銷售成本分析 的英文怎麼說

中文拼音 [xiāoshòuchéngběnfēnxī]
銷售成本分析 英文
marketing cost analysis
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 售 : 動詞1. （賣） sell 2. [書面語] （施展） make （one's plan, trick, etc. ） work; carry out （intrigues）
  • 成 : Ⅰ動詞1 （完成; 成功） accomplish; succeed 2 （成為; 變為） become; turn into 3 （成全） help comp...
  • 本 : i 名詞1 （草木的莖或根）stem or root of plants 2 （事物的根源）foundation; origin; basis 3 （本錢...
  • 分 : 分Ⅰ名詞1. （成分） component 2. （職責和權利的限度） what is within one's duty or rights Ⅱ同 「份」Ⅲ動詞[書面語] （料想） judge
  • 析 : Ⅰ動詞1. （分開; 散開） divide; separate 2. （分析） analyse; dissect; resolve Ⅱ名詞（姓氏） a surname
  • 銷售 : sell; market; marketing銷售部門 sales departments; marketing agencies; 銷售產品 sell goods; marke...
  1. In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers

    本文在營銷理論的基礎上，通過親身經歷，調查了解，深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程，參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施，以及結合中石化攀枝花公司營銷工作中存在的問題，理性分析營銷外部環境和內部條件，運用swot分析法，根據成品油能源特點，就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后，對成品油批發市場即將準入后的優劣、利弊進行了分析和研究，提出了「作好供應商管理，增加零售和直銷網路、提高經營質量，充分做好客戶關系管理，實現公司和客戶共同成長」的營銷戰略目標和戰略措施。
  2. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。
  3. Secondly, the thesis deeply probes into the main operation systems of retailing chain enterprises such as sales operation, information system operation, materials and purchasing operation. it illustrated the above operation systems are the foundation for those retailing enterprises to realize low cost and high efficiency through analysing the purchasing system of wal - mart and materials ration system of baijia supermarket

    其次，對零售連鎖企業的主要運作體系包括營銷運作、信息系統運作、物流配送和采購運作等進行了深入探討，並通過對沃爾瑪公司采購運作的分析以及百佳超市社會化物流配送體系的剖析，說明了上述運作體系是零售業連鎖企業實現低成本、高效率運營的基礎。
  4. Based on the practice of gs feed company ltd. and expert discussion method, this thesis researches into the critical successful factors of feed industry, analyses the five competitive forces in the feed industry, compares the competitive terms of gs feed company ltd. and its existing major competitors, and discovers the competitors " unadaptable strategies, i. e. over segmentation of market, excessive capacity of a single feed mill, and diverse competition, which result from the change in the prerequisites for their competitive strategies

    本文是作者多年實踐的總結，是通過對gs公司的銷售實踐，以專家討論法研究了飼料行業成功的關鍵因素，分析了產業的五種競爭作用力，比較分析了gs公司和現有主要競爭對手的競爭條件，發現競爭對手公司的戰略的前提條件發生了變化帶來戰略的不適宜，即過度細分、過大的單廠產能、差異化競爭。
  5. All these are in order to improve the cash operation efficiency of companies, and build the competition of the sales companies. from the structure, firstly it divides the cash flow process into purchase process, inventory process, and sales process, and analyzes the reason for cbpr ( cash business process reengineering ), and then advances the rules and methods of cbpr ( cash business process reengineering ). secondly, it analyzed the disadvantages of the three tradition processes, and points out the reason in process affecting cash turnover efficiency, and then reengineers cash business process in order to echo on the customers quickly and quicken cash flow

