brand strategies 中文意思是什麼

brand strategies 解釋
品牌戰略
  • brand : n 1 燃燒著的木頭；〈詩〉火炬；〈詩、古〉刀，劍。2 烙鐵；（古時打在罪犯等身上的）烙印；〈比喻〉污...
  • strategies : 合
  1. Advantages and disadvantages in famous brand outspread strategies

    名牌延伸策略利弊談
  2. Within two years, she devised, in succession, the following projects for guangdong mobile : ( 1 ) analysis of the consumer behavior of the high - end clients of guangdong mobile ; ( 2 ) brand service strategies for the high - end clients of guangdong mobile ; ( 3 ) the century rainbow ( a high - grade trends magazine exclusively for the service of high - end clients of guangdong mobile ) ; ( 4 ) enjon ( another high - grade trends magazine exclusively for the service of high - end clients of guangdong mobile ) ; ( 5 ) the club of high - end clients of guangdong mobile ; ( 6 ) the gsm forum on knowledge management in china ; ( 7 ) the hope cup tour of elite golfers of the gsm club, and ; ( 8 ) the website of guangdong mobile for high - end consumer service

    在2年的時間中，相繼為廣東移動完成： 《廣東移動高端用戶的消費行為分析》 ； 《廣東移動高端用戶品牌? ?的服務策略》 ； 《世紀虹》 （廣東移動高端用戶服務專用高檔時尚雜志） 、 《 enjon 》 （廣東移動高端用戶服務專用高檔時尚雜志） ； 《廣東移動高端用戶俱樂部》 ， 《全球通中國知識管理論壇》 《全球通中國知識管理論壇》 ； 《全球通俱樂部希望杯高爾夫精英巡迴賽》 ； 《廣東移動高端用戶客服專用網站》 。
  3. Research on urban brand strategies for city marketing

    城市經營的品牌戰略研究
  4. The paper considers that the cause of domestic corporations which lack international competition capacities lies in following items : deficiency of r & d : weak competition : low level of management ; low ability of international marketing ; distemperedness of state ' s laws and policies ; backward of corporation ' s culture. in allusion to these questions the paper points out corresponding strategies under wto that domestic corporations must adopts. domestic corporations should cultivate their own core competition capacities, pursue cost advantage, build globalization strategy, adopt diversiform management strategy, exercise system innovation, pay attention to brand construction and establish strategy alliance

    本文研究認為，我國企業缺乏國際競爭力的原因在於「研發投入不足，企業缺乏核心競爭力，管理水平低下，國際營銷能力低下，國家的政策法規不健全，企業文化落後」等方面，針對以上諸方面提出以下我國企業在wto環境下的策略及發展戰略：形成自己的核心競爭力，尋求成本的優勢，建立全球化戰略，採取多樣化經營戰略，進行制度創新，注重品牌建設，組建企業戰略聯盟，使投資主體多元化，進行虛擬經營戰略安排，積極應對外國跨國公司的並購，以便在國際舞臺上爭得一席之地。
  5. The third part discusses several common brand extension strategies

    第三部分闡述了品牌延伸幾種常見的策略。
  6. The team of experts pointed out that the design of the zizhong countys strategic planning for the hog industry should set three goals upgraded industry, increased efficiency and strengthened competitiveness, implement five strategies the leading - enterprises - pull strategy, the infrastructure - first strategy, the scientific and technical support strategy, the brand leading strategy and the institutional safeguard strategy and comply with the central governments pace to readjust its industrial policies and attract more investment and support which the central government usually gives to state - funded projects

    專家組指出，編制資中縣生豬產業發展戰略規劃要從實現「三大目標」產業升級效益提升競爭力增強實施「五大戰略」頭牽引戰略基礎先行戰略科技支撐戰略品牌引領戰略體系保障戰略入手，緊跟國家產業政策調整步伐，爭取國家項目投入支持，徹底解決制約生豬產業發展的「瓶頸」問題。
  7. Therefore, aimed at these problems ， we can only set up chinese exhibition image by carrying out market segmentation and positioning, then carrying out advertisement publicized strategies and brand position, developing and innovate the internationalizatio brand stratagems

