銷售研究方法 的英文怎麼說

中文拼音 [xiāoshòuyánjiūfāngfǎ]
銷售研究方法 英文
marketing research method
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 售 : 動詞1. （賣） sell 2. [書面語] （施展） make （one's plan, trick, etc. ） work; carry out （intrigues）
  • 研 : 研同 「硯」
  • 究 : Ⅰ動詞（仔細推求; 追查） study carefully; go into; investigate Ⅱ副詞[書面語] （到底; 究竟） actually; really; after all
  • 方 : Ⅰ名詞1 （方形; 方體） square 2 [數學] （乘方） involution; power 3 （方向） direction 4 （方面） ...
  • 法 : Ⅰ名詞1 （由國家制定或認可的行為規則的總稱） law 2 （方法; 方式） way; method; mode; means 3 （標...
  • 銷售 : sell; market; marketing銷售部門 sales departments; marketing agencies; 銷售產品 sell goods; marke...
  • 研究 : 1. （探求） study; research 2. （考慮或商討） consider; discuss; deliberate
  • 方法 : method; means; way; technique; process; procedure; plan; device; recipe; fashion; tool; maneuver
  1. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。
  2. This paper includess parts : the first part is research and consider of the basic theory of accounting of cash flow statement, we can studies many unclear and variance problems of sfas no. 95 from the perspective of enterprise financial angle, mainly studies the comparison of trisection method between financial literature and sfas no. 95, evaluate the trisection method of sfas no. 95, deal the non - cash transaction, installment buy and sale problem about work shop asset, unclear information reveal, third party financial transaction, consider and improve cash flow statement standard from 6 aspects

    本文總體上分為五部分：第一部分，美國現金流量表準則的研究及思考。從理財文獻中和sfasno . 95下「三分法」的比較、對sfasno . 95 「三分法」的評價、非現金交易的處理、廠房資產分期付款購買和分期收款銷售問題、不清楚的披露要求、第三方籌資交易問題等六個方面論述了美國sfasno . 95若干不一致性和模糊性。
  3. Reluctant as i am to take issue with deutsche bank ' s intriguing study, i cannot help feeling that, by focusing on relatively short - term increases in sales, it takes an outdated view of the way brand advertising works

    盡管我不願意和德意志銀行富有啟發性的研究爭辯，但我忍不住覺得，將重點放在相對短期的銷售增長上，說明他們對品牌廣告效用方式的看法相當過時。
  4. Part one : this part introduces the summarization of the abs ( asset - backed securities ), which includes the conception, the basic theory, the features, the categories, the basic running process, and the circumstance of the research and development, etc. part two : the main contents of this part are the necessity and the analysis for the feasibility of the financing of securities depending on the charges of expressways, including the analysis for the feasibility of the financing of securities on the basis of the expressways " charges, the option between the two operation models, and the analysis for the feasibility of the operation of indigenization, etc. part three : this part mainly demonstrates how to design the plan of a company for the financing of securities and indigenization, which consists of the introduction of a company ' s background and the main problems to be confronted, the features of the basic assets and the analysis of the cash currency, the selection of spy, the design of trading structure, the product design of securities, etc. part four : this part discusses the financial evaluation about a company ' s design of the financing of securities and indigenization on the basis of the expressways " charges, the analysis of the risks and the analysis in general

    本文的創新之處在於: （ 1 ）通過對我國《信託法》 、 《公司法》等相關法律、法規的深入研究，提出在國內現行制度框架和市場環境下，以信託方式設立特設目的機構的基本思路，並構架了類附擔保公司債信託型和信託簽發企業銷售型兩種較為滿意的本土化交易結構方案，具有一定的理論創新性; （ 2 ）將資產證券化這一金融創新工具應用到高速公路融資領域，論證了高速公路利用收費證券化融資的必要性和可行性，並提出了一個可供借鑒的操作性方案。本文可能的不足是在證券化產品設計方面由於筆者知識水平的欠缺，深感作得不是很深入，需進一步的完善和細化;另外對各種交易結構模式的設計和分析只是一種理論上的探討，到底是否有效和可行需接受實踐的進一步檢驗。論文分為四個部份:第一部份，資產證券化概述，包括資產證券化的概念、基本理論、特點、基本形式、基本運作流程、國內外研究和發展現狀等。
  5. The changchun pepsi cola beverage limited company took hundred matters china area tenth fills the bottle factory, has created many hundred matters groups in the chinese area record, like the same year put up a factory, went into production in the past successfully, five years sales volume grew continuously first