    從論文結構上，本文分析了分銷企業資金流程再造的原因，並提出了資金流程再造的原則與方法，根據業務流程的概念將資金流程劃分為采購流程、庫存管理流程和銷售流程，並逐一對各傳統流程的弊端進行了剖析，指出了在流程中影響企業資金周轉效率的原因，並結合分銷企業自身的特點，引入供應鏈管理等先進的管理思想，再造企業資金流程，以達到更快地響應顧客，加快資金流轉的目的，同時分析了影響分銷企業的資金流程再造成功的因素，最後本文又根據tcl電器銷售公司的運作模式進一步印證了資金業務流程再造的優勢。
  6. The changchun pepsi cola beverage limited company took hundred matters china area tenth fills the bottle factory, has created many hundred matters groups in the chinese area record, like the same year put up a factory, went into production in the past successfully, five years sales volume grew continuously first

    本文首先分析了選題背景、研究現狀和研究的內容和方法;其次介紹了長春百事公司的發展歷程，列示了該公司1997年到2001年的銷售數據，客觀地反映了該公司的成長情況，並概括地說明了長春百事公司的經營管理特色。
  7. A calculation of the approximate sales volume required to just cover costs, below which production would be unprofitable and above which it would be profitable

    一種銷售收入大致與成本持平的計算方法，在其之下將無利潤，之上則可獲利。指用來描述固定成本、變動成本以及利潤等三者間關系的分析技術。
  8. It got firsthand information through a great deal of investigation and research, made omni - direction analysis and study on the yantai zhongya pharmaceutical company ( ytx found the key factor which caused the former depression. it goes from the current situation and future development trend, combining the situation and market character of this industry in the world, with the writer ' s long time and deep analysis upon those successful foreign enterprises in china. the paper puts forwards the strategy of promotion, product improvement, brand establishment hi marketing area, hi the respect of marketing channel and promotion, the paper described concept of credit management, customer management and the way of occupying final market

    本論文採取實證研究方法，將營銷管理理論與企業的經營運作相結合，通過大量的調查研究，掌握了第一手資料：對煙臺中亞藥業公司進行了全方位的分析研究，找出了前階段經營滑坡存在的問題；進而針對這些問題，從我國醫藥發展的現狀以及未來發展的趨勢著手，結合當前世界醫藥行業面臨的形勢和市場特點，再加上筆者多年來對國內成功的外企? ?醫藥公司加以深入的分析，提出了在產品市場營銷方面的市場拓展、產品劑型改進、樹立名牌產品等策略；在其銷售渠道與促銷方面提出了誠信管理、客戶管理以及如何占領終端市場，並闡述了煙臺中亞藥業公司從企業自身發展和應對競爭者挑戰應採取的行之有效的營銷策略及實施建議。
  9. This part introduces the current situation and issues of tourism advertisement of our country, analyses the basic principles of tourism advertising marketing ; partly originally and ; in advertisement effect analysis and judging of focusing mass attention analyses contributions to the causing masses " attention of media. by the form of market questionnaire investigation draws to some laws of concerning media in jinan and popularizing schemes of media in japanese which is our main guest country ; at last determines and appraises the advertising result by the methods of selling achievement determining and gain - lose equalization point

    本部分介紹了我國旅遊廣告的現狀和問題，分析了旅遊廣告營銷的基本原理；在廣告聚斂公眾注意力的效果分析與評判中分析了媒體對引發公眾注意力的貢獻，採用市場問卷調查的形式得出濟南公眾對媒體的關注規律和對主要客源國日本的媒體推廣方案；最後用銷售成果測定法和虧盈平衡點法對廣告效果進行測定和評價。
  10. Abstract : the object - oriented methodology is newer mehtod in the software development. this paper depicts how to use object - oriented meth odology to develope the iwk production sale mangment system. it gives the object - oriented concept and uses them to get the model of the system

    文摘:面向對象技術是當前較為先進的軟體開發方法.本文描述了一運用面向對象技術實現iwk生產銷售管理系統的系統分析，並結合面向對象理論形成分析模型
  11. Upon fruitful analysis of industrial circumstances, this thesis analyzes chengdu ty company ' s sales channel models used in the past time and the channel model of chengdu ty company ' s sales being used at present. it also suggests that chengdu ty co. should adopt a new sales channel model to meet the requirement of the changing marketing surroundings. the contents of this thesis describing are as follows : principle of channel design, selection of sales channel model, option of channel members, management of sales channel, motivation of channel members and performance measurement of sales channel

