dealing with the requirements and supplies of passenger transportation market of southwest china, the thesis tries to advance a new market countermove including the overall strategy, product development, brand design, sale ' s organizations, on the basis of present situation of leaving time, passenger mobility, average distance, geographical position and passenger composition

    本文按照交通運輸系統分析和現代市場營銷學的基本理論，運用供求分析和市場細分的方法，從影響因素、需求量、客運結構、運輸網各方面對西南地區客運市場需求和供給狀況進行分析和研究，並在此基礎上按照出行時間、客流性質、平均行程、地理位置、旅客成分等對西南鐵路客運市場進行市場細分和目標市場定位，提出了「以能保長、以速引中、以價爭短、以質創新」的營銷總體戰略和產品開發、價格管理、品牌設計、銷售組織等一系列營銷對策。
  17. At first reviewing the history of strategy management ; on the basis of analyzing the external environment and industry competition situation of this enterprise and analyzing its advantages and disadvantages. internal abilities, the paper points out the suitable development strategy for this enterprise - - the single - crop farming strategy concentrating its attention on piston ' s research and development producing and selling ; it should take advantage of established market network and good reputation on brand and select the style of initiative attack market leader strategy as its basic strategy ; meanwhile, it suggests that the enterprise should cultivate its own new core competence in the field of the piston ' s researching & designing rely on japanese and german technique ; according to the specific product ' s marketing status, it should acquire and maintain competitive advantages by adopting the low cost strategy and differentia strategy on the different products ; quicken the product configuration adjustment, enlarge the productivity of diesel oil piston ; it should establish strategy cooperation partnership with those strong domestic and foreign main engine manufacture enterprises. finally, the paper gives suggestions on organization structure system innovation, human resource management and exploitation, market management, quality management, information construction in the course of the enterprise strategy being implemented

    首先回顧了戰略管理理論的發展演變歷程；然後通過對該公司的宏觀環境、行業競爭態勢以及企業的優劣勢、內部能力等方面的分析，在此基礎上提出了適合該企業發展的戰略? ?專注于活塞產品的研製、開發、生產、銷售的單一經營戰略；充分發揮企業現有的在營銷、品牌方面的優勢，選擇積極進攻類型的市場領先者戰略作為其基礎戰略；並且提出了依託來自日本和德國的先進技術，培育企業在活塞產品設計、開發方面的新的核心競爭力的思路；根據產品市場的具體狀況在不同的產品線上分別採取成本領先及差異化戰略獲取和保持競爭優勢；加快產品結構調整，擴張柴油機活塞的生產能力；與實力強大的國內外主機企業建立戰略協作夥伴關系；最後對企業戰略實施中的組織機構、制度創新、人力資源管理與開發、市場營銷管理、質量管理、信息化建設等重要問題提出了自己的見解和建議。
  18. But affected buy plan economy way, hunan electric power line equipment & materials factory haven ’ t research on iron tower product marketing : research on electric power build environment and policy ; forecast of iron tower product market capacity and market prospect in coming 5 - 10 years or far. thereby is lack of integration think about iron tower product marketing strategy. in this thesis, the author coalition strategy, management, marketing and finance knowledge, on the base of economy, policy, technology macro … environment and produce, technology, manpower, finance ability, corporation culture, marketing manage way micro environment assay, exert swot way, discovery the strengths 、 weaknesses 、 opportunities and threats on hunan electric power line equipment & materials factory iron tower product

    在本文中，作者結合所學習的戰略管理、營銷和財務知識，在湖南電力線路器材廠鐵塔產品市場競爭的經濟、政策、技術和行業等外部和生產規模、技術能力、人力資源、財務能力、企業文化、營銷管理模式等內部環境進行粗略分析基礎上，運用swot方法歸納了湖南電力線路器材廠鐵塔產品營銷的政策、歷史悠久、品牌知名度和美譽度高、技術積累、文化等方面的優勢和體制約束、生產規模和生產能力偏小、資金周轉困難、鐵塔加工成本過高、營銷管理模式等方面的劣勢，以及經濟發展和技術革新帶來的機會和體制改革和新的加工工藝帶來的威脅，根據企業的營銷戰略目標，進而提出了相關的鐵塔產品組合、產品包裝和服務策略、價格策略、渠道策略和顧客關系、供應商關系和同行關系等關系營銷策略和具體實施，並制定其營銷實施方案。
  19. After that, we analyze the internal resources and capability of the hs - sysway company by radar chart and value chain etc. then we analyze the advantage and disadvantage of the holding chances and cutting threaten, using the vrio frame. the results are following - the main advantages for hs - sysway are : its support for capital and tobacco market, ierp ( developed independently ) and differentiation, erp ' s marketing capability, technique development capability, local costs and services etc. ; the main disadvantages are : the strategy orientation is unclear and carried out weakly, low level management, persons with high ability are short of or missing, weak maturity and difference of products, short of core technology and capability etc. on that basis, we analyze the stakeholders and specify the task of the company ; we use the swot analysis and large tactic matrix etc. and bring forward the basic strategy of the development that is the aggressive strategy

    其後，運用雷達圖分析、價值鏈分析等方法對企業內部的資源與能力進行了分析，然後利用vrio框架，對企業能夠用以抓住機會、削減威脅的優勢及弱點進行了分析，得出宏聲新思維公司的主要優勢是宏聲集團的資金及煙草市場支持、自主開發的ierp及其差異化、 erp營銷能力、技術開發能力和本地化的成本及服務等，主要弱點是戰略定位不清晰且貫徹不力、管理水平低、高素質人才匱乏且有流失、產品成熟度和差異性不高、缺乏核心技術與能力等。
  20. It has analyzed and studied systemically the propelling, prompting and decision - making mechanism in the construction enterprises. by utilizing modern marketing and management theory, this thesis has studied thoroughly the association tactics in the market of modern construction enterprise and placed great energy on elucidating the strategy of marketing from the prospect of marketing and construction enterprise future development. it has analyzed reciprocal effecting character and defined the relationship between marketing and technical innovation, therefore deduce the conclusions of the marketing action to lower the risk of technical innovation and the countermove to improve the technical innovation as well as marketing in the construction companies, hence it shows the inspiration and references for the forming of construction enterprises " core competition

    本論文在廣泛地借鑒技術創新和市場營銷最新理論研究成果的基礎上，從建築企業可持續發展戰略高度出發，研究了建築企業技術創新機制，對建築企業技術創新的動力機制、激勵機制、決策機制進行了系統分析和研究；運用現代營銷管理理論，從市場營銷與建築企業發展的視角，深入研究了建築企業市場營銷組合策略，重點論述了建築企業市場營銷戰略；分析了建築企業技術創新與市場營銷的互動特性，明確了建築企業技術創新與市場營銷的相互關系，提出了降低技術創新市場風險的營銷措施以及完善建築企業技術創新與市場營銷的對策，從而為提高建築企業技術創新能力和營銷管理水平，形成建築企業的核心競爭力提供了借鑒和啟示。
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