選取上一行 的英文怎麼說

中文拼音 [xuǎnshàngháng]
選取上一行 英文
select line up
  • : Ⅰ動詞1. (挑選) select; choose; pick 2. (選舉) elect Ⅱ名詞(挑選出來編在一起的作品) selections; anthology
  • : Ⅰ動詞1 (拿到身邊) take; get; fetch 2 (得到; 招致) aim at; seek 3 (採取; 選取) adopt; assume...
  • : 上名詞[語言學] (指上聲) falling-rising tone
  • : 行Ⅰ名詞1 (行列) line; row 2 (排行) seniority among brothers and sisters:你行幾? 我行三。where...
  • 選取 : select; choose
  1. Construction and expression of yeast engineering yaccine : s14 / gnsag " as transformed to yeast host straln x33 by means of electroporation after ppiczaa s, . aresag " as l ined by saci enzyme. the single fungus, as choose and dibble inocu1ating in we and am plate, the positive fungus was gro ' ing in rm but not in w, and was 6 inoculated in ypd which included zeocine 500ug / ml and 1000ug / ml. 5 transformers were ampl if ied by pcr, three is same with positive control

    單個菌落分別點種到刪平板和md平板,找出在回d生長正常, w生長緩慢或不生長的菌落,即陽性菌落,再以陽性菌落分別塗布zeocine含量500ug加, 1000ug砌l的ypd平板,以高濃度的抗生素篩高拷貝的酵母工程菌,在含500ug ml高濃度抗生素平板獲得了15個轉化子,其中5個進pcr擴增,有3個擴增產物與陽性對照相同,說明此酵母細胞中已含有s hbsag融合片段,其中之命名為p
  2. Compared the equity structure and corporate governance of listed company of our country with countries such as u. s. a, japan and germany, and by game theory, this dissertation analyzes the influence mechanism of equity structure to corporate governance of a listed company from following main respects : stimulation, restriction, take - over by other company, and competition of dealership. by theoretical research, it comes to that a comparatively centralized equity structure helps to perfect corporate governance ; for its fierce competition and stability of performance, we choose the data of the industry of wholesale and retail trade listed companies of our country to analyze the influence that equity structure made to corporate governance by regression analysis, and approve it by real case. by the theory and real example, we draw the conclusion that a mode of comparatively centralized equity and main power is controlled by fictitious persons is ideal, and correspond measures are put forth to advance the economic development of our country

    本文通過對我國、美國、日本利德國等發達國家的市公司的股權結構利治理模式比較;通過採用博弈論等方法分析了市公司股權結構對公司治理的激勵機制、監督機制、外部接管市場和代理權競爭四個方面的影響,從理論得出相對集中的股權結構有利於完善公司治理結構:通過了我國競爭比較激烈、業績相對穩定的批發與零售業的市公司的數據、採用回歸分析的方法對不同性質和集中度的股權結構與公司業績的關系進了實證分析,還進了具體的案例分析,由理論利實證研究相結合得出股權結構相對集中的法人控股模式為種理想模式,並提出了促使我國市公司股權結構調整使治理結構合理化的相應建議。
  3. However geological information is fully recorded in the remote sensing image, which made it possible for the choosing of this area as a dissection point to extract complex structural information of orogenic belt in west china. taking fully advantage of multi - band image richly bearing concealed geological information in combination with remote sensing analysis and structure analysis, to anatomy the supracrustal composition and structure of orogenic belt with the regional linear structures and their partitioned block and schistous geological masses as the macro - frame ( in corresponding to structure units and structure segments ) and with the rock masses, structure - rock assemblages, line - featured and belt - featured structures as well as penetrative and non - penetrative foliation ( primary stratum and trans position layering ) and folds as the texture and structure elements. the methods of how to distinguish granulite > ductile - shear zone, imposed fold, different deformed belts -