    本文通過對行業環境的描述和對成都ty公司原有銷售渠道的分析，以成都ty公司在新的市場環境下如何建立銷售渠道為主線，從六個方面進行闡述：銷售渠道的設計原則、渠道模式的選擇、渠道成員的選擇、渠道管理和渠道成員的激勵、營銷流程的管理、銷售渠道的績效評估，從而使渠道網路化，遍及市場各個角落，企業控制渠道，激勵渠道成員，渠道建設達到使「產品無所不在」的終極目的。
  12. The marketing forecast and analysis are the important parts in the enterprises products flow management. it has a great sense for enterprises with the products flow management to distribute its resources, to organize the production, to reduce the cost, and to increase the profit

    銷售預測與分析是企業物流管理的重要環節，做好銷售預測與分析，對於物流企業合理配置資源，科學組織生產，降低成本，增加利潤，具有十分重要的意義。
  13. To regard market demand as driving force and optimize the business procedure of each link that enterprises distribute system : purchase management, allot management, sale management, provide and deliver management, stock control, customer management, settlement management, pricing system management, market analysis, etc., and make enterprises grasp all kinds of information and make the fast reaction to the change of market demand in time, thus promote the each sale nodal connection of enterprises and the distribution system. with the shortest supply route, the fastest reaction speed, the minimum cost, individualized products and service, and improve the customer s satisfaction

    以市場需求為驅動力，優化企業分銷體系各個環節的業務流程：采購管理調撥管理同城異地銷售管理配送管理庫存管理客戶管理結算管理價格體系管理市場分析等等，使企業及時掌握各類信息並對市場需求的變化做出快速反應，從而增進企業與分銷體系各銷售節點的聯系，以最短的供應路線最快的反應速度最低的成本個性化的產品與服務，提高客戶的滿意度。
  14. Based on this theory research, we through analyzing the company " compensation actual condition, make sure the developing phase of the company, fond the existent problem, combined with management practice, take professional skill, finally put forward an all new compensation system including : design of the executive annually compensation system, the design of the employee structure compensation system, the design of the sale personnel ' s deducting compensation system. it is expected that this study will be helpful to guide both theory and practice and develop the level of human resources management

    本論文在對薪酬理論全面深入研究的基礎上，通過分析僑立公司發展狀況及薪酬體系現狀，確定公司所處發展階段，找出其問題所在，結合企業現實管理需要，運用薪酬設計的專業技術，提出了僑立公司全新的薪酬體系設計方案，主要包括經營者年薪制的設計、員工結構工資制的設計、銷售人員提成工資制的設計。
  15. Sales resource sizing & allocation, sales cost analysis & benchmark

    銷售資源配置，銷售成本分析及評估。
  16. In the end, the paper summarizes and evaluates the above strategy, finds the strongpoint and shortage. moreover it sets down the sales plan and improves strategy for 2006. the paper studied marketing strategy adopted by hunan science - infor electronic system equipment co, who is the special dealer of omron industrial automatic control products, reached the conclusion that marketing strategy will directly influence enterprises ’ sales and the following aspects should be taken into consideration : i ) thoroughly analyzing individual conditions and market environment in combination with products ’ characteristics to find out opportunities as well as challenges ; ii ) fully making the most of one ’ s own advantages and opportunities, least competing with the

