銷路理論 的英文怎麼說

中文拼音 [xiāolùlǐlún]
銷路理論 英文
debouches theorie des
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 路 : 1 （道路） road; way; path 2 （路程） journey; distance 3 （途徑; 門路） way; means 4 （條理） se...
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 論 : 論名詞（記錄孔子及其門徒的言行的「論語」） the analects of confucius
  • 銷路 : sale; market; outlet
  • 理論 : theory
  1. In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers

    本文在營銷理論的基礎上，通過親身經歷，調查了解，深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程，參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施，以及結合中石化攀枝花公司營銷工作中存在的問題，理性分析營銷外部環境和內部條件，運用swot分析法，根據成品油能源特點，就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后，對成品油批發市場即將準入后的優劣、利弊進行了分析和研究，提出了「作好供應商管理，增加零售和直銷網路、提高經營質量，充分做好客戶關系管理，實現公司和客戶共同成長」的營銷戰略目標和戰略措施。
  2. This article combines the theory and reality ; try to explore the major effects and changes of relationship between consumers and business from the retail aspect, and tries to show how to gather all the resources efficiently with the real case of shijiazhuang guoda group, how they developed the multiple shop to a sale station, a service station, a circulation station and an information station for merchandise, how they made the geographical shop well - combined with the virtual online sale and improved the competition power of the company, the main objective is to share the experience with the sister industry

    本文通過理論與實際應用相結合，從流通創新角度論述電子商務實現了消費者和企業之間信息的快速互動式溝通，使流通業發生了深刻變革，對整個流通業產生的革命性影響，並以石家莊國大集團公司為案例闡述了如何有效進行資源整合，將連鎖便利店發展成為商品的銷售站點、服務站點、物流站點和信息站點的快捷便利的服務平臺，將地理性店鋪網路與虛擬性網上銷售有機結合，提升了企業核心競爭力，旨在為同業提供可借鑒經驗。
  3. The author suggested that the szg corp would developed the drugstore chain scale gradually, especially on the immanent scale ; enforcing the building schema of brand differentiation and improving the brand acceptability ; the main problems in the drugstore chain brand marketing, such as pricing tactics, merchant diversification, service marketing, manufacturing and selling the own line of drug products, combining the store sales and no store sales, building the public relations, and then proposed the single drugstore how to do in the brand marketing

    最後，作者根據相關理論和實際經驗，在時珍閣連鎖藥店經營發展中提出以連鎖品牌的建設為重點的連鎖藥店發展思路，穩步發展連鎖規模，特別是注重內涵式規模的發展；實施差異化品牌建設方案，提高企業品牌的美譽度；在連鎖藥店的品牌營銷中注意價格策略、多元化經營、服務營銷、自有品牌產品的發展、有店鋪與無店鋪營銷的結合、公共關系的建設等幾個方面，同時提出了單個藥店進行品牌營銷的多種方法。
  4. Part one : this part introduces the summarization of the abs ( asset - backed securities ), which includes the conception, the basic theory, the features, the categories, the basic running process, and the circumstance of the research and development, etc. part two : the main contents of this part are the necessity and the analysis for the feasibility of the financing of securities depending on the charges of expressways, including the analysis for the feasibility of the financing of securities on the basis of the expressways " charges, the option between the two operation models, and the analysis for the feasibility of the operation of indigenization, etc. part three : this part mainly demonstrates how to design the plan of a company for the financing of securities and indigenization, which consists of the introduction of a company ' s background and the main problems to be confronted, the features of the basic assets and the analysis of the cash currency, the selection of spy, the design of trading structure, the product design of securities, etc. part four : this part discusses the financial evaluation about a company ' s design of the financing of securities and indigenization on the basis of the expressways " charges, the analysis of the risks and the analysis in general