    因而,本文擇這地區作為我國西部地區從遙感圖像造山帶復雜結構構造信息的解剖區,充分利用遙感圖像多波段反映物質屬性的特點和圖像處理提隱含信息的優勢,採用遙感解析?構造解析相結合的研究方法,以區域線狀構造及由它劃分的塊狀、片狀地質體為宏觀骨架(對應于構造解析劃分的構造單元、構造均勻區段) ,以地質體中的巖石巖體、構造巖石組合,線狀、帶狀構造,透入性、非透入性面狀(原始層理、新生面理)和褶皺等構造作為用於解析的結構構造要素,進造山帶表殼組成和結構構造解析研究。
  4. Based on the close analysis of the influence factors of the vertical bearing capacity, circular aperture extension theory is employed to establish the computing formulas for the pile vertical stress and the foundation vertical bearing capacity, respectively. moreover, with analyzing the features of the calculation parameters such as materials of gunite mortar, jet pressure, diameter of the jet pipe, pile length, pile layout, a design theory for chemical churning pile composite foundation is proposed. then, the variation of the pipe deformation with loads, the deformation coordination of pile and soil are studied

    在此基礎深入探討了旋噴樁的樁土受力特性及其復合地基的加固機理,從影響旋噴樁復合地基豎向承載力的因素入手,基於圓孔擴張理論給出了樁體豎向應力及旋噴樁復合地基的豎向承載力計算公式;通過對噴射漿液、噴射壓力、噴射直徑估算、樁長及樁位設計等各種計算參數的深入分析和研究,提出了套相應的旋噴樁復合地基設計計算方法;通過計算分析,深入探討了旋噴樁復合地基變形隨荷載變化規律、樁和樁間土變形協調關系、樁土應力比及復合地基壓縮模量的確定,並提出相應的設計方法和修正參數;此外,結合工程應用,對旋噴樁復合地基的施工技術及其現場質量檢測方法進了較全面的探討。
  5. Considering the precision and cost of sea - route in our country, gps oem board was selected positioning for system in stand - alone model ( not dgps ). there is abundant time to processing and optimizing data for gps receiver because the reactive speed of pharos is on hour level contrast to strict real time

    根據航道定位精度要求與成本承受能力,系統低成本的gpsoem板接收機進單機定位,由於航標燈監控有定實時性但又非嚴格意義的實時性,其反應速度可到小時級,這為gps接收機定位提供了寬裕的時間作為數據處理與優化。
  6. To seek for an optimum plan that properly integrates land resources and taps potential new senses of pride in urban economic development by respecting the history of industrial development and reflecting the scene of modernization in beijing, beijing municipal commission of urban planning and beijing municipal bureau of state land & resources are hereby inviting worldwide urban planning / design firms experienced in property, development, urban planning, urban design, landscaping and track transport design, or joint ventures of such firms, to apply for prequalification, which, as conducted by experts and government agencies organized by beijing municipal commission of urban planning and beijing municipal bureau of state land & resources, is intended to determine about six firms or joint ventures as participants

    為了使北京焦化廠工業遺址保護與開發建設的規劃能夠在尊重北京工業發展歷史和展現北京現代化發展風貌的基礎,通過土地資源的合理整合,挖掘城市經濟發展的新亮點,找到個最佳的建設規劃方案,現北京市規劃委員會和北京市國土資源局面向全球范圍,公開邀請具有地產開發、城市規劃、城市設計、景觀設計、軌道交通設計經驗的規劃設計機構或由述機構組成的聯合體前來參加應征資格預審,由北京市規劃委員會和北京市國土資源局組織專家、政府有關部門進資格預審,通過資格預審6名左右應徵人或聯合體應徵人參加徵集。
  7. Associating the need of surgeon in practice, we write a software of human body biocycle law. this software can provide a science reliance in the time selection of surgical operation plan to the main surgeon

    結合外科醫生在實際中應用的要求,我們還編制了人體生物周期節律軟體,這對主刀醫生在進手術的時間提供了個科學的依據。
  8. In part, with the analyses and comparisons of the system construction of chinese textbooks, especially the system of ability training " type, it selects a general edition, two country editions and two city editions to compare their system characteristics. in part, it discusses both the guiding ideas and the basic principles of compiling textbook ' s system, and then looks into the development trends of chinese textbooks. in part, based on the analyses and comparisons, it constructs a new system of chinese textbook for junior high school students on the topic of the grow - up of adolescent spirit and the thread of individual 、 home 、 community

