advertising feedback 中文意思是什麼
advertising feedback
解釋
廣告反饋- advertising : adj 廣告（業）的。 an advertising agency 廣告公司。 the advertising pages （報上的）廣告版。n 1 ...
- feedback : 反饋的信息
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The evaluation before the execution is to ensure proper advertising appeal, positioning and strategies, and it mainly includes the evaluation of major strategies before the execution and the test of target audience ' s attitude towards the creative execution style. the evaluation during the execution is to know the feedback of advertisement execution in time in order to adjust the advertising plan, and it mainly includes the examination of media ' s communication performance and the test of target audience ' s actual attitude towards advertisement ; the evaluation after the execution is to assess the consequence of the advertising campaign through examining whether the goal set before the execution is achieved or not after the campaign
廣告效果的事前評估目的在於確保正確的廣告訴求、定位和策略方法，主要包括審核廣告活動執行前的重要策略和預測目標受眾對創意表現的反應；廣告效果的事中評估是針對廣告正在發布中的效果進行測評，目的是為及時獲取廣告發布后反饋的信息，並以其為依據修正之後的發布方案，主要包括檢驗媒體是否將廣告信息有效地傳達給了目標受眾和測評目標受眾對廣告的實際反應；廣告效果的事後評估則是對廣告活動結束后的實際結果做出評判，主要是對照廣告實施前的既定目標，檢查廣告實施效果。
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