    那麼，針對這些問題，只有通過對市場的細分與定位，然後實施廣告宣傳策略，對品牌進行定位與國際化品牌策略的開展與創新，建立我國的會展形象。
  8. This article tries to elaborate the methods that enterprise should adopt to establish a good brand image, to make correct brand positioning strategies, to form proper structure of brand operations, to design proper product function, to carry out brand protection etc. all these are aimed to provide lessons for local enterprises in the process of brand operations, and help promote their own brand names and develop the national economy

    本文試圖通過說明企業應該採取何種方式，如怎樣樹立良好的品牌形象，制訂正確的品牌資本定位策略，建立正確的品牌營銷機構，設計適合的產品功能，實施品牌保護等，使我國的本土企業在品牌營運的過程中能夠有所借鑒，有效地把自己的品牌發揚光大，在商戰中百戰不殆，振興民族經濟。
  9. In the present paper, based on the general analysis of status in agricultural industrialization in taizhou, author suggested that the practices of agricultural industrialization locally has been well developed, which may be proved by the following facts : ( 1 ) the leading industry of agriculture has been gradually formed and enlarged, and meanwhile the production of dominant products with the remarkable characteristic of the local zone has become into the larger scale ; ( 2 ) the scale and number of the leading industries and markets for agricultural products are greatly enlarged, with a significantly increased capacity in demonstrating and stimulating others ; ( 3 ) the organization of the special industry in rural areas is consistently developing and name brand projects of high - quality agricultural products has showed the effective results ; and ( 4 ) the governments of all - levels pay more attention to the agricultural industrialization, which provides a nice environment for healthful development of agricultural industrialization. the proposes for promoting 8 major leading industries, including fruits, aquatic products, animals, flowers, melons, tea, food and forestry products are made for development of local agricultural industrialization in the paper, and the main strategies for enhancing agricultural industrialization is also discussed

    本文結合臺州實際，提出了臺州農業產業化經營中，果品類、水產類、畜禽類、花卉類、瓜菜類、茶葉類、糧食類和林產品等八大主導產業的開發建議，並探討了加速推進農業產業化進程的主要對策：深入研究農業產業化經營的相關理浙江大學農業推廣碩士學位論文論，充分認識實施農業產業化經營在推進農業、農村現代化建設中的地位和作用;全面實施龍頭帶動戰略;加快農村專業合作經濟組織建設，努力提高農民的組織化程度;加強農業基礎設施建設，加速推進農業綜合開發;加快農業科技進步，建立適應農業產業化要求的農業科技運行機制;加速推進農業信息化:加強農業標準體系和農產品質量安全檢測檢驗體系建設;加強農業產業化經營的風險管理。
  10. The basis of this paper is the research on what strategies the da company adopts in order to penetrate into the market. and that the market strategies that could be chosen by firms are various. the product eye contour mask has a bright future hence there exists a tense competition among firms. the da company, currently producing eye contour mask failed many times before to enter into the market. to solve the problem, this paper for the first time applies the method of philip kotler ' s market advantage competition1 to the analysis of moulding and setting up a brand of cosmetics

    本論文的立足點是研究da集團採用何種戰略可以贏得市場，而市場戰略的選擇是具有多樣化的，根據目前眼貼膜市場空間大、競爭激烈的特點，針對da集團以前新品入市屢屢失敗的具體情況，本文採用了菲利普?科特勒的市場地位競爭理論的研究方法，創新地將市場地位競爭戰略作為一個階段性戰略應用於化妝品品牌塑造的關鍵階段，即通過指導一個化妝品單品成功地進行初期入市營銷，不僅使該產品取得市場競爭的勝利，打開市場局面，而且還要達到為olx打造強勢品牌奠定堅實基礎的目的。
  11. Accordingly, it thoroughly establishes and analyses two strategies such as start - up strategy and development strategy of the aid - the - poor program by tourism in southwest of china, sets up ten tactics system including concept brand, conception brand, market brand, participation brand, financial brand, product brand, service brand, talent brand, tourism identity brand, information and network brand and management brand, etc. brings forward some relevant problems that should be noticed in the implementation of the aid - the - poor program by tourism in sou