    本文的創新之處在於: （ 1 ）通過對我國《信託法》 、 《公司法》等相關法律、法規的深入研究，提出在國內現行制度框架和市場環境下，以信託方式設立特設目的機構的基本思路，並構架了類附擔保公司債信託型和信託簽發企業銷售型兩種較為滿意的本土化交易結構方案，具有一定的理論創新性; （ 2 ）將資產證券化這一金融創新工具應用到高速公路融資領域，論證了高速公路利用收費證券化融資的必要性和可行性，並提出了一個可供借鑒的操作性方案。本文可能的不足是在證券化產品設計方面由於筆者知識水平的欠缺，深感作得不是很深入，需進一步的完善和細化;另外對各種交易結構模式的設計和分析只是一種理論上的探討，到底是否有效和可行需接受實踐的進一步檢驗。論文分為四個部份:第一部份，資產證券化概述，包括資產證券化的概念、基本理論、特點、基本形式、基本運作流程、國內外研究和發展現狀等。
  5. Based on the theory of competitive strategy of michael e porter, the paper gives an introduction on the present status of china chlor - alkali industry. the five competitive forces acted on china chlor - alkali industry, the evolvement trend of the industry and competitors are fully analyzed, the opportunities and the threatens given by the evolvement trend of the industry are evaluated. in view of the advantages, disadvantages and the resources possessed by liuzhou donghua company, the competitive orientation position and the corresponding marketing strategies, i. e. marketing mix ( including product, price, place and promotion ), innovation of marketing idea and seting up bilateral - benefit marketing relation of co - op, crm and innovation of marketing organization are brought forward

    本文以邁克爾?波特的競爭戰略理論為框架，介紹了中國氯堿行業的現狀，對作用於中國氯堿行業的五種競爭作用力及行業演變趨勢和競爭對手情況進行了充分的分析，並評估了行業演變帶來的機會和威脅，針對柳州東化公司的優勢與存在的缺點及其擁有的資源，提出了企業的競爭性定位以及與之相應的營銷策略，即營銷組合策略（包括產品策略、價格策略、通路策略和促銷策略） ，創新營銷觀念並建立「雙贏」的合作營銷關系，實施crm及營銷組織創新。
  6. I major in business english. the main courses i have studied are the basic courses for english majors, french, fundamentals of business, macroeconomics, microeconomics, international commercial law, internatioal trade, the economics of money, banking and financial market & principles of marketing during my college time, i study hard, and get good marks in most of the subjects. i pay attention not only to my study but also to improving my social abilities, i taught in qin huangdao chuangzhi foreign studies school from july 2003 to 2004, was an interpreter for the world bicycle championships b 2001 in june 2001, taught in qin huangdao cambridge school from mar. 2001 to sep. 2001, and i have abundant house - teaching experiences. what ' s more, i practised in qin huangdao chia tai co. in jan. 2003. i also tried my best to improve my other abilities besides my major, such as computer, managing abilities. i got " 1st grade " in the " hebei college students ' plan for company - creating contest " ( our work will participate in the national college students ' plan for company - creating contest ), and got " excellent " in the " web - making contest " of yanshan university

