brand equity 中文意思是什麼

brand equity 解釋
品牌權益
  • brand : n 1 燃燒著的木頭；〈詩〉火炬；〈詩、古〉刀，劍。2 烙鐵；（古時打在罪犯等身上的）烙印；〈比喻〉污...
  • equity : n 1 公平，公正。2 【法律】衡平法〈指補充成文法或普通法的公平原則，必要時以糾正用法不公〉；衡平法...
  1. Finally, the article illustrates how a brand manager can use the study results to construct a confidence band for observed brand equity values

    最後，本文啟示品牌經理如何應用此項研究的結論來為觀測到的品牌資產價值建立聯結。
  2. Today, many firms use consumer or expert surveys to measure and monitor brand equity

    現在許多公司通過調查消費者或者專家來測量和監控品牌資產。
  3. " we will also leverage our brand equity to expand our product range into apparel, eyewear and other accessories through licensing. the greater china will remain our core market, but active network expansion will be pursued through agency arrangements

    集團計劃透過品牌專利令產品系列更多元化，發展時裝、眼鏡及其他配飾，進一步提升品牌的價值。大中華地區依然是集團的重點市場，但集團亦會透過代理形式積極拓展海外零售網路。
  4. The authors use a two - stage analysis of store sales data to implement a brand equity monitoring framework

    作者對商店銷售數據採用了兩階段分析來建立了一個監測框架。
  5. The first franchised " 3d - gold " shop in shandong was opened on september 8, 2002 in jinan at a prime shopping location. to fully leverage the brand equity of " 3d - gold ", shandong luneng is embarking on an active network rollout in the province, which includes a first phase of ten franchised outlets in two years

    首間位於山東省濟南市貴和商廈的金至尊加盟店已於本年九月八日隆重開幕，為金至尊與山東魯能合作開拓山東省金飾珠寶首飾零售市場邁出了第一步。
  6. So far, there are important weaknesses in the brand equity literature. at first, there is not an uniform concept, therefore it will cause kinds of measuring models. secondary, it is focused almost exclusively on the consumer market

    一是還沒有形成統一的品牌資產定義並導致品牌資產評估方法的不統一；二是現有的研究主要集中在消費者市場，對組織市場的相關問題研究得很不夠。
  7. In stage 1, the authors use weekly sales data from a u. s. retail chain to obtain quarterly estimates of brand equity in a product category over a period of up to 30 quarters

    在第一階段，作者用一家美國零售連鎖店獲得的每周銷售額計算出的季度銷售額的數據，估計一個產品種類接下來30個季度的品牌資產。
  8. The main conclusions are followed : 1. validating the serviceability of five essential factors models of service quality in bank retailing in our country which proposed by pzb ; 2. validating the brand equity measuring model and the bank retailing brand equity can be valued from the brand manner, the brand

    根據實證研究的結果，把保證性、可靠性和有形性劃為「保健要素」 ，把響應性、移情性劃為「促進要素」 ，這樣在理論上還是在管理實踐中都具有重要的意義。
  9. Holding this question, the author read michael e. porter ' s theories of competitive advantage and competitive strategy, david a. aaker ' s brand equity theory, as well as latest discussion on brand theory and subjects on fashion industry

    帶著這個問題，筆者仔細研讀了一些著名理論，包括邁克爾（波特的競爭戰略和競爭優勢理論、大衛? a ?阿克的品牌資產和其他一些有關品牌的理論以及服裝營銷專題。
  10. The author provides concrete advice on how to build strong brand through 4ps. sixth, brand extension contributes to brand awareness by the leverage effect. the author explores a realistic operation here which may enhance brand equity and should be cautiously used

    筆者認為品牌延伸有助於品牌資產與價值的提升，但品牌延伸並不是無止境的，未經過理性決策和操作不夠科學穩健的品牌延伸具有很大的風險性，因此需要考慮多種因素。
  11. Part 3 puts forward the brand equity resource model and brand equity measure model. i present a conceptual framework and develop research propositions for the brand equity resource

    第三，提出基於組織購買環境的高技術品牌資產來源模型和品牌資產評估的概念模型。
  12. In this paper, two well - known international companies, electrolux and ikea, are analyzed, focusing on their brand core value and brand equity building. the analysis of electrolux and ikea brand management is really a good textbook for local enterprises

    通過對伊萊克斯和宜家家居在華品牌建設的分析，可以看到，國際知名品牌的品牌管理方面自有其科學系統的體系，值得中國企業借鑒。
  13. The fourth chapter is the factors affecting brand equity and value evaluation : analyzing mainly the factors affecting brand equity value and stating related theory researches and practices on evaluation of brand equity at home and abroad

