銷售案場管理 的英文怎麼說
中文拼音 [xiāoshòuànchǎngguǎnlǐ]
銷售案場管理
英文
rar- 銷 : Ⅰ動詞1 (熔化金屬) melt (metal)2 (除去; 解除) cancel; annul 3 (銷售) sell; market:產銷平衡...
- 售 : 動詞1. (賣) sell 2. [書面語] (施展) make (one's plan, trick, etc. ) work; carry out (intrigues)
- 案 : 名詞1 (長桌) table; desk 2 (案件) case; law [legal] case 3 (案卷; 記錄)record; file 4 (提...
- 場 : 場Ⅰ名詞1 (平坦的空地 多用來翻曬糧食 碾軋穀物) a level open space; threshing ground 2 [方言] (...
- 管 : Ⅰ名詞1 (管子) pipe; tube 2 (吹奏的樂器) wind musical instrument 3 (形狀似管的電器件) valve;...
- 理 : Ⅰ名詞1 (物質組織的條紋) texture; grain (in wood skin etc ) 2 (道理;事理) reason; logic; tru...
- 銷售 : sell; market; marketing銷售部門 sales departments; marketing agencies; 銷售產品 sell goods; marke...
- 管理 : manage; run; administer; supervise; rule; administration; management; regulation
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This article first analyzes the development ' s situation of chinese medical apparatus industry, and probes into the connotation of crm, then explain in detail the marketing features and main marketing model of medical apparatus industry, and existing problems in the marketing, sale management and customer - service receipt management of medical apparatus companies as well as the needs of crm of them, then proposes the crm plan, and last make tianjin baina medical apparatus company for example, carry into demonstration research, substantiate necessary and feasibility of implementing crm in medical apparatus companies
該文章首先分析了我國醫療器械行業的發展現狀;接著探討了客戶關系管理的內涵;然後文章詳細分析了醫療器械行業的營銷特徵、主流營銷模式和醫療器械企業在市場營銷、銷售管理和客戶服務前臺管理中存在的問題,導出了醫療器械企業對客戶關系管理的需求,提出了我國醫療器械企業的客戶關系管理解決方案,最後以天津百納醫療器械公司為例,進行實證研究,證實醫療器械企業實施客戶關系管理的必要性和可行性。Therefore, it is very important to study the marketing strategies especially the sale management strategy of retail business. on the basis of analyzing macro and micro marketing environment and the strength and weakness of a franchise chain company, lanzhou hongsheng retail co., ltd, this paper applies fact - oriented and data analysis approaches, applying marketing theory, motivation theory, the theory of corporation culture construction and principles of supply chain management, puts forward the extended sale management strategy of the company
本文在對蘭州hs百貨有限公司目前面臨的市場營銷宏觀、微觀環境以及公司本身的優勢、劣勢進行全面分析的基礎上,運用市場營銷理論、供應鏈管理理論、激勵理論、企業文化建設理論,採用實證研究與文獻研究相結合的方法,理論聯系實際,針對hs公司銷售增長率明顯下降的趨勢,尋找產生問題的原因,並在分析問題的基礎上,提出了hs公司廣義的銷售管理總體思路、目標和整套方案。Taking the actuality of the credit management in a sg mechanism project company as a model case and the particularity of the sale - on - credit in mechanism industry into account, aiming at the actuality of the too large receivables and new speedy increasing period in mechanism industry, and working in company wholly tactic ? striving for the market occupancy ratio on the basis of controlling management risk, this article designs newly the whole process of the credit management system in the sg mechanism project company including the client administration in advance, credit conferring management in the midst and receivables management
本文主要以sg工程機械公司的實際信用管理現狀作為一個典型案例,結合工程機械行業賒銷以及代理制銷售的特殊性,針對工程機械行業進入又一輪的快速增長期以及應收帳款過大的現狀,配合公司的總體戰略(在控制經營風險的前提下,爭取市場佔有率)對sg工程機械公司的信用管理制度從事前客戶管理、事中授信業務管理、事後應收帳款管理整個過程進行重新設計。This paper analyses hunan intellectual faculties mechanical limited company investment decision marking process of project, function of mountains and rivers : the technological demonstration, market, sales tactics. and risk analysis, financial situation analysis, administrative staff ' s quality of the project are analysed etc. on the basis of analysing, this paper proves hunan intellectual faculties mechanical limited company current situation and development trends of project, intelligence of mountains and rivers, through market survey. this paper draws a proposal that hunan hi - tech pioneering investment company invest in hunan intellectual faculties mechanical conclusion of limited company, intelligence of mountains and rivers, on the basis of the analysis, and recommends a kind of comparatively rational capital project to hi - tech pioneering investment company of hunan
