brand preference 中文意思是什麼

brand preference 解釋
品牌愛好
  • brand : n 1 燃燒著的木頭；〈詩〉火炬；〈詩、古〉刀，劍。2 烙鐵；（古時打在罪犯等身上的）烙印；〈比喻〉污...
  • preference : n. 1. 優先選擇；偏愛。2. 優先選擇物，偏愛物。3. 【法律】優先權；特惠〈特指關稅〉；（債權人）受優先償還的權利；選擇機會。4. 一種牌戲。
  1. This paper bases on the literature review, constructs a customer repurchase intention model on oliver ’ s loyalty phase theory. the model includes 11 factors : brand preference, cumulative satisfaction, variety seeking, attractiveness of alternatives, switching cost, ( the five dimensions ), customer repurchase intention, episodic satisfaction, customer perceived value, customer perceived fairness, customer perceived benefits, customer perceived cost

    本文在文獻回顧的基礎上，吸收了現有學者的研究成果，在oliver （ 1997 ， 1999 ）提出的顧客四個忠誠階段的理論基礎上，建構了影響顧客重購意向的模型，共包括:顧客重復購買意向、顧客品牌偏好、顧客的交易滿意度、顧客的累積滿意度、顧客的多樣化追求、替代品吸引力、轉換成本、顧客感知價值、顧客感知公平感、顧客成本付出、顧客的感知利益等11個因素。
  2. The " trusted brand awards " formally known as the " superbrand awards " are based on an annual asia - wide consumer brand - preference survey, in which a total of 7, 000 consumers across seven asian markets and 42 industry categories were asked to name their most trusted brand, and evaluate the brand s attributes

    讀者文摘信譽品牌大獎前稱讀者文摘超級品牌大獎為每年一度于亞洲區就消費者最鍾愛之品牌而進行的獨立意見調查。今年，大會於七個亞洲市場訪問共七千位消費者，讓他們從四十二種行業當中選出最信任的品牌及就該品牌的各項表現評分。
  3. Impact of preference distribution and profits on the differentiation of brand competition

    偏好分佈和利潤對品牌競爭差異化的影響
  4. Even respondents who show a preference for vendor - specific certification indicate that vendor neutral certification plays a key role in ensuring an appropriate depth of knowledge in their staff ? knowledge that is not limited to a particular brand or platform

    即使是偏愛具體廠商培訓的被調查者也表示，廠商中立認證對于保證其員工獲得相當深度的知識起到了關鍵作用，而這種知識是不局限於某一具體品牌或平臺的。
  5. To create brand preference by arousing the empathy of our target via an image campaign which reflect a positive attitude in life

    創造偏好:藉由一套形象廣告活動，反映目標群對人生的正面態度來激發目標對象的同理心
  6. Simple strategies. strategies that talk to consumer needs. competitive strategies that build brand preference. sensitive strategies the identify real leverage points - - product benefits or brand image

    簡潔的策略。針對消費者需要訴求的策略。建立品牌偏好的競爭性策略。確認真正有力的特點產品利益或品牌印象的靈敏策略。
  7. " in selecting software products and services, the government emphasises value for money and interoperability, with no preference for brand names or particular technologies, " he said

    他說：政府在挑選軟體時，會考慮軟體的成本效益和互用性，不會優先選用個別品牌或技術。
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