銷售方針 的英文怎麼說

中文拼音 [xiāoshòufāngzhēn]
銷售方針 英文
marketing policy
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 售 : 動詞1. （賣） sell 2. [書面語] （施展） make （one's plan, trick, etc. ） work; carry out （intrigues）
  • 方 : Ⅰ名詞1 （方形; 方體） square 2 [數學] （乘方） involution; power 3 （方向） direction 4 （方面） ...
  • 針 : Ⅰ名詞1 （縫衣物用的工具） needle 2 （細長像針的東西） needle like things 3 （針劑） injection; sh...
  • 銷售 : sell; market; marketing銷售部門 sales departments; marketing agencies; 銷售產品 sell goods; marke...
  • 方針 : policy; guiding principle; orientation
  1. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。
  2. In addition, the foresighted suggestions are made on co - operative marketing and network public relations etc. ( 4 ) sales channel strategy : the more practical methods are put forward in view of perfecting the present sales channel and network, establishing effective customer relation managing system, as well as implementing the marketing on the internet

    銷售渠道策略方面，對完善現有的銷售渠道和網路、建立有效的客戶關系管理系統以及建立網上營銷等策略在企業的應用，提出針對性和實用性較強的實施辦法。
  3. This thesis based on the development of heilongjiang ' s green foods, through a large amount of collection and arrangement, to analyze the opportunity of development, some objective problems, course and present condition of heilongjiang ' s green food, point out the countermeasure of development of heilongjiang ' s green food. the thesis is divided into five units : unit 1 analyzes the definitions and characters of green foods, standard and signs of green food. the advantage which green food have and the significance of green food ; unit 2 analyzes the development course and present development situation of heilongjiang ' s green food based on analyzing the starter and development situation of our country, heilongjiang ' s green food past ten years, more work goes before in our country ; unit 3 analyzes the questions required dealing with which exists in development of heilongjiang ' s green foods, it indues that think is too late, the scale is too small, the way of sell is late and false is too much more ; unit 4 draws a conclusion that there is nice chance of developing green food in heilongjiang, based on using a large amount of data ; the last unit provides the ways to turn think, stronger big factories, make the sell way is more than before and draw the lay fastly, and provides appropriate countermeasures to develop heilongjiang ' s green food further i n a healthy way

    本文共分五章，第一章在分析了綠色食品的概念與特點的基礎上，對綠色食品的標準與標志進行了界定，並明確規定了綠色食品必須具備的條件，提出了發展綠色食品的意義；第二章在分析我國綠色食品的起步與發展概況的基礎上，對黑龍江省綠色食品的發展歷程和發展現狀進行了分析，黑龍江省綠色食品產業經過十多年的努力，呈現了全省合力抓綠色食品，健康快速發展的好勢頭，並且許多工作都走在全國的前列；第三章從實證著手，分析了黑龍江省綠色食品發展中存在思想觀念滯后、品牌雜、經營銷售方式落後、假冒現象多等若干亟待解決的問題；第四章運用大量數據，得出黑龍江省發展綠色食品的良好機遇，為黑龍江省綠色食品的發展提供了廣闊的發展空間；第五章針對黑龍江省綠色食品發展中存在的問題提出了轉變傳統觀念、壯大龍頭企業、抓好市場營銷、加強綠色食品法規的制定等相應的對策，並對黑龍江省綠色食品的進一步的健康發展提出了新的思路。
  4. Ningbo jiangbei chunhong clothing factory was established in 1990, specializes in making all kinds of t - shirts, knitted wears, pure silk underwear, dress and pajamas, covering an area of 10000 sq. m., has more than 200 sewing machine, the annual production value amount to 10 million rmb yuan, the products all have been exported to europe, america and other countries

    寧波市江北春宏服裝廠成立於1990年，專業生產各檔t恤杉、針織服裝、真絲內衣、吊帶衫、睡衣套裝，經過十多年的創業，現有廠區佔地面積10 ， 000平方米，擁有大量花色縫紉設備，年銷售量在1000萬以上，產品100 %外銷歐洲等地區。
  5. On the one hand, utilizing present resource in brand, customers and 6000 multiple shops, kodak should set up mode of successful and incremental marketing channel and service system to supply digital output. on the other hand, kodak should reunite the company interior resource and structure, adjust product to develop mainstream products weightily and establish frontal integrated suppliers system