    本文首先分析了選題背景、研究現狀和研究的內容和方法;其次介紹了長春百事公司的發展歷程，列示了該公司1997年到2001年的銷售數據，客觀地反映了該公司的成長情況，並概括地說明了長春百事公司的經營管理特色。
  6. To add " there are many loopholes in the operation and sales practices of telecommunications service providers, " after " that, as " ; to add " and such complaints from the public are often not followed up effectively by government departments, " after " in recent years, " ; to add " stipulate corresponding penalties " after " to cover pay television, " ; and to add " ; furthermore, as the hong kong housing authority has signed agreements with pay television operators, these operators can enter the buildings to set up and maintain communal aerial systems and can deploy front - line promoters to approach the residents to sell other various commercial services, using the provision of exclusive maintenance and supply services as a selling point and adopting unscrupulous means to entice or mislead the residents into signing an agreement with them, causing great disturbance to the residents ; in this connection, the government must adopt measures to combat such sales malpractices, take the initiative to inform public rental housing tenants of the rights and responsibilities of the operators and, when the operators resort to malpractices or malpractices are reported by residents, take immediate action to investigate the matter and issue warning to and penalize the operators concerned ; the government must also review the problem of inequity in accessing system information by consumers and the telecommunications service providers, whereby consumers have no means or right to obtain true and accurate information about the systems that they are using and can only pay the fees according to the volume, system and time slots of their calls shown on the records provided unilaterally by the service providers, and in case of queries about such information, the decision of the service providers prevails and there is no channel for the consumers to dispute or verify ; to this end, the government should expeditiously study how to ensure that consumers have the rights to know, choose, verify, appeal and claim for compensation in the provision of telecommunications services including pay television, local and cross - boundary telecommunications and internet services " after " in the contracts "

    在"鑒于"之後加上"各電訊服務提供者的營運和銷售存在不少漏洞， "在"不斷增加， "之後加上"而市民的投訴又往往得不到政府部門的有效跟進處理， "在"收費電視， "之後加上"訂定相應的罰則， "及在"標準合約條款"之後加上"此外，由於香港房屋委員會與收費電視營辦商簽訂協議，該等營辦商可進入大廈鋪設及維修公共天線系統，並調派前線銷售人員，以獨家提供維修及供應服務作為招徠，向住戶推銷其他各種商業服務，以不當手法誘使或誤導住戶與他們簽約，對居民造成很大困擾就此，政府必須採取措施打擊上述違規營銷的手法，並主動告知公屋住戶該等營辦商的權責范圍，遇有營辦商作出違規的行為或居民舉報營辦商的違規行為時，須立即追查，並向有關營辦商發出警告及作出處分政府亦須檢討現時消費者與電訊服務供應商所獲系統資訊並不對等的問題，即消費者無從及無權得知他們所選用系統的真實資料，令他們只能按服務供應商單方面提供有關通話量通話系統及通話時段的記錄繳交費用，遇有消費者質疑上述資料時，往往只由服務供應商作最終決定，消費者無從申辯或查證就此，本會促請政府盡快研究如何就各類電訊服務包括收費電視本地及跨境電訊網際網路等的提供，確保消費者享有知情權選擇權覆核權投訴權及索償權" 。
  7. It got firsthand information through a great deal of investigation and research, made omni - direction analysis and study on the yantai zhongya pharmaceutical company ( ytx found the key factor which caused the former depression. it goes from the current situation and future development trend, combining the situation and market character of this industry in the world, with the writer ' s long time and deep analysis upon those successful foreign enterprises in china. the paper puts forwards the strategy of promotion, product improvement, brand establishment hi marketing area, hi the respect of marketing channel and promotion, the paper described concept of credit management, customer management and the way of occupying final market

    本論文採取實證研究方法，將營銷管理理論與企業的經營運作相結合，通過大量的調查研究，掌握了第一手資料：對煙臺中亞藥業公司進行了全方位的分析研究，找出了前階段經營滑坡存在的問題；進而針對這些問題，從我國醫藥發展的現狀以及未來發展的趨勢著手，結合當前世界醫藥行業面臨的形勢和市場特點，再加上筆者多年來對國內成功的外企? ?醫藥公司加以深入的分析，提出了在產品市場營銷方面的市場拓展、產品劑型改進、樹立名牌產品等策略；在其銷售渠道與促銷方面提出了誠信管理、客戶管理以及如何占領終端市場，並闡述了煙臺中亞藥業公司從企業自身發展和應對競爭者挑戰應採取的行之有效的營銷策略及實施建議。
  8. The author has made research into performance theory especially on the ocb theory. ocb is discretionary behavior that has n ' t been confirmed definitely and directly in the organizational salary system, however it benefits the organization operations as a whole. meanwhile the author has investigated the salesmen " job content, working conditions on the spot, found the existing problems and reasons, analyzed the improved directions. by the way of expert estimation, the author draw the conclusion that ocb is more important than the sales quantity when house sales " performance are evaluated

