brand extension 中文意思是什麼

brand extension 解釋
什麼是品牌延伸
  • brand : n 1 燃燒著的木頭；〈詩〉火炬；〈詩、古〉刀，劍。2 烙鐵；（古時打在罪犯等身上的）烙印；〈比喻〉污...
  • extension : n 1 伸長，伸展，延長，延伸，擴展，擴大；廣度，范圍。2 延期；〈美國〉（房屋的）增建部分，（鐵路等...
  1. Analysis on risk and countermeasure of brand extension

    品牌延伸的風險與對策分析
  2. The third part discusses several common brand extension strategies

    第三部分闡述了品牌延伸幾種常見的策略。
  3. On brand extension strategy

    淺議品牌延伸戰略
  4. Thus, it ' s very importantto make a thorough and detail analysis on how to successfully employ this brand extension strategy for our country ' s enterprises

    因此，為我國企業界成功運用品牌延伸戰略提供深入、全面的分析、指導顯得尤為重要。
  5. This thesis mainly talks how to extend brand mature period : multi - brand marketing strategy and brand extension strategy. this thesis then points out the importance of constructing brand loyalty, then introduces the method of brand positioning to construct brand loyalty

    本文主要討論了延長品牌成熟期的品牌經營方式：多品牌經營戰略和品牌延伸，指出建設品牌忠誠的重要性，且國內越來越多的企業開始使用多品牌經營戰略。
  6. 3. the consumer perception of brand extension product between different economy background consumers is different

    不同經濟背景的消費者對品牌延伸商品的知覺不同4
  7. Brand extension and barrier to entry : the case of chinese daily chemical articles industry

    日化用品行業的品牌擴散與市場進入壁壘
  8. The author provides concrete advice on how to build strong brand through 4ps. sixth, brand extension contributes to brand awareness by the leverage effect. the author explores a realistic operation here which may enhance brand equity and should be cautiously used

    筆者認為品牌延伸有助於品牌資產與價值的提升，但品牌延伸並不是無止境的，未經過理性決策和操作不夠科學穩健的品牌延伸具有很大的風險性，因此需要考慮多種因素。
  9. Causese of risks of brand extension and the way of avoiding them

    品牌延伸風險的原因及規避風險的思路
  10. However, brand extension is a sword with two sides, it will be beneficial for the new product and the business if properly used, otherwise, it will be fatal to the business

    然而，品牌延伸也是一把雙刃劍，使用得當不僅可以推動新產品的發展，也有助於整個企業的發展；使用不當卻可能給企業帶來毀滅性的後果。
  11. Brand extension : dynamic of brand asset value and theo - retical model

    資產價值轉移與理論模型創建
  12. On the basis of mechanism transition theory, dimension separation theory, and theoretical interpretation of franchise and brand extension, the value curve of economy hotel has worked out by the questionnaire investigation from general comparison of value recognition between the guests and gms of one and two star hotels. with the example analysis of zhongjiang beijing and jinjiang shanghai, at last, the thesis brings forward the best path model " stimulation - evaluation - formation - self - systematizati on " for chinese economy hotel chains expansion as follows : help to build a friendly mechanism environment from administration, financing, taxation, legislation and property adjustment

    最後，論文在制度變遷理論、經濟規模分散理論、特許經營和品牌延伸的理論解釋基礎上，結合以經濟型飯店賓客價值需求認知問卷調查為依據的經濟型飯店的價值曲線，和北京中江之旅、上海錦江之星的案例分析，提出了我國經濟型飯店連鎖擴張的最佳路徑，即，在制度環境的支持下，包括政府在行政管理體制、資金籌集體制、稅收征管體制支持和立法監管體制的監督下，從產權制度上建立市場化運營的基礎。
  13. First, this analysis of the product line extension of trails, the deputy brand extension trails, franchising extended trails, three brand extension common path, and then analyse the " common market " of the brand extension path, the final analysis by the company, customers, competitors, the strategic triangle formed by the extension of the brand viable path

    首先，本文分析了產品線延伸路徑、主副品牌延伸路徑、特許經營延伸路徑等三種品牌延伸的常用路徑，接著分析了「共同市場」下的品牌延伸路徑，最後分析了由公司、顧客、競爭對手所組成的戰略三角形下的品牌延伸的可行路徑。
  14. The model of brand extension and consumer analysis

    品牌延伸心理模型及其消費者分析研究
  15. There is growing awareness of the importance of branding and corporate identity by enterprises as an essential component of business success, especially among those that would like to expand beyond home market. agencies which specialise in brand consultancy have become increasingly high - profile players. services provided include brand strategy, brand extension and expansion, brand communications and planning and internal branding

    因此，專門從事品牌顧問的公司在市場上越來越矚目，他們提供的服務包括品牌策略、品牌延伸及擴展、品牌傳訊及策劃，以及加強內部員工對公司品牌的認知等。
  16. Based on the brand operation theory this paper divides sias brand strategy into six parts : market investigation ; brand focus ; brand design ; brand promotion ; brand extension and brand protection. this paper globally describes its cultllral background and functions of products

    本文以品牌營運理論作為制定「西亞斯」品牌戰略的基礎，將品牌戰略的內容分為市場調查、品牌定位、品牌設計、品牌推廣、品牌延伸和品牌保護六個方面。
  17. On how to avoid risks in brand extension

    論如何避免品牌延伸的風險
  18. This study, based on the foreign research and applied with multi - factors experimental design, examined the effectiveness of the product price, consumer personality and economy background, product category, extension category on the consumer perception of brand extension product

    本研究在國外研究的基礎上，採用多因素混合實驗設計法，研究商品價格、消費者個性和經濟背景、商品類型、延伸類型這些因素對于消費者對品牌延伸商品知覺過程的影響。
  19. With the principles of informational ization, simplification, standardization, professionalization, and characterization, chinese economy hotel product is made by the vivid value curve. expand hotel scale from transverse path by franchising, guarantee the value of hotel quality from longitudinal path by brand extension from successful hotel groups. establish it ' s own system after accumulates the experience and strength

    橫向上以特許拓展從獲得數量規模的快速擴張，縱向上通過成熟飯店集團的品牌延伸獲得品質的堅實保證，從而設計出我國經濟型飯店連鎖發展的最佳的「刺激?評估?形成?自立體系」擴張路徑模型，
  20. 5. the product category has little effect on consumer perception of brand extension product

    產品類型這一因子在不同消費者對延伸商品的知覺過程中影響不明顯
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