brand and marketing 中文意思是什麼

brand and marketing 解釋
品牌形象行銷
  • brand : n 1 燃燒著的木頭；〈詩〉火炬；〈詩、古〉刀，劍。2 烙鐵；（古時打在罪犯等身上的）烙印；〈比喻〉污...
  • and : n. 1. 附加條件。2. 〈常 pl. 〉附加細節。
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  1. The paper discusses differential marketing strategy from 4p theory, protesting that the corporation uses different product, brand, price, promotion policy, promotion method and marketing distribution to satisfy culturist, emphasizing relation marketing, avoiding the conflict of distribution and advancing customer value. the terminal of the paper is to explain the shortage of the paper and demonstrate the research direction for the future

    差異化營銷策略從產品、定價、渠道和促銷等方面展開論述，主張公司用不同的產品品種、產品品牌、定價標準、促銷政策、促銷方式和銷售渠道等服務于細分市場，滿足養殖戶的不同購買偏好，並始終強調關系營銷導向，謀求與養殖戶和經銷商建立長期關系，減少渠道沖突，提升顧客價值。
  2. Guided by brand recognition, “ marketing magic cube for school brandtm ” of three - men try to achieve the expected goals by spreading brand culture, stimulating brand imagination, consolidating brand memory, communicating in depth and forming brand loyalty

    在品牌識別的基礎上，通過一系列的營銷活動，傳播品牌文化，激發品牌聯想，加強品牌記憶，建立深度溝通，形成品牌忠誠，達成預計目標。
  3. Including house, apartments, office buildings, villas and commercial real estate projects consider as a whole professional planning and marketing as well as business planning and investment, operation and management, commercial brand positioning, image and marketing and so on

    其中包括住宅、公寓、寫字樓、別墅及商業地產項目的全程專業策劃與銷售；商業項目規劃與招商、運營操作與管理；商業品牌定位、形象與營銷等多個方面。
  4. Depending on the latest it and advanced administrative idea and model, and adopting the most advanced invented mode of production, the links of designing, manufacturing and marketing and essential factors of technology, management and person are harmonized and integrated together. depending on the r d in electron chemicals, metal catalysts and noble metal salts, and advantage in market information, sunhu brand and technology, we are trying to provide special demanding products and the best individualized service for our customers

    公司以專用化學品的生產經營為核心，通過對專用化學品精細化工品以及各種醫藥中間體的研發配製和委託加工，力爭成為在中國甚至國際化工市場上能夠為不同的領域生產廠家，各種用途和加工工藝提供特定的化學品及個性化經營服務的專業公司。
  5. Depending on the latest it and advanced administrative idea and model, and adopting the most advanced invented mode of production, the links of designing, manufacturing and marketing and essential factors of technology, management and person are harmonized and integrated together. depending on the r & d in electron chemicals, metal catalysts and noble metal salts, and advantage in market information, sunhu brand and technology, we are trying to provide special demanding products and the best individualized service for our customers

    公司以專用化學品的生產經營為核心，通過對專用化學品、精細化工品以及各種醫藥中間體的研發、配製和委託加工，力爭成為在中國甚至國際化工市場上能夠為不同的領域、生產廠家，各種用途和加工工藝提供特定的化學品及個性化經營服務的專業公司。
  6. Upholding to the principle of human - oriented and quality first, following the idea of unity, practice and innovation, adhering to the strategy of market as guidance, sale as center, products promotion and management marketing, guoguang is striving for national famous brand and pursuing for creating miracles in medical treatment and bring benefit to mankind

    國光藥業將繼續稟承「以人為本、質量優先」的企業宗旨，遵循「團結、求實、創新」的企業理念，以市場為導向，以銷售為中心，以產品促銷售，以管理促經營，努力培養「國光」品牌成為中國名牌，實現國光藥業惠助醫學、造福大眾的追求。
  7. In the part of case study, the article applies " porter ' s competition adavatge theory, " swot analysis ", " bcg matrix " and " webster and wind model ", to analyze the industry, enterprise situation, capital managemt revenues, market and customer of xingfa. in the end part of the case study, the article draws out a detailed production, investment and management project for the xingfa, confirms that the aim of investment and management of xingfa is to minimize the production cost, to reduce effctively marketing cost, to develop the competitive brand, and to increase market share as soon as possible, the article detailedly discusses the buyers " behavior, as well as industrial merge behavior, and gives strategic analysis on practical and typical issues of xingfa