    即一方面利用現有的品牌、客戶和6000家連鎖店的資源，建立通暢、可增值的銷售渠道和提供數碼輸出服務的服務體系；另一方面實行架構重組，整合公司的內部資源，並有針對地調整產品線，重點發展主流產品，最後是建立健全和完善的上游供應商體系的策略。
  6. Tony shaimuli plastic manufacturing, and processing ; hardware, for electricity, chemicals, needles textiles, stationery video sales ; turkmen excavation

    塑料濃色母粒製造、加工；五金、交電、化工、針紡織品、文具電玩的銷售；土方開挖。
  7. It got firsthand information through a great deal of investigation and research, made omni - direction analysis and study on the yantai zhongya pharmaceutical company ( ytx found the key factor which caused the former depression. it goes from the current situation and future development trend, combining the situation and market character of this industry in the world, with the writer ' s long time and deep analysis upon those successful foreign enterprises in china. the paper puts forwards the strategy of promotion, product improvement, brand establishment hi marketing area, hi the respect of marketing channel and promotion, the paper described concept of credit management, customer management and the way of occupying final market

    本論文採取實證研究方法，將營銷管理理論與企業的經營運作相結合，通過大量的調查研究，掌握了第一手資料：對煙臺中亞藥業公司進行了全方位的分析研究，找出了前階段經營滑坡存在的問題；進而針對這些問題，從我國醫藥發展的現狀以及未來發展的趨勢著手，結合當前世界醫藥行業面臨的形勢和市場特點，再加上筆者多年來對國內成功的外企? ?醫藥公司加以深入的分析，提出了在產品市場營銷方面的市場拓展、產品劑型改進、樹立名牌產品等策略；在其銷售渠道與促銷方面提出了誠信管理、客戶管理以及如何占領終端市場，並闡述了煙臺中亞藥業公司從企業自身發展和應對競爭者挑戰應採取的行之有效的營銷策略及實施建議。
  8. It has barged up against questions in lanzhou telecom ' s phs operation, for example, succeed rate of calling, wanting variety of mobile telephone, slowness in expansion of new operation, falling of the brand ' s name, lowering of predominance in price, need of regulating channels, increasing of cost in sell, falling of amount in increasing new users, etc. to aim at these questions and lanzhou telecom ' s fact, the paper suggested the tactics of mode in management, product management, price, channels, sales promotion of phs operation

    在蘭州電信無線市話業務取得快速發展的同時，遇到了網路接通率低、手機品種不夠豐富、新業務進展緩慢、品牌美譽度降低、價格優勢減弱、銷售渠道有待整合，以及銷售成本增加而銷售量大幅降低等問題。針對無線市話業務發展中存在的問題，結合蘭州電信企業實際情況，提出了無線市話業務發展在經營模式、市場細分、產品管理、價格制定、渠道整合、促銷方式等方面的策略建議。
  9. To achieve the sales productivity blueprint by the national sales support team centralization implement and internal responsibility standardization, with the guidance of national sales support manager

    在總部統一銷售支持架構的方針引導下，領導區域銷售支持集中，實現統一的架構，規范分工。提升銷售支持生產效率，達成銷售生產力藍圖。
  10. Field locates have " the country of tangerine " of call of the zhejiang province face sea city to flow out a spring town, gathering to plant and selling in the integral whole, with prestige to customer, with the quality create a market for policy, provide according to customer ' s need dissimilarity price of tangerine product ! !

    橘場位於有」蜜橘之鄉」之稱的浙江省臨海市湧泉鎮，集種植，加工和銷售於一體，以信譽對客戶，以質量創市場為方針，根據客戶需求，提供不同價格的蜜橘產品! !
  11. As an important component of market management and research, territory management segments the market to which enterprises are exposed into appropriate territories according to certain standards. it also analyzes all the territories " marketing environment, situation of relevant industries, conditions of clients and competitive power, and then study and assess every existing and prospective client in each territory, and identify their sales potential, thereby allocating resources rationally between different clients, mapping out related sales plans with specific targets, and finding out the optimal method and means to achieve marketing objectives