    大學期間，我嚴格遵守學校規章制度，尊敬師長、團結同學，有很強的集體榮譽感；學習認真刻苦，成績良好，我的專業學習涉及內容相當廣泛，包括英語的所有基礎課和國際商法、市場營銷、國際貿易、國際金融、工商導論、宏微觀經濟學等；重視理論聯系實際，在學好專業課的基礎上，積極參加各項社會實踐、實習活動， 2001年6月，我曾為世界b級自行車錦標賽（中國?秦皇島）擔當翻譯工作，在多所外語學校擔任英語教師，還多次為北方物流置業有限公司（國家、河北省重點建設項目）翻譯招商材料，而且2002年年底，在秦皇島正大有限責任公司行銷部實習；在學好專業課的同時，為了補充和擴展自己的知識面，我廣泛涉獵其他學科的知識，如計算機、網路、創業等，盡量使自身更快成長為一專多能型人才， 2002年4月開始參加燕山大學學生創業計劃大賽，並在2003年上半年參加了河北省大學生創業計劃大賽，獲得了一等獎的優異成績，並將報送參加國家大學生「世紀杯」創業計劃大賽， 2002年4月，參加燕山大學「綠色網路」網頁製作大賽，獲得了優秀獎。 。
  7. In part i of this article, the author recalled over the real estate development in the past years and offered a brief introduction to the current real estate development situation in shenzhen, pointing out that after an overheated development in real estate industry, shenzhen is now undergoing a more rational and healthy development trend with stable market ; hi part ii, the author made an analysis on the influence over shenzhen ' s real estate market after china ' s accession to wto, analyzing from many fields, to what extend such influence would impose on it. the result of the analysis revealed that the influence on shenzhen ' s real estate market is not so serious, and there are more opportunities than challenge and the development mode would on the whole remain unchanged ; in part hi of this article, the fundamental study and analysis was discussed, the author holding that the sustained de velopment in shenzhen ' s real estate industry would continue and no bubble phenomenon would occur ; in part iv, the author provided a detailed analysis over shenzhen ' s real estate development trend in the future, the study was based on 7 conceptions by discussed from the point of view on development factors and theory, the comprehensive analysis by the author held that the future real estate market development trend in shenzhen would on the main maintain a high level both from real estate investment and sales, the buildings for commercial sales would be the lion ' s share in total real estate sales, but the market increasing trend would be a bit slow than the present

    本文分五個部分對入世后深圳房地產市場走向進行分析，第一部分對深圳房地產市場的發展作了回顧，並闡述了目前深圳房地產市場的發展現狀，表明深圳房地產市場，經過一段過熱期之後，市場呈理性化發展，市場表現穩定；第二部分分析了加入wto對深圳房地產市場的影響，從多個角度分析了加入wto對深圳房地產業的影響程度，認為入世對深圳房地產市場影響不大，機遇大於挑戰，發展格局不會受到根本性的沖擊而改變；第三部分對未來深圳房地產市場發展作了基本的研判，認為深圳房地產市場能持續穩定發展下去，不會出現泡沫現象；第四部分對深圳房地產市場發展未來走向，從發展要素及理論上作了詳細分析，提出了未來發展的七點構想，綜合分析認為：深圳房地產市場發展的走向，將保持投資與銷售高位運行，商品住宅仍是消費的主體，但市場的增長趨勢會放緩，整體市場沿著持續、穩定、健康的路子進一步發展；最後一部分對未來深圳房地產市場的發展提出了八條建設性的措施和對策。
  8. Finally, paper use marketing theory and method, according to actual demand and vegetables development trend of consumer, propose in order to set up a new channel, its concrete train of thought is : make great efforts to change government ' s function, accelerate setting up the material flow of vegetables and electronic business system, fully utilize enterprise ' s advantage, support the transportation and sales organization of vegetables and agricultural technology association energetically

    在最後兩章，論文運用市場營銷學的理論和方法，根據武漢市消費者的實際需求和蔬菜市場的發展趨勢，提出了以建立扁平化、快捷化蔬菜營銷渠道為方向，對現有渠道進行優化和整合的方案，其具體思路是：努力轉變政府職能，加快建立蔬菜物流和電子商務系統，充分利用企業優勢，大力扶持蔬菜運銷組織和農業技術協會。
  9. Many foreign companies have realized the importance and huge potential in china ' s market and do utmost to enter the china with many methods. although the overseas company have strong management experience and economic ability, but always have trouble in the developing business in the china market. how to adopt the suitable marketing mode to develop the business in china

