audience commodity 中文意思是什麼
audience commodity
解釋
閱聽人商品-
We focus on smythe ' s audience commodity theory
本文著力分析了斯邁思的受眾商品論。 -
For smythe, the real commodity of mass communication is not what is known as the news and station time and so on, but audience. the seller and producer of audience commodity is mass media and the buyer is advertiser
斯邁思認為大眾傳播的真正商品是受眾，而不是通常人們認為的播放時間、新聞報道等，受眾商品的賣主是大眾媒介、買主是廣告商。 -
But now the challenge to it has not existed, even the criticizers have accepted that audience is the commodity of mass communications. of course, we should realize that such theory too emphasizes the power of media and ignore that of audience and the competition between different media industries. furthermore, since there is another circulating course in which symbolic commodity is sold to audience and consumed by them, not only audience commodity but symbolic commodity is the commodity form of mass communications
但目前對該理論的挑戰已不存在，甚至當年的批評者們也承認受眾是大眾傳播的商品，當然，我們必須注意到該理論過于強調媒介力量，忽視受眾抵抗和媒介間的競爭，而且，由於在媒介出售受眾的過程中還蘊涵著向受眾出售符號商品的流通過程，所以，受眾商品並不是大眾傳播的唯一商品，符號商品也是它的商品。 -
Its faculty members and researchers, from asia, north america, australia and europe, combine diverse research areas covering cultural theories, film and media studies, popular culture, education and cultural studies, commodity and globalization, cultural history, gender studies, hong kong culture and literature, etc. the department offered master in cultural studies and postgraduate diploma in liberal studies from 2003 and 2005, respectively, providing quality cultural studies to a broader audience
文化研究系的教研人員專業而多元，具國際視野，他們的學術訓練來自澳洲北美洲亞洲及歐洲，研究范圍包括文化理論電影與傳媒研究普及文化教育與文化研究商品與全球化文化歷史研究性別研究香港文化與文學等。此外，文化研究系分別於2003年及2005年開辦文化研究碩士課程與通識教育學士後文憑，提供優質文化研究教育予不同階層人士，鼓勵終身學習。
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