caup 中文意思是什麼
caup
解釋
大學建築與城市規劃學院-
At present, information blockage and material - flow obstruction are the two key problems in chinese book distributing industry, so the diversity of international selling mode is well worthy of being as a reference for china. firstly, after analyzing many kinds of advantages of direct - marketing mode and the characteristics of caup itself, it is thought there existed great possibility of using mode in caup. secondly, after analyzing and correctly locating for the book reading objects ( the agricultural technical books is main to face the agricultural technician, while the agricultural textbooks to students of agricultural colleges ) a design was made for the books direct marketing of caup
而國外圖書營銷模式的多樣性，如連鎖書店、網上書店、圖書俱樂部等，特別是直復營銷，值得中國書業借鑒，在對直復營銷的特點、優勢、適用條件的分析之後，結合分析中國農業大學出版社所面臨的機會、威脅和現有的優勢、劣勢，推論得出要實現農大出版社的發展和銷售額的增長，中國農業大學出版社運用直復營銷的模式是可行的。 -
In this paper, based on the working practice, the author do an emphasizing research of the marketing mode used in china agricultural university press ( caup ) through comparing analysis of the selling modes and swot method about the condition, measure and impression of using the direct marketing in capu
本論文結合作者工作實際，運用了比較分析、 swot分析的方法，在綜合分析各種圖書營銷模式的基礎上，著重研究新型圖書營銷模式? ?直復營銷在中國農業大學出版社運用的條件、實施方法和效果。 -
Lastly, cost efficiency of books in caup was analyzed, and the conclusion was got according to the method and strategy
最後，對中國農業大學出版社的圖書直復營銷進行了效果評估，並在分析的相應方面得出應用的方法和策略。
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