    板塊分析比較我國建國后幾個時期語文教材體系建設的成就與不足,尤其是能力訓練型教材體系的成就與不足,分別全國通用版套教材和農村版、城市版各兩套教材作為研究對象,並對它們的教材體系特色進了比較研究;第二板塊首先探討教材體系建構的指導思想和基本原則,在此基礎對未來語文教材建設的發展趨勢作出分析展望;第三板塊在前面分析比較和理論探討的基礎,對構建以青少年精神成長為主題、以個人、家庭、社會為線索的初中語文教材體系進了嘗試性研究,該部分先對這種教材體系的基本理念進了闡述,然後交代基本框架及單元構想,並試編了個單元。
  9. In this article, firstly the background of the textile trade conflicts within sino - us or sino - euro are introduced, thus learn that how to discern and dodge the foreign trade risks, how to choose the appropriate investment projects have already become one of the most important questions for exporting companies on foreign trade affairs well - known as high investment and high risk. so the main text makes a risk analysis qualitatively and quantitatively on a textile - exporting trading company from three angles of statistic 、 game theory and portfolio theory, which is the main content that we studied. firstly, the statistic article adopts data of the transaction closing price of the textile clothing index in shenzhen stock exchange at the end of each quarter as well as several other kinds of data reflecting the macro - economic changes, performs an empirical analysis of these data according to the theory of co - integration test 、 granger cause test and impulse response function of time series in economitric, and learn that the impact to ti is more obvious by the economic index reflecting local commodity price level and economic prosperity degree home and abroad, as well as the impact degree and the time lag degree, and knows the macro - economic risks faced by textile business enterprises ; after that by the game theory angle we analyze exactly the managing risks faced by one textile export corporation named beauty. from the game expansion chart the system arrangement between censor ways by exportation goal countries and exporting strategies by the exporting enterprises has been analyzed. involving the benefit assignment between them both the limited rounds and infinite rounds negotiations of cooperation games have been studied, and then country responsibility and the enterprise managing risks on foreign trade affairs and so on have been analyzed exactly ; in order to realize the investment multiplication in the certain degree to disperse the risk, the

    本文首先介紹了中美、中歐紡織品貿易爭端的來龍去脈,由此可知在涉外貿易這種以高投入、高風險著稱的業里,如何甄別和規避外貿風險、如何擇合適的投資項目已經成為外貿企業的首要問題。因此,正文分別從統計學、博弈論和投資組合三種角度對涉外紡織品貿易公司風險進了定性和定量的分析,這也是本文的主要研究內容。首先,統計學篇了深圳證券交易所業分類指數?紡織服裝指數( ti )每季度末的交易收盤價和若干種反映宏觀經濟變化的指標,利用計量經濟學中時間序列的協整檢驗、 granger因果檢驗和脈沖反應函數等理論做實證分析,從而得知反映國內物價水平和國內外經濟景氣程度的經濟指標對紡織板塊市值的沖擊比較明顯,且可知沖擊程度和時滯度,進而分析出涉外紡織企業所面臨的宏觀經濟風險;接著,從博弈論的角度具體分析家紡織品出口公司( beauty )的外貿活動所面臨的各種經營風險,該篇從博弈擴展圖入手,分析了出口目的國審查方式與本企業出口策略之間的制度安排;並圍繞雙方的利益分配,研究了有限回合和無限回合合作談判博弈,然後具體論述了國家責任和企業涉外經營風險等問題;在定程度為了實現投資多元化來分散風險的目的,投資組合篇從經典的markowitz模型著手,在些特定條件的限制下,給出了個相應的投資組合模型。
  10. With analyzing of the case study and based on simulating and analyzing quantitatively, this article, considering the goal of the performance - based fire - protection design is protecting occupants from being injured and keeping buildings from being damaged, thought that fire compartmentation of a large building of saling books can be divided according to their saling malls and fire compartmentation in the saling mall can be separated by the fire - proof screen. on the evacuation design, the quantity of safety exits around these buildings and the evacuation width should be increased if possible and the safety exit number, exit width and evacuation distance can be determined according to the simulating results on smoke layer temperature and height, concentration of co2 and co, occupants evacuation time and visibility. on the means of preventing and discharging smoke, the most proper measure should be determined according to their geometrical characteristics and the natural means of discharging smoke is feasible to the large building of saling books. based on analyzing of smoke