在風險投資的理論基礎上,結合本人在工作中的實際情況,分析了湖南高科技創業投資公司對湖南山河智能機械股份有限公司項目的投資決策過程:項目的技術論證、市場、銷售策略及風險分析、財務狀況分析、管理人員素質分析、市場調查分析等;在分析的基礎上,通過市場調研來論證湖南山河智能機械股份有限公司項目的現狀及發展趨勢;並對湖南山河智能機械股份有限公司項目的投資方案進行了比較,在這些分析的基礎上得出建議湖南高科技創業投資公司投資湖南山河智能機械股份有限公司的結論,並向湖南高科技創業投資公司推薦了一種較為合理的投資方案,高創投董事會在分析各方案的基礎上,作出了合理的決策。Based on the above - mentioned analysis, we use the theoretical knowledge of project management to elaborate the various possibilities to resolve the problems, and then put forward effective countermeasures, which include analyzing the competition strength of retapase in the biopharmaceutical industry ; evaluating the resources of the fdzj company and its competition strength by using the swot analysis method, collecting the market information by questionnaire survey, interview and document retrieval of domestic and internal literatures. after this, we predict the market requirement and the price of the rctapasc and propose to set up a project management team which can control the r & d, production, sales, finance and affair communicating personnel systematically
本文在深刻剖析上述問題的基礎上,運用項目管理方面的理論知識,充分闡述問題的解決方案,給予了有效的對策。其中包括:項目行業與競爭力分析,運用swot分析法評估公司資源和競爭能力,通過書面調查、訪談及查閱國內外相關文獻等方式收集市場信息,在此基礎上,進行項目的市場需求量預測,價格預測。成立集研發、生產、銷售、財務及公關人才於一身的項目團隊管理項目,並採用強矩陣結構,集合直線制與職能制的優勢,對全體員工實行股份期權激勵,使員工利益與項目形成命運共同體。This article raises 2 viewpoints in the improvement thinking session : by means of the customer - orientated marketing strategy, the author not only puts forward the improvement thinking to increase the operation efficiency and integrate the non - industry business unit into two departments : b2c and b2b so as to serve customers more efficiently. but also suggest to build the customer relationship management ( crm ) which focuses on customer ' s needs. through two mechanisms : simple way and web - style management system, you are able to build automatic management system to coordinate the operation of three fundamentals : customer, competition and brand
本文在改進思考中有針對性地提出了exxonmobil潤滑油部進一步改進的兩點思路,即用「以客戶為中心、以全方位滿足顧客個性化需求為內容」的客戶導向營銷理念來優化市場營銷組織機構,提高組織營運效率,將非工業潤滑油業務部門整合為b2c部門和b2b部門,以實現客戶導向營銷理念中貼近客戶、服務客戶的宗旨;而且還進一步提出了建立客戶關系管理的兩種改進方案:簡易型和基於web形式的管理系統,使企業在客戶、競爭、品牌三要素上協調運作,在客戶服務、市場競爭、銷售及支持方面形成彼此協調的全新的關系實體,以增強企業的核心競爭力。Part 2 introduce the background of trient co., ltd. with its history, products and market situation, and the marketing situation of products and service before chengdu office. part 3 analyzes and diagnoses its problems about market, products, channel & organization, and discover the problems. part 4 supplies relevant solve solution and layout according to the discovered problems and management theories for this office
本論文共包括四個部分,其中第一部分主要介紹該項目的基本情況和診斷的基本原則;第二部分介紹了三豐公司的企業背景,主要是公司的歷史、產品和市場狀況,以及成都辦事處目前面臨的產品和服務的市場營銷形勢;第三部分對該辦事處的市場、產品、渠道、銷售及組織框架等方面進行診斷和分析,發現存在的問題;第四部分是根據發現的問題和相關的管理理論知識,為該辦事處提出相應的解決方案和規劃。For this situation, this paper proposes the crm plan which will satisfy the needs of china pharmaceutical companies. this article first analyzes the challenges and opportunities facing china ' s pharmaceutical industry after china ' s entry into wto, and propose the responsive measures ; then introduces the general theoretic knowledge about crm ; then explain in detail the marketing features and main marketing model of pharmaceutical industry, and the existing problems in the marketing, sale management and customer - service reciept management of pharmaceutical companies as well the needs of crm of them, and last proposes the crm plan and the values realized by the companies while their taking out this plan
該文章首先分析了我國加入wto以後醫藥企業面臨的挑戰和機遇並提出應對措施;接著介紹了客戶關系管理的一般理論知識;然後文章詳細分析了醫藥行業的營銷特徵、主流營銷模式和醫藥企業在市場營銷、銷售管理和客戶服務前臺管理中存在的問題,導出了醫藥企業對客戶關系管理的需求;最後提出了我國醫藥企業的客戶關系管理解決方案;並且在文章的結尾對企業實施該方案的價值體現進行分析。The thesis puts forward the problems existing in the company and contrives a scheme for its development on the basis of comprehensively applying theories of marketing management, service marketing and sales management combining with the diagnoses of the company
論文綜合運用市場營銷、服務營銷、銷售管理等相關學科知識理論,結合筆者對公司的診斷,提出了本文預期解決的問題和解決方案。分享友人