brand loyalty 中文意思是什麼

brand loyalty 解釋
對牌子忠誠
  • brand : n 1 燃燒著的木頭；〈詩〉火炬；〈詩、古〉刀，劍。2 烙鐵；（古時打在罪犯等身上的）烙印；〈比喻〉污...
  • loyalty : n. 忠誠；忠心。 loyalty card 忠誠卡〈商店發給顧客記錄其每次購物價款的以便給予不同折扣優惠的身份卡〉。
  1. Guided by brand recognition, “ marketing magic cube for school brandtm ” of three - men try to achieve the expected goals by spreading brand culture, stimulating brand imagination, consolidating brand memory, communicating in depth and forming brand loyalty

    在品牌識別的基礎上，通過一系列的營銷活動，傳播品牌文化，激發品牌聯想，加強品牌記憶，建立深度溝通，形成品牌忠誠，達成預計目標。
  2. This thesis mainly talks how to extend brand mature period : multi - brand marketing strategy and brand extension strategy. this thesis then points out the importance of constructing brand loyalty, then introduces the method of brand positioning to construct brand loyalty

    本文主要討論了延長品牌成熟期的品牌經營方式：多品牌經營戰略和品牌延伸，指出建設品牌忠誠的重要性，且國內越來越多的企業開始使用多品牌經營戰略。
  3. Brand loyalty : the conception, measurement and influencing factors

    測量和相關因素
  4. Analyzing the successful foreign experience of brand management, some measures are suggested to take to upgrade the brand value, including refining the core value of brand, orientating properly one ' s brand, investing continuously and systematically in brand, cultivating brand loyalty, internationalizing culturally the brand, strengthening brand ' s protection and ensuring the security of brand value

    探討了國外成功品牌的管理經驗，提出了提升品牌價值的若干建議：提煉品牌核心價值；進行系統持續的品牌投資；培養品牌忠誠；靠文化內涵打造企業的國際化品牌；加大品牌保護力度，確保品牌價值安全等。
  5. From clients ' mind level, the brand assets are made up of brand cognitive degree, brand awareness degree, brand association degree, brand beauty degree and brand loyalty degree

    摘要從顧客的心理能級出發提出品牌資產由品牌認知度、品牌知名度、品牌聯想度、品牌美譽度、品牌忠誠度構成。
  6. Customer pleasure in enhancing brand loyalty

    客戶愉悅對提高客戶忠誠度的作用
  7. Through the usage of comprehendsive research orientation, the consumer estimate the level of the enterprise trustworthiness, choosing the brand loyalty which is very important index as the outcome variable, and make customer satisfaction and brand trust as two mediator variable, discussing the relationship between the enterprise trustworthiness and brand loyalty

    本研究採用綜合化研究取向，讓消費者對乳品企業誠信進行評價，選取品牌忠誠這個對企業來說頗為重要的指標作為企業誠信的結果變量，並引入顧客滿意與品牌信任作為中介變量，系統探討乳品企業誠信對品牌忠誠的影響。
  8. Currently, viland is leading wholesale company in the ukrainian market in the field of household goods and has two strongbrands featured by high brand recognition and brand loyalty

    我們公司在烏克蘭日用商品批發行業是名列前茅的，並擁用二個高信譽的品牌。
  9. The forming of brand loyalty is a complex course, which can be explained with expectation utility theory, satisfaction degree theory and stimulation - reaction learning theory

    顧客品牌忠誠的形成是一個復雜的過程，可以用期望效用理論、滿意度理論和刺激反應的學習理論來解釋。
  10. By expounding the characteristic of brand equity, this thesis puts forward the importance of building famous brands to enhance the competitive advantage of domestic gift enterprises. then, the brand strategies of gift enterprises are thoroughly discussed, which include, to increase brand awareness through brand communication campaigns ; to strengthen brand perception quality by keeping high quality during the whole stages of marketing ; to build brand loyalty and increase brand equity by enhancing the faith of existing consumers and attracting more latent consumers ; to create psychological advantage of brands through connecting the brand characteristic with interests of consumers. as for the application of the above strategies, distinct brand positioning and the integrated marketing mix based upon it are crucial

    本文從品牌價值的特性來闡述打造強勢品牌對發展我國中高檔禮品的意義，要提升國內中高檔禮品品牌價值，一要提升品牌知名度，對目標消費者開展凸現品牌的活動，讓品牌銘刻在消費者心中，提高產品市場佔有率；二是要強化品牌知覺質量，以持之以恆的優良品質提升品牌形象，提高品牌生命，保持持續的競爭優勢和市場地位；三是要建立品牌忠誠，不斷提高老顧客的忠誠程度，並不斷吸引新顧客，擴大忠誠顧客群體，使品牌資產增值；四是利用品牌聯想，讓品牌的個性與消費者利益密切相關，品牌蘊涵的態度能引起消費者的共鳴，使品牌變得富有生氣，魅力四射，創造品牌的心理優勢。
  11. E. g. the results of the attitude research show a strong brand loyalty

