顧客學習中心 的英文怎麼說
中文拼音 [gùkèxuéxízhōngxīn]
顧客學習中心
英文
customer learning centre-
Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket
筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。The results of the study demonstrates that the main idea of the balanced scorecard has positive and instructive impact on our state - owned enterprises in understanding that products should be market - oriented, service be customer - centered so as to strengthen competitiveness and improve the operation valuation system of state - owned enterprises. however there is steel room for the method to be improved based on the characteristics of our state - owned enterprises. besides there is a big difference between the method and the practice in deciding the importance of weighted parameter of the indicators obtained from the balanced scorecard valuation of financial, customer, the internal business process, the learning and growth. the above - mentioned conclusions will help us to further study and apply the balanced scorecard method with the aim to strengthen the competitiveness and keep sustainable development of our state - owned enterprises
本課題研究的實證結果顯示：平衡計分法的基本原理對我國國有企業逐步真正樹立以顧客為核心的思想、以市場需求為導向、不斷提高核心競爭能力、促進國有企業經營績效的改進具有積極的理論指導作用。同時，該方法在國有企業應用中也存在某些方面的局限性而還需要針對我國國有企業特性進一步改進與發展。另外，經過研究還發現，對國內外文獻中專家普遍強調的關于平衡計分卡中財務、顧客、內部經營過程和學習與成長等四個方面業績評價指標的重要性權數確定問題，與企業實際應用中的情況存在很大的差異性。Business concept : pursueing growth, developing performance culture, customer oriented, encouraging innovative and pioneering spirit, advocating growth in continuous learning
4 、宗旨：打造著名品牌，創造綜合財富； 5 、理念：追求成長發展業績文化，服務顧客為中心，鼓勵創新開拓，倡導在不斷學習中成長。
分享友人