    接著，詳細制定並分析了我國西南地區「旅遊扶貧」啟動與發展兩大戰略，確定了「觀念牌、市場牌、參與牌、資金牌、產品牌、服務牌、人才牌、旅遊形象牌、信息與網路牌與管理牌」等十大策略體系，指出了西南貧困地區旅遊扶貧實施中應注意的若干問題，創造性地提出了四川省紅原縣瓦切鄉旅遊扶貧總體構想並設計了其具體方案，最後得出了研究結論，從而為指導我國西南地區旅遊扶貧工作的有效開展，提高其整體經濟效益、社會效益與生態效益提供新思路。
  12. Secondly, the article also defines product brand, price and market position. in option to the specific development strategies, according to swot match matrix principle and combined with current superiority / inferiority and opportunity / threaten existing in outer environment, this chapter puts forward and specifies the necessary concrete sub - strategies which enterprise must proceed, including in time followed product development strategy, competitive cost of market competition strategy, small batch and multi - variety production strategy, and the suitable sales strategy conformed to the distinguished market position theory. at last, this chapter uses a large length to provide a detailed introduction of specific measure when the company implements various development strategies

    同時也明確了與企業具體發展戰略緊密相關的品牌、產品、價格、市場等定位問題；在具體發展戰略選擇時，本章根據swot匹配矩陣原理，並結合企業目前的優劣勢和外部環境所存在的機會和威脅，提出並具體說明企業必須採取無錫華順食品公司發展戰略初探的各項具體分戰略，包括及時跟進的產品開發戰略、成本領先的市場競爭戰略、小批量多品種的生產戰略以及與差別市場定位理論相對應的適應性營銷戰略；最後本文還以大量篇幅詳細介紹了企業實施各種發展戰略時的具體措施。
  13. Then analyze the present status of china lubricants market from macro and micro point of view ; especially identify the buying behavior of b2c and b2b market. and then deeply introduce and analyze the marketing strategy of exxonmobil lubricant in china in terms of " 3p2c ". put forward three inspiring marketing strategies : dual brand strategy means through dual brand you are able to make deep penetration into two different levels of consumers, make your enterprise to reach comprehensive target audiences, at the same time, give competitor ' s brand converging attack from both sides

    本文採用案例研究的方法，首先從市場營銷策略理論入手，闡述了該領域近五十年來的發展歷程及研究現狀，然後從宏觀和微觀兩個層面分析了中國潤滑油行業的現狀，尤其對b2c和b2b市場購買行為特點進行了深入的分析和歸類，接著從3p2c的角度描述和分析了exxonmobil公司潤滑油部在華市場營銷策略，提出三項頗具啟迪意義的市場營銷策略：雙品牌策略即通過雙品牌本身的不同價值，向市場中高低兩個消費層次進行深度滲透，使企業具有更加廣泛的客戶群體，同時，給競爭對手品牌實行兩面夾擊。
  14. Theoretically, the author discusses the criterion for brand image evaluation and its significance. practically, the author compares the brand images of and the products produced by the major properties companies in chengdu city, and then puts forward some strategies for developing the brand of zhixin

    在實踐方面則運用第一提及、提示前知名度、提示後知名度等概念，對成都市主要房地產企業的品牌和產品進行了比較和分析，並在分析研究的基礎上提出了置信品牌的發展戰略。
  15. These development strategies include household - use and economic type limousine development strategy, three greatest auto groups strategy, layout strategy along the railway line and main river, international limousine brand develop strategy, marketing and after - sales service strategy, technology innovation strategy, components development strategy. of course, china limousine industry develops under directive guidance and management of china government

    這些發展戰略包括家用經濟型轎車發展戰略、三大集團戰略、沿江沿線布局戰略、國際品牌戰略、銷售和售後服務發展戰略、技術創新戰略、可持續發展戰略、零部件發展戰略。
  16. The article also makes a comprehensive evolution about the brand traits of famous international cosmetics as well as their marketing strategies and gives suggestions for domestic enterprises to improve their marketing. it also put forward the following points for solving the problems : ( 1 ) making full use of self - superiority and having a clear understanding about self - resources ; ( 2 ) making correct competition position. regional market choosing and market segmentation are crucial for taking market opportunities ; ( 3 ) choosing right orientation for the r & d ; ( 4 ) making objective and timely self - evolution ; ( 5 ) the manager of cosmetics enterprises must change the old sense and have a right viewpoint and fairly good capabilities, implementing scientific human resources management and establishing enterprise culture ; ( 6 ) implementing marketing and brand management

