case studies of marketing 中文意思是什麼
case studies of marketing
解釋
營銷案例分析-
With the case of sda corp. in chengdu, the article studies the company how to construct own core competence in corporate culture, technological innovation mechanism and marketing information system
結合成都sda公司的案例，研究該公司如何在企業文化、技術創新機制和營銷信息體系方面構築自己的核心競爭優勢。 -
Based on the software company growth stage model, this paper analysed the different technology and market nature of different growth paths, and determined the effects of various factors on software companies. in specific, we analysed the key elements of internal resources and competencies : marketing and sales skills, cooperative skills, human resources management skills, technology management skills, and researched the evolvement process of competencies through case studies
特別對于企業內部的資源和勝任，文中從營銷和銷售技能、合作活動能力、人力資源和管理能力、技術和管理能力四個管理領域分析了企業成長的關鍵勝任要素，並通過對兩個軟體企業的過程性案例研究深入分析了企業勝任在不同成長階段的演進。
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