    同時對房地產業售樓員的工作內容、工作環境等進行實地分析研究，查找出售樓員績效評估現存的問題及原因所在，認真分析其改進的方向；採用專家預測法，得出組織公民行為在售樓員績效評估中的重要性遠遠大於銷售量的評估，併科學地提取了組織公民行為與銷售量的評估指標並確定其權重；採用360度績效評估方法，將組織公民行為有效地應用於售樓員的績效評估當中。
  9. The writer, as one of the ma i n members i n the job analysis group, handles some specific work in this project, such as design of questionnaires, design of interview questions, design of some forms and so on. in this thesis, above all, the writer studies some relative theory, then, researches the whole process of this job analysis. according to this logical order, there are four parts in the thesis as following : the firs part introduces some important concepts and theories, including the significance, the position, the history, the methods, and the value of job analysis in modern human resource management

    本著理論指導實踐，實踐升華理論的原則，在本論文中，筆者首先從工作分析的相關理論入手，然後在理論研究的基礎上對cssc公司銷售部工作分析的全過程進行深入細致的分析研究，按照這種邏輯順序本論文共分為五大部分：第一部分為文獻綜述，主要闡述了工作分析的相關概念、工作分析的意義和作用、工作分析在現代人力資源以及人力資本管理中的地位、工作分析的歷史沿革、工作分析的理論、工作分析的內容、工作分析的方法技術、工作分析的價值等。
  10. The consultancy study, commissioned by the agriculture, fisheries and conservation department ( afcd ), had examined issues related to offshore fishing including legal compliance, ways to secure fisheries access, acquisition of fishing vessels and vocational training, availability of supporting and marketing services, and financial considerations

    漁農自然護理署（漁護署）委託顧問公司，對遠洋漁業的各項問題進行研究，包括需履行的法律事項、獲取漁場捕魚權的方法、漁船裝備和職業培訓、後勤支援和漁獲銷售服務，以及財政安排。
  11. The second chapter, which consists of five sections, is on the traditional transaction methods of pricing tangible goods. in addition to the first and last sections, which make general account and review on the traditional pricing methods, the other three sections discuss the cup, rp, and c + methods respectively

    論文的第二章對有形財產交易傳統的定價方法進行概述和進一步評論外，第二、第三和第四節分別對可比非受控價格法、再銷售價格法和成本加價法進行了研究和探討。
  12. As an important component of market management and research, territory management segments the market to which enterprises are exposed into appropriate territories according to certain standards. it also analyzes all the territories " marketing environment, situation of relevant industries, conditions of clients and competitive power, and then study and assess every existing and prospective client in each territory, and identify their sales potential, thereby allocating resources rationally between different clients, mapping out related sales plans with specific targets, and finding out the optimal method and means to achieve marketing objectives

    區域管理（ territorymanagement ）是市場管理研究的一項重要內容，它按一定的標準將企業所面臨的市場環境劃分為適當的區域，對區域內的營銷環境、相關行業情況、客戶情況、競爭地位等進行分析，進而對區域內的每一個現實客戶和潛在客戶逐一進行研究和評價，確定每個客戶的銷售潛力，從而在不同的客戶之間合理分配資源，有針對性地制定相關的銷售計劃，尋找實現銷售目標的最優方法和途徑。
  13. This paper thoroughly and deeply studies the theories and methods about short - term sale forecasting

    本文較為全面地、深入地研究了短期銷售額預測的理論和方法。
  14. Though not in line with the present laws and policies concerning real estate, many of the conclusions in this thesis result from the writer ' s long years of study and practice. these conclusions are as follows. law should not put a restriction to the assignment of the right to the use of land ; acceptance terms in the commercial housing advance sales are parts of its contract and are legally binding on the signatory parties ; the system should be set up to permit the assignment of collective ownership of land and the compensated use of curtilage in rural area ; law should permit the selling of rural houses to non - agricultural population ; the bona fide acquistio n should be applicable in china ; by analyzing the leagal theory and relevant cases concerning the dual purchase and sale of real estate, it is held that while stressing the power of registration, laws should protect the interest of the well - meaning party who faultlessly fails to register, and individuals should be regarded as the subject in the exclusive selling contract of commercial housing

    本文是筆者長期工作實踐和精心研究的成果，許多見解與現行房地產法律、法規不一致，本文主要的創造性成果和新見解概括如下：法律不應當對土地使用權轉讓條件加以限制；預售商品房廣告承諾是商品房預售合同的組成部分並具有法律約束力；建立集體土地使用權轉讓制度和宅基地有償使用制度，許可農村房屋出賣給非農業人口，促進農村房地產業的發展；我國應適用不動產善意取得制度；通過對房屋雙重買賣法律問題的理論和相關案例分析，認為在強調登記效力的同時，應注意對善意一方當事人非因其過錯而未進行登記情況下的利益保護；個人應當成為商品房包銷合同的主體。
  15. Yikalu ( france ) international group cosmetics linited mainly engages in cosmetics researching. and marketing. lt has professinonal skincare research institution, first - class manufacturing equipement and hi - standrd scientific talents. with the powerful strengths, yishow becomes the famous skincare brand speciai for oriental women. in recent years, the products imported into mainland market and gained excellent achievements, thanks to the great distribution network. with the french skincare ideas, yishow series containde shampoos, treatments, clansers and so on. they all have fashionable & beautiful shapes and advanced & hi - lever qualities