    案例分析部分，根據案例部分提供的素材和作者收集的其他有關資料，運用行業競爭5種壓力模型、 swot分析方法、 bcg矩陣，韋伯斯特和溫德模型等管理、經濟、投資方面的理論，對興發空調公司作了行業環境分析、企業狀況分析、市場及客戶分析、資本運營分析，最後對興發空調公司生產投資管理方案作了詳細的規劃，確定了公司投資管理的宗旨是自有資本收益的最大化，公司的資本市場定位在充分籌借低成本資金，有效地降低經營成本、追求成為市場上的強勢品牌，盡快提高市場佔有率。
  8. Yikalu ( france ) international group cosmetics linited mainly engages in cosmetics researching. and marketing. lt has professinonal skincare research institution, first - class manufacturing equipement and hi - standrd scientific talents. with the powerful strengths, yishow becomes the famous skincare brand speciai for oriental women. in recent years, the products imported into mainland market and gained excellent achievements, thanks to the great distribution network. with the french skincare ideas, yishow series containde shampoos, treatments, clansers and so on. they all have fashionable & beautiful shapes and advanced & hi - lever qualities

    依卡露（法國）國際集團化妝品有限公司是一家專門從事化妝品研究與銷售的企業，擁有專門的護膚研究中心，一流的產品研發設備和高素質的科研人員，憑借尖端科技實力，公司的"依秀"品牌是專門針對東方女性的美容護膚化妝品.近年來，產品已迅速進入中國內地市場，並已具相當規模，成功包括洗發露、護發素、沐浴露、洗面奶以及其他系列護膚產品，均具當代最領先、最時尚的美容化妝理念。
  9. Is a high - grade men s suits focus on the design, development, production and marketing into a private enterprise. zhejiang lingxi, headquartered in abundance industrial zone the company s main " irosen " brand franchising businesses and foreign brands brand odm, oem business. yilouxin make the dress co., ltd

    是一家集中高檔男士西服的設計開發生產銷售為一體的民營企業，總部位於浙江靈溪和豐工業區，公司主營有「 irosen 」品牌的特許經營業務和外品牌odm定牌貼牌業務。
  10. Local face with an international heart - brand building and marketing strategy for b q china

    一張中國臉，一顆國際心-百安居中國的品牌建立及市場營銷策略
  11. Secondly, through the survey of expert and the methodology of key success factor ( ksf ), it concludes the concrete ksfs of air product and water processing facility product. the ksfs of air product : brand name, service assurance, marketing network, large scale economic production, r & d ; the ksfs of water processing facility product : quality management, r & d, service assurance and marketing network - thirdly, through the methodology of value chain and core competence embodied with defined key success factor and main success factor, this paper analyses and evaluates the internal environment. it points out that air product has these advantages such as quality management competence, r & d competence, service assurance competence, large scale production competence, and has these disadvantages such as marketing network, brand name, cost control

    本文首先運用pest分析法和波特的五種競爭力量模型，對奧神公司的臭氧空氣系列產品和臭氧水處理工程產品所處的宏觀環境、競爭狀況進行了分析和評價，認為奧神公司產品面臨著國家產業政策扶持、不斷增長的環保需求、人們對清潔空氣和潔凈水的需求增長等發展機會，也面臨著行業市場不規范、市場競爭激烈、用戶討價還價能力強等威脅；其次，通過專家調查，運用關鍵成功因素理論，分析得出臭氧空氣凈化系列產品市場的關鍵成功因素是品牌建設、服務保障能力、營銷網路建設、規模經濟水平、產品研發能力：臭氧水處理設備市場的關鍵成功因素是質量管理能力、研發創新能力、服務保障能力、營銷網路建設；再次，運用價值鏈理論、核心競爭力理論並結合所確定的關鍵成功因素和主要成功因素對奧神公司產品所處內部環境進行了分析，認為臭氧空氣凈化系列產品擁有質量管理能力、產品研發能力、售後服務保障力、規模生產能力的優勢，同時面臨著營銷網路建設、品牌建設、成本控制能力方面的劣勢。
  12. Among direct factors are cost price, quality, brand, otherness. indirect factors are introverted and hidden in the market, which put impact on competitiven ess by interacting with direct factors. indirect factors lies in sessions of agricultural products producing, storing and fresh - retaining, processing, and marketing

    直接因素是在市場上體現出來的，是顯性的，消費者主要依據這些因素決策消費行為，包括價格、質量、品牌、差異性；間接因素是隱性的，不會在市場中直接表現，而是來自農產品的生產、貯藏、保鮮、加工、流通過程中，對直接因素發生作用，進而影響競爭力。
  13. 5 years experience in sales and marketing field, preferably in fast moving consumer goods, fashion, sports or luxury brand. retail management experience is a plus