    民意調查結果顯示人們高度信賴品牌
  12. Furthermore, every child represents a new chances to build cradle - to - grave brand loyalty

    此外，每一個孩子，都是一個建立從搖籃到墳墓的品牌忠誠度的機會。
  13. The financial value of brand equity flows through the model of brand loyalty, which just goes to show the interdependency between marketing and finance

    品牌資產的財務價值按照品牌忠誠度的模型來計算，也是為了展示市場和財務的相互依賴。
  14. Boonghee yoo and naveen donthu ( 2000 ) build a conceptual framework of brand equity, in which marketing elements are related to the dimensions of brand equity, that is perceived quality, brand loyalty, brand awareness combined with brand associations

    廣告投入對品牌意識和品牌聯想的影響大於對感知質量和感知價值的影響，對品牌意識、品牌聯想、感知質量、感知價值的影響又大於對品牌忠誠的影響。
  15. There are four dimensions : brand awareness, perceived quality, brand associations, and brand loyalty

    品牌產有四個測量向度：品牌知名度、品牌認知品質、品牌形象連結、與品牌忠誠度。
  16. Brand name awareness, brand association, brand loyalty constitute service brand equity, which are the only way of brand marketing to effect

    有些學者從具體行業的角度出發研究服務品牌的創建策略，尤以商業、飯店業等領域最為突出。
  17. They are : developing a dariy enterprise trustworthiness questionnaire ( detq ), the testifying factor analysis of dariy enterprise trustworthiness ’ s factor structure, study on the characterstic of consumers congnizing the dariy enterprise trustworthiness, the model of enterprise trustworthiness 、 customer satisfaction 、 brand trust and brand loyalty

    依次涉及乳品企業誠信問卷的編制，乳品企業誠信因素結構的驗證性因素分析，消費者認知乳品企業誠信的特徵研究，企業誠信、顧客滿意、品牌信任與品牌忠誠的模型建構。
  18. 3 when the consumer congnizing the dariy enterprise trustworthiness, it is different that the consumer has different gender 、 the condition of marriage 、 the scale of the consumer ’ s home place 、 the occupantion 、 the education level and income. 4 the dariy enterprise trustworthiness has obvious effect to the brand loyalty, and the influential paths are : the dariy enterprise trustworthiness directly effect to the brand

    4乳品企業誠信對品牌忠誠的影響明顯，影響途徑有四條:一條是乳品企業誠信直接作用於品牌忠誠，另一條是乳品企業誠信通過顧客滿意作用於品牌忠誠，第三條是乳品企業誠信通過品牌信任作用於品牌忠誠，第四條是乳品企業誠信通過顧客滿意、再通過品牌信任，最後作用於品牌忠誠。
  19. Considering these above aspects, the paper has made qualitative and quantitative researches on the influencing factors of consumer brand loyalty, taking the fluid milk consumption as an example. these are contents of the third, the fourth and the fifth chapter

    基於上述思考，本文以液態奶消費為例對消費者品牌忠誠影響因素進行定性與定量的研究，即本文第三、四、五章內容。
  20. The third chapter is studying the formation of the consumer brand loyalty, including the common and mentality procession, the relation between the attitude and the behavior during the formation of brand loyalty ; the fourth chapter will make qualitative research on the influencing factors of consumer brand loyalty, bringing forward several supposes from the consumer level and the marketing level ; the fifth chapter is the demonstration section on the influencing factors. making use of the spot investigation to the liquid milk consumers in the 12 supermarkets and 6 milk spots, we will use factors analysis and regressions method to analyze investigation result and illustrate the degree of each influencing factor of consumer brand loyalty so as to testify the supposes that have been made in the fourth chapter

    第三章研究消費者品牌忠誠形成過程，包括品牌忠誠形成的一般過程、心理過程以及品牌忠誠形成過程中態度與行為的關系；第四章對消費者品牌忠誠影響因素進行定性研究，具體從消費者層面和企業營銷層面提出若干理論假設；第五章對消費者品牌忠誠影響因素進行實證分析，通過對北京地區12家超市6個售奶點的液態奶消費者進行的抽樣調查，運用因子分析與回歸分析的方法對調查結果進行計量分析，闡明了消費者品牌忠誠度各影響因素的影響力度，對第四章所做假設進行驗證。
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