行銷短視 的英文怎麼說

中文拼音 [hángxiāoduǎnshì]
行銷短視 英文
marketing myopia
  • 行 : 行Ⅰ名詞1 （行列） line; row 2 （排行） seniority among brothers and sisters:你行幾? 我行三。where...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 短 : Ⅰ形容詞（空間、時間兩端之間的距離小） short; brief Ⅱ動詞（缺少; 欠） lack; owe Ⅲ名詞1 （缺點） we...
  • 視 : Ⅰ動詞1. （看） look at 2. （看待） regard; look upon 3. （考察） inspect; watch Ⅱ名詞（姓氏） a surname
  • 行銷 : be on sale; sell
  • 短視 : 1. （近視）nearsightedness; myopia2. （眼光短淺） lack foresight; be shortsighted
  1. The assistant director publicity and promotions assists the deputy director in advising government departments and voluntary bodies on general publicity needs and on media placement ; devises and implements strategy for major campaigns and general publicity programmes, and renders technical advice and support for mounting of exhibitions and displays, and production of publications and films ; coordinates creative support and production of publicity material and oversees the scheduling of public service messages on television and radio, distribution of publicity material, the operation of internet resource centre and the publications sales office ; and supervises promotional programmes overseas and on the mainland

    的主管，負責協助副處長2就有關宣傳及在傳媒刊登廣告的策略制定向政府各部門及志願團體提供意見為大型運動和宣傳節目制定並貫徹策略，並為展覽活動刊物和短片的製作提供意見及技術支援為宣傳資料提供創作援助，並統籌其製作，又督導公共服務信息在電視和電臺的播出安排宣傳資料的派發網際網路資源中心的運作和政府刊物的銷售監督在海外及內地進行的推廣活動。
  2. Then the article examines the macro and micro environment jiahe moon cake was in during the imc plan and analysis, analyzes its strength, weaknesses, opportunities and threats, and puts forward the proposal that the imc strategy should be followed to overcome the common problems in moon cake marketing. in traditional moon cake marketing, business owners pursued a short - term performance. for example, they often simply seized many small markets, then made profit in hot selling during a short period, and then offered discounts or dumping prices at the end of the middle auturmn festival, etc. the business owners would only focus on their short - time profits and would be reluctant to take customer - oriented strategy, to secure consumers " loyalty and cultivate markets according to the ideas of imc theory

    其次通過實證研究了佳禾月餅的傳播環境、傳播戰略戰術的發展，分析了佳禾月餅本年度傳播的優勢、劣勢、機會和威脅，認為佳禾月餅2002年度的營銷傳播策劃適宜採取依託佳禾品牌戰略的整合營銷傳播戰略，克服以往月餅廠商的「營銷短視行為」 ，即簡單劃塊地盤、匆匆上貨、迅速熱賣、節末拋售等以獲取短期效益而極少會願意用以消費者服務為核心的整合營銷傳播方式去系統地培育市場、培育消費者的做法。
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