    本文對世界名牌化妝品及其營銷狀況進行了綜合分析評價，總結出提高我國化妝品營銷水平的途徑： （ 1 ）國內化妝品企業應發揮自身優勢，正確認識自身資源； （ 2 ）正確確定企業的競爭定位，明確界定企業的進入領域，實施市場細分和區域市場選擇策略，並以此獲得市場機會； （ 3 ）以科學的態度開發產品，樹立正確的產品研發方向； （ 4 ）正確、及時地評估自己； （ 5 ）化妝品企業經營者應改變經營觀念並具備較高的素質，對企業進行科學的人力資源管理和企業文化建設； （ 6 ）實施正確的營銷管理和品牌管理策略。
  17. By expounding the characteristic of brand equity, this thesis puts forward the importance of building famous brands to enhance the competitive advantage of domestic gift enterprises. then, the brand strategies of gift enterprises are thoroughly discussed, which include, to increase brand awareness through brand communication campaigns ; to strengthen brand perception quality by keeping high quality during the whole stages of marketing ; to build brand loyalty and increase brand equity by enhancing the faith of existing consumers and attracting more latent consumers ; to create psychological advantage of brands through connecting the brand characteristic with interests of consumers. as for the application of the above strategies, distinct brand positioning and the integrated marketing mix based upon it are crucial

    本文從品牌價值的特性來闡述打造強勢品牌對發展我國中高檔禮品的意義，要提升國內中高檔禮品品牌價值，一要提升品牌知名度，對目標消費者開展凸現品牌的活動，讓品牌銘刻在消費者心中，提高產品市場佔有率；二是要強化品牌知覺質量，以持之以恆的優良品質提升品牌形象，提高品牌生命，保持持續的競爭優勢和市場地位；三是要建立品牌忠誠，不斷提高老顧客的忠誠程度，並不斷吸引新顧客，擴大忠誠顧客群體，使品牌資產增值；四是利用品牌聯想，讓品牌的個性與消費者利益密切相關，品牌蘊涵的態度能引起消費者的共鳴，使品牌變得富有生氣，魅力四射，創造品牌的心理優勢。
  18. With al ries and jack trout ' s positioning theory, this thesis discusses the methods of market positioning and brand building of medium and high grade gifts according to the needs of the target consumers and the feature of the gift consumption, also, the marketing process with positioning strategies is presented, which includes market segmenting, target market selecting, brand positioning and the drafting and implementing of the marketing mix based upon the brand positioning

    如何把上述的策略運用在具體營銷中，關鍵在於清晰的品牌定位以及和定位相一致的營銷組合。本文藉助a .里斯和j .屈特的定位理論，從消費者的心理出發，以目標消費者的心理需求為導向，根據禮品購買消費的特點，論述了定位對于中高檔禮品品牌建設的作用以及中高檔禮品定位的幾種方法。
  19. In the course of working out brand strategy, we first map out the brand recognition device of hengyang branch of china international travel agency so as to make sure its values at the core. in the next place, through our programming, we aim to make brand strategies and brand structural frame more reasonable and more scientific. at the same time, in analyzing and selecting brand extending strategies, we attempt to make them more scientific and more forward looking

    在品牌戰略方案制定的過程中，首先對衡陽中國國際旅行社的品牌識別系統進行規劃，讓其核心價值落到實處;其次對衡陽中國國際旅行社的品牌化戰略與品牌構架進行規劃，使其品牌架構體系更加科學、合理;再次，對衡陽中國國際旅行社的品牌延伸戰略進行了分析與選擇，使其更具科學性、前瞻性;最後，對衡陽中國國際旅行社的品牌資產進行科學管理，特別是將品牌知名度、品牌認可度、品牌聯想、品牌忠誠度與品牌溢價能力有機地統一起來，並不斷地加以提升，著力打造強勢品牌。
  20. Carriage of the famous - brand strategies of the national enterprises

    淺談名牌戰略的構建
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