    五年以上銷售或市場領域工作經驗，具服裝，耐用消費品，運動品牌或者奢侈品零售管理經驗者優先考慮。具零售業管理經驗最佳。
  14. 5 years experience in sales and marketing field, preferably in fast moving consumer goods, fashion, cosmetics, sports or luxury brand. retail management experience is a plus

    五年以上銷售或市場領域工作經驗，具服裝，化妝品，耐用消費品，運動品牌或者奢侈品零售管理經驗者優先考慮。具零售業管理經驗最佳。
  15. As a part of brand culture, color plays an important part in the development of design, manufacture and marketing to express the connotation and fashion of brand culture

    色彩作為品牌文化的組成部分，在品牌的設計開發、生產製造、營銷等領域正起著越來越重要的作用，成為品牌文化內涵個性而時尚的表達。
  16. At present, the group and china oil and food import and export corporation international company in two domestic big edible oil produce the group well, after more than ten years of development, not merely successful introduction salad oil, has opened up the market of sales volume several ten billion, besides, introduce " gold dragon fish " also, " the good fortune faces on the door " serial edible oil, and use the brand - new marketing theory, have set up intact selling system, has occupied domestic and suitable market share

    目前，國內兩大食用油生產集團嘉里集團和中糧國際公司，經過十幾年的發展，不僅成功的引進了色拉油，開拓了幾百億銷量的市場，同時，還推出「金龍魚」 、 「福臨門」系列食用油，並用全新的市場營銷理念，建立了完整的銷售體系，占據了國內相當的市場份額。
  17. At first reviewing the history of strategy management ; on the basis of analyzing the external environment and industry competition situation of this enterprise and analyzing its advantages and disadvantages. internal abilities, the paper points out the suitable development strategy for this enterprise - - the single - crop farming strategy concentrating its attention on piston ' s research and development producing and selling ; it should take advantage of established market network and good reputation on brand and select the style of initiative attack market leader strategy as its basic strategy ; meanwhile, it suggests that the enterprise should cultivate its own new core competence in the field of the piston ' s researching & designing rely on japanese and german technique ; according to the specific product ' s marketing status, it should acquire and maintain competitive advantages by adopting the low cost strategy and differentia strategy on the different products ; quicken the product configuration adjustment, enlarge the productivity of diesel oil piston ; it should establish strategy cooperation partnership with those strong domestic and foreign main engine manufacture enterprises. finally, the paper gives suggestions on organization structure system innovation, human resource management and exploitation, market management, quality management, information construction in the course of the enterprise strategy being implemented

    首先回顧了戰略管理理論的發展演變歷程；然後通過對該公司的宏觀環境、行業競爭態勢以及企業的優劣勢、內部能力等方面的分析，在此基礎上提出了適合該企業發展的戰略? ?專注于活塞產品的研製、開發、生產、銷售的單一經營戰略；充分發揮企業現有的在營銷、品牌方面的優勢，選擇積極進攻類型的市場領先者戰略作為其基礎戰略；並且提出了依託來自日本和德國的先進技術，培育企業在活塞產品設計、開發方面的新的核心競爭力的思路；根據產品市場的具體狀況在不同的產品線上分別採取成本領先及差異化戰略獲取和保持競爭優勢；加快產品結構調整，擴張柴油機活塞的生產能力；與實力強大的國內外主機企業建立戰略協作夥伴關系；最後對企業戰略實施中的組織機構、制度創新、人力資源管理與開發、市場營銷管理、質量管理、信息化建設等重要問題提出了自己的見解和建議。
  18. While there he spearheaded all product development, terminals, brand and marketing activities of t - mobile europe

    在這期間，他管理t - mobile europe所有產品的開發終止品牌與行銷活動。
  19. Shanghai spring bamboo men immediate shanghai textile holding group limited clothing, primarily engaged in " spring bamboo " brand sweaters design, production and marketing ; the company has accumulated over the years in many experiences, to make full use of these resources, the company also opened tiepai processing operations, specifically for the provision of well - known brands tiepai processing services, our sincere welcome to the famous brand guide

    上海春竹男士制衣有限公司直屬上海紡織控股集團，主要從事「春竹」品牌毛衫的設計、生產和銷售；多年來公司在各方面積累了許多的經驗，為充分利用這些資源，公司又開辟了貼牌加工業務，專門為各知名品牌提供貼牌加工服務，我們誠摯的歡迎各知名品牌蒞臨指導！
  20. Increase icd brand name and image though sales and marketing channels

    提供建議和解決方案，提高公司銷售利潤，公司知名度和市場佔有率。
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