    通過對案例分析研究,本文認為大型書城建築性能化防火設計研究的最終目的是保證人員生命安全和保證建築結構安全,在模擬計算和量化分析的基礎,大型書城的防火分區可以將中庭連通的書城區域劃分為個區,在書城場地內可以採用防火卷簾進防火分區劃分;在人員疏散設計中,應盡可能利用書城賣場的空間設計較多的安全出口和增大疏散寬度,其安全出口數量、寬度和疏散距離可以根據人員安全疏散時間和煙氣溫度、沉降高度、 co2濃度、 co濃度、能見度模擬計算結果驗證確定;在防排煙方式的,應當根據建築物的幾何特點最適宜的措施,就大型書城建築而言,採用自然排煙的方式是可的。
  11. Accounting for contingencies is one important part of uncertainty accounting , contingencies widespread exist in enterprises , as a special economic event , with developments of economic , financial relations is complex , the contents of contingencies unceasing extend , contingencies plays a more and more important role in financial accounting information and operation policy because theoretical and practical research of contingencies is late , special data is little , few pay a ~ ention to treatment of contingencies new accounting law points out that enterprises must explain contingencies arising from guarantees provided for the debit of other enterprises and pending litigation this is the first time that the law requests accounting treatment of contingencies accounting standard for business enterprises : contingencies prescribes the recognition and measurement of contingencies and the disclosure of relevant information , the standard is the first standard of contingencies , improves the accounting treatment for contingencies and the disclosure of relevant information the standard will help us improve the quality of information disclosure the article is divided into five parts to discuss the first part is a general introduction of contingencies , including the history, the classification , the framework and so on , all of which would help readers understand the basic concepts in the article the second part introduces recognition of contingencies , including recognition condition and accounting of some contingencies etc the third part introduces measurement of contingencies , including measurement principle and selection of measurement attributes the forth part introduces disclosure of contingencies , including disclosure of contingent asset , contingent liability etc the fifth part selects some enterprises financial report to analyse , points out some problems of contingent disclosure , gives some suggestions about disclosure of contingencies

    對于規范我國企業或有事項的會計核算和相關信息的披露問題,提高會計信息披露質量,保護投資者利益,具有重要的現實意義。本文試就或有事項的確認、計量以及信息披露略談下自己的認識,對準則可能存在的不足之處提出意見和建議,並採用實證方法對市公司或有事項的披露狀況進了分析。本文共分五章進論述,第章是對或有事項的概括性介紹,包括或有事項的涵義、特徵、或有事項會計的產生、或有事項的分類以及或有事項會計的基本框架等,有助於讀者了解本文的些基本概念;第二部分介紹了或有事項的確認,介紹了或有事項的確認條件和幾種具體或有事項的會計處理;第三部分介紹了或有事項的計量,包括或有事項的計量原則和計量屬性的擇等問題;第四部分介紹了或有事項的披露,包括或有資產、或有負債、預計負債等的披露;第五部分了部分市公司的年報進實證分析,指出了我國市公司在或有事項披露方面存在的問題,並提出了完善我國市公司或有事項信息披露的建議。
  12. In order to calculate easily and do n ' t influence the single - chip microcomputer ' s calculate velocity, we put forward two scheme to deal with the numerical value, one is to use a simple function to close or approach a normal function f ( x ) ( mainly is lagrange ' s intepolation, newton ' s intepolation, hermite ' s intepolation, cubic spline interpolation, etc. ) the other one is function approach ( mainly is chebyshev ' s polynomic. legendre ' s polynomic, laguerre ' s polynomic, method of least squares, etc. ), we analyze and compare the lagrange ' s intepolation and chebyshev ploynomic, at last, we select the chebyshev polynomic to do the value calculating on single - chip microcomputer

    提出了數值處理的二種方案。即用簡單函數近似或逼近般函數f ( x ) (主要有拉格朗日插值、牛頓插值、埃爾米特插值、三次樣條插值等)和函數逼近(主要有切比雪夫多項式、勒讓德多項式、拉蓋爾多項式、最小二乘法等) ,對述兩個方案中的典型函數?拉格朗日插值和切比雪夫多項式進了分析比較,最後切比雪夫多項式完成單片機的數值計算。
  13. The thesis chooses " chinese city repon ", which is a typical example in the present model of the cooperation strategy in the chinese city tv media to observe as a whole. from the observing, the thesis summarizes the successful points and the fail points in the present model of the cooperation strategy in the chinese city tv media, and establishes the model in future of the cooperation strategy