    本文在大量市場調查和實踐基礎上，對美國wmgd公司在華的經營現狀和營銷方式進行了全面分析，並運用了環境分析、五種競爭力分析等先進的市場營銷理論，提出了項目化管理營銷的思路，力求進行營銷創新。
  10. China has a vast population and a broad market, thus liquor consumption owns a considerably potential market in china. however, due to the intence yet disorder competition of the present market, the marketing of the liquor industry in china has fallen into an rather awkward dilemma. the hidden trouble, the lurking danger, cause the businessmen in this line unable to extricate themselves from a low - leveled ricious competitive cycle. such severe challenge also confronts yuechitequ company. therefore, the most urgent problems waiting for resdring lie in how to take advantage of the present resoures effectively, how to distinguish the market situation, and how to institute a scientific product - popularizing programme in order to keep the enterprise standing undefeated in the intense competition, and develop the enterprise rapidly, favorably. this thesis makes a thoughtful analysis about the external conditions of market and internal ones resources in the yuechitequ by means of inrestication through questionaire and scientific data processing. in the second part, with the application of stp system theory of marketing and new - product - pricing theory, it designs and further expounds the popularization of the new products of this company, then forms a excutable performance and makes a constant rerision via market practice. in this way can it explor a suitable road to popularize the products in the liquor market, help the enterprise to free from the difficulties and progress healthely, consitently

    本文通過在岳池特曲公司現有產品市場進行問卷調查，運用科學的數據處理方法對所回收的658份問卷統計分析，以及利用美國哈佛大學商學院著名教授邁克爾?波特（ michaelporter ）提出的五種力量模型和價值鏈與vrio分析理論，對白酒市場的公開數據細致分析，以明確四川省岳池特曲酒業有限公司實施新產品市場推廣所面臨的市場條件和內部資源條件，在此基礎上，本文運用市場營銷學中stp系統理論、新產品定價理論等，對岳池特曲公司推出的白酒新產品進行市場細分、確定目標市場和市場定位，並根據市場營銷4p理論制定新產品的產品策略、價格策略、渠道策略、市場促銷推廣策略，形成最終整體完善的可執行方案，再通過市場實踐對推廣方案進行檢驗、修正，力圖在酒類市場中探索一條新產品市場推廣的適用道路，並幫助企業擺脫困境、邁開步伐、持續健康的發展。
  11. Continuous technological renovation accelerates products updating and customers require technological service in a higher level. the paper analyzed above - mentioned problems theoretically and practically, and provided guidance for adoption of special dealership in china as well as ideas for marketing strategy formulation

    本文從理論和實踐上對這些問題進行分析和思考，為我國企業使用特約經銷資格提供指導，也為特約經銷商們制定營銷策略提供思路。
  12. Directed at the powerful nonlinear mapping ability of neural network. the paper sets up 3 - bp network. on this basis, the paper sets up tentatively an combined forecasting methods based on the ann theory which may accord with the short - term sale forecasting, and offers the detailed theory method appears and design - steps

    針對神經網路具有強大的非線性映像能力，建立三層bp網路進行預測分析。在此基礎上，初步建立了基於神經網路、符合銷售額預測需要的組合預測模型，並給出了詳細的理論方法和設計步驟。
  13. Mr. david ho, chief executive of mastermind strategy advisors, expressed in the conference, " it is no big deal to have a homepage, but how to manipulate the web power is the key point. " the 5ps marketing principles can also be applied to facilitate agencies to determine the " product ", " place ", " price ", " promotion " and " people " in the process of digitalization of social services

    正如mastermind策略諮詢事務所總裁何華真在研究會上所說，機構有自己的網頁沒有什麼了不起，要懂得怎樣利用網際網路媒體才是成功的關鍵。當中可以套用一點市場學的理論，諸如確定所提供的服務（ product ） 、地點（ place ） 、價格（ price ） 、推銷手法（ promotion ） ，以及服務對象（ people ） 。
  14. Network marketing as a new marketing theory that adapts to dummy market of network economy age is development and application of marketing theory in new period

    網路營銷作為適應網路經濟時代的網路虛擬市場的新營銷理論，是市場營銷理論在新時期的發展和應用。
  15. 1. the meaning of changchun tourism industry develop strategy research since reform and open, changchun ’ s tourism industry get compare rapid development especially during 15 planning, changchun entry into the country tourism and inland tourism number greatly increase, tourism earn foreign exchange and tour creation income conspicuously increase. concrete watch now travel economy magnitude quick increase,