    本文通過對科信電子特約經銷歐姆龍工控產品營銷策略的研究，得到如下結論:營銷策略將影響企業銷售成績，在制定營銷策略時應注意， （ 1 ）認真分析自身條件和市場環境特點，結合產品特性，發現機遇和挑戰; （ 2 ）方案設計時要充分發揮企業優勢和市場機遇，在實力較弱的情況下，盡量避免挑戰市場領導企業; （ 3 ）在實踐中逐步調整營銷策略，並分階段實施以適應環境的變化; （ 4 ）銷售情況和利潤情況的分析最能說明營銷策略好壞與否，在制定營銷策略時就要關注銷售額與利潤的平衡。
  17. Entitled exploring online brand choice at sku level : the effects of internet - specific attributes, yanan wangs thesis is a highly creative analysis of the mode of consumer behavior in e - tailing activities. her work is based on sales data generated by www. eguo. com, the most successful online supermarket in beijing. yanan wangs thesis instructors were prof. chan tsang - sing, associate vice - president and chair professor of marketing of lingnan and prof. cui geng, head of lingnans department of marketing and international business

    王亞男所發表的論文極具創意，題為試探網上消費者單品sku水平的品牌選擇問題：論網際網路特有屬性的功效exploring online brand choice at the sku level : the effects of internet - specific attributes ，以北京最成功的網上超市www . eguo . com的銷售資料為基本，分析消費者在電子銷售e - tailing活動中的消費模式，是目前中國區包括香港就電子銷售e - tailing所作的首項研究論文導師為嶺大協理副校長暨市場學講座教授
  18. Participates in making the company ' s sales cost analysis report, provides commercial supports for participating in bidding activity of the domestic & overseas new project and assists project dept. to make project cost control plan

    參與編制本公司銷售成本分析報告，為公司參與國際國內新項目投標提供商務支持並協助項目管理部門制定項目成本控制計劃。
  19. The paper aims to a better knowledge of beauty parlor workers of their service, and an effective management and sale of their service products. this study is done by way of personal visits and questionnaires, personal experiences and observation, mathematical statistics and contrastive analysis. based on the analysis of the status quo and market surroundings of beauty parlors in our country, this paper puts forward a new idea of beauty parlor service and sales, then - analyzes - the formation and characteristics of beauty parlor service products and the building factors of beauty parlor sales system, and finally focuses on the sales strategies of visible, skillful and normal service for the aim of the enhancement of sales ability and competence of the beauty parlors of our country

    為了使美容院從業者對其所提供的服務產品有一個正確的認識，從而有效地經營、銷售和管理好服務產品，本研究通過實地訪問與問卷調查、親身體驗與觀察，藉助各種渠道廣泛收集相關資料，運用數理統計法、對比分析法、系統法等方法，從目前我國美容院的營銷現狀分析、美容院的市場營銷環境分析入手，提出了美容院服務產品及服務營銷的概念，分析了美容院服務產品的構成與特徵以及美容院服務營銷系統的構建要素，擬定了美容院服務產品營銷策略的構建系統，重點論述了美容院服務有形化、技巧化、關系化和規范化等營銷策略，旨在對提升我國美容院的營銷能力尤其是對其服務產品的營銷能力、對提高我國美容院的整體競爭水平等產生一定的實際指導作用。
  20. From the analysis of the three typical forms of marketing channel in produce, which are marketing channel primarily by the transportation and sale of produce, marketing channel primarily by sold between the multi - layered brokers and marketing channel primarily by the transaction through interior relations. it comes to the problems we have in the produce marketing channel, such as the channel cost staying at a high level caused by the low technical level, the inflexible information circulation and outdated management, the main body on the up channel lacking competitive power caused by the universal low cultural quality, the ineffective information and blindly following others, the low technology content of the channel, the unreasonable investment structure

    從對我國以農產品運銷為主的營銷渠道、以多層中間商銷售為主的營銷渠道和以交易型渠道內部關系為主的營銷渠道三種典型農產品營銷渠道的分析中，得出了我國農產品營銷渠道體系存在的問題，如:由於技術水平低下、流通信息不靈、管理方式陳舊導致渠道成本居高不下;由於文化素質普遍偏低、信息不靈、盲目跟風致使渠道上游主體缺乏競爭力;渠道技術含量較低;投資結構不合理。
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