    本文還了中國城市電視媒體合作競爭戰略的現實模式中,個典型案例? ? 《中國城市報道》進了整體性的考察,通過考察總結中國城市電視媒體合作競爭戰略的現實模式中的成功點和失敗點,並在此基礎提出了中國城市電視媒體合作競爭戰略的未來模式。
  14. The control of beam halo - chaos becomes a critical problem in the development of high intensity accelerator. efforts to remove the halo by collimation have been largely unsuccessful since the halos almost always regenerate. the mechanisms of halos are complex, such as nonlinear resonances and chaotic behavior etc. considering this, professor fang jin - qing who works in china institute of atomic energy pointed out that the theory of chaos control can be used to control beam halos. he presented the method to control halos by using nonlinear functions, which means nonlinear function g is added to the right of ion radial self - edlctric force equation and some nonlinear function are selected to control beam halos in simulations. in paper [ 69 ], controllerg = - 0. 15sin ( rmax - am ) 2 was used and the halo intensity was decreased to 0. 1078, the halos are removed partly

    束暈?混沌的控制是新代強流加速器研製的關鍵問題,隨著強流離子束應用前景的日趨廣闊而日益成為研究的熱點。傳統機械限束器因無法解決束暈的再生而收效甚微,因為束暈的形成有著其內在動力學機制?非線性共振以及混沌等。基於此,中國原子能科學院研究員方錦清將混沌控制的理論和方法開創性的運用於束暈?混沌的控制,提出了控制束暈?混沌的非線性控制策略,即在粒子徑向所受束自生場力方程的右邊加非線性控制函數g :並些非線性函數如等進了控制的模擬研究,將束暈強度控制在0 . 1078左右,得了初步的控制效果。
  15. Firstly, we analyze the character of nd : yag, bbo and lbo, for nd : yag crystal and select the nd : yag as the gain medium and lbo as doubling - frequency crystal. ln the theory, analyzing the parameter of the gain medium length, the ratio of the pump - and laser - beam waists. based on the above analysis, we design the resonance cavity

    首先,我們對增益介質的性質和非線性晶體bbo和lbo的些性質進了比較,nd : yag作為增益介質, lbo作為倍頻晶體。理論分析了激光器設計中的些參數值,如增益介質長度、模式交疊率、最佳倍頻條件,並根據理論分析結果設計了諧振腔。
  16. In this text, we first do some research on the genetic algorithm about clustering, discuss about the way of coding and the construction of fitness function, analyze the influence that different genetic manipulation do to the effect of cluster algorithm. then analyze and research on the way that select the initial value in the k - means algorithm, we propose a mix clustering algorithm to improve the k - means algorithm by using genetic algorithm. first we use k - learning genetic algorithm to identify the number of the clusters, then use the clustering result of the genetic clustering algorithm as the initial cluster center of k - means clustering. these two steps are finished based on small database which equably sampling from the whole database, now we have known the number of the clusters and initial cluster center, finally we use k - means algorithm to finish the clustering on the whole database. because genetic algorithm search for the best solution by simulating the process of evolution, the most distinct trait of the algorithm is connotative parallelism and the ability to take advantage of the global information, so the algorithm take on strong steadiness, avoid getting into the local

    本文首先對聚類分析的遺傳演算法進了研究,討論了聚類問題的編碼方式和適應度函數的構造方案與計算方法,分析了不同遺傳操作對聚類演算法的性能和聚類效果的影響意義。然後對k - means演算法中初值的方法進了分析和研究,提出了種基於遺傳演算法的k - means聚類改進(混合聚類演算法) ,在基於均勻采樣的小樣本集用k值學習遺傳演算法確定聚類數k ,用遺傳聚類演算法的聚類結果作為k - means聚類的初始聚類中心,最後在已知初始聚類數和初始聚類中心的情況下用k - means演算法對完整數據集進聚類。由於遺傳演算法是種通過模擬自然進化過程搜索最優解的方法,其顯著特點是隱含并性和對全局信息的有效利用的能力,所以新的改進演算法具有較強的穩健性,可避免陷入局部最優,大大提高聚類效果。
  17. A good vibration damping measure is very important for the enhanced working accuracy of machine tools, especially for that of ultra - precision machines. taking the sub - micron cnc ultra - precision turning machining for an example, this paper illustrated the vibration damping design features on configuration and material selecting, and put the emphasis on the vibration analysis of air spring vibration and aero - static bearing spindle. the theoretical analysis and experimental result have proved that the vibration damping measure is practical

