顧客總價值 的英文怎麼說
中文拼音 [gùkèzǒngjiàzhí]
顧客總價值
英文
total customer value-
Connected with the example of saisc, develop the studies from three aspects. first, it should be defined that the theory of csas ( customer satisfaction alarm system ) is based on the relation between demisable profit and customer satisfaction. the central theory is 4c theory in marketing, and the implementary theory for improving customer satisfaction system is bpr ( business process reengineermg ), which are both used to change satisfaction
文章結合上海汽車工業銷售總公司主要就以下三個方面展開研究:一、明確讓渡價值和顧客滿意之間的關系是建立顧客滿意預警系統的基礎理論,以營銷學中的4c為核心理論,以企業流程再造( bpr )為實施顧客滿意體系改進的實施理論,應對傳統的組織結構進行轉變,形成以顧客滿意為目標的價值取向;二、建立顧客滿意預警系統。But as development at full speed in car industry, every large car manufacturing company set up the enterprise group, and has set up corresponding or wholly - owned or controlling or participating shares company around the single car brand, because of scattering of the property right, make every large car manufacturing enterprise group company present the question of centralization or fraction of state power too in marketing function. therefore derive it to the problem of how to make a positioning of marketing function on two aspects of enterprise group companies and brand companies
營銷管理從本質上說應該是基於顧客價值的「拉」式過程,而不完全是基於企業自身能力和資源的「推」式過程,本文則是基於顧客價值理論,試圖用一種全新的視角從顧客價值分析入手,逆向推導營銷職能在汽車製造企業集團公司和品牌公司兩個層面的定位,並以第一汽車企業集團公司作為實證應用的藍本,根據理論探討總結出的營銷職能定位內容,為企業兩個層面的營銷職能定位做出了基本設想。That s why our staff are trained up to see from customers angles, hear customers voices, observe customers needs, while constantly seeking changes and improvements for the creation of new values
故此,我們的員工總以顧客的角度出發、積極聆聽顧客的聲音、觀察顧客的需要,並同時尋求改變和改善以創造新的價值。It studies the drivers and the characters of cpv, founds the cs mechanism and conceptual model from customer perceived value perspective, and establishes the position of customer satisfaction between several concepts at encounter level and overall level
在著重分析顧客感知價值的驅動要素及特性的基礎上,從顧客感知價值的角度研究了顧客滿意的機理及概念模型,確立了顧客滿意在「遭遇」水平和總體水平層面上在眾多相關概念中的地位和作用。Total customer value
顧客總價值Sellers can try either to increase total customer value or to decrease total customer cost
銷售者應該在努力增加顧客總價值的同時減少顧客總成本。27 customers delivered value is defined as the difference between total customer value and total customer cost
顧客讓渡價值是顧客總價值與顧客總成本之差。The article mainly makes progresses in : ( 1 ) the " real cl " is the integration of will and behavior of cl, which is exhibited in the section of the total customer value ( tcv ) beyond the total customer cost ( tcc ) in the forming field of cl
本文的新觀點主要有: ( 1 )指出「真正的顧客忠誠」是意願性與行為性相結合的顧客忠誠。這在顧客忠誠的形成區域里表現為顧客總價值超過顧客總成本的部分。Such an enhanced standard of special pipes can help to dodge the direct competition of substitute products ; 2, while readjusting the varieties of products, pcg should practice forecast of annual profit and control of the production process to establish marketing price system through cost behavior analysis of varying ; 3, pcg should perfect and reinforce sub - marketing channels to set up customer supply chain of powerful competitiveness ; 4, pcg should also offer quality customer service to further promote the additional values of products
運用變動成本法理論按成本習性建立營銷價格體系。 3 、完善和強化公司的分銷渠道,建立具有核心競爭力的客戶供應鏈。 4 、作好服務,提升產品附加值,挖掘產品的期望層和附加層價值,在增加顧客總價值的基礎上降低總顧客成本。Chapter 1 is description about electric coach development and purpose of the essay. in chapter 2, we decrypt eagle ' s marketing management situation and problem before its sales policy creation, and in chapter 3 we decrypts and analyze it ' s cdv. the value and conclusion of the cdv research are in chapter 4
本文結構上分為四章:第一章描述了電動車的發展概況以及本文的撰寫目的;第二章對益高公司的市場環境進行了分析,提出了益高公司發展面臨的機會和威脅;第三章敘述和分析了益高公司的基於顧客讓渡價值的營銷策略;第四章分析和總結了益高公司基於顧客讓渡價值的營銷策略研究的啟示和結論。The perception by all of our stakeholders ? consumers, investors, employees, distributors and suppliers ? that the company is rapacious, soul - less, and always looking for the " quick buck " rather than the long - term value which is leading to a loss of public trust
無論是顧客、投資者、員工,還是發行商、供應商,公司所有利益關系人都認為,我們貪婪無情,總在追求「急功近利」而非長期價值,公眾的信任因而喪失。Through the literature review in this field, we summarized the construct system of cv, and brought forward the model of cv construct and its influencing factors
通過對前人在該領域內的研究成果的回顧和總結,我們提出了客戶價值的構成要素體系,並構建了客戶價值構成及其影響因素模型。Customer - perceived service value of higher education refers to a comprehensive evaluation of the general higher education utility by the customers based on the service quality and all their sacrifice, including economic value, image value, cognitive value and functional value
摘要高等教育顧客感知服務價值是指高等教育顧客基於高等教育服務質量和其全部付出,面對于高等教育總體效用的一個綜合性評價,它包括四個維度:經濟性價值、形象性價值、認知性價值、功能性價值。分享友人