    第四章是品牌資產的影響因素和價值評估；主要分析了影響品牌資產價值的各種因素，闡述了國內外關于品牌資產價值評估的相關理論研究和實踐。
  14. Now, the study of brand equity focuses more on the concept and extension, but little on the source of the equity

    在我國，作為營銷組合策略中非常重要的廣告如何影響品牌資產的實證研究還是一片空白。
  15. For consumer packaged goods, the ready availability of supermarket scanner data offers an alternative way of measuring and tracking brand equity that is free of potential self - reporting errors

    對于有包裝的消費品，超市掃描所得到的數據提供了測量和監測品牌資產的另外一條途徑，而這不會存在潛在的報告誤差。
  16. The empirical results from analysis of two consumer packaged goods categories, toothpaste and dish detergents, reveal that brand equity estimates from store sales data are reliable and correlate well with other measures of brand equity

    對兩種有包裝的消費品牙膏和盤子清潔劑進行的實證分析表明，從商店銷售數據估計的品牌資產是可靠的，並將此與其他測量品牌資產的方式結合起來。
  17. This model also takes into account the standard measurements of valuing brand equity ( customer loyalty index, customer satisfaction, customer value, customers ' motivation factors, factors leading to brand switching, behavioural and attitudinal factors ) along with the integration of brand meaning

    這個模型也考慮到標準的品牌資產評估方法（消費者忠誠指數，消費者滿意度，消費者感知價值，消費者驅動因素，因素導致品牌轉換，行為態度因素）並綜合品牌意義。
  18. By expounding the characteristic of brand equity, this thesis puts forward the importance of building famous brands to enhance the competitive advantage of domestic gift enterprises. then, the brand strategies of gift enterprises are thoroughly discussed, which include, to increase brand awareness through brand communication campaigns ; to strengthen brand perception quality by keeping high quality during the whole stages of marketing ; to build brand loyalty and increase brand equity by enhancing the faith of existing consumers and attracting more latent consumers ; to create psychological advantage of brands through connecting the brand characteristic with interests of consumers. as for the application of the above strategies, distinct brand positioning and the integrated marketing mix based upon it are crucial

    本文從品牌價值的特性來闡述打造強勢品牌對發展我國中高檔禮品的意義，要提升國內中高檔禮品品牌價值，一要提升品牌知名度，對目標消費者開展凸現品牌的活動，讓品牌銘刻在消費者心中，提高產品市場佔有率；二是要強化品牌知覺質量，以持之以恆的優良品質提升品牌形象，提高品牌生命，保持持續的競爭優勢和市場地位；三是要建立品牌忠誠，不斷提高老顧客的忠誠程度，並不斷吸引新顧客，擴大忠誠顧客群體，使品牌資產增值；四是利用品牌聯想，讓品牌的個性與消費者利益密切相關，品牌蘊涵的態度能引起消費者的共鳴，使品牌變得富有生氣，魅力四射，創造品牌的心理優勢。
  19. According to present situation of brand equity, for the first time, five important brand equity factors were extracted from brand features by applications of principal component analysis and factor analysis methods, they were brand status, customer - recognized value, brand image, brand creative abilities and brand executive abilities ; on the same time, five types of brand equity were divided with k - means cluster methods on the base of five brand factors, they were leading brand, matured or ripe brand, concrete brand, customer - based brand and creative brand. in order to extract brand equity strategy, correlation and linear regression analysis methods were used, as a result of analysis, four strategies were put forwarded including brand marketing strategy, marketing dividing strategy, marketing stretching strategy and marketing entrance time, applying nonparametric tests and duncan tests, five brand equities were also differed in many aspects

    在品牌資產各組成要素中，應用主成分分析和因子分析方法，提取了五個品牌資產最重要的構成因子，首次提出品牌資產最重要的因子是品牌地位和顧客認知價值，其次為品牌形象、品牌創新能力和市場執行能力；根據品牌資產的構成因子，運用聚類分析法，對調查企業的品牌資產類型進行了分類，按照品牌構成屬性將企業分為領導型、成熟型、務實型、顧客導向型和創新型品牌企業；在對企業品牌策略分析基礎上，運用相關分析和線形回歸方法，求導形成品牌的重要策略因子，提出建立品牌資產最重要的策略因子是推廣策略，其次為市場分化策略、市場延伸策略和進入市場時機。
  20. Product innovations have a positive impact on brand equity in the toothpaste category, which was characterized by several product innovations during the data observation window

    在對數據觀測的時候發現，產品創新在對牙膏的品牌資產有正向的影響。
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