advertising franchise 中文意思是什麼
advertising franchise
解釋
廣告代理權- advertising : adj 廣告（業）的。 an advertising agency 廣告公司。 the advertising pages （報上的）廣告版。n 1 ...
- franchise : n 1 選舉權；公民權，市民權，參政權；【歷史】（某種）豁免權。2 特許行使特權的地區；避難所。3 〈美...
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Franchising means that the frachisor and the franchisee reach an agreement in which the franchisor agrees to allow the franchisee to use the frachisor " s trademark, logo, product, patent, know - how or operation model and provide the franchisee with training management, promotional assistance and the ongoing support service and as his obligation under the agreement, the franchisee must pay such fees as franchise fee, royalty fee, training fee, advertising fee etc. franchising first appeared in us in 1856 and soon became popular in the worldwide
特許經營是指特許者將自己的商標（包括服務商標） 、商號、產品、專利和專有技術、經營模式等以特許經營合同的形式授予被特許者（以下簡稱受許人）使用，依照合同規定，受許人須向特許人支付相應的加盟金、特許費、培訓費等費用，以換取特許人的知識產權使用權和后續持續服務支持的商業模式。 -
Article 23 : when the franchisor is publicizing, promoting or selling the franchise, the contents of advertising shall be accurate, truthful and lawful, and must not contain statements that are deceptive, omit material facts or are possibly misleading
第二十三條特許人在宣傳、促銷、出售特許經營權時，廣告宣傳內容應當準確、真實、合法，不得有任何欺騙、遺漏重要事實或者可能發生誤導的陳述。
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