    依卡露（法國）國際集團化妝品有限公司是一家專門從事化妝品研究與銷售的企業，擁有專門的護膚研究中心，一流的產品研發設備和高素質的科研人員，憑借尖端科技實力，公司的"依秀"品牌是專門針對東方女性的美容護膚化妝品.近年來，產品已迅速進入中國內地市場，並已具相當規模，成功包括洗發露、護發素、沐浴露、洗面奶以及其他系列護膚產品，均具當代最領先、最時尚的美容化妝理念。
  16. In view of those limitations, this thesis employs the computer simulation technique, which was regarded as a formidable research approach, to research bundling pricing strategy

    針對這些局限，本文將計算機模擬實驗這一功能強大的研究方法應用於關于捆綁銷售的定價策略的研究。
  17. Otherwise the author reasonably fixes in the evaluation factors about ocb and sales quantity and adapts the 360 degree performance appraisal and puts the ocb into the performance appraisal to the house sales this method integrates organization citizenship with performance evaluation and puts into practice in the real estate industry, which will benefit the human resource management in this field and help the company to reach the goal and avoid the old method ' s weakness

    對組織公民行為指標進行合理整合，將其運用於房地產業的售樓員績效評估當中，是科學的，合理的。該研究方法的實施，將有利於房地產企業人力資源管理，促進企業戰略目標的實現，同時又能避免由於只重銷售量而產生的弊端出現。
  18. The background and signification of the object in this paper, the content and the applied way have been summarized in the preface. in article 2, the general situation of the development with the modern products flow, the pattern of the chinese traditional enterprises products flow management and applied status of the marketing forecast and analysis the chinese enterprises with products flow management, hi article 3, the way to increase standard of the marketing forecast and analysis have been discussed, and also the effect of the marketing forecast for the decision - making. in article 4, the evaluation of the marketing forecast and analysis has been discussed

    在緒論中概述了此論文研究的背景及意義，論文的主要內容和應用方法，在第二章的現代物流發展概況中，對我國傳統的企業物流組織模式及我國企業物流中銷售預測及分析的應用情況進行了分析，第三章對如何提高銷售預測的應用水平展開了分析，並深入探討了銷售預測方法在企業物流管理決策中的作用，第四章對科學的銷售預測方法進行了分析，並且針對銷售預測的應用探討如何評價與分析，最後進行了銷售預測應用的舉例分析，小結部分對全文進行了總結。
  19. The second part is the theory survey of this thesis, including enterprise ' s competition theory and development, consumer behaviour theory and development and etc. the third part recommends main enterprise competitiveness appraise models and appraise methods both at home and abroad. the fourth part analyses the competition state in readymade oil enterprise and customer ' s demand, and sets up a customer demand model in the readymade oil market. the fifth part studies the key elements of competitiveness in readymade oil sell enterprises, determines the weight of every relevant factor, and finally set up the competitiveness made in readymade oil sell enterprise

    本文的具體內容包括五部分：第一部分為緒論，介紹了本文的研究背景、研究意義以及研究方法與內容；第二部分為本論文的理論綜述，包括企業競爭理論及發展、企業競爭力理論及發展、消費者行為理論及發展等；第三部分介紹了國內外主要的企業競爭力評價模型及評價方法；第四部分對成品油銷售企業競爭狀況以及顧客需求進行了詳盡的分析，並構建出成品油終端市場顧客需求模型；第五部分研究了成品油銷售企業競爭力構成要素，並確定出各相關因素的權重，最後構建出成品油銷售企業競爭力模型；第六部分應用顧客需求模型和成品油銷售企業競爭力模型對成品油零售公司進行了詳盡的評價，並提出了該公司競爭力提升的四大戰略；第七部分作為本文的結束語，對論文所作的工作及研究得出的結論進行了總結。
  20. This thesis primarily is the discussion of a mathe method, which object is to make out that applying the line planning making and the dynamic planning can reasonably set up the saling network. but, this thesis apply two math model to resolve the problem which is advanced. then, the research direction of the thesis is to make the two model coincided for one and bring forward a synthetic mathematics model

    本篇論文主要是一種數學方法的討論，說明應用線性規劃和動態規劃是能夠將銷售網路合理布局的。但是，這篇論文是用兩個模型來解決所提出的問題，論文以後的研究方向是將兩個模型合二為一，提出一個綜合的數學模型。
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