    本文將綜合運用戰略管理學、市場營銷學、旅遊地理學、旅遊經濟學等基礎理論，採用理論研究和實證研究相結合、定量分析和定性分析相結合、對比分析和類比分析相結合的方法進行研究。旨在為長春市旅遊產業的進一步發展提供思路與對策，促進長春市旅遊產業長足健康的發展。
  16. However, the development of the network advertisements bring lots of legal problems meanwhile such as the network bait and the network advertisements of sales with giveaways, the inappropriate uses of the network keywords and the interlinkage skill, the plagiarism among the websites and the abnormal lowering prices ; the network advertisements ’ harassment, the encroachment of the right of privacy, the false and fraudulent advertisements etc. the network advertisements actions above damage the market ’ s legitimate competitive orders badly, infract the consumers ’ lawful rights and interests, so the means of regulating these actions effectively and safeguarding the healthy development of the market orders are the problems which need to face and settle by the countries ruled by law

    論文首先從網路傳播的一般原理出發，探討廣告及網路廣告的含義、特徵、作用及分類等基本理論;其次分析了網路廣告中存在的主要問題，如網路廣告的立法缺陷問題、網路廣告不正當競爭問題、消費者權益損害問題等。其中重點闡述了網路廣告無法可依，擴大解釋不到位，管轄權難以確定等立法缺陷問題;網路誘餌與網路有獎銷售，網路關鍵字詞和鏈接技術，網站抄襲與不正常壓價等不正當競爭問題;以及網路廣告騷擾、侵犯隱私權、虛假與欺詐等損害消費者權益的網路廣告形式。
  17. The case analysis is started by discussing the development environment of bmcc, its swot factors, its resources circumstances and competitive situations. secondly, it analyzes the problems ( and also their causes ) of bmcc ' s marketing channels using theories of strategy fit, authorizing and agents. finally, some suggestions are made in this part on the construction of bmcc ' s self supported services and sales halls, and the improvement of its agent services and sales channels

    案例分析部分首先分析了濱洲移動公司的發展環境，通過swot方法分析了公司目前的資源狀況和面對的競爭態勢，進而利用戰略資源匹配、委託-代理等方法和理論分析了公司目前營銷渠道存在的問題和產生的根本原因，提出了加強自營廳建設、進一步完善代理模式的渠道建設思路，以及服務營業廳和銷售營業廳並舉的服務渠道戰略。
  18. He found a voting system that he says would have helped florida avoid its problems in the two thousand presidential election

    瑞典學院稱這套理論也解釋了為什麼沒有好的銷售解決方案來提供一些商品，例如寬敞的道路。
  19. Ttis paper wil1 give us an easy and opened way to evaiuae a channl stratgy in consumer goods marketing field by analyalng and combining the theories ofchannl and channl evaluaion. five indexes, naxnd as the growth rate, the comprehensive markehng shar, the average reward and investinent rate of accouns, the channel cost and the trade satisfacion are chosen to evaluae the whole channel strategy. ms five indexes are most importan to consumer goods indusny

    本文結合通路理論並借鑒通路績效評價理論，提出了消費品通路策略績效評價方法，它是一個開放式的系統，採用了消費品行業中非常重要的五個指標，它們是：成長率、綜合市場佔有率、經銷商投資報酬率、通路成本占銷售額比率以及顧客滿意度，還可根據製造商的期望加入其他指標，通過對這幾個指標在通路策略評價期末完成狀況與期初設定目標值的比較，將通路策略在評價期內的績效進行了完全的量化和分析。
  20. In the first place, from the perspective of economic development, this thesis addresses the development of marketing philosophies in the twenty century and elaborates the theory of integrated marketing. then the current marketing situation of international and national auto components industry is discussed. at last, from the respect of product, channel, market information, brand, staff, sales promotion and internet, how to develop integrated marketing by means of strategic alliance is analyzed

    本文首先從經濟發展的角度上，分析了20世紀世界市場營銷觀念的發展變更，對整合營銷的理論進行了闡述；然後對國際、國內汽車零部件行業的市場營銷現狀進行了分析；最後對本企業如何進行戰略聯盟開展整合營銷從產品、渠道、市場信息、品牌、人員、營業推廣、網際網路等方面進行了分析。
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