advertising goal 中文意思是什麼

advertising goal 解釋
廣告目標
  • advertising : adj 廣告（業）的。 an advertising agency 廣告公司。 the advertising pages （報上的）廣告版。n 1 ...
  • goal : n. 1. （賽跑等的）終點。2. （足球等運動的）球門；守門員。3. 門球；門球得分。4. 目的，目標；目的地。
  1. Faced with increasingly intense marketing competition, most enterprises have realized the importance of advertising, however, after spending a lot on it, a majority of them have not attained the expected marketing goal. the efficiency of advertising campaigns is very low for most enterprises in china

    隨著市場競爭的日益激烈，企業已普遍認識到，在找準適銷對路的產品和採取更加靈活的營銷手段外，還必須依賴廣告的「推」力；然而，在花費巨資投入大量廣告后，許多企業並未收到預期的廣告效果。
  2. This thesis takes cooperative principle and goal - intention principle as the theoretical foundations. it investigates qualitatively how the print advertising language is communicated and interpreted

    本文用合作原則和目的意圖原則作為理論基礎，對平面廣告語言進行定性分析。
  3. The goal of the department of public relations & advertising is to train professional talents in the knowledge and skills needed to excel in the public relations and advertising fields

    公共關系暨廣告學系的設系目標，在培育學養兼具的公共關系和廣告的專業人才，以提高公共傳播的水準。
  4. However, because of the unique technical, web advertisement than the traditional radio, television, newspapers, signs and other forms of advertising have a unique advantage : interactive information emission, emission extensively, the effect can be measured, issued goal accuracy, the cost is economy. now, it won more and more advertising people enter this position

    但因網際網路特有的技術性，網路廣告相比傳統的電臺、電視、報紙、路牌等廣告形式具有獨特的優勢:信息傳遞的互動性、傳播范圍的廣泛性、廣告效果的可測性、投放目標的準確性、投放費用的經濟性等，這使得其贏得越來越多的廣告人爭相步入這個陣地，正昭示著無窮的商機。
  5. The evaluation before the execution is to ensure proper advertising appeal, positioning and strategies, and it mainly includes the evaluation of major strategies before the execution and the test of target audience ' s attitude towards the creative execution style. the evaluation during the execution is to know the feedback of advertisement execution in time in order to adjust the advertising plan, and it mainly includes the examination of media ' s communication performance and the test of target audience ' s actual attitude towards advertisement ; the evaluation after the execution is to assess the consequence of the advertising campaign through examining whether the goal set before the execution is achieved or not after the campaign

    廣告效果的事前評估目的在於確保正確的廣告訴求、定位和策略方法，主要包括審核廣告活動執行前的重要策略和預測目標受眾對創意表現的反應；廣告效果的事中評估是針對廣告正在發布中的效果進行測評，目的是為及時獲取廣告發布后反饋的信息，並以其為依據修正之後的發布方案，主要包括檢驗媒體是否將廣告信息有效地傳達給了目標受眾和測評目標受眾對廣告的實際反應；廣告效果的事後評估則是對廣告活動結束后的實際結果做出評判，主要是對照廣告實施前的既定目標，檢查廣告實施效果。
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