    區域管理（ territorymanagement ）是市場管理研究的一項重要內容，它按一定的標準將企業所面臨的市場環境劃分為適當的區域，對區域內的營銷環境、相關行業情況、客戶情況、競爭地位等進行分析，進而對區域內的每一個現實客戶和潛在客戶逐一進行研究和評價，確定每個客戶的銷售潛力，從而在不同的客戶之間合理分配資源，有針對性地制定相關的銷售計劃，尋找實現銷售目標的最優方法和途徑。
  12. Directed at the powerful nonlinear mapping ability of neural network. the paper sets up 3 - bp network. on this basis, the paper sets up tentatively an combined forecasting methods based on the ann theory which may accord with the short - term sale forecasting, and offers the detailed theory method appears and design - steps

    針對神經網路具有強大的非線性映像能力，建立三層bp網路進行預測分析。在此基礎上，初步建立了基於神經網路、符合銷售額預測需要的組合預測模型，並給出了詳細的理論方法和設計步驟。
  13. Yikalu ( france ) international group cosmetics linited mainly engages in cosmetics researching. and marketing. lt has professinonal skincare research institution, first - class manufacturing equipement and hi - standrd scientific talents. with the powerful strengths, yishow becomes the famous skincare brand speciai for oriental women. in recent years, the products imported into mainland market and gained excellent achievements, thanks to the great distribution network. with the french skincare ideas, yishow series containde shampoos, treatments, clansers and so on. they all have fashionable & beautiful shapes and advanced & hi - lever qualities

    依卡露（法國）國際集團化妝品有限公司是一家專門從事化妝品研究與銷售的企業，擁有專門的護膚研究中心，一流的產品研發設備和高素質的科研人員，憑借尖端科技實力，公司的"依秀"品牌是專門針對東方女性的美容護膚化妝品.近年來，產品已迅速進入中國內地市場，並已具相當規模，成功包括洗發露、護發素、沐浴露、洗面奶以及其他系列護膚產品，均具當代最領先、最時尚的美容化妝理念。
  14. Therefore, the construction and development of the agriculture information service system of jilin province even should be the most importance of whole province economy. owing to this, this text is rely on the economy and cultural environment of jilin province, with the present condition of agriculture information service system of jilin province, draw lessons from the domestic and international related advanced experience well, set up the construction and circulate mode of agriculture information service system of jilin province

    鑒於此本文首先對吉林省農業信息服務體系的發展現狀進行了具體分析，結合吉林省目前的經濟文化基礎，提出吉林省農業信息服務體系的具體構建方案，即針對不同的農業信息需求客戶群，採用以政府為主導的公益信息服務模式和以企業為主導的有償信息服務模式相結合的形式全方位、多角度地為廣大農業生產者和銷售者提供信息服務，同時對吉林省農業信息服務體系的構建策略進行了具體分析。
  15. This paper points out the problem and the good qualities of huaya plastic company ' s sale strategy. according to existent problem, the author suggests several improvement that includes strengthening sale channel management, improve the innovation of sale channel, carry out dealer appraisement and integration analysis, emphasize dealer encourage etc. method, and have given explanation and exposition

    本文通過分析被調查公司經銷策略的長處和存在的問題，針對存在的問題提出包括加強銷售渠道的管理、倡導銷售渠道創新、進行經銷商評價和綜合分析，注重經銷商激勵等方法的解決方案，並給以了說明和論述。
  16. Paper regards the vegetables current situation as background, analyze our country and foreign vegetables marketing disparity of channel, combine the survey of existing vegetables marketing channels in wuhan, direct three main vegetables marketing channels : wholesale market, farm market, supermarket. finding the existing problem and the relation and conflict each other. have put forward the corresponding improvement measure : wholesale market as the tap of the vegetables marketing channel, in the face of sell smooth, fund shortage, facility simple and crude, communication way outmoded market that exist at present, must adopt with governed by law field, increase input, and scientific appraisal make their functions perfect further ; farm market as the vegetables marketing channel system of produce of foundation, should fully realize meaning in which the market have, dispel the restriction factor of market development, heighten the level, which manage and improve ; supermarket as the new member, should see clearly the existing problem in the hardware and software terms, utilize government microscopically policy support, strengthen self - building, make the new developing achievement state of competence develop better