    良好的減振措施是提高機床,特別是超精密機床加工精度的重要技術之.本文以亞微米超精密車床為研究對象,論述了該機床從結構到材料的減振特點,並重點進了空氣彈簧和空氣靜壓軸承主軸減振分析,由理論分析和實驗表明:減振措施合理,減振效果良好
  18. The research of human resource value measure models of this paper has very important theoretical meaning and realistic significance. under the guidance of marxian labor valve theory and occident human capital theory and element distribution theory, this paper aims at the high science & technology software development enterprise and designs model systems of human resource group value and individual value measuring, which not only adhere the traditional accounting principle, but also combine qualitative analysis with quantitative analysis. in detail, it is organized as follows : ( 1 ) according to some defects of the available value measuring models, this thesis brings forward 4 innovative trains of thought : adopts the method that combine qualitative analysis with quantitative analysis, and establishes the new measuring basis that contain human resource the present period input cost and realized value, and defines the high - grade human resource as the target evaluation group of individual value measuring, as the basis for revealing the real contribution of human resource group firstly and achieving individual value by distributing group value to the target evaluation group in according with the specific rules secondly ; ( 2 ) analyzes the constitution of human resource value, and comes up with new way of thinking on group value measuring : adopts the historical cost means to calculate human resource group the present period input cost, and rectifies the present period realization value theory of li - shicong professor from accounting angle, and obtains more scientifically the group present period new contribution value, as the basis for structuring the new measuring

    首先揭示組織中人力資源群體對企業的真實貢獻,然後再將群體價值以定的規則分配給目標評估群,從而確認個人價值; ( 2 )分析人力資源的價值構成,提出新的群體價值計量思路:採用歷史成本法計量群體當期投入成本,並對李世聰教授提出的當期實現價值理論從會計學角度進了修正,更為科學地確定了群體當期新增貢獻價值,從而構建了全新的人力資源群體價值計量模型; ( 3 )分析個人價值的影響因素及其關系,提出新的個人價值計量思路:運用層次分析法獲得目標評估群在群體當期新增價值中的權重,確定高級人力資源當期所創造的貢獻份額;基於崗位相對權重和個人崗位績效評估值這兩個關鍵指標,將層次分析法和關聯矩陣法結合起來,計算個人貢獻價值系數,確定某個體在目標評估群中的權重,從而構建了全新的人力資源個人價值計量模型; ( 4 )家人力資本含量較高的it公司,將所構建的理論模型在該公司進了實證檢驗,驗證了模型體系在實務中的科學性與可操作性,從而在定程度豐富了人力資源價值計量理論,推動了人力資源會計與現會計核算體系的接軌。
  19. Firstly, this paper improves single dimensional association rule mining algorithm aprioritidlist based on deep research on association rule mining algorithms, and advances an efficient multidimensional association rule mining algorithm aprioritidlist + that is suitable for vulnerability database of rdbms. furthermore, the algorithm is applied on vulnerability database including data preparation, implement of the algorithm and analysis of experiment results, where data preparation is mainly to select some from numerous vulnerabilities and vulnerability attributes that are suitable for association rule mining to do experiments, meanwhile do the discrete process on quantified attribute values

    本文首先在深入研究關聯規則挖掘演算法的基礎,對其中的單維關聯規則挖掘演算法aprioritidlist進改進,提出了種適合關系型弱點數據庫的高效的多維關聯規則挖掘演算法aprioritidlist + ;並且將該演算法應用到弱點數據庫中,包括數據準備、演算法實現和實驗結果的分析,其中數據準備主要是對數量龐大的弱點信息和弱點屬性進部分適合於關聯規則挖掘的弱點信息來進實驗,同時也對量化屬性值進了離散化處理。
  20. The paper chooses 30 famous enterprises, which are national - known, certain scale and had ever deep influenced the economy or brought about bad influence, or the enterprises which reflects the common pattern of going on market company in rising bond market. using the scientific standards, the article generalizes the marketing failure factors as five sides : environment, marketplace, strategy, tactics and operation. the factors which result in the marketing failure are explored and analyzed in the aspect of marketing theory

    本論文以實證的方法,定規模、全國知名、在經濟生活中影響巨大或造成惡劣影響,社會反響強烈、或反映了我國新興證券市場市公司某種普遍作法的30家知名企業為樣本,採用科學的方法,將影響企業營銷失敗的因素歸納為環境、市場、戰略、策略、運作五大方面,從市場營銷學的角度重點探討了影響企業營銷失敗的因素,並且對影響因素進了分析,得出了這樣的結論:對企業營銷失敗影響最大的因素是策略因素,位列第二位的因素是戰略因素。
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