brand positioning survey 中文意思是什麼
brand positioning survey
解釋
品牌定位調查-
Based on the questionnaire survey, the statistics result shows that the cross - positioning wo n ' t make consumer think brand ' s character has changed obviously, will improve the implied awareness obviously, will improve the intendancy of repurchasing. this method system wo n ' t make consumer ' s positive association changed obviously, neither will the brand ' s perceived price
這種方法可以使品牌的提示知名度有顯著的提高，使消費者的再購買的傾向有明顯的提高，但是消費者對于品牌的正面聯想並沒有發生明顯的變化，也不認為品牌的價格有了明顯的提高。 -
To analyze the distribution of chinese decor industry customers " internal value index and to find the method of brand positioning based on customer internal value, the author apply the " graphics of consumers " internal value " - an new method on analyzing the customer internal value - to chinese decor industry. based on an customer survey and much desk research and the case analysis, the author deeply explain the consuming habit of decor industry customers, analyze the distribution of decor industry customer internal value index and the characteristic of customer internal value in subdivided decor industry market, and analyze the strong points and weak points in brand positioning of famous decor brand " ikea "
本文是對消費者價值分佈和基於消費者價值的品牌定位的研究，旨在通過借鑒著名國際市場研究公司羅蘭?貝格戰略咨詢公司所開發出的「消費者價值分布圖解法」 ，並基於對中國上海204份隨機抽取的樣本所進行的問卷調查，深入分析中國家居市場消費者的價值元素分佈、消費者需求的變化趨勢、細分市場的消費者特徵，並探討國際著名家居品牌- - - - - -宜家家居- - - - - -在中國的品牌定位以及其品牌定位與其目標消費者價值分佈的聯系。
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