    論文共五章：第一章是論文研究的目的和意義以及營銷渠道的主要理論和國內外的研究動態；第二章是國內外蔬菜營銷渠道分析及比較，以我國蔬菜產銷現狀為背景，分析了我國與國外蔬菜營銷渠道的差距；第三章是對武漢市蔬菜營銷渠道的現狀分析，主要是針對蔬菜批發市場、農貿市場、超市這三個主要渠道成員存在的問題及其相互之間的關系與沖突，提出了相應的改進措施；作為蔬菜營銷渠道龍頭的批發市場，面對當前存在的市場萎縮、銷售不暢、資金短缺、設施簡陋、方式陳舊等問題，必須採取以法治場、加大投入、科學論證的方法使其功能進一步完善；作為蔬菜營銷渠道體系基礎的農貿市場，應充分認識市場存在的意義，消除市場發展的制約因素，提高管理和革新的水平；作為蔬菜營銷渠道新成員的超市，要認清經營中硬體和軟體兩方面存在的問題，利用政府宏觀政策支持，加強自身建設，使這一代表先進生產力水平的新興的業態更好地發展。
  17. Tailida co. has set up the servise aim of customer first. we carefully give reply to variouos requirements from different coustomers, and provide the best solution for every customer, intcluding the selection of model and optional part, proposal of workshop layout, and other information concerning knitwear. we pay great attention to the long - term partnership with customer. we will keep providing perfect after sales service to coustomer through our sales network all over china. we deal seriously with the feedback, opinion and development need from customer, provide reliable product to customer, give priority to the satisfaction of customer to repay the purchase of our product by our customer and enter a new course of development in the knitting industry

    臺利達機器廠樹立「顧客第一」的服務宗旨，我們仔細地答復來自不同客戶的各種要求，並對每一位客戶提供最佳的解決方案，包括機型選購件的選擇、車間布置的建議，針織品的相關信息等.我們十分重視與客戶的長期夥伴關系.我們將通過遍布全國各地的銷售網路不斷地為客戶提供完善的售後服務.我們認真地對待來自客戶的反饋意見以及發展需要，以取得不斷的技術進步.因此，我們將一如既往地關注來自客戶的聲音，為客戶提供可靠的產品，以顧客的滿意程度放在優先地位來回報客戶對我們的惠顧，攜手邁進針織行業新里程。
  18. With the guidelines from the commercial director, establish sales budgets, testing and marketing plans

    根據銷售總監的指導方針，建立銷售預算，評估及市場計劃。
  19. Based on this conclusion, a standard and systematic risk management method suggests to be adopted. the following sector explores in depth the capital source channel of open - fund development ; the sales channel establishment and the variety innovation of the fund by introducing the marketing system theory. finally, based on the research of market background system and market elements which open - fund relies on, the paper points out the importance of market environment construction in the standardizing development of the fund, and gives a constructive suggestion to the scope development and standardizing operation of open - fund

    文章通過對證券投資基金的發展空間與趨勢研究、基金的運作機制研究，指出開放式基金是我國未來證券投資基金市場發展的主流產品，具有廣闊的市場空間和發展前景；通過對開放式基金的風險體系和主要風險特點的分析，提出規范化、系統化的風險管理思路與參考性方法規劃；通過導入市場營銷體系理論，就開放式基金發展的資金渠道方向、銷售渠道建設、基金的品種創新等進行深入論述；最後針對開放式基金所依賴的市場背景體系與市場要素，指出市場環境建沒對基金規范化拓展的重要性，並為開放式基金的規模發展和規范運作提出建設性建議。
  20. Therefore, it is very important to study the marketing strategies especially the sale management strategy of retail business. on the basis of analyzing macro and micro marketing environment and the strength and weakness of a franchise chain company, lanzhou hongsheng retail co., ltd, this paper applies fact - oriented and data analysis approaches, applying marketing theory, motivation theory, the theory of corporation culture construction and principles of supply chain management, puts forward the extended sale management strategy of the company

    本文在對蘭州hs百貨有限公司目前面臨的市場營銷宏觀、微觀環境以及公司本身的優勢、劣勢進行全面分析的基礎上，運用市場營銷理論、供應鏈管理理論、激勵理論、企業文化建設理論，採用實證研究與文獻研究相結合的方法，理論聯系實際，針對hs公司銷售增長率明顯下降的趨勢，尋找產生問題的原因，並在分析問題的基礎上，提出了hs公司廣義的銷售管理總體思路、目標和整套方案。
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